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“Cantadora”
means
“keeper of the stories”
At
Cantadora,
we do
story.

“Story, businesses are realizing,
means BIG MONEY.”
Daniel Pink, “A Whole New Mind”
Because as
humans,
we’re wired
for story.

“100,000 years of evolutionary
reliance on story has built
into the human genet...
T h e Bi g Pr obl em:

There’s too much

NOISE.
Th e GRE AT S OL U T ION:

ONE GREAT STORY
Because great story

is great
business...

“Stories are the single
most powerful weapon in a
leader’s arsenal.”
Dr. Howard...
Great stories never go out of
And one great stor y can change
EVERYTHING…
“We have a saying around
here…‘If you tell me a fact, I will
remember. If you ...
“Your ability to identify and
communicate your story is the
soul and the essence – the very
character – of your business.
...
WHAT WE DO
It all starts with
ONE GREAT STORY.
We work with our clients
using our Cantadora
Storytelling Canvas
to identif...
HOW WE DO IT
THE STORYTELLING
PROCESS
STORY DISCOVERY
STORY CRAFT
STORY TRANSFORMATION

{ FIND YOUR STORY MAGIC: We work c...
SO WHAT’S YOUR STORY?

Do tell.
Because the beginning is
just the beginning…

“People have forgotten how
to tell a story. ...
1.855.786.7 987 { ST OR Y U P }
info@cantadoracommunications.com

cantadoracommunications.com

SEA T T L E - L OS A NGE L ...
Cantadora: Story-Based Marketing
Cantadora: Story-Based Marketing
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Cantadora: Story-Based Marketing

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At Cantadora, we do story. Why? Because your logo is not your brand. “Features and benefits” are not your story. And having a great business idea does not mean having a great story. We can help. With our storytelling methodology, we take a journalistic approach to uncovering compelling stories within individuals, brands and companies and then determine how best to tell the world.

Published in: Marketing, Business
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Transcript of "Cantadora: Story-Based Marketing"

  1. 1. “Cantadora” means “keeper of the stories”
  2. 2. At Cantadora, we do story. “Story, businesses are realizing, means BIG MONEY.” Daniel Pink, “A Whole New Mind”
  3. 3. Because as humans, we’re wired for story. “100,000 years of evolutionary reliance on story has built into the human genetic code instructions to wire the brain to think in story terms by birth.” Dr. Steven Pinker, Experimental Psychologist
  4. 4. T h e Bi g Pr obl em: There’s too much NOISE.
  5. 5. Th e GRE AT S OL U T ION: ONE GREAT STORY
  6. 6. Because great story is great business... “Stories are the single most powerful weapon in a leader’s arsenal.” Dr. Howard Gardner, Harvard University
  7. 7. Great stories never go out of
  8. 8. And one great stor y can change EVERYTHING… “We have a saying around here…‘If you tell me a fact, I will remember. If you tell me the truth, I will believe. If you tell me a story, it will live in my heart forever.’” The late Steve Sabol, Former President, NFL Films
  9. 9. “Your ability to identify and communicate your story is the soul and the essence – the very character – of your business. That story should be at the heart of, rather, it should be your marketing strategy.” Entrepreneur Editor in Chief Amy Cooper GREAT STORIES inspire, sel provoke, evoke, engage, motiv empower, heal, relate, delight inform, entertain, educate, en spark, excite, convince, valida build, elect, drive, illuminate, address, convert, activate, enl invigorate, transcend, challen save, explain, reveal, influenc ignite, revolutionize, change, connect, awaken, succeed, end persuade, motivate, and WIN
  10. 10. WHAT WE DO It all starts with ONE GREAT STORY. We work with our clients using our Cantadora Storytelling Canvas to identify their “story gold.” Then we identify the right communications vehicles and most effective communications channels to drive their mission. Having worked in the marketing field for years, we have a go-to team depending on your unique goals and needs, including: STORY ART STRATEGY CAMPAIGNS Story Discovery Story Transformation Narratives Copywriting Speechwriting Naming Taglines Visual Branding Graphic Direction Photography Video Logos Web Design Collateral Design Brand Strategy Market Positioning Pitch Coaching Media Coaching Creative Concept Development Integrated Marketing Public Relations Events Product Launches Annual Reports Change Management Workshops Social Media
  11. 11. HOW WE DO IT THE STORYTELLING PROCESS STORY DISCOVERY STORY CRAFT STORY TRANSFORMATION { FIND YOUR STORY MAGIC: We work closely with you to find your story magic and create specific ways for you to tell it and sell it to your target audiences, whether internal or external. } THE ONE GREAT STORY WORKSHOP STORY CRAFT STAGE PRESENCE AUDIENCE CONNECTION { DELIVER YOUR BEST: In this one-day session, we explore the power of story in business and teach you to deliver a unique and compelling talk that drives your mission to your key audiences. }
  12. 12. SO WHAT’S YOUR STORY? Do tell. Because the beginning is just the beginning… “People have forgotten how to tell a story. Stories don’t have a middle or an end anymore. They usually have a beginning that never stops beginning.” Steven Spielberg
  13. 13. 1.855.786.7 987 { ST OR Y U P } info@cantadoracommunications.com cantadoracommunications.com SEA T T L E - L OS A NGE L E S - WASH IN GTON, D.C.
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