How to be the marketing leader your organisation wants your to be

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Andy Bird, Co-Founder of Brand Learning talks about how to be the marketing leader your organisation wants you to be. Presented at Marketing Week Live 2014 on the Marketing Academy Boot Camp Stage

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How to be the marketing leader your organisation wants your to be

  1. 1. © BRAND LEARNING 2014 Follow me on Twitter: @AndyBird_BL Marketing AcademyMarketing AcademyMarketing AcademyMarketing Academy BootcampBootcampBootcampBootcamp presentation forpresentation forpresentation forpresentation for Marketing Week Live 2014Marketing Week Live 2014Marketing Week Live 2014Marketing Week Live 2014 A presentation by Andy Bird
  2. 2. © BRAND LEARNING 2014 Follow me on Twitter: @AndyBird_BL 2 How to beHow to beHow to beHow to be the Marketing Leaderthe Marketing Leaderthe Marketing Leaderthe Marketing Leader your organisation wantsyour organisation wantsyour organisation wantsyour organisation wants you toyou toyou toyou to bebebebe Follow me on Twitter: @AndyBird_BL
  3. 3. © BRAND LEARNING 2014 Follow me on Twitter: @AndyBird_BL Inspiring people. Lifting capabilities. Growing organisations
  4. 4. © BRAND LEARNING 2014 Follow me on Twitter: @AndyBird_BL RoisinRoisinRoisinRoisin DonnellyDonnellyDonnellyDonnelly James EliasJames EliasJames EliasJames Elias Andy DuncanAndy DuncanAndy DuncanAndy Duncan Elizabeth FaganElizabeth FaganElizabeth FaganElizabeth Fagan Keith WeedKeith WeedKeith WeedKeith WeedCraigCraigCraigCraig InglisInglisInglisInglis DavidDavidDavidDavid WheldonWheldonWheldonWheldonJill McDonaldJill McDonaldJill McDonaldJill McDonald Marketing Leaders Programme Martin GlennMartin GlennMartin GlennMartin Glenn Richard GilliesRichard GilliesRichard GilliesRichard Gillies SarahSarahSarahSarah WarbyWarbyWarbyWarbyAndy FennellAndy FennellAndy FennellAndy Fennell
  5. 5. © BRAND LEARNING 2014 Follow me on Twitter: @AndyBird_BL Customer-Centred Leadership Driving business performance by inspiring, engaging and enabling people throughout the organisation to create better value for customers Follow me on Twitter: @AndyBird_BL
  6. 6. © BRAND LEARNING 2014 Follow me on Twitter: @AndyBird_BL Customer-Centred Leadership © BRAND LEARNING 2012 6 BeingBeingBeingBeing Leadership People Values Behaviour DoingDoingDoingDoing Marketing Task Capabilities Activity
  7. 7. © BRAND LEARNING 2014 Follow me on Twitter: @AndyBird_BL
  8. 8. © BRAND LEARNING 2014 Follow me on Twitter: @AndyBird_BL Biggest key to John Lewis’ success has been a focus on earning trust As a consequence, marketing really is seen as an investment
  9. 9. © BRAND LEARNING 2014 Follow me on Twitter: @AndyBird_BL What kind of marketing leader do youyouyouyou want to be?
  10. 10. © BRAND LEARNING 2014 Follow me on Twitter: @AndyBird_BL 7 Leadership Questions © BRAND LEARNING 2012 10 Insight Purpose Performance Partnership
  11. 11. © BRAND LEARNING 2014 Follow me on Twitter: @AndyBird_BL Insight 11 1.1.1.1. What do you care aboutWhat do you care aboutWhat do you care aboutWhat do you care about and believe in?and believe in?and believe in?and believe in? 2.2.2.2. What are you reallyWhat are you reallyWhat are you reallyWhat are you really good at?good at?good at?good at? Follow me on Twitter: @AndyBird_BL
  12. 12. © BRAND LEARNING 2014 Follow me on Twitter: @AndyBird_BL Purpose 3. What is the future you3. What is the future you3. What is the future you3. What is the future you want to lead for?want to lead for?want to lead for?want to lead for? 4. Who is the leader you4. Who is the leader you4. Who is the leader you4. Who is the leader you want to bewant to bewant to bewant to be???? Follow me on Twitter: @AndyBird_BL
  13. 13. © BRAND LEARNING 2014 Follow me on Twitter: @AndyBird_BL Partnership Follow me on Twitter: @AndyBird_BL 5555. Who do you need to engage?. Who do you need to engage?. Who do you need to engage?. Who do you need to engage? 6. How can you engage them6. How can you engage them6. How can you engage them6. How can you engage them????
  14. 14. © BRAND LEARNING 2014 Follow me on Twitter: @AndyBird_BL Performance Follow me on Twitter: @AndyBird_BL
  15. 15. © BRAND LEARNING 2014 Follow me on Twitter: @AndyBird_BL 7 Leadership Questions © BRAND LEARNING 2012 15 What do you care about and believe in? What are you really good at? What is the future you want to lead for? Who is the leader you want to be? Who do you need to engage? How can you engage them? How can you be at your best more of the time? Insight Purpose Performance Partnership
  16. 16. © BRAND LEARNING 2014 Follow me on Twitter: @AndyBird_BL Customer-Centred Leadership Driving business performance by inspiring, engaging and enabling people throughout the organisation to create better value for customers Follow me on Twitter: @AndyBird_BL
  17. 17. © BRAND LEARNING 2014 Follow me on Twitter: @AndyBird_BL UK Brand Learning Partners Ltd. Burgoine Quay 8 Lower Teddington Road Hampton Wick Kingston-upon-Thames Surrey, KT1 4ER Tel: (+44) 208 614 8150 US Brand Learning Inc 80 Broad Street Suite 2101 New York NY 10004 Tel: (+1) 212 392 4898 Singapore Brand Learning Pte Ltd. 3 Temasek Avenue Centennial Tower Level 21-00 Singapore 039019 Tel: (+65) 6549 7935 Inspiring people. Lifting capabilities. Growing organisations. This presentation/document contains the copyright work of The Brand Learning Partners Ltd and contains trade marks which are the property of The Brand Learning Partners Ltd (including, without limitation, Brand Learning ®, the Brand Learning Propeller ® device and the “Brand Learning Wheel™” (the “Marks”).) No rights, of ownership or otherwise, are hereby granted in or to the Marks; which may not be used or reproduced without the prior written consent of The Brand Learning Partners Limited. This presentation/document also contains materials, such as illustrations, photographs and trade marks, owned by third parties (“Third Party Materials”) and which are subject to restrictions and other conditions on use. You are required to obtain the consent of the relevant third party to any reproduction or other use of the Third Party Materials and nothing in this presentation grants or implies any grant of any such rights on the part of The Brand Learning Partners Ltd. © The Brand Learning Partners Limited, 2014. brandlearning.combrandlearning.combrandlearning.combrandlearning.com @brandlearning

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