Uploaded on

An astonishing Cape Town activation campaign giving away 1 great prize every day for 100 days and ending on 1 December 2011 with one lucky winner winning ALL 100 prizes again.

An astonishing Cape Town activation campaign giving away 1 great prize every day for 100 days and ending on 1 December 2011 with one lucky winner winning ALL 100 prizes again.

More in: Travel , Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
451
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
1
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Quintessential Cape Town Experiences very particular about the calibre of merchant

Transcript

  • 1. The Most Unique Cape Town Campaign Ever
  • 2. HELLO!

    Meet CapeTownMagazine.com & CityMob.co.za
    As Cape Town’s largest internet magazine in three languages and the home of Cape Town’s favourite daily deals, we’re mates.
    Together we provide locals and internationals alike, with the best this beautiful city has to offer; from news, reviews and interviews to great deals on must-do local experiences.

    +
  • 3. HELLO!

    Together we reach almost 20 000 people daily, 17 000 people weekly, and 30 000 people monthly through our newsletter subscribers, 130 000 people are fans of our Facebook pages, and we talk daily to our 15 000+ Twitter followers.

    +
  • 4. …JOIN US

    In preparation for Summer 2011 we’ve been working on a campaign aimed at connecting fans of Cape Town with the best local businesses and experiences, on a GRAND scale.
    So, as one of Cape Town’s top 100, we want your business to be a part of the year’s most exciting city activation.



    Only 100 partners can join
  • 5. INTRODUCING…


    100 DAYS TO SUMMER
    > One city
    > 100 days
    > 100 experiences
    > 100dailywinners
    +
    > One grand prize winner
    > Wins all 100 prizes on 1 Dec.
    > Oneunforgettable summer
  • 6. INTRODUCING…


    100 DAYS TO SUMMER
    > One city
    > 100 days
    > 100 experiences
    > 100dailywinners
    +
    > One grand prize winner
    > Wins all 100 prizes on 1 Dec.
    > Oneunforgettable summer
  • 7. INTRODUCING…


    100 DAYS TO SUMMER
    > One city
    > 100 days
    > 100 experiences
    > 100dailywinners
    +
    > One grand prize winner
    > Wins all 100 prizes on 1 Dec.
    > Oneunforgettable summer
  • 8. …WHAT TYPE OF PRIZES?

    100 unique experiences turned into a superb prize
    [samples:] Outstanding 3 to 5 star hotels | Limousine rides |Craft beer for a month | High Tea for four | Horseback safari | Spa treatments | Boutique accommodations| Champions League bar tab for R1000 | Canon Shooting for the kids | Sky Dives | Padi Dive Courses | Harley rides | VIP club nights | Boat cruises | Shooting with guns | Big Five Wine Safari | Snorkeling with seals | Artisan coffee for a year | Overnights in the winelands | Shark diving | Cooking courses | Unique wine & dines
    For the real prizes: www.100daystosummer.co.za



    Only 100 partners can join
  • 9. …THE OPPORTUNITY
    +

    =
    Real marketing is about facilitating word-of-mouth. Nothing else.
    That’s what we do.

    Full leverage of the 100 Days to Summer Campaign:
    Your product out to locals, tourism industry and media for summer
    A joint-marketing push building up to summer to a phenomenal reach
    Cross-media reach: site, newsletters, Facebook, Twitter, mobile and daily deals
    Editorial in weekly newsletter building up to the day of your prize
    Editorial in weekly newsletter announcing your winner the week after
    Activation of your prize via Facebook and Twitter prior to your giveaway day
    Activation of your prize via Facebook and Twitter on the day
    Leverage the 100 Days to Summer campaign across your own channels
    Full year benefit of the growth of CapeTownMagazine.com due to this campaign
    Full leverage of Grand Prize exposure with visuals & editorial
    Insert your
    experience
    here
  • 10. 100 000 – 250 000unique readers per month (English, Dutch, German)
    REACH - CAPETOWNMAG
    Website
    e-Mail
    30,000
    monthly newslettersubscribers
    &
    Twitter
    17,000
    weekly newslettersubscribers
    Search Engine
    Facebook
    Mobile
    15,300
    Followersover 4 feeds
    Top rankings
    People looking for things in Cape Town find CapeTownMagazine.com
    6,300
    people like this in three language pages
    Info on-the-go
    10% of readership comes from mobile
  • 11. JOIN US BECAUSE

    This is an incredible build up to summer - never seen before
    We’re spending R250 000 to do this for and with you
    You are the key prize on 1 of the 100 days
    You are part of the incredible grand prize
    We connect you; online, mobile, Twitter and Facebook
    You are part of the weekly newsletter in the week of your prize
    The campaign costs you 2 prizes and R500.
    We’re going to 30 000 subscribers for our weekly AND monthly newsletter
    Your hard times of winter are almost over and you want to kick ass this summer
    You searched for ‘things to do in Cape Town this weekend’ in Google too.
    We will have 50 cars driving around Cape Town with our logo
    Over 100 posters in 100 venues are supporting the campaign
    Over 5000 flyers will be distributed in key geographical areas
    We have over 6000 people on Facebook that we talk to every day
    [Before start] 5000 people are subscribed to our weekly newsletter already
    We tweet to over 15 000 Twitter followers every day
    We have 29 000 people subscribed to our newsletters that we reach 3 times
    We reach between 100 000 and 300 000 people per month
    You benefit from the CityMob reach of 19 000 daily - every day for 100 days
    As an essential+ partner you are featured every week again – 52 weeks.
    You’d also like to receive a weekly newsletter with one thing you would not want to miss.
    You also know you can help to “unclick the clique-iness” in Cape Town
    You can really leverage off this campaign through your own channels too
    Because we’re worth it for doing this
    Because you’re worth it.

  • 12. …SO LET’S DO THIS!
    We do:
    CapeTownMagazine.com bears the full cost of the entire marketing campaign
    throughout all channels which is R250 000.
    You do:
    For existing partners a nominal R1000 cost fee*
    Two great prizes – 1 for a daily prize + 1 for the Grand Prize*
    Not yet a CapeTownMagazine.com partner  ?
    Our packages start from R1800 once off plus R350 a month inclusion fee:
    Call Marcus or Lourens today on 021 – 4 222 444 for all information
    or mail us immediately at partner@capetownmagazine.com for more info.
    *Share the 100 day ‘promotion’ across your own channels and you get R500 rebate on 10 December.
    *The nicer the prize the bigger the buzz and the more amazing the campaign.
  • 13. LET’S DO IT
    Remember only 100 partners can join.Let’s make this something everyone will never forget.
    Contact CapeTownMagazine.com Taryn Jacobs | Lourens de Groot | Marc Zandhuison 021-4222444 or mail
    partner@capetownmagazine.com
  • 14. LET’S DO IT
    www.100daystosummer.co.za