Investment in sponsorship has continued to grow since the inaugural Canadian Sponsorship Landscape Study in 2006, reaching $1.57 billion in 2012. In this session, Elisa Beselt from TrojanOne's Consulting Group will present a first look at the results from the 2014 Canadian Sponsorship Landscape Study, the 8th annual version of the nationwide analysis of sponsors, properties and agencies. In the 2014 study, delegates will hear about recent trends in experiential marketing, take a closer look at music sponsorship, and review the rise of 'festivalization' over the last few years. Reporting on findings from the 2013 year, Elisa will share the newest information on the sponsorship industry and key lessons on what this all means for sponsorship professionals.
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