Inclusiveness and Participation
Government communication should encourage citizen participation in
policy making, attract public interest in government work, and enable
direct communication between government and citizens.
Government communication should promote open governance and open
public administration and institutions.
An important role of government communicators is to provide channels
for the public to influence policy making processes.
Government communication should engage citizens actively in the work
of their government, and act towards ensuring citizens’ satisfaction with
their involvement by providing, among other things: feedback on the
outcomes of citizens’ participation, promotion of results achieved
through collaboration, and advocacy for continued cooperation between
government and citizens.
The Budva declaration
Source: Mike Bracken, UK Cabinet Office,
Engaging the “non-contractible”
• You often don’t know where they are
• You don’t know how good they are
• Many will never want to work for you because
a) too boring
b) too callous
c) too unrewarding or
d) too irrelevant (or a combination of all above!)
Adapted from Clarissa Baldwin, Harvard
Source: Mike Bracken, UK
The pretotyping manifesto
• innovators beat ideas
• pretotypes beat productypes
• building beats talking
• simplicity beats features
• now beats later
• commitment beats committees
• data beats opinions
Break out groups
1) What examples do you have of 2-way
government in your country? What works well?
What are the challenges?
2) From theory to action: what concrete
interventions can you take (e.g. small scale
experiment) to foster 2-way government in your