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Was it Good for You Too Honey
        - UX Getting it Wrong
                     Gary Barber
About Me




• I Make Web Sites Usable.
• Perform Information Architecture magic.
• Do that Usability and Accessibility st...
Things always fail, despite best intentions
Simon and Maria - an average couple




                                  Was it Good for You too Honey - UX Getting it Wr...
They experience the world around them




            Was it Good for You too Honey - UX Getting it Wrong
They experience the world around them




            Was it Good for You too Honey - UX Getting it Wrong
They experience the world around them




            Was it Good for You too Honey - UX Getting it Wrong
So why should the Web be any different




            Was it Good for You too Honey - UX Getting it Wrong
So why should the Web be any different




            Was it Good for You too Honey - UX Getting it Wrong
Back to Simon and Maria




                          Was it Good for You too Honey - UX Getting it Wrong
They use Multi-Functional Tools




                                  Was it Good for You too Honey - UX Getting it Wrong
Still they use
           Uni Functional Tools.




Was it Good for You too Honey - UX Getting it Wrong
Slices well …




                Was it Good for You too Honey - UX Getting it Wrong
Good for Bears Too!




                      Was it Good for You too Honey - UX Getting it Wrong
Leatherman vs a Bear…




                        Was it Good for You too Honey - UX Getting it Wrong
Not Much Good on Locks….




  Was it Good for You too Honey - UX Getting it Wrong
Good on Locks…




Was it Good for You too Honey - UX Getting it Wrong
Good on Locks…




     And for “Shopping”



Was it Good for You too Honey - UX Getting it Wrong
A Single Function Tool does the job well




             Was it Good for You too Honey - UX Getting it Wrong
So why should the Web be any different




            Was it Good for You too Honey - UX Getting it Wrong
KIS
 Was it Good for You too Honey - UX Getting it Wrong
No More Coffee Making Word Processors




            Was it Good for You too Honey - UX Getting it Wrong
What is the Core Functionality




      Was it Good for You too Honey - UX Getting it Wrong
What is the Focus of the Application or Site




                Was it Good for You too Honey - UX Getting it Wrong
No Love for Forms




                    Was it Good for You too Honey - UX Getting it Wrong
We all HATE Forms in the real world




           Was it Good for You too Honey - UX Getting it Wrong
… and on the Web




Was it Good for You too Honey - UX Getting it Wrong
Why?




Was it Good for You too Honey - UX Getting it Wrong
A Form is naturally made of Sections




                                  Was it Good for You too Honey - UX Getting it W...
Best thing you can do is Segment it

        Was it Good for You too Honey - UX Getting it Wrong
Was it Good for You too Honey - UX Getting it Wrong
How Many Segments on the Amazon Shopping Cart?




                          Was it Good for You too Honey - UX Getting it...
DOESNʼT
MATTER
    Was it Good for You too Honey - UX Getting it Wrong
Was it Good for You too Honey - UX Getting it Wrong
Killing for Candy




Was it Good for You too Honey - UX Getting it Wrong
Use Candy or Not




Was it Good for You too Honey - UX Getting it Wrong
Use Candy or Not




Was it Good for You too Honey - UX Getting it Wrong
We all love to be Rewarded




 Was it Good for You too Honey - UX Getting it Wrong
We all love to be Rewarded




 Was it Good for You too Honey - UX Getting it Wrong
We all love to be Rewarded




 Was it Good for You too Honey - UX Getting it Wrong
Talk Nicely and Make Sense




 Was it Good for You too Honey - UX Getting it Wrong
Back to the Future




Was it Good for You too Honey - UX Getting it Wrong
...Or Maybe Not




Was it Good for You too Honey - UX Getting it Wrong
Hide and Seek




Was it Good for You too Honey - UX Getting it Wrong
Hide and Seek




Was it Good for You too Honey - UX Getting it Wrong
Hide and Seek




Was it Good for You too Honey - UX Getting it Wrong
Hide and Seek




Was it Good for You too Honey - UX Getting it Wrong
Hide and Seek




Was it Good for You too Honey - UX Getting it Wrong
Yes It’s Confusing




Was it Good for You too Honey - UX Getting it Wrong
AIDA




Was it Good for You too Honey - UX Getting it Wrong
Attention




Was it Good for You too Honey - UX Getting it Wrong
Interest




Was it Good for You too Honey - UX Getting it Wrong
Desire




Was it Good for You too Honey - UX Getting it Wrong
Action




Was it Good for You too Honey - UX Getting it Wrong
Gutenberg Rule




Was it Good for You too Honey - UX Getting it Wrong
Your Application Needs To Be a Good
             Experience




                    Was it Good for You too Honey - UX Get...
...or else you are just a Roadblock.




        Was it Good for You too Honey - UX Getting it Wrong
Streamline




             Was it Good for You too Honey - UX Getting it Wrong
Streamline



             Segment



                   Was it Good for You too Honey - UX Getting it Wrong
Streamline



             Segment

                                              Simplify

                   Was it Good...
Was it Good for You too Honey - UX Getting it Wrong
Thank You
      Gary Barber
      radharc.com.au
      manwithnoblog.com                                           Creativ...
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Was it Good for You Too Honey - UX Getting it Wrong

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Presentation given to the Perth Silverlight Design and Developer Network (SDDN), focusing on the aspects of the application anf web design that we often forget and need reminding about.

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Transcript of "Was it Good for You Too Honey - UX Getting it Wrong"

  1. 1. Was it Good for You Too Honey - UX Getting it Wrong Gary Barber
  2. 2. About Me • I Make Web Sites Usable. • Perform Information Architecture magic. • Do that Usability and Accessibility stuff. • Go out and improve site’s UX. Was it Good for You too Honey - UX Getting it Wrong
  3. 3. Things always fail, despite best intentions
  4. 4. Simon and Maria - an average couple Was it Good for You too Honey - UX Getting it Wrong
  5. 5. They experience the world around them Was it Good for You too Honey - UX Getting it Wrong
  6. 6. They experience the world around them Was it Good for You too Honey - UX Getting it Wrong
  7. 7. They experience the world around them Was it Good for You too Honey - UX Getting it Wrong
  8. 8. So why should the Web be any different Was it Good for You too Honey - UX Getting it Wrong
  9. 9. So why should the Web be any different Was it Good for You too Honey - UX Getting it Wrong
  10. 10. Back to Simon and Maria Was it Good for You too Honey - UX Getting it Wrong
  11. 11. They use Multi-Functional Tools Was it Good for You too Honey - UX Getting it Wrong
  12. 12. Still they use Uni Functional Tools. Was it Good for You too Honey - UX Getting it Wrong
  13. 13. Slices well … Was it Good for You too Honey - UX Getting it Wrong
  14. 14. Good for Bears Too! Was it Good for You too Honey - UX Getting it Wrong
  15. 15. Leatherman vs a Bear… Was it Good for You too Honey - UX Getting it Wrong
  16. 16. Not Much Good on Locks…. Was it Good for You too Honey - UX Getting it Wrong
  17. 17. Good on Locks… Was it Good for You too Honey - UX Getting it Wrong
  18. 18. Good on Locks… And for “Shopping” Was it Good for You too Honey - UX Getting it Wrong
  19. 19. A Single Function Tool does the job well Was it Good for You too Honey - UX Getting it Wrong
  20. 20. So why should the Web be any different Was it Good for You too Honey - UX Getting it Wrong
  21. 21. KIS Was it Good for You too Honey - UX Getting it Wrong
  22. 22. No More Coffee Making Word Processors Was it Good for You too Honey - UX Getting it Wrong
  23. 23. What is the Core Functionality Was it Good for You too Honey - UX Getting it Wrong
  24. 24. What is the Focus of the Application or Site Was it Good for You too Honey - UX Getting it Wrong
  25. 25. No Love for Forms Was it Good for You too Honey - UX Getting it Wrong
  26. 26. We all HATE Forms in the real world Was it Good for You too Honey - UX Getting it Wrong
  27. 27. … and on the Web Was it Good for You too Honey - UX Getting it Wrong
  28. 28. Why? Was it Good for You too Honey - UX Getting it Wrong
  29. 29. A Form is naturally made of Sections Was it Good for You too Honey - UX Getting it Wrong
  30. 30. Best thing you can do is Segment it Was it Good for You too Honey - UX Getting it Wrong
  31. 31. Was it Good for You too Honey - UX Getting it Wrong
  32. 32. How Many Segments on the Amazon Shopping Cart? Was it Good for You too Honey - UX Getting it Wrong
  33. 33. DOESNʼT MATTER Was it Good for You too Honey - UX Getting it Wrong
  34. 34. Was it Good for You too Honey - UX Getting it Wrong
  35. 35. Killing for Candy Was it Good for You too Honey - UX Getting it Wrong
  36. 36. Use Candy or Not Was it Good for You too Honey - UX Getting it Wrong
  37. 37. Use Candy or Not Was it Good for You too Honey - UX Getting it Wrong
  38. 38. We all love to be Rewarded Was it Good for You too Honey - UX Getting it Wrong
  39. 39. We all love to be Rewarded Was it Good for You too Honey - UX Getting it Wrong
  40. 40. We all love to be Rewarded Was it Good for You too Honey - UX Getting it Wrong
  41. 41. Talk Nicely and Make Sense Was it Good for You too Honey - UX Getting it Wrong
  42. 42. Back to the Future Was it Good for You too Honey - UX Getting it Wrong
  43. 43. ...Or Maybe Not Was it Good for You too Honey - UX Getting it Wrong
  44. 44. Hide and Seek Was it Good for You too Honey - UX Getting it Wrong
  45. 45. Hide and Seek Was it Good for You too Honey - UX Getting it Wrong
  46. 46. Hide and Seek Was it Good for You too Honey - UX Getting it Wrong
  47. 47. Hide and Seek Was it Good for You too Honey - UX Getting it Wrong
  48. 48. Hide and Seek Was it Good for You too Honey - UX Getting it Wrong
  49. 49. Yes It’s Confusing Was it Good for You too Honey - UX Getting it Wrong
  50. 50. AIDA Was it Good for You too Honey - UX Getting it Wrong
  51. 51. Attention Was it Good for You too Honey - UX Getting it Wrong
  52. 52. Interest Was it Good for You too Honey - UX Getting it Wrong
  53. 53. Desire Was it Good for You too Honey - UX Getting it Wrong
  54. 54. Action Was it Good for You too Honey - UX Getting it Wrong
  55. 55. Gutenberg Rule Was it Good for You too Honey - UX Getting it Wrong
  56. 56. Your Application Needs To Be a Good Experience Was it Good for You too Honey - UX Getting it Wrong
  57. 57. ...or else you are just a Roadblock. Was it Good for You too Honey - UX Getting it Wrong
  58. 58. Streamline Was it Good for You too Honey - UX Getting it Wrong
  59. 59. Streamline Segment Was it Good for You too Honey - UX Getting it Wrong
  60. 60. Streamline Segment Simplify Was it Good for You too Honey - UX Getting it Wrong
  61. 61. Was it Good for You too Honey - UX Getting it Wrong
  62. 62. Thank You Gary Barber radharc.com.au manwithnoblog.com Creative Commons Attribution- web@radharc.com.au Noncommercial 2.5 Australia License Thanks to flickr.com and … • Darwin Bell • cassandrajowett • striatic • DRB62 • _driftwood • chandrika221 • juanjoseixas • goto10 • Michael Simmons • Chi King • Steven Fernandez • Manchester Library • Amadeus Serey Yàñez • MarkyBon • scazon • daisee • PetitPlat by sk_ • Mr. Peebles • Kaptain Kobold • margolove • Photocology • Andrea Mercado • INoxKrow • 0olong • thomwatson Was it Good for You too Honey - UX Getting it Wrong © copyright istockphoto
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