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Bcb digital media kit 2013

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  • 1. D I G I T A L M E D I A K I T 2 0 1 3 bcbusiness.caBCBusiness is the most WEBinfluential business media 130,000brand in Western Canada. Avg. Pageviews/ MONTH 52,500 Avg. UNIQUE VISITORS/MONTH 45 MEDIAN AGE SOCIAL 23,000 FOLLOWERS 1,650Website Metrics FANSBCBusiness.ca Delivers: 6,000 MEMBERSAffluence NEWSLETTERThe average visitor earns an income of over $100,000.InfluenceOver 70% of visitors are decision makers, including CEOs, 7,000 SUBSCRIBERSOwners and Management.PassionVisitors care about everything business, including, small business, 42% RATEmanagement, government, trends, profiles and sales & marketing. Avg. OPENEngagement75% of visitors connect with the BCBusiness brand across Sources: Google Analytics, Jul-Dec 2012; BCBusiness 32%multiple platforms. Web Reader Survey, 2012 Avg. CTR For more information contact BCBusiness | P: 604.299.7311 | E: advertising@bcbusiness.ca
  • 2. D I G I T A L M E D I A K I T 2 0 1 3 bcbusiness.caWebsite Display Ads WEBCapture the attention of BCBusiness’ engaged audience with one or more limited display ad positions. AD UNIT DESKTOP TABLET SMARTPHONE RATE 130,000 Avg. Pageviews/ MONTH 1 Leaderboard 728x90 728x90 300x50 $25 CPM 2 Big Box 1 300x250 300x250 300x50 $25 CPM 3 Big Box 2 300x250 300x250 300x50 $25 CPM 4 Big Box 3 300x250 300x250 $20 CPM 52,500 Avg. UNIQUE 5 Big Box 4 300x250 300x250 $20 CPM VISITORS/MONTH 6 Footer 728x90 728x90 $15 CPM 7 Small Rectangle 300x100 HOME PAGE ONLY $20 CPM 8 Double Big Box 300x600 HOME PAGE ONLY $37.50 CPM 45 MEDIAN AGE DESKTOP TABLET SMARTPHONE SOCIAL 23,000 FOLLOWERS 1,650 FANS 6,000 MEMBERS NEWSLETTER 7,000 SUBSCRIBERS 42% RATE Avg. OPENRates are net CDN$. Does notinclude ad creation. Specialexecution requests to be quotedseparately. Max file size 40kb.Artwork deadline: 5 business 32%days prior. Avg. CTR For more information contact BCBusiness | P: 604.299.7311 | E: advertising@bcbusiness.ca
  • 3. D I G I T A L M E D I A K I T 2 0 1 3 bcbusiness.caPromoted Content WEBSTEP 1: Let us build your business profile 130,000Showcase your brand to BCBusiness website visitors directly within editorial content streams with your Avg. Pageviews/ MONTHown customized business profile, article(s), photo gallery, video(s), product showcase and Q&A. PROMOTED CONTENT UNIT INCLUDES 52,500 Avg. UNIQUE VISITORS/MONTH Business Profile1 Business A 25 word Profile summary, 300- 500 word custom profile, company 45 logo, contact MEDIAN AGE information, map and social links. SOCIAL Business Profile Add-Ons2 Custom Up to 500 words Article of custom editorial content, produced by a BCBusiness 23,000 writer. Add on up to FOLLOWERS 5 partner sponsor logos with link to basic business profile for no additional charge 1,650 FANS3 Photo A gallery of up Gallery to 5 supplied images. Max. file Video size=25kb/image. A non-ad unit, 6,0004 MEMBERS click-initiated video produced by BCBusiness. Max NEWSLETTER file size=2.2 MB.5 Product A gallery of up to Showcase 5 supplied product images with related links. Max file size = 25kb/product 7,000 SUBSCRIBERS image6 Q&A Up to 5 questions & answers, or 300 words, related to your business, produced by a 42% RATE Avg. OPEN BCBusiness writer. 32% Avg. CTR For more information contact BCBusiness | P: 604.299.7311 | E: advertising@bcbusiness.ca
  • 4. D I G I T A L M E D I A K I T 2 0 1 3 bcbusiness.caPromoted Content WEBSTEP 2: EXPOSE YOUR BUSINESS PROFILE TO BCBUSINESS VISITORS! 130,000 Avg. Pageviews/ MONTHHome page INDUSTRY RELATED CONTENT 52,500 Avg. UNIQUE VISITORS/MONTH 45 MEDIAN AGE SOCIAL 23,000 FOLLOWERS 1,650RELATED ARTICLES Newsletter FANS 6,000 MEMBERS NEWSLETTER 7,000 SUBSCRIBERS 42% RATE Avg. OPEN 32% Avg. CTR For more information contact BCBusiness | P: 604.299.7311 | E: advertising@bcbusiness.ca
  • 5. D I G I T A L M E D I A K I T 2 0 1 3 bcbusiness.caPromoted Content WEBSTEP 3: CUSTOMIZE YOUR PACKAGE 130,000 Avg. Pageviews/ MONTH PER MONTH PROMOTION RATE PROMOTED CONTENT UNIT 1 MONTH 3 MONTHS 6 MONTHS 12 MONTHS1 Business Profile $450 $405 $365 $328 52,500 Avg. UNIQUE VISITORS/MONTH ADD-ONS:2 Custom Article $400 $360 $324 $292 45 MEDIAN AGE3 Photo Gallery $100 $90 $81 $73 (up to 5 images) SOCIAL4 :30 Video $750 $450 $425 $3355 Product Showcase (up to 5 products) $100 $90 $81 $73 23,000 FOLLOWERS6 Q&A $300 $270 $243 $219 Newsletter $150 $135 $122 $109 1,6507 FANS (5 issues per month) Full Package Total Value $2,250 $6,750 $13,500 $27,000 6,000 MEMBERS Full Package Total Rate $2,250 $5,400 $9,840 $17,147 NEWSLETTER Full Package Monthly Rate $2,250 $1,800 $1,640 $1,4298 Full Package Add-On: Navigation Bar Sponsorship $3,000 7,000 SUBSCRIBERS Rates are net CDN$ per month. Includes one-time production per item. 4-week min. production time required. 42% RATE Avg. OPEN 32% Avg. CTR For more information contact BCBusiness | P: 604.299.7311 | E: advertising@bcbusiness.ca
  • 6. D I G I T A L M E D I A K I T 2 0 1 3 bcbusiness.caCategory Sponsorship WEBAlign your brand with category-specific content on BCBusiness.ca. RATE: $450 per category 130,000Sponsorship includes logo placement to the right of category Avg. Pageviews/ per month. MONTHtitles. Top categories include: 3-month minimum. Ad size:❏ Finance ❏ Manufacturing & Transport 117x30 52,500 Avg. UNIQUE❏ Natural Resources ❏ People for desktop, tablet VISITORS/MONTH❏ Tech & Science ❏ Your Business and smartphone❏ Tourism & Culture ❏ Hot List 45❏ Marketing & Media ❏ Careers MEDIAN AGE❏ Real Estate ❏ Lifestyle SOCIAL❏ Retail 23,000 FOLLOWERS 1,650 FANS 6,000 MEMBERS NEWSLETTER 7,000 SUBSCRIBERS 42% RATE Avg. OPEN 32%Rates are in net CDN$. Does not include ad creation. Max file size 40kb. 3-month minimum sponsorship required. Logo submission: 5 business days prior. Avg. CTR For more information contact BCBusiness | P: 604.299.7311 | E: advertising@bcbusiness.ca
  • 7. D I G I T A L M E D I A K I T 2 0 1 3 bcbusiness.caDaily Newsletter WEBDisplay Ads 130,000 Avg. Pageviews/ MONTHDeployed Monday through Friday.Get up close and personal withBCBusiness newsletter subscribers. 52,500 Avg. UNIQUEHighlighting the day’s hot business topics, VISITORS/MONTHBCBusiness newsletters are deliveredevery weekday morning to business 45leaders across the province. MEDIAN AGE SOCIAL 23,000 FOLLOWERS 1,650 FANS 6,000 MEMBERS NEWSLETTER 7,000 SUBSCRIBERS RATES AD UNIT DESKTOP WEEKLY RATE (5 ISSUES) 4-WEEK RATE (20 ISSUES) 1 Leaderboard 728x90 $700 $2,500 2 Big Box 1 300x250 $700 $2,500 42% RATE Avg. OPEN 3 Big Box 2 300x250 $700 $2,500 4 Footer 728x90 $525 $1,800Rates are net CDN$. Does not include ad creation. Max file size 40Kb. Weekly rate must be consecutive M-F, 4-week rate must be 4 consecutive weeks. 32%Artwork deadline: 5 business days prior. Avg. CTR For more information contact BCBusiness | P: 604.299.7311 | E: advertising@bcbusiness.ca
  • 8. D I G I T A L M E D I A K I T 2 0 1 3 bcbusiness.caEvents Newsletter Listing WEBDeployed monthly (2nd Thursday). Announce 130,000your event to an opt-in list of 4,000 business Avg. Pageviews/ MONTHprofessionals with the BCBusiness monthly eventsnewsletter. Highlighting upcoming events aroundthe province, there’s no better way to make your 52,500 Avg. UNIQUE VISITORS/MONTHown event known to BC’s most affluent crowd. 45RATE: $175 per event per month MEDIAN AGE SOCIAL 4,000 SUBSCRIBERS 23,000 FOLLOWERS 1,650 40% FANS AVG. OPEN RATE 6,000 MEMBERS 10% NEWSLETTER AVG. CTR 7,000 SUBSCRIBERSREQUIRED ELEMENTS:IMAGE: 240x185TITLE: 10 words max 42% RATEDESCRIPTION: 60 words max plus date, time, Avg. OPENvenue, contact and URLRates are in CDN$. Does not include ad creation.Special execution requests to be quoted separately. Max file size 40kb. 32%Elements required: 5 business days prior. Avg. CTR For more information contact BCBusiness | P: 604.299.7311 | E: advertising@bcbusiness.ca
  • 9. D I G I T A L M E D I A K I T 2 0 1 3 bcbusiness.caiPad Display Ads WEBRATES 130,000 Avg. Pageviews/ AD UNIT RATE MONTH Full Page ad duplicate from same month’s print ad $495 Full Page ad, unique to iPad edition $995 Static ad upgrade to interactive ad of choice (Ad creative must be supplied to our specs) $500 52,500 Avg. UNIQUE VISITORS/MONTH 45 MEDIAN AGE SOCIAL 23,000 FOLLOWERS 1,650 FANS 6,000 MEMBERS NEWSLETTER 7,000 SUBSCRIBERS 42% RATE Avg. OPEN 32%Rates are net CDN$. Does not include ad creation. Avg. CTR For more information contact BCBusiness | P: 604.299.7311 | E: advertising@bcbusiness.ca