Gavin Griffiths was a fairly straight–laced, newlywed shipping executive when he bought a magazine called The Erotic Review for £1 – not just one copy, the whole business! Little did he know it would soon become the darling of the chattering classes, and a case study in heroic failure. In this highly entertaining memoir you will discover just why only one in ten new businesses make it, and what happens to the other nine. Gavin's entrepreneurial adventure is both amusing and informative. This is a personal journey that offers astute insight into the perils and pitfalls of buying and running a business. It is not a success story - but it is a tale of commercial realities; and it contains valuable lessons for every entrepreneur.
From the legal requirements of starting a business, to the hidden perils of advertising and marketing, cash-flow woes and personnel matters, and the looming reality of debt and insolvency, Gavin Griffiths tells it as it really is.