Our Digital Journey
By Mariette du Toit-Helmbold (CEO)
Our world has changed
fundamentally forever
A new breed of traveller has arrived
The story has become the unique
selling point, not a place
Travel in the Digital Age
eMarketing Strategy focused on using
citizens and fans of Cape Town
One of the world’s Top 25 tourist boards online
I ♥ Cape Town - 278 000 fans
@CapeTownTourism – 20 855 followers
www.capetown.travel/blog
Cape Town’s
iAmbassadors
#LoveCapeTown
The bloggers’ instagram, twitter and facebook
photos were shared more than 17,000 times
during the duration of their itine...
Reaching
1,193,086
people
Over
37,053,224
impressions
#LoveCapeTown
We spent R261,710
and our ROI was
R5.6 million.
That’s...
“The engagement of Capetonians in the #LoveCapeTown
campaign was really impressive, I haven’t seen this in
any other blog ...
best-practise
in first ‘International White Paper
for Travel Bloggers’ launched at
WTM 2012
7870
people travelled
virtually to Cape Town
Over
14,800
increase in likes to
our facebook page
www.mycapetownholiday.com
How to connect with us…
Website: www.capetown.travel
Tel: +27 (0)861 322 223
E-mail: info@capetown.travel
Twitter: @CapeTo...
THANK YOU
ITB Social Media Presentation - March 2013
ITB Social Media Presentation - March 2013
Upcoming SlideShare
Loading in …5
×

ITB Social Media Presentation - March 2013

274 views
216 views

Published on

Published in: Travel, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
274
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

ITB Social Media Presentation - March 2013

  1. 1. Our Digital Journey By Mariette du Toit-Helmbold (CEO)
  2. 2. Our world has changed fundamentally forever
  3. 3. A new breed of traveller has arrived
  4. 4. The story has become the unique selling point, not a place
  5. 5. Travel in the Digital Age
  6. 6. eMarketing Strategy focused on using citizens and fans of Cape Town
  7. 7. One of the world’s Top 25 tourist boards online
  8. 8. I ♥ Cape Town - 278 000 fans
  9. 9. @CapeTownTourism – 20 855 followers
  10. 10. www.capetown.travel/blog
  11. 11. Cape Town’s iAmbassadors #LoveCapeTown
  12. 12. The bloggers’ instagram, twitter and facebook photos were shared more than 17,000 times during the duration of their itinerary
  13. 13. Reaching 1,193,086 people Over 37,053,224 impressions #LoveCapeTown We spent R261,710 and our ROI was R5.6 million. That’s a ROI of 21:1
  14. 14. “The engagement of Capetonians in the #LoveCapeTown campaign was really impressive, I haven’t seen this in any other blog trip campaign so far” Melvin Boecher (@Traveldudes and traveldudes.org)
  15. 15. best-practise in first ‘International White Paper for Travel Bloggers’ launched at WTM 2012
  16. 16. 7870 people travelled virtually to Cape Town Over 14,800 increase in likes to our facebook page www.mycapetownholiday.com
  17. 17. How to connect with us… Website: www.capetown.travel Tel: +27 (0)861 322 223 E-mail: info@capetown.travel Twitter: @CapeTownTourism Facebook: www.facebook.com/capetown.travel Blog: www.capetown.travel/blog
  18. 18. THANK YOU

×