Cape Town Tourism Brand Presentation

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The Cape Town Tourism future brand presentation.

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  • Wow, amazing how beautiful our City is.It's not just any other City but true inspiration of beauty at it's best.........
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Cape Town Tourism Brand Presentation

  1. 1. “With the World Cup having come andgone, we find ourselves in a brandvacuum.”
  2. 2. “Cape Town is at a tipping point.”
  3. 3. “Today’s world is an extremelycompetitive place. Being differentmatters.”
  4. 4. “We have been over-reliant on leisuretourism and natural beauty.”
  5. 5. “Now that it’s over, we still have tocompete with every other place.”
  6. 6. Four of South Africa’s leading universities with an extensivenetwork of research institutes form the core of a growing anddynamic science, technology and innovation system in theWestern Cape.Cape Peninsula University of Technology (CPUT)Stellenbosch University (SU)University of Cape Town (UCT)University of the Western Cape (UWC)
  7. 7. THE CONVERSION RULEBusiness travel > Leisure travel > Investment
  8. 8. STREET ARTIST FAITH47
  9. 9. FASHION DESIGNER CRAIG NATIVE
  10. 10. One of the winning design for the 2010 “Re-Imaging Cape Town” Competition
  11. 11. NEXT STEPSBrand rollout starts July 2011 with theCape Town “Inspiration” Brand Box

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