Cantina Web Content Management (WCM) Webinar

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Web Content Management (WCM) is the process of creating, managing and delivering information online. Organizations growing their audience are finding that effective WCM is critical, but that implementing it requires a fine balance between emerging technology and business process. Understanding the technologies that are available and the trends that are shaping content consumption are essential to defining and executing a successful WCM strategy which enables more robust, responsively designed websites.

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Cantina Web Content Management (WCM) Webinar

  1. 1. WELCOMEDRIVING BUSINESS SUCCESSWITH WEB CONTENTMANAGEMENT
  2. 2. WE ARE CANTINACantina designs, develops and offers strategic consulting for connectedexperiences on the web, smartphones, tablets and connected TV. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam interdum vehicula feugiat. Nam vel dolor id sapien aliquam facilisis et eget mi. Mauris dignissim felis ac tortor pellentesque at sodales lectus sagittis. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Vestibulum massa diam, bibendum tristique dapibus et, vulputate id sem.Business Technology • Design and Development • User Experience • Mobile Services • Video Management • Social Integration
  3. 3. AGENDA• Defining Web Content Management• Shaping a WCM Strategy• Alignment with Business Goals• Audience Needs and Behaviors• Ease of Use and Customization• Social Media and Content Syndication• The ROI of CMS• Cantina’s Proven Approach
  4. 4. DEFINING WCM CONTENT CONTENT
  5. 5. DEFINING WCM YOU ARE THE CMS
  6. 6. DEFINING WCM YOU ARE THE CMS
  7. 7. DEFINING WCM YOU ARE THE CMS
  8. 8. DEFINING WCM YOU ARE THE CMS
  9. 9. DEFINING WCM YOU ARE THE CMS
  10. 10. SHAPING A STRATEGY Device Context your site microsite partner site Site Context Time Context
  11. 11. DEFINING WCM COPE*http://blog.programmableweb.com/2009/10/13/cope-create-once-publish-everywhere/ microsite
  12. 12. ALIGNMENT WITH BUSINESS GOALS
  13. 13. ALIGNMENT WITH BUSINESS GOALS • What is your product or service? • How does your content support it? • How many different types of content do you have?
  14. 14. AUDIENCE NEEDS AND BEHAVIORS
  15. 15. EASE OF USE AND CUSTOMIZATIONAn inflexible admin interface causes editors to:•Build additional systems to entertheir own content•Hack the existing system tomake it conform to their needs•Stop updating the site•Come to hate all CMS
  16. 16. SOCIAL MEDIA ANDCONTENT SYNDICATION
  17. 17. THE ROI OF A CMSConsider the following aspects when figuringout the ROI of a CMS•Development and implementation costs•Ongoing maintenance costs including costs ofresources to maintain system as well as relatedsoftware•Content creation costs that can be reduced bystreamlining workflow•Increased site traffic as a result of improvingcontent quality and SEO
  18. 18. SELECTING A CMSConsider the following factors whenselecting a content management platform•Ease of integration with various link sharepartners and affiliates•Ease of integration with analytics tools•Flexibility for integrating other content typessuch as videos•A/B Support testing for ads, content pages,landing pages, etc•Ability to implement a strong searchcapability
  19. 19. CANTINA’S PROVENAPPROACH
  20. 20. ASSESSMENT “Measure twice, cut once” Assessment
  21. 21. ASSESSMENT Understanding your audience User Interviews Card Sorting Heuristic evaluation Assessment
  22. 22. DESIGN Design
  23. 23. DESIGN Content design, information design and responsive design are all equally important and interdependent aspects of the design phase Design
  24. 24. IMPLEMENTATION AND TESTING Embarking on development & testing Implementation & Testing
  25. 25. IMPLEMENTATION AND TESTING Start early with content migration Implementation & Testing
  26. 26. Alec Francesconi Allison SigristSVP Client Services Senior User Experience Consultantalec@cantinaconsulting.com allison@cantinaconsulting.com download our web content management guide at http://cantina.co/2012/08/20/web-content-management-guide/ Visit Us at Understanding Responsive Web Design on Wednesday, October 24 http://www.cantina.co

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