Was it Good for You Too Honey
- UX Getting it Wrong
Gary Barber

About Me
• I Make Web Sites Usable.
• Perform Information Architecture magic.
• Do that Usability and Accessibility stuff.
• Go out and improve site’s UX.
Was it Good for You too Honey - UX Getting it Wrong

Things always fail, despite best intentions

Simon and Maria - an average couple
Was it Good for You too Honey - UX Getting it Wrong

They experience the world around them
Was it Good for You too Honey - UX Getting it Wrong

They experience the world around them
Was it Good for You too Honey - UX Getting it Wrong

They experience the world around them
Was it Good for You too Honey - UX Getting it Wrong

So why should the Web be any different
Was it Good for You too Honey - UX Getting it Wrong

So why should the Web be any different
Was it Good for You too Honey - UX Getting it Wrong

Back to Simon and Maria
Was it Good for You too Honey - UX Getting it Wrong

They use Multi-Functional Tools
Was it Good for You too Honey - UX Getting it Wrong

Still they use
Uni Functional Tools.
Was it Good for You too Honey - UX Getting it Wrong

Slices well …
Was it Good for You too Honey - UX Getting it Wrong

Good for Bears Too!
Was it Good for You too Honey - UX Getting it Wrong

Leatherman vs a Bear…
Was it Good for You too Honey - UX Getting it Wrong

Not Much Good on Locks….
Was it Good for You too Honey - UX Getting it Wrong

Good on Locks…
Was it Good for You too Honey - UX Getting it Wrong

Good on Locks…
And for “Shopping”
Was it Good for You too Honey - UX Getting it Wrong

A Single Function Tool does the job well
Was it Good for You too Honey - UX Getting it Wrong

So why should the Web be any different
Was it Good for You too Honey - UX Getting it Wrong

KIS
Was it Good for You too Honey - UX Getting it Wrong

No More Coffee Making Word Processors
Was it Good for You too Honey - UX Getting it Wrong

What is the Core Functionality
Was it Good for You too Honey - UX Getting it Wrong

What is the Focus of the Application or Site
Was it Good for You too Honey - UX Getting it Wrong

No Love for Forms
Was it Good for You too Honey - UX Getting it Wrong

We all HATE Forms in the real world
Was it Good for You too Honey - UX Getting it Wrong

… and on the Web
Was it Good for You too Honey - UX Getting it Wrong

Why?
Was it Good for You too Honey - UX Getting it Wrong

A Form is naturally made of Sections
Was it Good for You too Honey - UX Getting it Wrong

Best thing you can do is Segment it
Was it Good for You too Honey - UX Getting it Wrong

Was it Good for You too Honey - UX Getting it Wrong

How Many Segments on the Amazon Shopping Cart?
Was it Good for You too Honey - UX Getting it Wrong

DOESNʼT
MATTER
Was it Good for You too Honey - UX Getting it Wrong

Was it Good for You too Honey - UX Getting it Wrong

Killing for Candy
Was it Good for You too Honey - UX Getting it Wrong

Use Candy or Not
Was it Good for You too Honey - UX Getting it Wrong

Use Candy or Not
Was it Good for You too Honey - UX Getting it Wrong

We all love to be Rewarded
Was it Good for You too Honey - UX Getting it Wrong

We all love to be Rewarded
Was it Good for You too Honey - UX Getting it Wrong

We all love to be Rewarded
Was it Good for You too Honey - UX Getting it Wrong

Talk Nicely and Make Sense
Was it Good for You too Honey - UX Getting it Wrong

Back to the Future
Was it Good for You too Honey - UX Getting it Wrong

...Or Maybe Not
Was it Good for You too Honey - UX Getting it Wrong

Hide and Seek
Was it Good for You too Honey - UX Getting it Wrong

Hide and Seek
Was it Good for You too Honey - UX Getting it Wrong

Hide and Seek
Was it Good for You too Honey - UX Getting it Wrong

Hide and Seek
Was it Good for You too Honey - UX Getting it Wrong

Hide and Seek
Was it Good for You too Honey - UX Getting it Wrong

Yes It’s Confusing
Was it Good for You too Honey - UX Getting it Wrong

AIDA
Was it Good for You too Honey - UX Getting it Wrong

Attention
Was it Good for You too Honey - UX Getting it Wrong

Interest
Was it Good for You too Honey - UX Getting it Wrong

Desire
Was it Good for You too Honey - UX Getting it Wrong

Action
Was it Good for You too Honey - UX Getting it Wrong

Gutenberg Rule
Was it Good for You too Honey - UX Getting it Wrong

Your Application Needs To Be a Good
Experience
Was it Good for You too Honey - UX Getting it Wrong

...or else you are just a Roadblock.
Was it Good for You too Honey - UX Getting it Wrong

Streamline
Was it Good for You too Honey - UX Getting it Wrong

Streamline
Segment
Was it Good for You too Honey - UX Getting it Wrong

Streamline
Segment
Simplify
Was it Good for You too Honey - UX Getting it Wrong

Was it Good for You too Honey - UX Getting it Wrong

Thank You
Gary Barber
radharc.com.au
manwithnoblog.com Creative Commons Attribution-
web@radharc.com.au Noncommercial 2.5 Australia License
Thanks to flickr.com and …
• Darwin Bell • cassandrajowett • striatic
• DRB62 • _driftwood • chandrika221
• juanjoseixas • goto10 • Michael Simmons
• Chi King • Steven Fernandez • Manchester Library
• Amadeus Serey Yàñez • MarkyBon • scazon
• daisee • PetitPlat by sk_ • Mr. Peebles
• Kaptain Kobold • margolove • Photocology
• Andrea Mercado • INoxKrow
• 0olong • thomwatson
Was it Good for You too Honey - UX Getting it Wrong
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