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Giving a combination of tips, checklists, anecdotes, exercises and lessons learned by business leaders, this action-focused workbook guides the reader through each step of digital business.
You will learn how to:
• Assess whether your business idea will work
• Choose the right business model for your proposition and avoid wasting time
• Assess demand and uncover untapped needs and gaps in the market
• Protect your business
• Raise finance and maintain healthy cash-flow
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