Persuasive Web Design

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A brief amusing look at Persuasive Web Design and its implementation on those google juice landing pages.

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  • Hello.Gary B.
    I am From Colombia. I participating in a contest and its presentation I liked very much, because in my company we working with web design,& e-marketing, in the slide we talk about the reasons for have a site in the web, and how you can do it very easy, I invited, to visit my slide and if it likes, please add me to your favorites, thank you very much.

    Congratulations! I’ll add to favorites. I hope you add me to your favorite ’♥’ bye bye

    See my presentation - http://slidesha.re/5Td1I5
       Reply 
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Persuasive Web Design

  1. 1. Persuasive Web Design Gary Barber
  2. 2. Control Perth BarCamp3 Persuasive Web Design
  3. 3. Control - Follow Design’s Intent Perth BarCamp3 Persuasive Web Design
  4. 4. Control - Planned Behaviour •Constraint - limit behaviour response Perth BarCamp3 Persuasive Web Design
  5. 5. Control - Planned Behaviour •Facilitation - translate intentions into behaviour Perth BarCamp3 Persuasive Web Design
  6. 6. Control - Planned Behaviour •Motivate - satisfy motives not the behaviour Perth BarCamp3 Persuasive Web Design
  7. 7. Control Colour Words Shape Perth BarCamp3 Persuasive Web Design
  8. 8. Control •Visual Design •Verbal Design •Navigational Pathway Design Perth BarCamp3 Persuasive Web Design
  9. 9. Colour •rgb(256, 256, 256) •Adds to the mix •Excites •Stimulates •Engages Perth BarCamp3 Persuasive Web Design
  10. 10. Colour •Cultural •Biological •Emotional Perth BarCamp3 Persuasive Web Design
  11. 11. Colour •We Love Primaries •What of Web 2.0? Perth BarCamp3 Persuasive Web Design
  12. 12. EMO •strength •determination •anger •good fortune •boldness •desire •power •life (india) •excitement •courage •danger Perth BarCamp3 Persuasive Web Design
  13. 13. EMO •durability •honor (china) •freshness •jealousy •reliability •optimism •natural •rebirth •good luck •harmony •money (us) •recycle Perth BarCamp3 Persuasive Web Design
  14. 14. EMO •depth •reliability •conservative •sadness •stability •honor •technology •shame (japan) •professional •trust •order •truth Perth BarCamp3 Persuasive Web Design
  15. 15. EMO •betrayal •intellect •hope •cowardice •strength •comfort •happiness •optimism •philosophy (china) •liveliness •energy •dishonesty Perth BarCamp3 Persuasive Web Design
  16. 16. Non Colours Perth BarCamp3 Persuasive Web Design
  17. 17. EMO •elegance •strength •power •sadness •sophistication •mystery •sexuality •formality •death •fear Perth BarCamp3 Persuasive Web Design
  18. 18. EMO •cleanliness •virginity •simplicity •precision •purity •peace •death •newness •innocence •sterility Perth BarCamp3 Persuasive Web Design
  19. 19. Words •Takes 9 seconds and they are gone! •There are emotive Control Words Perth BarCamp3 Persuasive Web Design
  20. 20. Words •Influence of Other People •Comments and Ratings •How you say it! Perth BarCamp3 Persuasive Web Design
  21. 21. Shapes - Circle •life •community •attention •renewal •completeness •action •comform •playfulness Perth BarCamp3 Persuasive Web Design
  22. 22. Shapes - Rectangle •mass •corporate •conformance •constant •stability •conservative •foundation Perth BarCamp3 Persuasive Web Design
  23. 23. Shapes - Triangle •dynamic •movement •direction •masculine •leading •weak (invert) Perth BarCamp3 Persuasive Web Design
  24. 24. Examples? Perth BarCamp3 Persuasive Web Design
  25. 25. Examples http://30dayblueprintforsuccess.blogspot.com/ Perth BarCamp3 Persuasive Web Design
  26. 26. Examples http://www.killercovers.com/index.php Perth BarCamp3 Persuasive Web Design
  27. 27. Examples http://www.truthaboutabs.com/flat-sexy-stomach.html Perth BarCamp3 Persuasive Web Design
  28. 28. Examples https://www.adt.com/resi/programs/search/fire Perth BarCamp3 Persuasive Web Design
  29. 29. Thank You Gary Barber radharc.com.au Creative Commons Attribution- Noncommercial 2.5 Australia License manwithnoblog.com gary@manwithnoblog.com Thanks to flickr.com and … • Jeremy Brooks • fazen • gruntzooki • Paco CT • -sel • yui.kubo • Miss Baker • k.l.macke • Jeremy Brooks • Pink Sherbet Photography • Midnight-digital • vrogy • night86mare • sgs_1019 • Thomas Hawk • Sarah G… • docman • Mi Pah • Eustaquio Santimano • Graphic Footprints • Georgios Karamanis • just.Luc Perth BarCamp3 Persuasive Web Design

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