YES! Wine TourismZENI ELENA helpsPresentation for selling more
BARDOLINO WINEPRODUCINGAREA• 25.000 hectares on the east south shore of Lake Garda• 16 towns• 7 months of tourism/year. Strong tourism region.• 14.000.000 visitors/year• Tourism started in 1970
BARDOLINO WINEproducing details• 2700 Hectars of vineyards• 240.000 Hectoliter wine/year• 104 bottling wineries• Most winery small size, 40.000 till 500.000 bottles/year• Wine tourism started 1999
2009 new 1984 approachfoundation 70 wineries40 wineries CollaborationCollaborati eventson events Bardolino wine Courses street website and map
1986 Methanol Crisis- 40% reduction of wine sells for fewyears- Big problems in our first market:Germany1990 Zeni has 2 option:- stop the activity- investments1991 Gaetano Zeni founded theBARDOLINO WINE MUSEUM- among the first wine museum in Italy.- 60 m2 inside area- 1 person working
ZENI ENOTURISM 21 years activity•1991 year of foundation. 60 m2 and 1 person working.Simple venue to get in tach withour wine culture, taste andpurchase wines. The personworking in is not a "wineprofessional".•1998~ 120 m2 and 2 person workingGuided winery tours and smalltasting room for guided winetasting in Italian, German andEnglish languages. The toursare guided by "wineprofessional": Sommelier.
ZENI ENOTURISM 21 years activity 21 years activity•2006 ~500 m2 and 4 person working - 95.000 visitors/ yearThe person working are "talkingbrand ambassadors". Wine andtourism knowledge, people-friendly personal attributes.•2009 ~1900 m2 7 person working - 120.000 visitors•Project for 2014 -2016~2300 m2 9 person working.Foundation Wine MuseumWine Park
ZENI ENOTURISM•1/4 on the total turnover, realized from this activities:•WINE MUSEUM•WINERY TOURS AND TASTING•WINE EVENTS for:CompanySchoolHo.re.ca