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Travel in the Digital Age.
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Travel in the Digital Age.

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Mariette Du Toit-Helmbold, Cape Town Tourism CEO presented Cape Town's digital journey at the 2012 Getaway Travel Blog Conference on 4 August 2012.

Mariette Du Toit-Helmbold, Cape Town Tourism CEO presented Cape Town's digital journey at the 2012 Getaway Travel Blog Conference on 4 August 2012.

Published in Travel , Business
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Transcript

  • 1. Travel in the Digital Age @mariettedth
  • 2. Our world has changed fundamentallyforever
  • 3. Travel remains a priority, a desperatelyneeded respite
  • 4. A new breed of traveller has arrived
  • 5. The story has become the unique sellingpoint, not a place
  • 6. Travel in the Digital Age
  • 7. Cape Town Tourism’s Digital Journey
  • 8. eMarketing Strategy focused on usingcitizens and fans of Cape Town
  • 9. New consumer-driven website
  • 10. I ♥ Cape Town - 250 000 fans
  • 11. One of the world’s Top25 tourist boardsonline
  • 12. Integrated marketing campaign withNational Geographic
  • 13. Cape Town’siAmbassadors #LoveCapeTown
  • 14. Our digital journey has just started