Aligning social good with commerical return

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Michelle Keaney, CEO of Inventing Futures and Daianna Karaian, Head of Brand Strategy of Futerra explain why doing social good can help your bottom line.

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Aligning social good with commerical return

  1. 1. ALIGNINGSOCIALGOODWITH COMMERCIALRETURN MichelleKeaney CEO @michelle_if DaiannaKaraian HeadofBrandStrategy @daiannatweets MarketingWeekLive|26June2014
  2. 2. -2 -1 0 1 2 3 4 5 6 2010 2011 2012 2013 2014 LIKE-FOR-LIKESALESGROWTH(%)
  3. 3. SO YOU SO WHAT?
  4. 4. WHATARE YOU GOING TO DO ABOUT IT?
  5. 5. Being/doing Profit being sacrificed
  6. 6. THEORY OF PROFOUND CHANGE & INNOVATION Theory U: Otto Scharmer, Presenting Institute, MIT
  7. 7. BREAKTHROUGH INDIVIDUALS & ORGANISATIONS
  8. 8. HOW CAN I INVENT SOMETHING EXTRAORDINARY FOR MY ORGANISATON?
  9. 9. STEP 1: GAIN AWARNESS OF YOUR CONTEXT STEP 2: CREATE A FUTURE FREE FROM THE PAST STEP 3: MAKE A BREAKTHROUGH COMMITMENT STEP 4: ACT FROM THE FUTURE NOW FOUR STEP PROCESS
  10. 10. CONTEXT IS DECISIVE
  11. 11. THE PAST VS THE FUTURE
  12. 12. ACT FROM THE FUTURE: STAND IN THE RESULT
  13. 13. WHAT IS THE BREAKTHROUGH COMMITMENT THAT YOU ARE PERSONALLY GOING TO MAKE IN SERVICE OF THE BIGGER POSSIBILITY THAT YOU SEE FOR YOUR ORGANISATION?
  14. 14. AFTER TODAY
  15. 15. MichelleKeaney CEO @michelle_if DaiannaKaraian HeadofBrandStrategy @daiannatweets www.futerra.co.uk www.thisisthoughtful.com www.inventingfutures.org

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