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Análisis Dafo 98

by CandidoV on Feb 09, 2010

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Análisis Dafo 98 — Presentation Transcript

Análisis DAFO 98.3 radio
- DEBILIDADES
- No estar en cadena
- Su imagen no conecta
- Horario difuso (fallos web)
- No programa estrella
- Emisión streaming
- INDEFINICIÓN
- AMENAZAS
- Ley Radio
- Cadenas musicales
- Perder target definido
- Desconocimiento/prejuicio
- FORTALEZAS
- No publicidad
- Parilla interesante
- CALIDAD
- Información local
- Músicos navarros
- OPORTUNIDADES
- Pantallas coordinadas
- Cercanía al entorno UNAV
- CARA B