J verrico comms office

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  • 1. Meeting Expectations Good Communication...Good Government Defining the Ideal Government Communications Office John Verrico President-Elect 2nd South Eastern European Government Communications Conference (SEECOM) 27-29 September 2013
  • 2. SEECOM 2013 Who do we serve? • Agency leaders • Stakeholders • Local community • Media
  • 3. SEECOM 2013 Expectations Leaders/Internal audience • Trusted advisor • Shield -- Keep me out of the news! • Publicist – get me on the front page!
  • 4. SEECOM 2013 Expectations Stakeholders • Openness – tell us what’s happening • Honesty – don’t hide things from us • Participation – let us have input to your decisions
  • 5. SEECOM 2013 Expectations Community • Openness – tell us what’s happening • Good neighbor – know us, let us know you • Interaction
  • 6. SEECOM 2013 Expectations Media • Responsiveness – call us back! • Proactivity – don’t wait for us to call you! • Access to leaders & SMEs
  • 7. SEECOM 2013
  • 8. SEECOM 2013 Ideal Office • Media Spokesperson • Speechwriter • Web & Social Media • Imaging • Community Relations • Internal Comms
  • 9. SEECOM 2013 Considerations • Volume of Work • Frequency of function • Surge Capacity • Controversy? • Budget
  • 10. SEECOM 2013 Remember One Thing! John S. Verrico 202-254-2385 john.verrico@hq.dhs.gov 301-412-6727 johnverrico@verizon.net ANY
  • 11. Connect With NAGC! twitter.com/nagc @nagc http://linkd.in/nagcgroup “Ask an NAGC Expert” subgroup http://on.fb.me/nagcpage governmentcommunicators.blogspot.com “Adventure in Government Communications”