Call of Duty Modern Warfare 2 Surpasses $1bn in Retail Sales Worldwide: MW2 continues to set sell-through records since its launch in November, in the first five days alone the game sold $550 mm worldwide, there are only a handful of entertainment properties that breach the $1bn mark
Guitar Hero Kicks Off 2010 With Great Downloadable Tracks: To jumpstart revenue from the Guitar Hero series, Activision released downloadable singles on its website.
S&P Ups Rating To Strong Buy: Standard & Poor’s equity analyst Jim Yin raised ATVI to Strong Buy from Hold while noting its recent fall with the industry. He quoted strong Call of Duty sales, subscription revenue, and expansion in China as optimistic signs for stock.
New ZBoard Keyset Based on StarCraft II : SteelSeries peripheral manufacturer created a customized keyboard in preparation for the upcoming release of Starcraft II.
Subscriptions Strong; Console Games Weak : Many of Activision’s aging console game series are seeing a drop in revenue and popularity which is being balanced by increased subscriptions. Trend expected to continue in 2010 with three large upcoming Blizzard releases.
Video Game Industry Prospects Poor : Console cycle is aging and demand for high-end systems has been satiated. Consumers continue cutbacks in discretionary spending resulting in 13% drop in overall industry sales during November 2009.