Cantaloupe connect

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Cantaloupe connect

  1. 1. CONNECT01VIDEO TO VIEWERS =Bolt.On ProcessCONNECT02VIEWERS TO EMOTION =Authentic / Emotional / StoryCONNECT03ON AN ONGOING BASIS =Emotional Equity
  2. 2. CONNECT01VIDEO TO VIEWERS =Bolt.On Process
  3. 3. FINDINTRODUCEINDUSTRY XPERTEXTERNALDIGESTTELLABOUT USWEB ASSETSCONFIRMPROVECLARITYPROSPECT DBBELIEVEREINFORCEBEST PRACTICESCLIENT DBCF D BFran Dan Claire Bob!AWARE≈I LIKE IT$I’M BUYING$$BUY AGAIN?UNAWARESalesStageYourStoryStoryStylePlacedChangeCONNECT01VIDEO TO VIEWERS =Bolt.On Process
  4. 4. CONNECT01VIDEO TO VIEWERS =Bolt.On ProcessPOST TOPUBLISHERSSTORYBOOKONGOINGPOPULATE TOYOUR WEB SPACESTORYBOOKSTAGNANTEMAIL TOPROSPECTSSTORYBOOKONGOINGEMAIL TOCLIENTSSTORYBOOKONGOINGActionBreadCrumbDeliveryFlowBLOGSCOMMUNITIESMOBILECONTENT SITESSTORYBOOKHOMEPRODUCTSABOUT USOUR PEOPLESTORYBOOKSOCIALEMAILPROSPECTS DBSTORYBOOKSOCIALEMAILCLIENTS DBSTORYBOOK
  5. 5. CONNECT01VIDEO TO VIEWERS =Bolt.On ProcessFIND DIGEST CONFIRM BELIEVEPRIMARYSECONDARYUTILITYPAIN SCOREDISTRIBUTIONVEHICLE
  6. 6. CONNECT02VIEWERS TO EMOTION =Authentic / Emotional / Story
  7. 7. What is an Emotional Connection?Heart Data Distribution PersonalCONNECT02VIEWERS TO EMOTION =Authentic / Emotional / Story
  8. 8. Gut feelingFacts & DataCONNECT02VIEWERS TO EMOTION =Authentic / Emotional / Story
  9. 9. CONNECT02VIEWERS TO EMOTION =Authentic / Emotional / Story
  10. 10. 01. PrimaryEmotional Connection02. SecondaryEmotional ConnectionCart before the horseCONNECT02VIEWERS TO EMOTION =Authentic / Emotional / Story
  11. 11. 01. PrimaryEmotional Connection02. SecondaryEmotional ConnectionHorse before the cartCONNECT02VIEWERS TO EMOTION =Authentic / Emotional / Story
  12. 12. CONNECT02VIEWERS TO EMOTION =Authentic / Emotional / StoryWhat makes a Story?Question Journey Reflection Reward Story?
  13. 13. CONNECT02VIEWERS TO EMOTION =Authentic / Emotional / StoryFClientVViewerFactsDataComplianceRelevantBelievableReward
  14. 14. CONNECT02VIEWERS TO EMOTION =Authentic / Emotional / StoryFClientVViewerFactsDataComplianceRelevantBelievableReward
  15. 15. CONNECT03ON AN ONGOING BASIS =Emotional Equity
  16. 16. ✆CONNECT03ON AN ONGOING BASIS =Emotional Equity
  17. 17. ✆ $CONNECT03ON AN ONGOING BASIS =Emotional Equity
  18. 18. ✆ $4 weeksCONNECT03ON AN ONGOING BASIS =Emotional Equity
  19. 19. ✆ $4 weeks✔18mnCONNECT03ON AN ONGOING BASIS =Emotional Equity
  20. 20. ✆ $4 weeks✔18mnCONNECT03ON AN ONGOING BASIS =Emotional Equity
  21. 21. ✆ $4 weeks✔18mnCONNECT03ON AN ONGOING BASIS =Emotional Equity
  22. 22. ✆ $4 weeks✔ ▶ ▶ ▶ ▶18mnCONNECT03ON AN ONGOING BASIS =Emotional Equity
  23. 23. ✆ $4 weeks✔x▶ ▶ ▶ ▶18mnCONNECT03ON AN ONGOING BASIS =Emotional Equity
  24. 24. ✆ $4 weeks✔x▶ ▶ ▶ ▶18mnCONNECT03ON AN ONGOING BASIS =Emotional Equity
  25. 25. ✆ $4 weeks✔4x▶ ▶ ▶ ▶18mnCONNECT03ON AN ONGOING BASIS =Emotional Equity
  26. 26. ✆ $4 weeks✔4x▶ ▶ ▶ ▶18mnCONNECT03ON AN ONGOING BASIS =Emotional Equity
  27. 27. Email Clicks WITHEmbedded videoEmail Clicks WITHOUTEmbedded videoCONNECT03ON AN ONGOING BASIS =Emotional Equity
  28. 28. CONNECT01VIDEO TO VIEWERS =Bolt.On ProcessCONNECT02VIEWERS TO EMOTION =Authentic / Emotional / StoryCONNECT03ON AN ONGOING BASIS =Emotional Equity
  29. 29. STORYBOOKB Y C A N T A L O U P E . T VCONNECT03ON AN ONGOING BASIS =Emotional EquityCONNECT02VIEWERS TO EMOTION =Authentic / Emotional / StoryCONNECT01VIDEO TO VIEWERS =Bolt.On Process

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