Belo 10 step marketing plan

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Belo 10 step marketing plan

  1. 1. GLUTATHIONE+ COLLAGEN<br />A 10 STEP MARKETING PLAN<br />By Carisse Diana A. Drilon<br />
  2. 2. The Advertisement<br />From Monday Magazine<br />Volume 001, November – December 2010 issuu<br />
  3. 3. Step 1: Who and where…<br />Primary Target Market: People ages 18-29 up to 80+ years old<br />People want “younger, healthier-looking skin”<br />Competitors are other “leading brands” of Glutathione and collagen supplements, whitening products, anti-aging products<br />The gap is in providing “the key benefits of whitening plus anti-aging in one pill”<br />Market share – not mentioned<br />
  4. 4. Step 2: Let’s take action<br />Glutathione and Collagen in one pill!<br />Price not mentioned in the ad<br />Employs “across-the-line” marketing<br />Available in leading drugstores<br />Expound of benefits of Glutathione + Collagen combined<br />
  5. 5. Who and where…<br />PART 1<br />
  6. 6. People with less…<br />…Collagen and Glutathione stores in the body<br />People ages 18-29 up to 80+<br />Concerned with skin condition<br />Able to afford the supplement: Class A and B<br />
  7. 7. What they desire…<br />“Younger, healthier looking skin”<br />Look more desirable<br />Boost self-esteem and confidence<br />Develop intimate relationship<br />
  8. 8. Competitors<br />Direct: Leading Glutathione, collagen, and anti-aging dietary supplement brands in the market<br />Indirect: <br />Other anti-aging and whitening products (creams, soaps, etc.)<br />Skin clinics offering anti-aging and whitening services<br />
  9. 9. Where’s the gap?<br />There is a gap in providing “the key benefits of whitening plus anti-aging in one pill”<br />Other products offer either whitening or anti-aging<br />Belo Nutraceuticals: Glutathione + Collagen offers both in one pill!<br />
  10. 10. Market Share<br />Was not mentioned in the ad<br />
  11. 11. Let’s take action<br />PART 2<br />
  12. 12. One pill, multiple effects<br />Glutathione and Collagen in one pill!<br />Whitening + anti-aging<br />Detoxifies, whitens skin, lift wrinkles from within<br />Notice results in as little as 2 weeks<br />
  13. 13. How much?<br />Not in the print ad<br />Found in website<br />
  14. 14. Going across-the-line<br />Print ads, TV commercials, billboards, radio advertisements<br />Also into Digital Marketing – own website, web ads in social networks<br />
  15. 15. Website<br />
  16. 16. Where to buy<br />In leading drugstores!<br />
  17. 17. What’s the game plan<br />Expound on the benefits of Belo Nutraceuticals: Glutathione + Collagen<br />Show more “scientific” data, such as done in print ad<br />Advertise in upscale magazines that targets the same target market<br />
  18. 18. Step 1: Who and where…<br />Primary Target Market: People ages 18-29 up to 80+ years old<br />People want “younger, healthier-looking skin”<br />Competitors are other “leading brands” of Glutathione and collagen supplements, whitening products, anti-aging products<br />The gap is in providing “the key benefits of whitening plus anti-aging in one pill”<br />Market share – not mentioned<br />
  19. 19. Step 2: Let’s take action<br />Glutathione and Collagen in one pill!<br />Price not mentioned in the ad<br />Employs “across-the-line” marketing<br />Available in leading drugstores<br />Expound of benefits of Glutathione + Collagen combined<br />
  20. 20. GLUTATHIONE+ COLLAGEN<br />A 10 STEP MARKETING PLAN<br />By Carisse Diana A. Drilon<br />

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