Presentationto GHFG members


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Presentationto GHFG members

  1. 1. TAKING IT TO THE NEXT LEVEL Global Hair and Fashion Group & Social Networking
  2. 2. Why Social Networking?• According to the 2011 Social Media Marketing Industry Report, 78% of marketers saw increased traffic after they invested in social media.• The businesses that do social media marketing well will see even bigger wins as the gap between who “gets it” and who doesn’t grows wider by the minute.
  3. 3. Advantages of Social Media Marketing
  4. 4. FacebookArticles/Notes Images/Prom otionVideo
  5. 5. Twitter
  6. 6. YouTube Video marketing on the rise: A significant 77% of marketers plan on increasing their use of YouTube and video marketing, making it the top area marketers will invest in.
  7. 7. Pinterest And the newest, Pinterest, which allows you to uploadvideo, images, and step by step images.
  8. 8. Who needs social media? Any business people find by searching the Internet Any business whose credibility is verified by searching the Internet Any business with a target market of people under the age of 30 Any business that is enhanced by “touchy-feely” relationships Hair Salons!
  9. 9. The number-one benefit of social media marketing is standing out in an increasingly noisy world. A significant 88% of all marketers indicated that their social media efforts have generated more exposure for their businesses.
  10. 10.  It takes time to develop relationships that lead to actual business. 72% of marketers who have been using social media for more than 3 years report it had helped them close business. The main financial cost of social media marketing is the time it takes to gain success. However, a significant percentage of participants strongly agreed that overall marketing costs dropped when social media marketing was implemented.
  11. 11. Why together? Together we are Stronger We can build off each other’s strengths and content We are a greater force communicating as one Non competitive environment
  12. 12. What we will deliver to you A Variety of Content  Subjects  Videos  Trend Reports  Slideshows  How To’s  Images  Behind The Scenes  Text/Articles  Hair Collections  Real Time Reactions to Current Events 5 Times a week on a Daily basis
  13. 13. What we will need from you Your involvement to keep it relevant to your audience. Once a month we will send you a simple questionnaire to answer questions on the topic at hand. Interaction to answer specific questions from your followers or comment on trending news. Participation in creation of content to make it more personal, such as taping a quick video introduction. The more you are involved the better and more personalized the content!
  14. 14. Spread the Word! Integrate social media on your website with plugins and icons. Run contests and promotions and offer rewards. Showcase your expertise. Drive traffic (and build a reputation) by offering webinars and training programs, interviewing experts and guest blogging, to name a few. Promote your networks consistently. Add networks to letterhead, email signatures and business cards.
  15. 15. Who will create it? Global Hair and Fashion Group will create various content to be uploaded on your social networking sites. Global Hair and Fashion Group will post often on our group Facebook page for all members to be able to access and use.  Items can also be emailed to be incorporated into your already structured marketing calendar
  16. 16. What is the Bottom Line? As a Group, not only are you more powerful but the cost is divided.  Only $250 a month per salon. (other companies charge $1300 a month just for Facebook) $250 a month – the cost of a haircut and a 2 process color $8.33 a day to Make you Global! $3,000 a year, a lifetime investment that will pay dividends for your company and Global Hair and Fashion Group
  17. 17. And You Receive… Social media page setup posts, facilitation, and creation including:  Facebook, Twitter, LinkedIn, Pinterest, and YouTube Channel Annual Social Media strategy with content direction and facilitation Monthly analysis of strategies and feedback Involvement in relevant business activities for social media content creation – photo shoots, publications, trend reports Monitoring of social media sites, alerts, blogs, and clipping software for any mention of company and salons