Be the first to like this
“I’d like to do something viral.” This is the request coming from more and more clients, each with a shared desire to be noticed on a global scale, and often for next to no money - as if by just referring it to as viral, it will happen. But maybe it’s not such a crazy request. Perhaps there are common ingredients in the world’s most noticed activations that smart, creative people and passionate clients can put to work. In this workshop, Graham will look at some of the world’s most viral creative, dissect it, and identify some of the common factors that seem to present themselves in each resounding activation.