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Online Marketing & Development Presentation
Online Marketing & Development Presentation
Online Marketing & Development Presentation
Online Marketing & Development Presentation
Online Marketing & Development Presentation
Online Marketing & Development Presentation
Online Marketing & Development Presentation
Online Marketing & Development Presentation
Online Marketing & Development Presentation
Online Marketing & Development Presentation
Online Marketing & Development Presentation
Online Marketing & Development Presentation
Online Marketing & Development Presentation
Online Marketing & Development Presentation
Online Marketing & Development Presentation
Online Marketing & Development Presentation
Online Marketing & Development Presentation
Online Marketing & Development Presentation
Online Marketing & Development Presentation
Online Marketing & Development Presentation
Online Marketing & Development Presentation
Online Marketing & Development Presentation
Online Marketing & Development Presentation
Online Marketing & Development Presentation
Online Marketing & Development Presentation
Online Marketing & Development Presentation
Online Marketing & Development Presentation
Online Marketing & Development Presentation
Online Marketing & Development Presentation
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Online Marketing & Development Presentation

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  • [email_address] @candycsh
  • Meetup.com’s Online Marketing & Development Meeting - Cracking evening of speakers and networking for London professionals
  • Facebook says it’s always important to find out about your target audience.
  • Facebook announced Graph Rank , a system that manages the discovery of Open Graph activity. This will help to show more engaging content to users while helping app users make better apps. To optimise for Graph Rank, better Open Graph analytics will be shown to app developers.
  • David Parfect, Facebook UK Sales Manager at Social Media World Forum 2011- Each time users interact, only 5% of their friends will see the action.
  • New Facebook Timeline is photo-heavy. Look at apps that allow users to share, look at, or comment on photos.
  • Top brands on Facebook – Justin Bieber Allow users to show off their own photos Marketers make use of this to spread their marketing messages
  • Social Video – SwisscomTV’s Lost in Val Sinestra Multiple integration points Pull friends in Personalised experience for user
  • This is the way brands build their fan base. All these other verbs are an addition rather than a replacement.
  • Do not be anything you are not, your audience will know Invite feedback Define your value proposition  
  • Transcript

    • 1. Online Marketing & Development Meeting Talk Candy Chen Shuhui [email_address] @candycsh
    • 2. Meetup.com’s Online Marketing & Development Meeting - Cracking evening of speakers and networking for London professionals
    • 3. Hi
      • I’m Candy
    • 4. Facebook says it’s always important to find out about your target audience. Facebook Ads
    • 5. Old Facebook Profile but likes ‘f8’ Facebook Profile
    • 6. Facebook’s Latest Changes
    • 7.
      • Timelines: tell your story with a new Profile
      • Extension of the Open Graph to include arbitrary actions and objects created by 3rd party apps
      • Ticker, News Feed and Graph Rank
    • 8. Timeline
    • 9. More Apps
    • 10. Graph Rank
    • 11. Facebook.com/about/timeline
    • 12.  
    • 13.  
    • 14. Who we are, what we do
    • 15. Conversations are happening with or without brands’ participation. Successful engagement brings further work – you have to be human and hang out with audience. They are real people who want you to speak back. Conversations are happening with or without brands’ participation
    • 16. Walmart’s Get Satisfaction app enables productive conversation with its consumers. Companies of all sizes, from P&G to Eventbrite, use this type of app to get feedback from customers, therefore driving better business results through their FB Page. Two-way conversation
    • 17.  
    • 18. Custom Actions
    • 19.  
    • 20.
      • Each time users interact, 5% of their friends will see the action
      Branded communication on Facebook BRAND Earned Media Bought Media Owned Media
    • 21. How do you make content that both Facebook and users will decide is most important? How do you make content that both Facebook and users will decide is most important?
    • 22. Photos generate 50% more impressions on Facebook Pages than any other type of content Photos generate 50% more impressions on Facebook Pages than any other type of content
    • 23. Justin Bieber’s ‘Connect with JB’ Facebook app allows users to create a banner of themselves, select a friend to be on the banner, featuring them together with Justin Bieber. This can be posted to their Profile Profile. Photo manipulation apps
    • 24. Social Video – SwisscomTV’s Lost in Val Sinestra Multiple integration points Pull friends in Personalised experience for user Social Video
    • 25. Even in the case of an app where main focus is music, Spotify makes sure they include album cover images.
    • 26. Likes are still very important - This is the way brands build their fan base. All these other verbs are an addition rather than a replacement. Likes are still very important
    • 27. flickr.com/photos/myklroventine/4062102754/
    • 28. Be Authentic
    • 29. Thank You Say hello Candy Chen Shuhui [email_address] @candycsh

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