Belo 10 step marketing plan
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Belo 10 step marketing plan

on

  • 2,456 views

For Marketing Management class

For Marketing Management class

Statistics

Views

Total Views
2,456
Views on SlideShare
2,362
Embed Views
94

Actions

Likes
0
Downloads
26
Comments
0

9 Embeds 94

http://candy-drilon.blogspot.com 66
http://candy-drilon.blogspot.in 19
http://candy-drilon.blogspot.com.au 2
http://candy-drilon.blogspot.ca 2
http://candy-drilon.blogspot.fr 1
http://candy-drilon.blogspot.com.ar 1
http://candy-drilon.blogspot.ie 1
http://candy-drilon.blogspot.ae 1
http://candy-drilon.blogspot.sg 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Belo 10 step marketing plan Presentation Transcript

  • 1. GLUTATHIONE+ COLLAGEN
    A 10 STEP MARKETING PLAN
    By Carisse Diana A. Drilon
  • 2. The Advertisement
    From Monday Magazine
    Volume 001, November – December 2010 issuu
  • 3. Step 1: Who and where…
    Primary Target Market: People ages 18-29 up to 80+ years old
    People want “younger, healthier-looking skin”
    Competitors are other “leading brands” of Glutathione and collagen supplements, whitening products, anti-aging products
    The gap is in providing “the key benefits of whitening plus anti-aging in one pill”
    Market share – not mentioned
  • 4. Step 2: Let’s take action
    Glutathione and Collagen in one pill!
    Price not mentioned in the ad
    Employs “across-the-line” marketing
    Available in leading drugstores
    Expound of benefits of Glutathione + Collagen combined
  • 5. Who and where…
    PART 1
  • 6. People with less…
    …Collagen and Glutathione stores in the body
    People ages 18-29 up to 80+
    Concerned with skin condition
    Able to afford the supplement: Class A and B
  • 7. What they desire…
    “Younger, healthier looking skin”
    Look more desirable
    Boost self-esteem and confidence
    Develop intimate relationship
  • 8. Competitors
    Direct: Leading Glutathione, collagen, and anti-aging dietary supplement brands in the market
    Indirect:
    Other anti-aging and whitening products (creams, soaps, etc.)
    Skin clinics offering anti-aging and whitening services
  • 9. Where’s the gap?
    There is a gap in providing “the key benefits of whitening plus anti-aging in one pill”
    Other products offer either whitening or anti-aging
    Belo Nutraceuticals: Glutathione + Collagen offers both in one pill!
  • 10. Market Share
    Was not mentioned in the ad
  • 11. Let’s take action
    PART 2
  • 12. One pill, multiple effects
    Glutathione and Collagen in one pill!
    Whitening + anti-aging
    Detoxifies, whitens skin, lift wrinkles from within
    Notice results in as little as 2 weeks
  • 13. How much?
    Not in the print ad
    Found in website
  • 14. Going across-the-line
    Print ads, TV commercials, billboards, radio advertisements
    Also into Digital Marketing – own website, web ads in social networks
  • 15. Website
  • 16. Where to buy
    In leading drugstores!
  • 17. What’s the game plan
    Expound on the benefits of Belo Nutraceuticals: Glutathione + Collagen
    Show more “scientific” data, such as done in print ad
    Advertise in upscale magazines that targets the same target market
  • 18. Step 1: Who and where…
    Primary Target Market: People ages 18-29 up to 80+ years old
    People want “younger, healthier-looking skin”
    Competitors are other “leading brands” of Glutathione and collagen supplements, whitening products, anti-aging products
    The gap is in providing “the key benefits of whitening plus anti-aging in one pill”
    Market share – not mentioned
  • 19. Step 2: Let’s take action
    Glutathione and Collagen in one pill!
    Price not mentioned in the ad
    Employs “across-the-line” marketing
    Available in leading drugstores
    Expound of benefits of Glutathione + Collagen combined
  • 20. GLUTATHIONE+ COLLAGEN
    A 10 STEP MARKETING PLAN
    By Carisse Diana A. Drilon