0
Jon DiGregory
Let’s spend some
quality time together
10

10

8

5

9
Sticky Side Down & At The Top!

WRITE BIG
LIKE THIS
My brother can do really cool
“wheelies” on his motorcycle!
My brother can do really cool
“wheelies” on his motorcycle!
!

!

!

My brother Jimmy is really good at doing “wheelies” o...
My brother can do really cool
“wheelies” on his motorcycle!
!

!

!

My brother Jimmy is really good at doing “wheelies” o...
My brother can do really cool
“wheelies” on his motorcycle!
!

!

!

My brother Jimmy is really good at doing “wheelies” o...
Let’s Get Awkward:
Find An Emotional Connection
What is an Emotional Connection?
What is an Emotional Connection?

Heart

Data

Distribution

Personal
Facts & Data
Gut Feeling
Emotional
Connection =
ACHIEVING
COMMON
GROUND
Lesson one:	

Only trust people who
like big butts…	

!

They cannot lie.

Achieving Common Ground =
Opening the door to
T...
Trust & Believability =
Positive Decision Making Without
FEAR, UNCERTAINTY & DOUBT!
Applying Emotional Connections To Marketing
SIMON SINEK’S: Start With Why
Facts & Data
Gut Feeling
Why is Why important? Cart before the horse

02. Secondary
Emotional Connection

01. Primary
Emotional Connection
Instead… Horse before the cart!

02. Secondary
Emotional Connection

01. Primary
Emotional Connection
WHAT DO YOU WANT VIDEO TO DO FOR YOU?
“I want video to help me____________!”
PLAN

PRODUCE

PRESENT
PLAN

PRODUCE

PRESENT
PLAN

BOLT ON
AUDIENCE
ROI
DELIVERY
COST
PLAN
PLAN

BOLT ON
AUDIENCE
ROI
DELIVERY
COST
PLAN

A plan for
attaching video
storytelling 

to your sales 

and marketing
processes...
PLAN

BOLT ON
AUDIENCE
ROI
DELIVERY
COST
PLAN

Where is your audience?
Identifying them by the four
stages of your sales cycle
01: Fran

02: Dan

03: Claire

04: B...
The four Personalities of your sales cycle

PLAN

Meet Fran

Meet Dan

Meet Claire

Meet Bob

FOUND

DIGEST

CONFIRM

BELI...
The four Personalities of your sales cycle

PLAN

01: Fran

02: Dan

03: Claire

04: Bob

FIND

DIGEST

CONFIRM

BELIEVE

...
PLAN
PLAN

FRAN: Why Story
WHY DO YOU DO
WHAT YOU DO?
Why do you do
what you do?
On a scale of 1-10, how important is it for new
prospects to feel an emotional connection?
?
10
The four Personalities of your sales cycle

PLAN

01: Fran

02: Dan

03: Claire

04: Bob

FIND

DIGEST

CONFIRM

BELIEVE

...
PLAN

DAN: About Us Story
WHAT NEEDS TO BE
SUPER CLEAR?
What about you needs to be
completely understood?
10
On a scale of 1-10, how important is it for new
prospects to completely get what you do?

10

?
10

8
The four Personalities of your sales cycle

PLAN

01: Fran

02: Dan

03: Claire

04: Bob

FIND

DIGEST

CONFIRM

BELIEVE

...
PLAN

CLAIRE: Client Story
WHAT DO YOU DO BEST?
What can you
brag about?
10

8
On a scale of 1-10, how important is it that
prospects believe you do what you say you do?
10

8

?
10

8

5
KEEPING THE CONVERSATION GOING!
PLAN

✆
PLAN

✆

$
PLAN

4 weeks

✆

$
PLAN

18
mn

✔

4 weeks

✆

$
PLAN

18
mn

✔

4 weeks

✆

$
PLAN

18
mn

✔

4 weeks

✆

$
PLAN

18
mn

✔

4 weeks

▶

▶

▶

▶

✆

$
PLAN

x

18
mn

✔

▶

▶

▶

▶

4 weeks

✆

$
PLAN

x

18
mn

✔

▶

▶

▶

▶

4 weeks

✆

$
PLAN

x

18
mn

✔

4

▶

▶

▶

▶

4 weeks

✆

$
PLAN

x

18
mn

✔

4

▶

▶

▶

▶

4 weeks

✆

$
The four Personalities of your sales cycle

PLAN

01: Fran

02: Dan

03: Claire

04: Bob

FIND

DIGEST

CONFIRM

BELIEVE

...
PLAN

BOB: Best Practices Story
WHAT NEW THINGS ARE
YOU EXCITED ABOUT?
10

10

What’s new or
coming up?
8

7
On a scale of 1-10, how important is it that your
clients keep learning how to use you?

10

8

7

?
10

8

5

9
KEEPING THE CONVERSATION GOING!
PLAN

BOLT ON
AUDIENCE
ROI
DELIVERY
COST
Where is the ROI?
Without A Story $1.49
With A Story
How much is it
worth now?

$??.??
$1.49

> $197.50!
What is the ROI
of your Mother?
PLAN

Can you describe your
emotional connection?
PLAN

BOLT ON
AUDIENCE
ROI
DELIVERY
COST
No recipe for the
One Hit Wonder
How many views?
PLAN

79,405,003
CONGRATULATIONS! You now know there are
over 79 million people dumber than you...
PLAN

Email Clicks WITH
Embedded video

Email Clicks WITHOUT
Embedded video
PLAN

BOLT ON
AUDIENCE
ROI
DELIVERY
COST
PLAN

How much you got?
Please provide a budget
PLAN

Think Phone Bill! What
can you spend monthly?
PLAN

PRODUCE

PRESENT
AUTHENTIC
STORY
CLIENT VS. VIEWER

PRODUCE
AUTHENTIC
STORY
CLIENT VS. VIEWER

PRODUCE
PRODUCE

We actually CAN
handle the truth
PRODUCE

Authentic is real… Real = trust and believability
PRODUCE

Authentic
is efficient
“An pleasant
unexpected
surprise”
AUTHENTIC
STORY
CLIENT VS. VIEWER

PRODUCE
PRODUCE

Story is the fastest way to
achieve Common Ground
PRODUCE

What makes a good story?
What makes a Story?

?
Question

Journey

Reflection

Reward

Story
AUTHENTIC
STORY
CLIENT VS. VIEWER

PRODUCE
PRODUCE

Client

F

Facts
Data
Compliance

Viewer

V

Relevant
Believable
Reward
PRODUCE

Client

F

Facts
Data
Compliance

Viewer

V

Relevant
Believable
Reward
PLAN

PRODUCE

PRESENT
PRESENT

STORY.BOOK
EXCUSE
NOT ABOUT YOU
PRESENT

STORY.BOOK
EXCUSE
NOT ABOUT YOU
PRESENT
PRESENT
PRESENT

STORY.BOOK
EXCUSE
NOT ABOUT YOU
Getting permission to interrupt!

PRESENT

MARKETING
VIDEOS

AUDIENCE
SHIFT

{
!

Meet Trigger
TOUCH

DON’T CARE

ONGOING
...
PRESENT

MARKETING
VIDEOS

{
!

Meet Trigger
TOUCH

DON’T CARE

ONGOING

CARE

nce
die
Au ift
Sh
Meet Fran

Meet Claire

M...
PRESENT

THE ARTICLES

{
!

Meet Trigger
TOUCH

DON’T CARE

CARE

O

nce
die
Au ift
Sh
Meet Fran

THE ADS

Meet Dan

Meet ...
PRESENT
Everyone Has A
Blurry Space
PRESENT

STORY.BOOK
EXCUSE
NOT ABOUT YOU
PRESENT

Who gets your permission to keep interrupting?
To work... it can’t be about you. So get over it!
10

8

5

9
What is HOT in your industry?
10

8

7

9
10

10

On a scale of 1-10, how important is to
find and keep new prospects?

8

7

9
10

10

8

5

9
10
EP 01
EP 02
EP 03
EP 04
EP 05
EP 06	

Neuroscience | Storytelling | Branded Content | Video SEO | Persuasion | Sales Vi...
2/21/14 Cantaloupe Indy Event - "Video Storytelling: Connecting With The Right People at the Right Time"
2/21/14 Cantaloupe Indy Event - "Video Storytelling: Connecting With The Right People at the Right Time"
2/21/14 Cantaloupe Indy Event - "Video Storytelling: Connecting With The Right People at the Right Time"
2/21/14 Cantaloupe Indy Event - "Video Storytelling: Connecting With The Right People at the Right Time"
2/21/14 Cantaloupe Indy Event - "Video Storytelling: Connecting With The Right People at the Right Time"
2/21/14 Cantaloupe Indy Event - "Video Storytelling: Connecting With The Right People at the Right Time"
2/21/14 Cantaloupe Indy Event - "Video Storytelling: Connecting With The Right People at the Right Time"
2/21/14 Cantaloupe Indy Event - "Video Storytelling: Connecting With The Right People at the Right Time"
2/21/14 Cantaloupe Indy Event - "Video Storytelling: Connecting With The Right People at the Right Time"
2/21/14 Cantaloupe Indy Event - "Video Storytelling: Connecting With The Right People at the Right Time"
2/21/14 Cantaloupe Indy Event - "Video Storytelling: Connecting With The Right People at the Right Time"
2/21/14 Cantaloupe Indy Event - "Video Storytelling: Connecting With The Right People at the Right Time"
2/21/14 Cantaloupe Indy Event - "Video Storytelling: Connecting With The Right People at the Right Time"
2/21/14 Cantaloupe Indy Event - "Video Storytelling: Connecting With The Right People at the Right Time"
2/21/14 Cantaloupe Indy Event - "Video Storytelling: Connecting With The Right People at the Right Time"
2/21/14 Cantaloupe Indy Event - "Video Storytelling: Connecting With The Right People at the Right Time"
2/21/14 Cantaloupe Indy Event - "Video Storytelling: Connecting With The Right People at the Right Time"
2/21/14 Cantaloupe Indy Event - "Video Storytelling: Connecting With The Right People at the Right Time"
2/21/14 Cantaloupe Indy Event - "Video Storytelling: Connecting With The Right People at the Right Time"
2/21/14 Cantaloupe Indy Event - "Video Storytelling: Connecting With The Right People at the Right Time"
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2/21/14 Cantaloupe Indy Event - "Video Storytelling: Connecting With The Right People at the Right Time"

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Jon DiGregory, Cantaloupe TV's Founder and Evangelist, spoke at an Indy event on February 21, 2014. These are his slides. For future events, visit http://www.cantaloupe.tv/events/

>> ABOUT THE EVENT <<
Whether you're a marketing expert trying to create attention-grabbing video content, or a sales professional wanting to keep prospects engaged, you're probably struggling with the same issue: strategy. Video without a strategy will fail.
 
We believe that in order for your message to "stick", it must emotionally connect with the right audience at the right time. The purpose of this interactive event is to help you:
• Identify The Right Audience: Who's attention are you trying to get? Where are they in your sales cycle?  
• Share The Right Message: What stories will meet them where they are, help them to emotionally connect with you, and move them closer to the sale?
 
By the end of the event, you will have framework for your strategy that will enable you to connect with the right people at the right time.

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Transcript of "2/21/14 Cantaloupe Indy Event - "Video Storytelling: Connecting With The Right People at the Right Time""

  1. 1. Jon DiGregory Let’s spend some quality time together
  2. 2. 10 10 8 5 9
  3. 3. Sticky Side Down & At The Top! WRITE BIG LIKE THIS
  4. 4. My brother can do really cool “wheelies” on his motorcycle!
  5. 5. My brother can do really cool “wheelies” on his motorcycle! ! ! ! My brother Jimmy is really good at doing “wheelies” on his motorcycle! In fact, he can execute them so well that it looks almost effortless as he motors down the road. Amazingly, at the drop of a dime, he can lift the front wheel of his motorcycle while traveling at a high rate of speed and can hold the front wheel up in the air for really, really, long distances at a time. Mom, who is scared for Jimmy’s safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad. In reality, Mom really hates seeing him do wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend. Dad was showing off on his motorcycle in the local pub parking lot when Dad’s not yet new girlfriend was walking out to put more money in the parking meter. Stunned by the ribbing the accelerator and popping up his front tire really caught Shellie's eye since Mom, who is scared for Jimmy’s safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad. In reality, Mom really hates seeing him do wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend to him. Dad was showing off on his motorcycle in the local pub parking lot when Dad’s not yet new girlfriend was walking out to put more money in the parking meter. Stunned by the ribbing the accelerator and popping up his front tire really caught Shellie's eye since Amazingly, at the drop of a dime, he can lift the front wheel of his motorcycle while traveling at a high rate of speed and can hold the front wheel up in the air for really, really, long distances at a time. Mom, who is scared for Jimmy’s safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad. In reality, Mom really hates seeing him wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend to him.
  6. 6. My brother can do really cool “wheelies” on his motorcycle! ! ! ! My brother Jimmy is really good at doing “wheelies” on his motorcycle! In fact, he can execute them so well that it looks almost effortless as he motors down the road. Amazingly, at the drop of a dime, he can lift the front wheel of his motorcycle while traveling at a high rate of speed and can hold the front wheel up in the air for really, really, long distances at a time. Mom, who is scared for Jimmy’s safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad. In reality, Mom really hates seeing him do wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend. Dad was showing off on his motorcycle in the local pub 
 parking lot when Dad’s not yet new girlfriend was walking 
 out to put more money in the parking meter. Stunned by 
 the ribbing the accelerator and popping up his front tire 
 really caught Shellie's eye since Mom, who is scared for 
 Jimmy’s safety, says that if he doesn’t stop soon Jimmy 
 with ultimately crash his motorcycle and get hurt real, real 
 bad. In reality, Mom really hates seeing him do wheelies 
 since it was those very same type of wheelies that attracted 
 Dad’s girlfriend to him. Dad was showing off on his motor
 cycle in the local pub parking lot when Dad’s not yet new 
 girlfriend was walking out to put more money in the parking 
 meter. Stunned by the ribbing the accelerator and popping 
 up his front tire really caught Shellie's eye since.
  7. 7. My brother can do really cool “wheelies” on his motorcycle! ! ! ! My brother Jimmy is really good at doing “wheelies” on his motorcycle! In fact, he can execute them so well that it looks almost effortless as he motors down the road. Amazingly, at the drop of a dime, he can lift the front wheel of his motorcycle while traveling at a high rate of speed and can hold the front wheel up in the air for really, really, long distances at a time. Mom, who is scared for Jimmy’s safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad. In reality, Mom really hates seeing him do wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend. Dad was showing off on his motorcycle in the local pub 
 parking lot when Dad’s not yet new girlfriend was walking 
 out to put more money in the parking meter. Stunned by 
 the ribbing the accelerator and popping up his front tire 
 really caught Shellie's eye since Mom, who is scared for 
 Jimmy’s safety, says that if he doesn’t stop soon Jimmy 
 with ultimately crash his motorcycle and get hurt real, real 
 bad. In reality, Mom really hates seeing him do wheelies 
 since it was those very same type of wheelies that attracted 
 Dad’s girlfriend to him. Dad was showing off on his motor
 cycle in the local pub parking lot when Dad’s not yet new 
 girlfriend was walking out to put more money in the parking 
 meter. Stunned by the ribbing the accelerator and popping 
 up his front tire really caught Shellie's eye since.
  8. 8. Let’s Get Awkward: Find An Emotional Connection
  9. 9. What is an Emotional Connection? What is an Emotional Connection? Heart Data Distribution Personal
  10. 10. Facts & Data Gut Feeling
  11. 11. Emotional Connection = ACHIEVING COMMON GROUND
  12. 12. Lesson one: Only trust people who like big butts… ! They cannot lie. Achieving Common Ground = Opening the door to TRUST & BELIEVABILITY!
  13. 13. Trust & Believability = Positive Decision Making Without FEAR, UNCERTAINTY & DOUBT!
  14. 14. Applying Emotional Connections To Marketing SIMON SINEK’S: Start With Why
  15. 15. Facts & Data Gut Feeling
  16. 16. Why is Why important? Cart before the horse 02. Secondary Emotional Connection 01. Primary Emotional Connection
  17. 17. Instead… Horse before the cart! 02. Secondary Emotional Connection 01. Primary Emotional Connection
  18. 18. WHAT DO YOU WANT VIDEO TO DO FOR YOU? “I want video to help me____________!”
  19. 19. PLAN PRODUCE PRESENT
  20. 20. PLAN PRODUCE PRESENT
  21. 21. PLAN BOLT ON AUDIENCE ROI DELIVERY COST
  22. 22. PLAN
  23. 23. PLAN BOLT ON AUDIENCE ROI DELIVERY COST
  24. 24. PLAN A plan for attaching video storytelling 
 to your sales 
 and marketing processes...
  25. 25. PLAN BOLT ON AUDIENCE ROI DELIVERY COST
  26. 26. PLAN Where is your audience? Identifying them by the four stages of your sales cycle 01: Fran 02: Dan 03: Claire 04: Bob
  27. 27. The four Personalities of your sales cycle PLAN Meet Fran Meet Dan Meet Claire Meet Bob FOUND DIGEST CONFIRM BELIEVE ! ≈ ? AWARE CURIOUS $ I LIKE IT $$ I’M BUYING BUY AGAIN INTRODUCE TELL PROVE REINFORCE WHY ABOUT US CLIENT STORY BEST PRACTICES
  28. 28. The four Personalities of your sales cycle PLAN 01: Fran 02: Dan 03: Claire 04: Bob FIND DIGEST CONFIRM BELIEVE ≈ ! ? UNAWARE AWARE $ I LIKE IT $$ I’M BUYING BUY AGAIN INTRODUCE TELL PROVE REINFORCE WHY ABOUT US CLIENT STORY BEST PRACTICES
  29. 29. PLAN
  30. 30. PLAN FRAN: Why Story WHY DO YOU DO WHAT YOU DO?
  31. 31. Why do you do what you do?
  32. 32. On a scale of 1-10, how important is it for new prospects to feel an emotional connection? ?
  33. 33. 10
  34. 34. The four Personalities of your sales cycle PLAN 01: Fran 02: Dan 03: Claire 04: Bob FIND DIGEST CONFIRM BELIEVE ≈ ! ? UNAWARE AWARE $ I LIKE IT $$ I’M BUYING BUY AGAIN INTRODUCE TELL PROVE REINFORCE WHY ABOUT US CLIENT STORY BEST PRACTICES
  35. 35. PLAN DAN: About Us Story WHAT NEEDS TO BE SUPER CLEAR?
  36. 36. What about you needs to be completely understood? 10
  37. 37. On a scale of 1-10, how important is it for new prospects to completely get what you do? 10 ?
  38. 38. 10 8
  39. 39. The four Personalities of your sales cycle PLAN 01: Fran 02: Dan 03: Claire 04: Bob FIND DIGEST CONFIRM BELIEVE ≈ ! ? UNAWARE AWARE $ I LIKE IT $$ I’M BUYING BUY AGAIN INTRODUCE TELL PROVE REINFORCE WHY ABOUT US CLIENT STORY BEST PRACTICES
  40. 40. PLAN CLAIRE: Client Story WHAT DO YOU DO BEST?
  41. 41. What can you brag about? 10 8
  42. 42. On a scale of 1-10, how important is it that prospects believe you do what you say you do? 10 8 ?
  43. 43. 10 8 5
  44. 44. KEEPING THE CONVERSATION GOING!
  45. 45. PLAN ✆
  46. 46. PLAN ✆ $
  47. 47. PLAN 4 weeks ✆ $
  48. 48. PLAN 18 mn ✔ 4 weeks ✆ $
  49. 49. PLAN 18 mn ✔ 4 weeks ✆ $
  50. 50. PLAN 18 mn ✔ 4 weeks ✆ $
  51. 51. PLAN 18 mn ✔ 4 weeks ▶ ▶ ▶ ▶ ✆ $
  52. 52. PLAN x 18 mn ✔ ▶ ▶ ▶ ▶ 4 weeks ✆ $
  53. 53. PLAN x 18 mn ✔ ▶ ▶ ▶ ▶ 4 weeks ✆ $
  54. 54. PLAN x 18 mn ✔ 4 ▶ ▶ ▶ ▶ 4 weeks ✆ $
  55. 55. PLAN x 18 mn ✔ 4 ▶ ▶ ▶ ▶ 4 weeks ✆ $
  56. 56. The four Personalities of your sales cycle PLAN 01: Fran 02: Dan 03: Claire 04: Bob FIND DIGEST CONFIRM BELIEVE ≈ ! ? UNAWARE AWARE $ I LIKE IT $$ I’M BUYING BUY AGAIN INTRODUCE TELL PROVE REINFORCE WHY ABOUT US CLIENT STORY BEST PRACTICES
  57. 57. PLAN BOB: Best Practices Story WHAT NEW THINGS ARE YOU EXCITED ABOUT?
  58. 58. 10 10 What’s new or coming up? 8 7
  59. 59. On a scale of 1-10, how important is it that your clients keep learning how to use you? 10 8 7 ?
  60. 60. 10 8 5 9
  61. 61. KEEPING THE CONVERSATION GOING!
  62. 62. PLAN BOLT ON AUDIENCE ROI DELIVERY COST
  63. 63. Where is the ROI? Without A Story $1.49
  64. 64. With A Story How much is it worth now? $??.??
  65. 65. $1.49 > $197.50!
  66. 66. What is the ROI of your Mother?
  67. 67. PLAN Can you describe your emotional connection?
  68. 68. PLAN BOLT ON AUDIENCE ROI DELIVERY COST
  69. 69. No recipe for the One Hit Wonder
  70. 70. How many views?
  71. 71. PLAN 79,405,003 CONGRATULATIONS! You now know there are over 79 million people dumber than you...
  72. 72. PLAN Email Clicks WITH Embedded video Email Clicks WITHOUT Embedded video
  73. 73. PLAN BOLT ON AUDIENCE ROI DELIVERY COST
  74. 74. PLAN How much you got? Please provide a budget
  75. 75. PLAN Think Phone Bill! What can you spend monthly?
  76. 76. PLAN PRODUCE PRESENT
  77. 77. AUTHENTIC STORY CLIENT VS. VIEWER PRODUCE
  78. 78. AUTHENTIC STORY CLIENT VS. VIEWER PRODUCE
  79. 79. PRODUCE We actually CAN handle the truth
  80. 80. PRODUCE Authentic is real… Real = trust and believability
  81. 81. PRODUCE Authentic is efficient “An pleasant unexpected surprise”
  82. 82. AUTHENTIC STORY CLIENT VS. VIEWER PRODUCE
  83. 83. PRODUCE Story is the fastest way to achieve Common Ground
  84. 84. PRODUCE What makes a good story? What makes a Story? ? Question Journey Reflection Reward Story
  85. 85. AUTHENTIC STORY CLIENT VS. VIEWER PRODUCE
  86. 86. PRODUCE Client F Facts Data Compliance Viewer V Relevant Believable Reward
  87. 87. PRODUCE Client F Facts Data Compliance Viewer V Relevant Believable Reward
  88. 88. PLAN PRODUCE PRESENT
  89. 89. PRESENT STORY.BOOK EXCUSE NOT ABOUT YOU
  90. 90. PRESENT STORY.BOOK EXCUSE NOT ABOUT YOU
  91. 91. PRESENT
  92. 92. PRESENT
  93. 93. PRESENT STORY.BOOK EXCUSE NOT ABOUT YOU
  94. 94. Getting permission to interrupt! PRESENT MARKETING VIDEOS AUDIENCE SHIFT { ! Meet Trigger TOUCH DON’T CARE ONGOING CARE nce die Au ift Sh Meet Fran SALES VIDEOS Meet Dan Meet Claire Meet Bob FOUND DIGEST CONFIRM BELIEVE { ! ! ≈ ? AWARE CURIOUS $ I LIKE IT $$ I’M BUYING BUY AGAIN INTRODUCE TELL PROVE REINFORCE WHY ABOUT US CLIENT STORY BEST PRACTICES
  95. 95. PRESENT MARKETING VIDEOS { ! Meet Trigger TOUCH DON’T CARE ONGOING CARE nce die Au ift Sh Meet Fran Meet Claire Meet Bob FOUND SALES VIDEOS Meet Dan DIGEST CONFIRM BELIEVE { ! Getting permission to interrupt! ! ≈ ? AWARE CURIOUS $ I LIKE IT $$ I’M BUYING BUY AGAIN INTRODUCE TELL PROVE REINFORCE WHY ABOUT US CLIENT STORY BEST PRACTICES
  96. 96. PRESENT THE ARTICLES { ! Meet Trigger TOUCH DON’T CARE CARE O nce die Au ift Sh Meet Fran THE ADS Meet Dan Meet Claire M FOUND DIGEST CONFIRM B { ! ! AWARE ? CURIOUS ≈ I LIKE IT $ I’M BUYING RE
  97. 97. PRESENT
  98. 98. Everyone Has A Blurry Space
  99. 99. PRESENT STORY.BOOK EXCUSE NOT ABOUT YOU
  100. 100. PRESENT Who gets your permission to keep interrupting? To work... it can’t be about you. So get over it!
  101. 101. 10 8 5 9
  102. 102. What is HOT in your industry? 10 8 7 9
  103. 103. 10 10 On a scale of 1-10, how important is to find and keep new prospects? 8 7 9
  104. 104. 10 10 8 5 9
  105. 105. 10 EP 01 EP 02 EP 03 EP 04 EP 05 EP 06 Neuroscience | Storytelling | Branded Content | Video SEO | Persuasion | Sales Videos 10 10 9 8 ! ! WHY STORY ABOUT US CLIENT STORIES BEST PRACTICES ! ! ! ! VID 01 Everything we do is about creating Emotional Connections VID 01 Authentic VID 01 IOS VID 01 Story.Book ! ! ! VID 02 Story.Book VID 02 Gatorade VID 02 Video Hosting ! ! ! VID 03 FDCB VID 03 Federal Signal VID 03 Roadmap ! ! VID 04 Rockwell VID 04 Why WS
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