Joe Clift Boot Camp Presentation 26 1-11

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Joe Clift Boot Camp Presentation 26 1-11

  1. 1. Marketing Academy“Boot Camp”Cookham – January 26th 2011Joe Clift
  2. 2. When I was young…IBDG Marketing Directors’ Forum – London12th March 2007 22
  3. 3. Lessons and observations… Principles* Self-talk E+R=O Belief System Purpose F.E.A.R. * With thanks to Jamil QureshiIBDG Marketing Directors’ Forum – London12th March 2007 33
  4. 4. 1. Know where you’ve come from A.P.Giannini and Dee HockIBDG Marketing Directors’ Forum – London12th March 2007 44
  5. 5. …and stay true to your rootsIBDG Marketing Directors’ Forum – London12th March 2007 55
  6. 6. 2. Always make time to assess your strategicoptionsIBDG Marketing Directors’ Forum – London12th March 2007 66
  7. 7. 3. Work all the anglesIBDG Marketing Directors’ Forum – London12th March 2007 77
  8. 8. 4. The best investment you’ll ever make is in… YOU!IBDG Marketing Directors’ Forum – London12th March 2007 88
  9. 9. 5. Know your roleIBDG Marketing Directors’ Forum – London12th March 2007 99
  10. 10. 6. Be prepared to change your mindIBDG Marketing Directors’ Forum – London12th March 2007 10 10
  11. 11. 7. Measure, learn, measure, learn… “Try, fail. Try again, Fail better…”IBDG Marketing Directors’ Forum – London12th March 2007 11 11
  12. 12. 8. Champion what you believe inIBDG Marketing Directors’ Forum – London12th March 2007 12 12
  13. 13. 9. “Go the whole hog”IBDG Marketing Directors’ Forum – London12th March 2007 13 13
  14. 14. 10. “At the very least…have a personal philosophy” “I want to be thoroughly used up when I die, for the harder I work, the more I live. I rejoice in life for its own sake. Life is no brief candle to me. It is a sort of splendid torch which I have got hold of for the moment, and I want to make it burn as brightly as possible before handing it on.” George Bernard ShawIBDG Marketing Directors’ Forum – London12th March 2007 14 14

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