Originally a webinar, this presentation with 451 Research Director, Alan Pelz-Sharpe and Incentive CEO Rickard Hansson, gives an industry analyst’s inside perspective of the changing dynamics in the world of enterprise collaboration, employee communication and intranets. Alan shares exclusive 451 survey data and analysis on the key trends in enterprise collaboration, as well as findings from recent research. He also presents his top 10 tips for gaining adoption and increasing the daily use and business value of a social intranet across your organization.
Alan’s top 10 tips for social intranet adoption:
1. Determine your key stakeholders at the start. Incorporate their input into design and implementation, and use them as champions to encourage others.
2. Monitor activity regularly and identify hot and cold spots. Quickly spot what’s working and what isn’t. Identify areas that need bolstering so you can improve use and adoption of the tool and applaud areas where employees are doing well.
3. Always manage and have a process for change. Listen to those using the platform most – even if it’s bad news – and make sure you’re receptive and agile enough to make necessary adjustments. Negative feedback is often the most constructive feedback.
4. Relate your social intranet to measurable business processes. Whenever possible, give employees a reason and purpose to use the system, whether it’s more efficient collaboration or being more organized.
5. Ensure that the intranet is genuinely social. A lot of social intranets fail because they don’t deliver on their namesake and keep employees engaged. People are so used to operating off a social interface (think Facebook, Instagram and Twitter), not just reading a message board.
6. Plan, budget and staff for an extended roll out. You can’t just implement a social intranet and turn your back on it. Plan to invest time and training in the new tool, and, if possible, roll out incrementally creating win-win situations.
7. Be clear on your purpose and goals. As with any new investment you make, your goals and mission should be clearly defined and made public. Help your employees recognize its purpose and what it’s capable of achieving and what its limitations are so your employees don't feel like they're stuck in this Dilbert comic.
8. Capture and promote win-win situations. Define what success if from the start and how everyone can benefit from this new way of working – whether they’re a client, colleague or vendor.
9. Accept that not everything will be a smashing success. There will be unexpected surprises along the way (both good and bad), so learn to discern what you need to press harder into (and enforce) and what you need to let go of.
10. Keep it organic. The bottom line is that you can’t force change. Equip employees with the training and knowledge they need (see above tips) to use the new platform and create space for organic growth and adoption.
2. Narasu Rebbapragada
Director of Strategic Content, San Francisco
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technology journalism and consumer marketing. Her
areas of expertise are digital/content strategy,
content management and mobile marketing.
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@narasu
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3. • Founded in 2003
• 400+ editorial contributors
• Key Services:
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– Monthly tweet jams, hangouts, webinars
• Three Primary Topic Areas:
– Customer Experience, Digital Marketing
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About CMSWire
4. Sponsored by
Intros
Incentive is based on the belief that internal workplace
communication should be a social and collaborative experience.
After several iterations, Incentive became the socially powered
enterprise collaboration platform it is today, helping teams achieve
improved profitability, increased efficiency and accelerated
business results.
Learn more at www.incentive-inc.com
7. Incentive – 2015
Top 10 Tips to Improve Social Intranet Adoption
Alan Pelz-Sharpe
8. Incentive – 2015
451 Research is an information
technology research & advisory company
8
Founded in 2000
350+ employees, including over 100 analysts
1,000+ clients: Technology & Service providers, corporate
advisory, finance, professional services, and IT decision
makers
25,000+ senior IT professionals in our research community
Over 52 million data points each quarter
4,500+ reports published each year covering 2,000+
innovative technology & service providers
Headquartered in New York City with offices in London,
Boston, San Francisco, and Washington D.C.
451 Research and its sister company Uptime Institute
comprise the two divisions of The 451 Group
Research & Data
Advisory Services
Events
11. Incentive – 2015
Challenges & Opportunities of Social Business
11
Weakened
relationships Increased Power
of Individual
Less Control
Greater scale
of challenge
Desire to
increase control Drive to dismantle
structures
12. Incentive – 2015
Tip Number One
Identify key stakeholders from the
get-go. Their input is central to design.
13. Incentive – 2015
Tip Number Two
Monitor activity and regularly identify
hot and cold spots.
14. Incentive – 2015
Tip Number Three
Always manage and have a process for
change. Negative feedback is often the
most constructive feedback…
15. Incentive – 2015
Tip Number Four
Tie wherever you can to measurable
business processes – give them a reason
and purpose to use the system.
16. Incentive – 2015
Tip Number Five
Ensure that the intranet is genuinely
social – a place to hang out, not a place
to go and read the notice board.
17. Incentive – 2015
Tip Number Six
Plan, budget and staff for an extended
roll out – don't just go live and go
home. If possible roll out
incrementally, creating win-win
situations.
18. Incentive – 2015
Tip Number Seven
Be clear on the purpose of your Social
Intranet – its goals should be defined.
It’s not just the "Miscellaneous File.”
Recognize its purpose – and what it’s not there to do
– it can't be everything to everyone.
19. Incentive – 2015
Tip Number Eight
Capture and promote winning
situations. Ask what is in it for me/you -
Define success from the start.
20. Incentive – 2015
Tip Number Nine
Accept that not everything will work.
There will be unexpected surprises (both
good and bad) in the process. But don't
be afraid to enforce on occasion.
24. Today’s reality when
collaborating
No cross over search capability – need to go to each service to search for files,
conversations and resources.
Isolated
Multiple services and apps required to achieve a complete
collaboration experience.
Spread
out
Each service has its own user interface & sign in procedure resulting in major
thresholds.
No unity
Working across several services
means duplicate work such as
inviting users, setting up groups,
permissions, following people,
etc and requires repetitive
maintenance.
Out of
sync
Data, information, conversations
& knowledge scattered around in
different services and standards.
Compliance, backup and access
difficulties as a result.
Defragme
nted
25. All in One Place
Collaboration done the Incentive
way
Powerful Search
Microblogging
InstantMessaging
&Video
SecureFile
Sharing
Document
Collaboration
SocialNetworking
WorkSpaces
Wikis
Apps
26. All in One Place.
Accessible from anywhere and
on any device
28. Thanks again to Alan Pelz-Sharpe of 451 Research and Rickard
Hansson of Incentive Inc. for the thought-provoking ideas in this
presentation.
Thank You
Editor's Notes
Alan Pelz-Sharpe Research Director, Social Business
Alan Pelz-Sharpe is the Research Director for Social Business at 451 Research. Alan has overall responsibility for the coverage of Social Business technology and trends, including social/collaboration, compliance and legal, marketing and sales automation and integration. Alan's own primary area of focus is on the emergence of next generation collaborative business applications that leverage the power of the crowd and cloud.
Alan has over 25 years of experience in the IT industry, working with a wide variety of end-user organisations and suppliers around the world. Alan was formerly a Partner at The Real Story Group, ECM Consulting Director at Indian Services firm Wipro, and VP for North America at industry analyst firm Ovum. He is regularly quoted in the press including the Wall Street Journal and The Guardian and has appeared on the BBC, CNBC, ABC as an expert guest.
alan.pelzsharpe@451research.com
Twitter: @socialbizalan
Rickard Hansson is the founder and chief executive officer of Incentive. With more than 15 years of experience in the IT industry, Rickard is a serial entrepreneur and self-taught programmer who created Incentive in 2008 based on his belief that internal workplace communication should be a social and collaborative experience.
Prior to founding Incentive, Rickard started Mindroute Software in 2002, where he developed Lemoon, a user-friendly content management system (CMS). Within three years, Mindroute became the second largest CMS firm in Sweden, boasting 100 to 150 new clients per year.
After the launch of Incentive in 2008, the platform was nominated for Best Software of the Year in Sweden. In 2013, Rickard sold Lemoon to focus exclusively on Incentive and has since moved Incentive’s headquarters to Southern California’s up-and-coming tech hub, Silicon Beach. Since the founding, Incentive has helped thousands of companies from more than 100 countries accelerate positive business outcomes through improved collaboration and communication.
From 1996 to 2002, Rickard worked as a product manager at Syntagma, a Swedish CRM company. During his time there, he led a team in the development of a proprietary programming language and enterprise content management platform that boasted large global clients such as Nestle.
In addition to his software companies, Rickard has started various technology consulting and investing firms. He is an angel investor and a frequent lecturer on entrepreneurship, social collaboration and the future of workplace communication.
Follow along on Twitter @RickardHansson
https://twitter.com/rickardhansson
451 Research analyzes the technologies, services and companies that disrupt and evolve information technology. Utilizing a proven research methodology and a team of 100+ analysts, we create actionable data and insight to help you implement, invent and invest in digital infrastructure - from edge to core. Our online Research Dashboard is organized into fourteen ‘research channels’ that align to the prevailing issues driving IT innovation.
Alan Pelz-Sharpe Research Director, Social Business
Alan Pelz-Sharpe is the Research Director for Social Business at 451 Research. Alan has overall responsibility for the coverage of Social Business technology and trends, including social/collaboration, compliance and legal, marketing and sales automation and integration. Alan's own primary area of focus is on the emergence of next generation collaborative business applications that leverage the power of the crowd and cloud.
Alan has over 25 years of experience in the IT industry, working with a wide variety of end-user organisations and suppliers around the world. Alan was formerly a Partner at The Real Story Group, ECM Consulting Director at Indian Services firm Wipro, and VP for North America at industry analyst firm Ovum. He is regularly quoted in the press including the Wall Street Journal and The Guardian and has appeared on the BBC, CNBC, ABC as an expert guest.
alan.pelzsharpe@451research.com
Twitter: @socialbizalan
1. Determine your key stakeholders at the start. Incorporate their input into design and implementation, and use them as champions to encourage others.
2. Monitor activity regularly and identify hot and cold spots. Quickly spot what’s working and what isn’t. Identify areas that need bolstering so you can improve use and adoption of the tool and applaud areas where employees are doing well.
3. Always manage and have a process for change. Listen to those using the platform most – even if it’s bad news – and make sure you’re receptive and agile enough to make necessary adjustments. Negative feedback is often the most constructive feedback.
4. Relate your social intranet to measurable business processes. Whenever possible, give employees a reason and purpose to use the system, whether it’s more efficient collaboration or being more organized.
5. Ensure that the intranet is genuinely social. A lot of social intranets fail because they don’t deliver on their namesake and keep employees engaged. People are so used to operating off a social interface (think Facebook, Instagram and Twitter), not just reading a message board.
6. Plan, budget and staff for an extended roll out. You can’t just implement a social intranet and turn your back on it. Plan to invest time and training in the new tool, and, if possible, roll out incrementally creating win-win situations.
7. Be clear on your purpose and goals. As with any new investment you make, your goals and mission should be clearly defined and made public. Help your employees recognize its purpose and what it’s capable of achieving and what its limitations are so your employees don't feel like they're stuck in this Dilbert comic.
8. Capture and promote win-win situations. Define what success if from the start and how everyone can benefit from this new way of working – whether they’re a client, colleague or vendor.
9. Accept that not everything will be a smashing success. There will be unexpected surprises along the way (both good and bad), so learn to discern what you need to press harder into (and enforce) and what you need to let go of.
10. Keep it organic. The bottom line is that you can’t force change. Equip employees with the training and knowledge they need (see above tips) to use the new platform and create space for organic growth and adoption. Your results will be stronger and your employees happier.
Incentive is a next-generation social intranet that combines all the features your team needs to be more efficient, capture team knowledge, have fun at work and instantly locate and act on everything you need to “Get Stuff Done. Together.”
Private and group chats. Enterprise File Sharing. Document Collaboration. Video Conferencing. Blogs. Wikis. Microblogging. Oh yeah, did we mention integrations, including SharePoint, Dropbox and more? Say goodbye to point solutions and adopt one searchable social intranet platform that combines, and secures, everything you and your team need to get your jobs done. And, if you’re not ready to say goodbye to your existing services, simply integrate with one click.
www.incentive-inc.com
Millennials will soon comprise most of the workforce, but, 41 percent of them say they prefer to communicate electronically rather than face-to-face or even over the telephone. Adopting enterprise social collaboration technology can help kill two birds with one stone – satisfy the technology user experiences of the evolving workforce and provide the tools that can help eliminate the need for face-to-face meetings.
We know you’ve probably already implemented and adopted certain technologies and platforms that you aren’t ready to give up. Maybe you’ve spent a great deal of money on SharePoint or another technology, trained all of your employees on the new interface or simply just can’t part ways?
Whatever platforms and tools you’re currently using – they can always be improved with a layer of social collaboration. Employees are increasingly expecting social and collaborative work environments and tools that don’t deliver hinder employee productivity.
Almost everyone works remotely to some extent these days. If you’re so mobile so should all your work be! With Incentive you can access all of your company’s information, projects and braintrust anywhere and from any device. Incentive is accessible via any browser as well as a mobile and desktop app.
http://info.incentive-inc.com/apps
At Incentive, our goal is to provide our customers with the most secure deployment of Incentive possible, and we offer several options to fit your specific needs. Incentive is deployed in the private, public or hybrid cloud powered by Microsoft's Azure, so you can rest assured your installment is reliable and secure.