Video Conversation Channels Jon DiGregory from Cantaloupe @jondigregory #revenuenorth    getjon@cantaloupe.tv
What are Video Conversation Channels? The Four Unique Personalities      Of Your Sales Cycle
Clai   Fran   Dan          Bob                 re* Plan * Produce * Place
* Basic Video Concepts
* Basic Video Concept  01: PowerThe Obvious:Video stories are  super duper    powerful
* Basic Video Concept  01: PowerThe Obvious: Believability   Clarity Gut Feeling PersuasionUnderstanding      =  Jumping  ...
* Basic Video Concept 01: Power                My brother can do really cool                “wheelies” on his motorcycle!
* Basic Video Concept    01: PowerMy brother can do really cool“wheelies” on his motorcycle!My brother Jimmy is really goo...
* Basic Video Concept 01: PowerMy brother can do really cool “wheelies” on his motorcycle!                        My broth...
* Basic Video Concept 01: Power
* Basic Video Concept 01: Power
* Basic Video Concept 01: Power
* Basic Video Concept 01: PowerMy brother can do really cool “wheelies” on his motorcycle!                        My broth...
* Basic Video Concept  02: Even You    Even You!    Have a story       to tell
* Basic Video Concept  02: Even You  Even You!Have people who  want to hear   your story
* Basic Video Concept   Main ROI CAN NOT be  03: ROI                     explained!
* Basic Video Concept  03: ROI             What is the ROI of Your Mother?
* Basic Video Concept  04: Gut First                        Facts & Data Gut feeling
* Basic Video Concept  04: Gut First                    Cart before the horse                                    01. Prima...
* Basic Video Concept  04: Gut First                        Horse before the cart           02. Secondary             Emot...
* Basic Video Concept  04: Gut First             Simon Sinek: startwithwhy.com
* Basic Video Concept  04: Gut First          When a story is told with data tucked           inside, our brains cleverly ...
* Basic Video Concept  05: We Be The SameVideos allow us to easily understand each other
* Basic Video Concept  06: Opportunities            Video doesn’t sell your stuff
* Basic Video Concept  06: Opportunities    Creates more opportunities to sell                        Video = Internet Cur...
* Basic Video Concept  07: Ongoing         Video needs to be ONGOING to work
* Basic Video Concept  07: Ongoing             Exactly two nights to stop watching...
* Basic Video Concept  07: OngoingPermanent vs. Disposable
* Basic Video Concept  07: Ongoing   Your sales cycle is longer than just one    conversation
* Basic Video Concept  07: Ongoing                        ✆
* Basic Video Concept  07: Ongoing                        ✆   $
* Basic Video Concept  07: Ongoing                        4 weeks                        ✆     $
* Basic Video Concept  07: Ongoing  18  mn                    4 weeks  ✔                     ✆     $
* Basic Video Concept  07: Ongoing  18  mn                    4 weeks  ✔                     ✆     $
* Basic Video Concept  07: Ongoing  18  mn                    4 weeks  ✔                     ✆     $
* Basic Video Concept  07: Ongoing  18  mn                                    4 weeks  ✔                     ▶   ▶   ▶   ▶...
* Basic Video Concept  07: Ongoing  18  mn                                x   4 weeks  ✔                     ▶   ▶   ▶   ▶...
* Basic Video Concept  07: Ongoing  18  mn                                x   4 weeks  ✔                     ▶   ▶   ▶   ▶...
* Basic Video Concept  07: Ongoing  18  mn                                x   4 weeks  ✔                     ▶   ▶   ▶   ▶...
* Basic Video Concept  07: Ongoing  18  mn                                x   4 weeks  ✔                     ▶   ▶   ▶   ▶...
* Basic Video Concept  07: Ongoing         Your prospects takes action with           confidence and reassurance...       ...
* Basic Video Concept  07: Ongoing
* Basic Video Concept  08: Real              Staged vs. Authentic       $$$$$$$$$$$$                        $$$$$         ...
* Basic Video Concept  08: Real           You actually can.... handle the truth.
* Basic Video Concept  09: No Recipe       There are no magic Viral Video recipes!
* Basic Video Concept  09: No Recipe                        72,133,433
* Basic Video Concept  10: Personality                                     CONFIR         FIND           DIGEST           ...
pencils ready...
authent storage              kaltura conversationsVIRAL indexing     ic          commitment statementTITLE approval       ...
Are We Confused Yet?
Clai              Fran        Dan                   Bob                                       re                 8PAIN SCO...
Clai              Fran        Dan                   Bob                                       re   * The best we can do   ...
Clai              Fran        Dan                   Bob                                       re                 8PAIN SCO...
Clai              Fran        Dan                   Bob                                       re                 8PAIN SCO...
Clai              Fran        Dan                   Bob                                       re                 8PAIN SCO...
Clai              Fran        Dan                   Bob                                       re                 8PAIN SCO...
Clai              Fran        Dan                   Bob                                       re                 8PAIN SCO...
Clai              Fran        Dan                   Bob                                       re                 8PAIN SCO...
Clai              Fran            Dan                         Bob                                            re           ...
The Emotional Equation     +        +            =AN EMOTIONAL CONNECTION
Clai              Fran        Dan                   Bob                                       re                 8PAIN SCO...
PRIMARY   SECONDARY   UTILITY
VIDEO vs.   STORY1. QUESTION2. STRUGGLE3. REWARD
Stories promise the delivery ofa mental reward
Move That Bus!
Content SkeletonCommitment Statement     Characters Benefit of Ignorance      Question Time Line (struggle)       Reward  ...
Unexpected Pleasant Surprise
Recognize these guys?
50%That’s not what I was picturing...!
Video Duration = Video Story
PUBLISHER   WEB/SOCIAL   EMAIL   EMAIL/SOCIA     S                                 L
Emotional Commitment
PUBLISHER    WEB/SOCIAL   EMAIL   EMAIL/SOCIA         S                                  L                   MOBILE       ...
PUBLISHER   WEB/SOCIAL   EMAIL   EMAIL/SOCIA        S                                 LOUTER WEBS                         ...
PUBLISHER       WEB/SOCIAL   EMAIL   EMAIL/SOCIA     S                                     L  EMAIL DB OF   PROSPECTS
PUBLISHER       WEB/SOCIAL   EMAIL   EMAIL/SOCIA      S                                     LEMAIL DB OF CLIENTS
* Ready to get started?
Go!
Need More Clarity?
Video Conversation Channels Jon DiGregory from Cantaloupe @jondigregory #revenuenorth    getjon@cantaloupe.tv
Video Conversation Channels :: Plan, Produce & Place
Video Conversation Channels :: Plan, Produce & Place
Video Conversation Channels :: Plan, Produce & Place
Video Conversation Channels :: Plan, Produce & Place
Video Conversation Channels :: Plan, Produce & Place
Video Conversation Channels :: Plan, Produce & Place
Video Conversation Channels :: Plan, Produce & Place
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Video Conversation Channels :: Plan, Produce & Place

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Leveraging the power of Storytelling to effectively engage with your audiences where they are.

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  • video ideas, tan well
  • tells us everything we need to know
  • STILL GET TO WRITE - SKELETON WORK WITH A PRODUCER
  • May/June issue!
  • come to same level of understanding... On their terms
  • creates more opportunities to sell jerk 300% higher price
  • Less like an novel Bitchin Flash Guys
  • Less like an novel Bitchin Flash Guys
  • Quicker Less Expensive More believable
  • Quicker Less Expensive More believable
  • In one slide, I’m going to give you the only things you need to do video right
  • Video Conversation Channels :: Plan, Produce & Place

    1. 1. Video Conversation Channels Jon DiGregory from Cantaloupe @jondigregory #revenuenorth getjon@cantaloupe.tv
    2. 2. What are Video Conversation Channels? The Four Unique Personalities Of Your Sales Cycle
    3. 3. Clai Fran Dan Bob re* Plan * Produce * Place
    4. 4. * Basic Video Concepts
    5. 5. * Basic Video Concept 01: PowerThe Obvious:Video stories are super duper powerful
    6. 6. * Basic Video Concept 01: PowerThe Obvious: Believability Clarity Gut Feeling PersuasionUnderstanding = Jumping Hurdles
    7. 7. * Basic Video Concept 01: Power My brother can do really cool “wheelies” on his motorcycle!
    8. 8. * Basic Video Concept 01: PowerMy brother can do really cool“wheelies” on his motorcycle!My brother Jimmy is really good at doing “wheelies” on his motorcycle! In fact, he can execute them so well that it looks almost effortlessas he motors down the road. Amazingly, at the drop of a dime, he can lift the front wheel of his motorcycle while traveling at a high rate ofspeed and can hold the front wheel up in the air for really, really, long distances at a time. Mom, who is scared for Jimmy’s safety, saysthat if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad. In reality, Mom really hates seeing himdo wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend to him.Dad was showing off on his motorcycle in the local pub parking lot when Dad’s not yet new girlfriend was walking out to put more moneyin the parking meter. Stunned by the ribbing the accelerator and popping up his front tire really caught Shellies eye since Mom, who isscared for Jimmy’s safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad. Inreality, Mom really hates seeing him do wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend to him. Dadwas showing off on his motorcycle in the local pub parking lot when Dad’s not yet new girlfriend was walking out to put more money in theparking meter. Stunned by the ribbing the accelerator and popping up his front tire really caught Shellies eye sinceAmazingly, at the drop of a dime, he can lift the front wheel of his motorcycle while traveling at a high rate of speed and can hold the frontwheel up in the air for really, really, long distances at a time. Mom, who is scared for Jimmy’s safety, says that if he doesn’t stop soonJimmy with ultimately crash his motorcycle and get hurt real, real bad. In reality, Mom really hates seeing him do wheelies since it wasthose very same type of wheelies that attracted Dad’s girlfriend to him.
    9. 9. * Basic Video Concept 01: PowerMy brother can do really cool “wheelies” on his motorcycle! My brother Jimmy is really good at doing “wheelies” on his motorcycle! In fact, he can execute them so well that it looks almost effortless as he motors down the road. Amazingly, at the drop of a dime, he can lift the front wheel of his motorcycle while traveling at a high rate of speed and can hold the front wheel up in the air for really, really, long distances at a time. Mom, who is scared for Jimmy’s safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad. In reality, Mom really hates seeing him do wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend to him. Dad was showing off on his motorcycle in the local pub parking lot when Dad’s not yet new girlfriend was walking out to put more money in the parking meter. Stunned by the ribbing the accelerator and popping up his front tire really caught Shellies eye since Mom, who is scared for Jimmy’s safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad. In reality, Mom really hates seeing him do wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend to him. Dad was showing off on his motor cycle in the local pub parking lot when Dad’s not yet new girlfriend was walking out to put more money in the parking meter. Stunned by the ribbing the accelerator and popping up his front tire really caught Shellies eye since.
    10. 10. * Basic Video Concept 01: Power
    11. 11. * Basic Video Concept 01: Power
    12. 12. * Basic Video Concept 01: Power
    13. 13. * Basic Video Concept 01: PowerMy brother can do really cool “wheelies” on his motorcycle! My brother Jimmy is really good at doing “wheelies” on his motorcycle! In fact, he can execute them so well that it looks almost effortless as he motors down the road. Amazingly, at the drop of a dime, he can lift the front wheel of his motorcycle while traveling at a high rate of speed and can hold the front wheel up in the air for really, really, long distances at a time. Mom, who is scared for Jimmy’s safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad. In reality, Mom really hates seeing him do wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend to him. Dad was showing off on his motorcycle in the local pub parking lot when Dad’s not yet new girlfriend was walking out to put more money in the parking meter. Stunned by the ribbing the accelerator and popping up his front tire really caught Shellies eye since Mom, who is scared for Jimmy’s safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad. In reality, Mom really hates seeing him do wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend to him. Dad was showing off on his motor cycle in the local pub parking lot when Dad’s not yet new girlfriend was walking out to put more money in the parking meter. Stunned by the ribbing the accelerator and popping up his front tire really caught Shellies eye since.
    14. 14. * Basic Video Concept 02: Even You Even You! Have a story to tell
    15. 15. * Basic Video Concept 02: Even You Even You!Have people who want to hear your story
    16. 16. * Basic Video Concept Main ROI CAN NOT be 03: ROI explained!
    17. 17. * Basic Video Concept 03: ROI What is the ROI of Your Mother?
    18. 18. * Basic Video Concept 04: Gut First Facts & Data Gut feeling
    19. 19. * Basic Video Concept 04: Gut First Cart before the horse 01. Primary 02. Secondary Emotional Emotional Connection Connection
    20. 20. * Basic Video Concept 04: Gut First Horse before the cart 02. Secondary Emotional 01. Primary Connection Emotional Connection
    21. 21. * Basic Video Concept 04: Gut First Simon Sinek: startwithwhy.com
    22. 22. * Basic Video Concept 04: Gut First When a story is told with data tucked inside, our brains cleverly lock the data onto the feelings we experience while listening to that story. Then, when the information is recalled, so is that feeling.
    23. 23. * Basic Video Concept 05: We Be The SameVideos allow us to easily understand each other
    24. 24. * Basic Video Concept 06: Opportunities Video doesn’t sell your stuff
    25. 25. * Basic Video Concept 06: Opportunities Creates more opportunities to sell Video = Internet Currency
    26. 26. * Basic Video Concept 07: Ongoing Video needs to be ONGOING to work
    27. 27. * Basic Video Concept 07: Ongoing Exactly two nights to stop watching...
    28. 28. * Basic Video Concept 07: OngoingPermanent vs. Disposable
    29. 29. * Basic Video Concept 07: Ongoing Your sales cycle is longer than just one conversation
    30. 30. * Basic Video Concept 07: Ongoing ✆
    31. 31. * Basic Video Concept 07: Ongoing ✆ $
    32. 32. * Basic Video Concept 07: Ongoing 4 weeks ✆ $
    33. 33. * Basic Video Concept 07: Ongoing 18 mn 4 weeks ✔ ✆ $
    34. 34. * Basic Video Concept 07: Ongoing 18 mn 4 weeks ✔ ✆ $
    35. 35. * Basic Video Concept 07: Ongoing 18 mn 4 weeks ✔ ✆ $
    36. 36. * Basic Video Concept 07: Ongoing 18 mn 4 weeks ✔ ▶ ▶ ▶ ▶ ✆ $
    37. 37. * Basic Video Concept 07: Ongoing 18 mn x 4 weeks ✔ ▶ ▶ ▶ ▶ ✆ $
    38. 38. * Basic Video Concept 07: Ongoing 18 mn x 4 weeks ✔ ▶ ▶ ▶ ▶ ✆ $
    39. 39. * Basic Video Concept 07: Ongoing 18 mn x 4 weeks ✔ ▶ ▶ ▶ ▶ ✆ $ 4
    40. 40. * Basic Video Concept 07: Ongoing 18 mn x 4 weeks ✔ ▶ ▶ ▶ ▶ ✆ $ 4
    41. 41. * Basic Video Concept 07: Ongoing Your prospects takes action with confidence and reassurance... without fear, uncertainty and doubt
    42. 42. * Basic Video Concept 07: Ongoing
    43. 43. * Basic Video Concept 08: Real Staged vs. Authentic $$$$$$$$$$$$ $$$$$ NO SCRIPTS, ACTORS, VO, or STAGED CONTENT!
    44. 44. * Basic Video Concept 08: Real You actually can.... handle the truth.
    45. 45. * Basic Video Concept 09: No Recipe There are no magic Viral Video recipes!
    46. 46. * Basic Video Concept 09: No Recipe 72,133,433
    47. 47. * Basic Video Concept 10: Personality CONFIR FIND DIGEST BELIEVE M Fran Dan Claire Bob INTRODUCE TELL PROVE REINFORC your story your story your story E your story
    48. 48. pencils ready...
    49. 49. authent storage kaltura conversationsVIRAL indexing ic commitment statementTITLE approval calenda VIDEO SEO flash transcribing html5 ARCHIVIN Hostin indexin Eyebalbreadcrumbs r mobile blurry space g G Rhythm g gut feeling ls payof STORYTELLIN FRAMIN LinkedIN clarity travel Gproduction Publishe G f series headline landing conflict page lighting emotionalrs intensi equation WHY measur Management sound content EXPORTIN ty e Facebook video white balance footag client stor G magazine DISTRIBUTIONthumbnail sponsor cross database e pacing email about audience driven INTERNET CODE Vimeo share CURRENCY Call-To- us disposable render transcribe CDURATION MOODLEGALYouTube Action resolution interview white episodes
    50. 50. Are We Confused Yet?
    51. 51. Clai Fran Dan Bob re 8PAIN SCORE 10 8 4 INTRODUC STYLE E TELL PROVE REINFORCE INDUSTRY ABOUT US CLIENT BEST PRAC STORY X STORY WEB/SOCIAL EMAIL/SOCIAPLACEMENT PUBLISHER EMAIL L S
    52. 52. Clai Fran Dan Bob re * The best we can do with little information is mediocre...PAIN SCORE 8 INTRODUC 10 8 4 STYLE E TELL PROVE REINFORCE INDUSTRY ABOUT US CLIENT BEST PRAC Trena STORY X STORY WEB/SOCIAL EMAIL/SOCIAPLACEMENT PUBLISHER EMAIL L S
    53. 53. Clai Fran Dan Bob re 8PAIN SCORE 10 8 4 INTRODUC STYLE E TELL PROVE REINFORCE INDUSTRY ABOUT US CLIENT BEST PRAC STORY X STORY WEB/SOCIAL EMAIL/SOCIAPLACEMENT PUBLISHER EMAIL L S
    54. 54. Clai Fran Dan Bob re 8PAIN SCORE 10 8 4 INTRODUC STYLE E TELL PROVE REINFORCE INDUSTRY ABOUT US CLIENT BEST PRAC STORY X STORY WEB/SOCIAL EMAIL/SOCIAPLACEMENT PUBLISHER EMAIL L S
    55. 55. Clai Fran Dan Bob re 8PAIN SCORE 10 8 4 INTRODUC STYLE E TELL PROVE REINFORCE INDUSTRY ABOUT US CLIENT BEST PRAC STORY X STORY WEB/SOCIAL EMAIL/SOCIAPLACEMENT PUBLISHER EMAIL L S
    56. 56. Clai Fran Dan Bob re 8PAIN SCORE 10 8 4 INTRODUC STYLE E TELL PROVE REINFORCE INDUSTRY ABOUT US CLIENT BEST PRAC STORY X STORY WEB/SOCIAL EMAIL/SOCIAPLACEMENT PUBLISHER EMAIL L S
    57. 57. Clai Fran Dan Bob re 8PAIN SCORE 10 8 4 INTRODUC STYLE E TELL PROVE REINFORCE INDUSTRY ABOUT US CLIENT BEST PRAC STORY X STORY WEB/SOCIAL EMAIL/SOCIAPLACEMENT PUBLISHER EMAIL L S
    58. 58. Clai Fran Dan Bob re 8PAIN SCORE 10 8 4 INTRODUC STYLE E TELL PROVE REINFORCE INDUSTRY ABOUT US CLIENT BEST PRAC STORY X STORY WEB/SOCIAL EMAIL/SOCIAPLACEMENT PUBLISHER EMAIL L S
    59. 59. Clai Fran Dan Bob re 1 per month? # of pages? 2 per month? 1 per quarter? $3,000 to $10,000 per video! 8PAIN SCORE 10 8 4 INTRODUC STYLE E TELL PROVE REINFORCE INDUSTRY ABOUT US CLIENT BEST PRAC STORY X STORY WEB/SOCIAL EMAIL/SOCIAPLACEMENT PUBLISHER EMAIL L S
    60. 60. The Emotional Equation + + =AN EMOTIONAL CONNECTION
    61. 61. Clai Fran Dan Bob re 8PAIN SCORE 10 8 4 INTRODUC STYLE E TELL PROVE REINFORCE INDUSTRY ABOUT US CLIENT BEST PRAC STORY X STORY WEB/SOCIAL EMAIL/SOCIAPLACEMENT PUBLISHER EMAIL L S
    62. 62. PRIMARY SECONDARY UTILITY
    63. 63. VIDEO vs. STORY1. QUESTION2. STRUGGLE3. REWARD
    64. 64. Stories promise the delivery ofa mental reward
    65. 65. Move That Bus!
    66. 66. Content SkeletonCommitment Statement Characters Benefit of Ignorance Question Time Line (struggle) Reward -------------------------------------------------------- Tone Pacing Rhythm
    67. 67. Unexpected Pleasant Surprise
    68. 68. Recognize these guys?
    69. 69. 50%That’s not what I was picturing...!
    70. 70. Video Duration = Video Story
    71. 71. PUBLISHER WEB/SOCIAL EMAIL EMAIL/SOCIA S L
    72. 72. Emotional Commitment
    73. 73. PUBLISHER WEB/SOCIAL EMAIL EMAIL/SOCIA S L MOBILE YOUTUBEBLOGS CONTENT SITES COMMUNITIE S
    74. 74. PUBLISHER WEB/SOCIAL EMAIL EMAIL/SOCIA S LOUTER WEBS ABOUT US OUR PEOPLE OUR SERVICE OUR CULTURE OUR PRODUCTS OUR PROCESS
    75. 75. PUBLISHER WEB/SOCIAL EMAIL EMAIL/SOCIA S L EMAIL DB OF PROSPECTS
    76. 76. PUBLISHER WEB/SOCIAL EMAIL EMAIL/SOCIA S LEMAIL DB OF CLIENTS
    77. 77. * Ready to get started?
    78. 78. Go!
    79. 79. Need More Clarity?
    80. 80. Video Conversation Channels Jon DiGregory from Cantaloupe @jondigregory #revenuenorth getjon@cantaloupe.tv

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