How To Determine The Size Of Your Market In Thailand

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We know that estimating market size and growth is essential for your business. This information is used for the fundamental analysis to make decisions on the go-no-go investment strategy or to set a sales target.  Therefore, we would like to share the practice that we use to estimate market size and growth. You can also replicate the same practice to quickly calculate the figures.

Published in: Business, Economy & Finance

How To Determine The Size Of Your Market In Thailand

  1. 1. How To Determine the Size of Your Market in Thailand Part 1: Desk Research Resource By Canvassco Thailand 11th February 2014 www.canvassco.com
  2. 2. Market Size Is Essential For Business Decision We know that estimating market size and growth is essential for your business. This information is used for the fundamental analysis to make decisions on the go-no-go investment strategy or to set a sales target.
  3. 3. Public Data Available At The Macro Level Normally the statistics available in Thailand are available at the macro level; but when it comes to the product or industry level we often find unclear data that's difficult to judge the relevancy to your own business.
  4. 4. Limited Data from Government Agencies It's not easy to determine the figures associated with market sizing in Thailand and this is mainly because the data collection from the Government Agencies is not comprehensive or detailed enough to give you a picture of how big the market of your product actually is.
  5. 5. Therefore, we would like to share the practice that we use to estimate market size and growth. You can also replicate the same practice to quickly calculate the figures.
  6. 6. Method 1: Desk Research There are four methods for market sizing estimation. For this presentation, we shall focus on gathering basic data for an analysis from desk research ! The following slides you will see the list of information sources that are publicly accessible in Thailand (Most of them are only available in Thai language)
  7. 7. Department of Business Development This is a database of registered companies where you can get public financial figures such as sales and net profits. ! This is the source you can use if you know the names of your competitors. You can identify the key players and get their annual revenues in order to extrapolate for the total estimated market size. ! This method works well for the industries in which key players do not diversify their businesses to focus on other industries. ! This is because the annual revenue figure is a consolidated revenue, therefore, it will be less accurate if a company has a diversified revenue from different industries. www.dbd.go.th
  8. 8. Ministry of Commerce Import and export data can be found from the Ministry of Commerce website (http://www2.ops3.moc.go.th). ! This is a useful source of data if import companies mainly supply the market. You can find the import value and quantity from this source. ! However, if you are in a niche market, import and export data only gives you a broad view of your product category and is not useful for an analysis. ! http://www2.ops3.moc.go.th
  9. 9. The Office of Industrial Economics website http://www.oie.go.th/en This source contains information about production capacity, production utilization, export and domestic sales. ! However, this is not an expansive data collection and not all factories report the information to OIE.
  10. 10. Department of Land Transportation http://apps.dlt.go.th/statistics_web/statistics.html If you are in automotive business and agricultural machinery market, you can get the number of register vehicle by brand and also by province from the Department of Land Transportation (DLT). ! For any information you use from the DLT, its best to call the statistic department to check the definition
  11. 11. Industry Association Industry Association usually collects information from their members and publishes industry reports. Not all associations actively provide information for their members. The following slide is the list of industry associations that provide market information
  12. 12. Iron and Steel Institute http://www2.ops3.moc.go.th Iron and Steel Institute (http://www.isit.or.th) - Statistics on steel production and consumption.
  13. 13. Machinery Intelligence Unit http://miu.isit.or.th/MIU3/home.aspx Machinery Intelligence Unit (http://miu.isit.or.th/MIU3/home.aspx) – Agricultural machinery, machine tools and industrial machines import and export information. !
  14. 14. Thai Feed Mill Association http://www.thaifeedmill.com Thai Feed Mill Association (http://www.thaifeedmill.com) - Live animal stock levels, feed mill prices and etc. ! !
  15. 15. Thailand Automotive Institute http://www.thaiauto.or.th Thailand Automotive Institute (http://www.thaiauto.or.th ) - Vehicle productions, domestic sales, imports and exports figures. ! !
  16. 16. Thai Bioplastic Industry Association http://www.tbia.or.th Thai Bioplastic Industry Association (http://www.tbia.or.th) – Bioplastic market information, market size, market share and key players activities.
  17. 17. Thai Plastic Industries Association http://www.tpia.org Thai Plastic Industries Association (http://www.tpia.org) - Price of thermoplastics, import and export figures.
  18. 18. Thai Game Software Industry Association http://www.tga.in.th/tagged/article Thai Game Software Industry Association (http://www.tga.in.th/tagged/article) - Market size, segmentation (type of game), import and export figures.
  19. 19. Thai Cement Manufacturers Association http://www.thaicma.or.th Thai Cement Manufacturers Association (http://www.thaicma.or.th) – Scale of the cement industry, capacity, production, and domestic sales.
  20. 20. Thai Photovoltaic Industries Association http://www.tpva2012.com Thai Photovoltaic Industries Association (http://www.tpva2012.com) – Target of renewable energy (wind energy, solar energy, minihydro, biomass, biogas, waste to energy and others.
  21. 21. Real estate information http://www.reic.or.th/Default.aspx Real estate information can be found via Real Estate Information Center in Thailand (http://www.reic.or.th/Default.aspx). This source shows construction areas by type of building (housing, condominium, office building, factory and hotel). You can look at the trends of these buildings; however, it’s not an expansive data collection especially for the housing data. This is because not all the housing construction units report data to government agencies especially those that are located out of the city area.
  22. 22. contact us. Canvassco (Thailand)
 Mahatun Plaza, 14th Floor, 888/143, Ploenchit Road, Bangkok 10330, Thailand ! Phone : +662 627 3081- 4 
 Fax : +662 627 3042
 Email : contact@canvassco.com
 Web: www.canvassco.com

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