Your SlideShare is downloading. ×
0
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Creative Experiential Technologies: Building The Future of Activations
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Creative Experiential Technologies: Building The Future of Activations

361

Published on

In true maker-culture fashion, this Do-It-Together (DIT) session will allow you to get hands-on with some of the coolest new technologies being used by successful brands and activations around the …

In true maker-culture fashion, this Do-It-Together (DIT) session will allow you to get hands-on with some of the coolest new technologies being used by successful brands and activations around the world. See what works and what doesn’t when it comes to connecting the digital, social and mobile world with physical, mechanical and real-world devices and experiences. A believer in open-source ideas, Mark will share and demonstrate some of the best examples of technology innovation to inspire your next activations to be more connected, effective and memorable.

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
361
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
25
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. #CSFX2014 | #XMARKETING Mark STEWART Managing Director CREATIVE EXPERIENTIAL TECHNOLOGIES:! building the future of events
  • 2. #CSFX2014 | #XMARKETING TWEET YOUR QUESTIONS #CSFX2014 | #XMARKETING
  • 3. #CSFX2014 | #XMARKETING ABOUT MEBOTH OF THEM #CSFX2014 | #XMARKETING
  • 4. #CSFX2014 | #XMARKETING the logical APPROACH
  • 5. #CSFX2014 | #XMARKETING TRIED AND TRUE THERE’S NOTHING WRONG WITH THAT
  • 6. #CSFX2014 | #XMARKETING the MAKER APPROACH AKA: MAKEITING
  • 7. #CSFX2014 | #XMARKETING ReDD’S APPLE LAUNCHER
  • 8. #CSFX2014 | #XMARKETING ReDD’S APPLE LAUNCHER• INTERNET OF THINGS • MICROCONTROLLERS/ARDUINO • SOCIAL VENDING • 3D PRINTING • RFID/NFC/BLE • ROBOTICS • SMART INSTALLATIONS • INTELLIGENT RECOGNITION • INTERACTIVE GAMES • CUSTOM APPLICATIONS
  • 9. #CSFX2014 | #XMARKETING BUILD SOMETHING NEW SURPRISE AND DELIGHT
  • 10. #CSFX2014 | #XMARKETING INVOLVE YOUR FANS OWN YOUR OWNED MEDIA
  • 11. #CSFX2014 | #XMARKETING make it connected EXTEND THE EXPERIENCE
  • 12. #CSFX2014 | #XMARKETING ReDD’S APPLE LAUNCHER
  • 13. #CSFX2014 | #XMARKETING ReDD’S APPLE LAUNCHERA NEW GAME : HAPPINESS ARCADE
  • 14. #CSFX2014 | #XMARKETING 1 2 3 4 MAKING MAKES US HUMAN THE MAKER MOVEMENT MANIFESTO DO IT TOGETHER PLAY, PARTICIPATE, SUPPORT SHARE YOUR SUCCESS, GIVE BACK
  • 15. #CSFX2014 | #XMARKETING WHY MAKERS MATTER TO MARKETERS INNOVATION New products. No limits. PARTNERSHIPS Remember: DIT! THESE GUYS Been there. Done that. passion Niche communities
  • 16. #CSFX2014 | #XMARKETING07 BUILD A BETTER PEOPLE-TRAP
  • 17. #CSFX2014 | #XMARKETING ReDD’S APPLE LAUNCHERON TARGET: REDD’S APPLE LAUNCHER
  • 18. #CSFX2014 | #XMARKETING HANDS ON TECH #1: 3D PRINTING
  • 19. #CSFX2014 | #XMARKETING 3D PRINTED PRINT AD INTERACTIVE MEDIA
  • 20. #CSFX2014 | #XMARKETING
  • 21. #CSFX2014 | #XMARKETING ReDD’S APPLE LAUNCHERMORNING WIN: BELVITA TROPHYBOT
  • 22. #CSFX2014 | #XMARKETING Think in hours, not minutes…most of the time. IT TAKES A WHILE TO PRINT1 2 3 4People are curious by nature. IT’S A CONVERSATION STARTER Nozzle clogs, misprints … it happens. THERE WILL BE TINKERING It’s as easy as X, Y, Z. THINK BEYOND PLASTICS 3D PRINTING AT EVENTS - KEY CONSIDERATIONS
  • 23. #CSFX2014 | #XMARKETING Use owned and paid media to promote the use of printing, seek input, ask opinion, get designs, pre-register, etc. build anticipation 1 Offset capacity/volume with collectable or limited edition pieces. make it collectable 4 Allow users to get close to the tech, build around the printing, engage on site and explain. create a destination 2 Print items that can picked up later, send via mail - or a 3D print file. GIVE A REASON TO RETURN 5 Use social graph data, take photos, allow on-site design, scanning kiosks, have a competition. make it personal 3 3D PRINTING AT EVENTS - idea starters
  • 24. #CSFX2014 | #XMARKETING ReDD’S APPLE LAUNCHERSWEET: OREO TRENDING VENDING
  • 25. #CSFX2014 | #XMARKETING33 5 CREATIVE TECH TRENDS IN 5 MINUTES OR LESS
  • 26. #CSFX2014 | #XMARKETING BIOMETRICS Brain Waves: Subway Eatovations Facial Recognition: Selfie smile detecting mirror Sochi 2014: Subway (the other kind) Squats Fingerprint scanning: Disney
  • 27. #CSFX2014 | #XMARKETING Oculus Rift: A new perspective on Virtual Reality MYO: Gesture armband NIVEA: Trackable wristband Event Staff: Tracking and geotagging of locations WEARABLES
  • 28. #CSFX2014 | #XMARKETING ADVANCED DISPLAY TECHNOLOGY Transparent LCDs: A new perspective on Virtual Reality Interactive Projection Foils: Gesture armband 4K: Resolution revolution IR Bezels: Everything is a touchscreen
  • 29. #CSFX2014 | #XMARKETING SOCIALLy reactive installations Hashtag Happiness: Tweet to raise the Pride flag Social Vending: Twitter Canada’s t-shirt machine Twitter Balloon: Make your activation pop On The Internet, Nobody Knows You’re A Dog: #Snackball
  • 30. #CSFX2014 | #XMARKETING Technology + Content Sign of the Times: “Points” sign shows the way A New Twist: Analog fun with new friends and a Coke Perfect Pizza: Domino’s Steady Pizza That Warm Feeling: Tech and emotion
  • 31. #CSFX2014 | #XMARKETING ReDD’S APPLE LAUNCHERTHIS MIGHT FLY: DRONES ON DEMAND
  • 32. #CSFX2014 | #XMARKETING HANDS ON TECH #2: BEACONS / proximity marketing
  • 33. #CSFX2014 | #XMARKETING
  • 34. #CSFX2014 | #XMARKETING ReDD’S APPLE LAUNCHERMORE THAN RETAIL: ANYWHERE
  • 35. #CSFX2014 | #XMARKETING
  • 36. #CSFX2014 | #XMARKETING
  • 37. #CSFX2014 | #XMARKETING
  • 38. #CSFX2014 | #XMARKETING Apps you own and apps developed by others. Fairly simple integration. Off app. INTEGRATE WITH EXISTING APP 1 Set up beacons around the event to send valuable information about the space/ location as individuals walk through, providing an enhanced experience. ENHANCE THE EXPERIENCE 4 Let them know what to expect through proximity marketing WELCOME TO EVENT 2 Place a beacon in or near concessions/activations to deliver special offers and personalized messages ADD VALUE 5 Help guide visitors through space or exhibits with indoor- mapping capabilities, creating personalized tours based on visitors’ preferences GUIDE THEM 3 PROXIMITY MARKETING AT EVENTS - idea starters
  • 39. #CSFX2014 | #XMARKETING PROXIMITY MARKETING - EARLY ADOPTERS MAJOR LEAGUE BASEBALL! ! In the US, Major League Baseball is installing beacons in stadiums to work in conjunction with their smartphone app called At The Ballpark. Visitors will be able to get directions to their seat, queue-bust – being directed to the shortest queues when buying a beer or a hot dog. It will also be used for discounts on merchandise and more TRIDENT GUM! ! Trident gum leveraged proximity notification technology to drive impulse purchases, sending a radius-based alert with a Trident offer via SMS and mobile app, redeemable via mobile device with a personalized barcode for Trident products
  • 40. #CSFX2014 | #XMARKETING HANDS ON TECH #3: MOBILE LOCATION ANALYTICS
  • 41. #CSFX2014 | #XMARKETING 60% 96% 45% 34% CANADIANS WITH A SMARTPHONE ANDROID OS ACTIVE MOBILE Wi-FI USERS APPLE IOS Sources: J.D. Power and Associates, eMarketer, comScore Inc. 2013-2014
  • 42. #CSFX2014 | #XMARKETING WIFI ON MOBILE WHO’S TURNED ON? Wi-FI OFF Wi-FI ON Wi-Fi OFF Wi-FI ON iOS Android 82% iOS: Wi-Fi Always On Sources: Apple, Google Developer Resources 2014 94% Android: Wi-Fi Always On
  • 43. #CSFX2014 | #XMARKETING OH boy! A BLACK BOX! what it does Configured to the event or activation area to monitor1 Connects via Ethernet, Wi-Fi or mobile network connection2 Always sending data to server, no data stored on device3 Reporting data can be analyzed and used many ways even for additional tracking 4
  • 44. #CSFX2014 | #XMARKETING FIELD TEST: TROJANONE OFFICE
  • 45. #CSFX2014 | #XMARKETING FIELD TEST: TROJANONE OFFICE
  • 46. #CSFX2014 | #XMARKETING FIELD TEST: THE KILLERS CONCERT INSERT DATA
  • 47. #CSFX2014 | #XMARKETING FIELD TEST: THE KILLERS CONCERT INSERT DATA
  • 48. #CSFX2014 | #XMARKETING FIELD TEST: THIS ROOM
  • 49. #CSFX2014 | #XMARKETING See how your space flows, traffic patterns, adjust EVENT SPACE OPTIMIZATION1 2 3 4 Know what to expect at a location, pre-scout, historical, offer verifiable data to sponsors GET REAL DATA Track traffic from one event to another or to and from a partner location / storefront to event MEASURE INFLUENCE CRM tools, online purchases, receipts/tickets COMBINE WITH EXISTING DATA MOBILE LOCATION ANALYTICS - OPPORTUNITIES
  • 50. #CSFX2014 | #XMARKETING ReDD’S APPLE LAUNCHER
  • 51. #CSFX2014 | #XMARKETING Suggest ideas, participate, ask what can be done beyond the ordinary … do it together. WORK WITH YOUR PARTNERS 1 There’s a reason “I’ve never seen that before” works. It because somebody tried to do it. Don’T BE AFRAID TO TRY 2 Even crazy ideas have goals to meet. SET METRICS FOR EVERYTHING3 FINAL THOUGHTS AKA: HOW DO I APPLY ANY OF THIS STUFF TO WHAT I DO? Try it in your own life. Everyone is a maker. MAKE STUFF4
  • 52. #CSFX2014 | #XMARKETING ReDD’S APPLE LAUNCHEROne Last Thing: the first thing
  • 53. #CSFX2014 | #XMARKETING@trojanone | @wondermakr THANK-YOU

×