Hope - Turning the Page on Cancer


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Cancer Council NSW has revealed the impact visual marketing can make for serious health campaigns after its first infographic 'Hope' went global, providing crucial cancer information to people in 100 countries.
This award winning infographic 'Hope – Turning the Page on Cancer' uses creative design and an interactive build to demystify cancer myths and reveal evidence-based facts on what causes cancer, primary risk factors and five pillars of prevention.

Published in: Health & Medicine
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Hope - Turning the Page on Cancer

  1. 1. ALCOHOL CONSUMPTION PHYSICAL INACTIVITY OVERWEIGHT & OBESITY REPRODUCTIVE & MENSTRUAL FACTORS GENES & FAMILY HISTORY HORMONAL THERAPY & CONTRACEPTIVES GENES & FAMILY HISTORY SMOKING TOBACCO (PROBABLE) RED & PROCESSED MEATS ALCOHOL CONSUMPTION LOW FRUIT & VEG INTAKE OVERWEIGHT & OBESITY BOWEL GENES & FAMILY HISTORY HIGH CALCIUM DIET & SUPPLEMENT INTAKE OLDER AGE BREAST SMOKING TOBACCO & PASSIVE SMOKE URBAN AIR POLLUTION LOW FRUIT & VEG INTAKE ASBESTOS, DUST, CHEMICALS & OTHER EXPOSURES FAIR SKIN, RED HAIR & FRECKLES, GENES & FAMILY HISTORY SUN EXPOSURE & SUNBEDS PROSTATE MELANOMA LUNG All figures for ‘diagnosed in a year’ were recorded in 2008. Please go to the website for references. WHAT CAUSES THESE CANCERS? THE FACTS MELANOMA 10,342DIAGNOSED IN A YEAR Melanoma is Australia’s 4th most common, and affects males and females of all ages. At Cancer Council TALK TO YOUR GP FOR MORE INFORMATION. MOST COMMON CANCERS IN AUSTRALIA THE What IS CANCER? of all cancers diagnosed9.5% of all cancer deaths3.2% survive 5 years91.6% of all cancers diagnosed9.0% of all cancer deaths19.1% survive 5 years11.8% CANCER IS A DESTRUCTIVE DISEASE THAT ATTACKS THE BODY’S CELLS, ORGANS AND TISSUES, THE BASIC BUILDING BLOCKS OF HUMAN LIFE. WHATEVER YOUR STORY AND NO MATTER YOUR AGE, MAKE HEALTHY CHOICES AND TURN THE PAGE. MANY CANCERS SIMPLY THROUGH LIFESTYLE CHOICES & CHECK-UPS. You CAN PREVENT Prevent cancer with these lifestyle changes: Quit smoking Protect your skin from the sun Maintain a healthy weight & diet Exercise regularly Reduce your alcohol intake Avoid solariums Over 100,000 Australians are diagnosed with cancer every year. YET... will be diagnosed with cancer before the age of 85. 1in3 women 1in2 men& CANCERS OF PREVENTABLE. ARE LUNG 9,703DIAGNOSED IN A YEAR Lung cancer is Australia’s 5th most common cancer. It occurs more o en in males. It is a very aggresive disease if not caught early. By the time there are symptoms it has usually spread and is not curable. PROSTATE 19,403DIAGNOSED IN A YEAR Prostate cancer is Australia’s most common cancer. of all cancers diagnosed17.9% of all cancer deaths7.4% survive 5 years85.3% BOWEL 14,234DIAGNOSED IN A YEAR Bowel cancer is Australia’s 2nd most common cancer and is common in both men and women. of all cancers diagnosed13.1% survive 5 years61.8% of all cancer deaths10.1% BREAST 12,670DIAGNOSED IN A YEAR Breast cancer is Australia’s 3rd most common cancer and is more common in women. of all cancers diagnosed11.7% survive 5 years87.8% of all cancer deaths6.8% WE KNOW THE FACTS ON WHAT CAUSES MANY CANCERS AND HOW TO PREVENT THEM. Together WE CAN HOPE FOR A BRIGHTER TOMORROW. Ask your GP about age appropriate screening for: Breast A1_board_TO-PRINT.indd 1 16/09/11 3:25 PM Call us 13 11 20