© Image copyright istockphoto.com
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                                    The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright istockphoto...
The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
The Investigation




                                      The Art of Skywriting - The Demise of the Tag Cloud
  © Image ...
The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright istockphoto.com
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    The Art of Skywriting - The Demise of the Tag Cloud
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    The Art of Skywriting - The Demise of the Tag Cloud
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    The Art of Skywriting - The Demise of the Tag Clo...
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                                                          5



    The Art of Skywriting - The Demise of the Tag Clo...
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                                    The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright istockphot...
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                                    The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright istockphot...
The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright istockphoto.com
The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright istockphoto.com
The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright istockphoto.com
The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
The Prosecution




                                      The Art of Skywriting - The Demise of the Tag Cloud
  © Image co...
The Art of Skywriting - The Demise of the Tag Cloud
Suspect No. 1




The Art of Skywriting - The Demise of the Tag Cloud
11



The Art of Skywriting - The Demise of the Tag Cloud
Suspect No. 2
                                                                      11



The Art of Skywriting - The Demi...
The Art of Skywriting - The Demise of the Tag Cloud
Suspect No. 3

The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright istockphoto.com
The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright istockphoto.com
Suspect No. 4

                                    The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright i...
The Art of Skywriting - The Demise of the Tag Cloud
Suspect No. 5

The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
Suspect No. 6

The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
• Large tags attract attention
• People scan for tags
• Centre tags attract attention
• Upper left quadrant gets
 more att...
The Art of Skywriting - The Demise of the Tag Cloud
The Defense




          The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
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    The Art of Skywriting - The Demise of the Tag Cloud
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    The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright istockphoto.com
The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright istockphoto.com
The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright istockphoto.com
17



The Art of Skywriting - The Demise of the Tag Cloud
17



The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright istockphoto.com
The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright istockphoto.com
The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright istockphoto.com
The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright istockphoto.com
The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright istockphoto.com
• Uses popular search keyword
                                                        terms into a Tag Cloud
             ...
The Art of Skywriting - The Demise of the Tag Cloud
• Take a topic of interest
• Display Tag Cloud for that topic
 of related and subtopics
• Increase information findability
...
The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright istockphoto.com
The Verdict




                                      The Art of Skywriting - The Demise of the Tag Cloud
  © Image copyri...
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The Art of Skywriting - The Demise of the Tag Cloud
The Community




                                                                 ?



           The Art of Skywriting -...
The Community




                                                                 The Users
                             ...
The Designers


The Community




                                                                     The Users
         ...
The Designers
                      The Search Engines

The Community




                                                ...
The Designers
                      The Search Engines

The Community




                               Our Differences
 ...
The Designers
                            The Search Engines

    The Community


    People with
Accessibility Issues
   ...
The Art of Skywriting - The Demise of the Tag Cloud
WE ARE
GUILTY
 The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright istockphoto.com
• Index or Button Clouds
                                                     • Combine with Search
                      ...
The Art of Skywriting - The Demise of the Tag Cloud
•                           •                   •
      •                           •                   •
      •         ...
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The Art of Skywriting - The Demise of the Tag Cloud

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Argument for and against Tag Clouds.

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The Art of Skywriting - The Demise of the Tag Cloud

  1. 1. © Image copyright istockphoto.com
  2. 2. ? The Art of Skywriting - The Demise of the Tag Cloud © Image copyright istockphoto.com
  3. 3. The Art of Skywriting - The Demise of the Tag Cloud
  4. 4. The Art of Skywriting - The Demise of the Tag Cloud
  5. 5. The Art of Skywriting - The Demise of the Tag Cloud
  6. 6. The Investigation The Art of Skywriting - The Demise of the Tag Cloud © Image copyright istockphoto.com
  7. 7. The Art of Skywriting - The Demise of the Tag Cloud
  8. 8. The Art of Skywriting - The Demise of the Tag Cloud
  9. 9. The Art of Skywriting - The Demise of the Tag Cloud © Image copyright istockphoto.com
  10. 10. fi The Art of Skywriting - The Demise of the Tag Cloud
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  15. 15. fi The Art of Skywriting - The Demise of the Tag Cloud © Image copyright istockphoto.com
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  17. 17. The Art of Skywriting - The Demise of the Tag Cloud © Image copyright istockphoto.com
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  19. 19. The Art of Skywriting - The Demise of the Tag Cloud © Image copyright istockphoto.com
  20. 20. The Art of Skywriting - The Demise of the Tag Cloud © Image copyright istockphoto.com
  21. 21. The Art of Skywriting - The Demise of the Tag Cloud
  22. 22. The Art of Skywriting - The Demise of the Tag Cloud
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  24. 24. The Art of Skywriting - The Demise of the Tag Cloud
  25. 25. The Art of Skywriting - The Demise of the Tag Cloud
  26. 26. The Art of Skywriting - The Demise of the Tag Cloud
  27. 27. The Art of Skywriting - The Demise of the Tag Cloud
  28. 28. The Prosecution The Art of Skywriting - The Demise of the Tag Cloud © Image copyright istockphoto.com
  29. 29. The Art of Skywriting - The Demise of the Tag Cloud
  30. 30. Suspect No. 1 The Art of Skywriting - The Demise of the Tag Cloud
  31. 31. 11 The Art of Skywriting - The Demise of the Tag Cloud
  32. 32. Suspect No. 2 11 The Art of Skywriting - The Demise of the Tag Cloud
  33. 33. The Art of Skywriting - The Demise of the Tag Cloud
  34. 34. Suspect No. 3 The Art of Skywriting - The Demise of the Tag Cloud
  35. 35. The Art of Skywriting - The Demise of the Tag Cloud © Image copyright istockphoto.com
  36. 36. The Art of Skywriting - The Demise of the Tag Cloud © Image copyright istockphoto.com
  37. 37. Suspect No. 4 The Art of Skywriting - The Demise of the Tag Cloud © Image copyright istockphoto.com
  38. 38. The Art of Skywriting - The Demise of the Tag Cloud
  39. 39. Suspect No. 5 The Art of Skywriting - The Demise of the Tag Cloud
  40. 40. The Art of Skywriting - The Demise of the Tag Cloud
  41. 41. Suspect No. 6 The Art of Skywriting - The Demise of the Tag Cloud
  42. 42. The Art of Skywriting - The Demise of the Tag Cloud
  43. 43. The Art of Skywriting - The Demise of the Tag Cloud
  44. 44. The Art of Skywriting - The Demise of the Tag Cloud
  45. 45. • Large tags attract attention • People scan for tags • Centre tags attract attention • Upper left quadrant gets more attention • Suboptimal support for searching for specifics The Art of Skywriting - The Demise of the Tag Cloud
  46. 46. The Art of Skywriting - The Demise of the Tag Cloud
  47. 47. The Defense The Art of Skywriting - The Demise of the Tag Cloud
  48. 48. The Art of Skywriting - The Demise of the Tag Cloud
  49. 49. The Art of Skywriting - The Demise of the Tag Cloud
  50. 50. The Art of Skywriting - The Demise of the Tag Cloud
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  54. 54. The Art of Skywriting - The Demise of the Tag Cloud © Image copyright istockphoto.com
  55. 55. The Art of Skywriting - The Demise of the Tag Cloud © Image copyright istockphoto.com
  56. 56. The Art of Skywriting - The Demise of the Tag Cloud © Image copyright istockphoto.com
  57. 57. 17 The Art of Skywriting - The Demise of the Tag Cloud
  58. 58. 17 The Art of Skywriting - The Demise of the Tag Cloud
  59. 59. The Art of Skywriting - The Demise of the Tag Cloud © Image copyright istockphoto.com
  60. 60. The Art of Skywriting - The Demise of the Tag Cloud
  61. 61. The Art of Skywriting - The Demise of the Tag Cloud
  62. 62. The Art of Skywriting - The Demise of the Tag Cloud © Image copyright istockphoto.com
  63. 63. The Art of Skywriting - The Demise of the Tag Cloud © Image copyright istockphoto.com
  64. 64. The Art of Skywriting - The Demise of the Tag Cloud © Image copyright istockphoto.com
  65. 65. The Art of Skywriting - The Demise of the Tag Cloud © Image copyright istockphoto.com
  66. 66. • Uses popular search keyword terms into a Tag Cloud • Has same display and usability issues • Information base larger with better weighted distribution • Open to trending The Art of Skywriting - The Demise of the Tag Cloud © Image copyright istockphoto.com
  67. 67. The Art of Skywriting - The Demise of the Tag Cloud
  68. 68. • Take a topic of interest • Display Tag Cloud for that topic of related and subtopics • Increase information findability on small population tags • Increase serendipitous find The Art of Skywriting - The Demise of the Tag Cloud
  69. 69. The Art of Skywriting - The Demise of the Tag Cloud © Image copyright istockphoto.com
  70. 70. The Verdict The Art of Skywriting - The Demise of the Tag Cloud © Image copyright istockphoto.com
  71. 71. ? The Art of Skywriting - The Demise of the Tag Cloud
  72. 72. The Community ? The Art of Skywriting - The Demise of the Tag Cloud
  73. 73. The Community The Users ? The Art of Skywriting - The Demise of the Tag Cloud
  74. 74. The Designers The Community The Users ? The Art of Skywriting - The Demise of the Tag Cloud
  75. 75. The Designers The Search Engines The Community The Users ? The Art of Skywriting - The Demise of the Tag Cloud
  76. 76. The Designers The Search Engines The Community Our Differences The Users ? The Art of Skywriting - The Demise of the Tag Cloud
  77. 77. The Designers The Search Engines The Community People with Accessibility Issues Our Differences The Users ? The Art of Skywriting - The Demise of the Tag Cloud
  78. 78. The Art of Skywriting - The Demise of the Tag Cloud
  79. 79. WE ARE GUILTY The Art of Skywriting - The Demise of the Tag Cloud
  80. 80. The Art of Skywriting - The Demise of the Tag Cloud © Image copyright istockphoto.com
  81. 81. • Index or Button Clouds • Combine with Search • Overcome Accessibility Issues • Explanation of the Tag Cloud • Text Clouds • Topical Grouping The Art of Skywriting - The Demise of the Tag Cloud © Image copyright istockphoto.com
  82. 82. The Art of Skywriting - The Demise of the Tag Cloud
  83. 83. • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • The Art of Skywriting - The Demise of the Tag Cloud
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