This slide show accompanies the week six mentoring call with Don Connelly and Rick Yeatts.

1. Welcome

2. www.yeattsperformance group.com Rick’s Recap

3. Today’s Objective Using stories and analogies to keep it simple

4. What’s the most popular flavor of ice cream in the world?

6. If everyone understood everything you said, you would be the richest person on earth.

7. Become an effective storyteller. The whole world loves a story teller.

8. Keep it simple. Simple is beautiful. Simplistic is naïve.

10. Let me tell you a story about Camden, Maine

11. Moral? I understand that my definition of outstanding service is not as important as your definition of outstanding service

12. Let me tell you a story about Wayne

13. Moral? We look for solutions that work

14. Let me tell you a story about a day in the life of a typical American

15. General Electric

17. Kraft

18. Caterpillar

19. Dupont

20. United Technologies

21. Verizon

22. Travelers

24. Microsoft

25. Would you have Invested?

28. Cisco

29. Lunch all across America!

30. JP Morgan Chase

31. 3M

32. Johnson & Johnson

34. Merck

35. American Express

38. Boeing

39. WALMART

42. Walt Disney

43. Moral? A share of stock is not a lottery ticket.

44. Let me tell you a story about my role as your Financial Advisor

45. Moral?

46. How Far to Your Home?

47. Moral?

48. Top Tier Advisors Make Excellent Use of Stories And Analogies

49. Morgan Stanley’s website “In general, the longer a bond's maturity, the higher its yield. Longer-term bonds are exposed to more market volatility and price fluctuations prior to maturity than shorter-term bonds. Thus, typically long-term bond investors are compensated with higher yields in exchange for this market risk exposure.”

50. My friend Bim “You date a CD. You marry a bond.”

51. Investopedia.com “Identifying areas where the price of an underlying asset has been unjustifiably pushed to extremely low levels is the main goal of many technical indicators such as the relative strength index, the stochastic oscillator, the moving average convergence divergence and the money flow index.”

52. My friend Paul “As the stock market is being pushed lower and lower by bad news, picture a beach ball being pushed underwater. The further you push it down, the higher it goes when you let go.”

53. Wells Fargo’s website Organize your retirement resources - If you have a number of retirement accounts at multiple financial institutions, it may make sense to consolidate them. Understand your income needs - Be sure to consider increasing costs (due to inflation) when you figure out how much annual income you will need. Manage your risk - Saving a portion of your assets in stocks may provide the growth potential necessary to outpace inflation. Create your retirement paycheck - Consider the effects of inflation, market volatility and income taxes when you’re deciding how to withdraw funds.

54. My mentor “Did you pay more for your last car than your first house.” If so, that’s why you need to buy equities.”

55. Simple Sales Stories & Analogies

56. Buying Low The Acapulco cliff divers Tuna Fish Brick through the window The sale at Nordstrom’s

58. 90% in one stock?

59. Women’s shoes

60. Three lanes of traffic

61. Three fire trucks

62. The tool box

65. Tailor’s measuring tape

67. Strawberry plants

68. Driving from San Francisco to New York

69. Did you brush your teeth today?

70. If you’re 49 years old . . .

72. Overcoming Objections There are only three objections you can get

74. The perfect investment

75. Paper or plastic

77. Kernel of corn

78. Compass and map

79. Only three people can make a decision

80. Monthly haircuts

82. Today’s Homework Send me your best analogy!!

83. THE END? 67