Trends 2012-2013 Breaking Point

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in the midst of the crisis many andividuals and companies struggle to survive. But that same crisis poses new opportunities and offers new views on the world. If you are willing to let go of the status quo, there is no crisis. This piece is about (future) consumer behaviour and business opportunities in this era.

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Trends 2012-2013 Breaking Point

  1. 1. BREAKING POINT
  2. 2. 2000 - 2012 Shift from an I- to a we societyCentral DecentralizedBig SmallShort term Long termSales ReationshipGlobal LocalAuthority I We HubTop down Bottum upPersonalized PersonalComplexity SimplicityPrivate PublicGrowth Progress
  3. 3. 2012 - 2013 The individual empowered because of the collectiveEmpowered DependantPersonalized I We PersonalDifferences Similarities
  4. 4. 2012 - 2013 Less control, more chaos and independance Self responsible Independant Usage Feeling Development Chaos Freedom FreedomEmpowered DependantPersonalized I We PersonalDifferences Similarities Control Government Independance Posession Binding Goal oriented Control Ratio
  5. 5. Trends 2012 Last years trendcloud CONTRA UX CONNECT REAL ON=OFF KNOWNOPEN EGONOMY BALANCE MASLOW
  6. 6. Compared to last year Trends 2013Evolution to new Evolution within trend trend New Discontinued This years trends and evolution SMALL CONTRA PLAY DECENTRALIZED REAL ON=OFF KNOWN OPEN EGONOMY REDUCT MASLOW
  7. 7. OPEN(In)transparent
  8. 8. DECENTRAlIZE Bottum- up & scattered
  9. 9. EGONOMYLiberal within a collective
  10. 10. SMALLSmall scaled, personal and local
  11. 11. REALLook each other in the eye
  12. 12. PLAYBehoefte aan beleving
  13. 13. ON=OFFConvergence of on- & offline, human & technology
  14. 14. CONTRAClash of ideals
  15. 15. MASLOWHealty mind, body & soul
  16. 16. BALANCE A world in balace.
  17. 17. BREAKING POINTIf you are prepared to let go of the statusquo, there is no crisis!

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