2010 NV Interactive Media Summit Facebook


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Why You Should Be Using Facebook And How to Use it as an Effective Business Marketing Tool

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  •   I'm gonna ease you on down the Facebook road & then we'll pull in actual steps to make FB more effective. How many of you have a FB Personal Profile How many of you have a FB Fan Page (Biz Page)
  • 2010 NV Interactive Media Summit Facebook

    1. 1. Why You Should be Using Facebook AND    How to Use Facebook as an Effective Business Tool   © 2010 Camilla Downs Social Media Marketing Speaker, Trainer & Consultant http://www.facebook.com/CamillaPDowns http://www.twitter.com/CamillaDowns
    2. 2. Overall message I would like for you to leave with this morning is this ~  Facebook is about connecting & is a venue to be authentic (be yourself, be honest) ~ do what you know how to do, what you are good at, what you live/breathe, what fires your  passion & by all means throw out that old hard sales pitch! http://www.facebook.com/CamillaPDowns http://www.twitter.com/CamillaDowns
    3. 4. <ul><li>Real life examples: </li></ul><ul><ul><li>Children's Cabinet ~ Posted about a young man turning his life around needed help getting tattoos removed ~ Someone on FB stepped forward & volunteered to do it for FREE </li></ul></ul><ul><ul><li>Char Eckmeyer ~ MetLife Reno ~ Shortly after creating Page got 1st FB client </li></ul></ul><ul><ul><li>Amanda Burden ~ Edible Reno Tahoe </li></ul></ul>http://www.facebook.com/CamillaPDowns http://www.twitter.com/CamillaDowns
    4. 5. <ul><li>3 Main Points For You To Take Away from this Session </li></ul><ul><li>  </li></ul><ul><ul><li>Facebook is a marketing tool (but can't be treated like traditional marketing). Using Facebook as a marketing tool is simply Relationship Marketing moved onto the web </li></ul></ul><ul><ul><li>Facebook is marketing, PR, customer service & being human combined into one tool/platform. It helps to grow Your Community (ie potential client base) </li></ul></ul><ul><ul><li>Listen!!!  To your community AND very important to Listen for what others are saying about you/your biz/industry </li></ul></ul>http://www.facebook.com/CamillaPDowns http://www.twitter.com/CamillaDowns
    5. 6. <ul><li>Facebook Learning Curve </li></ul><ul><ul><li>Facebook cannot be learned all at once </li></ul></ul><ul><ul><li>You will learn in snippets & chunks </li></ul></ul><ul><ul><li>As long as you can take away something from each Facebook learning experience you are well on your way </li></ul></ul>http://www.facebook.com/CamillaPDowns http://www.twitter.com/CamillaDowns
    6. 7. <ul><li>Facebook Business Strategy </li></ul><ul><li>  </li></ul><ul><ul><li>Determine your objective </li></ul></ul><ul><ul><li>Internal Evangelist (You) </li></ul></ul><ul><ul><li>Understand Employees Level of Knowledge & Interest </li></ul></ul><ul><ul><li>Check Your Technology Capabilities </li></ul></ul><ul><ul><li>Listen First </li></ul></ul>http://www.facebook.com/CamillaPDowns http://www.twitter.com/CamillaDowns
    7. 8. <ul><li>Measure ROI </li></ul><ul><ul><li>Define Clear Goals </li></ul></ul><ul><ul><li>Metrics Tools * </li></ul></ul><ul><ul><li>Make the Data Usable </li></ul></ul>http://www.facebook.com/CamillaPDowns http://www.twitter.com/CamillaDowns
    8. 10. <ul><li>Facebook: </li></ul><ul><ul><li>400 Million Users </li></ul></ul><ul><ul><li>Average age is 35 </li></ul></ul><ul><ul><li>Largest Social Networking Platform </li></ul></ul><ul><ul><li>120 Million Using On Mobile </li></ul></ul>http://www.facebook.com/CamillaPDowns http://www.twitter.com/CamillaDowns
    9. 11. <ul><li>Facebook Fan Page & Personal Profile: </li></ul><ul><ul><li>Personal Profile & Fan Page are 2 separate sites (sort of) </li></ul></ul><ul><ul><li>Gets Indexed in the Search Engines </li></ul></ul><ul><ul><li>Free SEO </li></ul></ul><ul><ul><li>Use Keyword & Keyword Phrases </li></ul></ul>http://www.facebook.com/CamillaPDowns http://www.twitter.com/CamillaDowns
    10. 12. <ul><ul><li>People are looking for connections, relationships </li></ul></ul><ul><ul><li>Make people feel good about themselves </li></ul></ul><ul><ul><li>Don't plaster your own stuff on someone else's wall </li></ul></ul><ul><ul><li>If you approach with too much of a marketing mindset peeps are going to get turned OFF </li></ul></ul>http://www.facebook.com/CamillaPDowns http://www.twitter.com/CamillaDowns
    11. 13. <ul><li>Personal Profile: </li></ul><ul><ul><li>Privacy Settings </li></ul></ul><ul><ul><li>Create Lists </li></ul></ul><ul><ul><li>Clear noise/clutter by hiding & blocking apps </li></ul></ul><ul><ul><li>Link to website, fan page, twitter </li></ul></ul><ul><ul><li>Use box under profile picture wisely </li></ul></ul><ul><ul><li>Import Blog into Notes tab  </li></ul></ul><ul><ul><li>Speaking of profile picture </li></ul></ul>http://www.facebook.com/CamillaPDowns http://www.twitter.com/CamillaDowns
    12. 14. Privacy Setting Video http://www.facebook.com/CamillaPDowns http://www.twitter.com/CamillaDowns
    13. 15. <ul><li>Facebook Group vs Facebook Page </li></ul><ul><ul><li>A Group is more useful & used for peeps to gather/join regarding a topic/cause/specific subject. </li></ul></ul><ul><ul><li>A Page is what you want for your Biz &/or your brand. </li></ul></ul>http://www.facebook.com/CamillaPDowns http://www.twitter.com/CamillaDowns
    14. 16. <ul><li>Facebook Page </li></ul><ul><ul><li>Participate in Social Media Movement </li></ul></ul><ul><ul><li>Gets fully indexed in search engines </li></ul></ul><ul><ul><li>Brand awareness </li></ul></ul><ul><ul><li>Connect with customers/clients </li></ul></ul><ul><ul><li>Grow/build your community </li></ul></ul>http://www.facebook.com/CamillaPDowns http://www.twitter.com/CamillaDowns
    15. 17. <ul><li>Facebook Page Cont'd </li></ul><ul><li>  </li></ul><ul><ul><li>Capture emails (build database)  </li></ul></ul><ul><ul><li>Monitor Brand </li></ul></ul><ul><ul><li>Market Research </li></ul></ul><ul><ul><li>Establish yourself/your biz as an expert </li></ul></ul><ul><ul><li>Drive traffic to website </li></ul></ul>http://www.facebook.com/CamillaPDowns http://www.twitter.com/CamillaDowns
    16. 18. <ul><li>Before Creating Fan Page: </li></ul><ul><ul><li>Research BEFORE creating </li></ul></ul><ul><ul><li>CANNOT change category once the page is created </li></ul></ul><ul><ul><li>CANNOT change the &quot;title&quot; once it's created </li></ul></ul><ul><ul><li>Can have as many Pages as you'd like </li></ul></ul><ul><ul><li>Set up several &quot;test&quot; pages w/ different categories & titles </li></ul></ul><ul><ul><li>Then, delete pages you don't want </li></ul></ul>http://www.facebook.com/CamillaPDowns http://www.twitter.com/CamillaDowns
    17. 19. <ul><li>Fan Page: </li></ul><ul><ul><li>Update at least once a day (What you say is much more important than how often) ~ Keep current so doesn't look like broken down storefront </li></ul></ul><ul><ul><li>Wall - Share articles, links, quotes, videos, images, tips, advice, start discussions </li></ul></ul><ul><ul><li>Doesn't have to be your own content - just give credit </li></ul></ul><ul><ul><li>Import Blog to Notes </li></ul></ul>http://www.facebook.com/CamillaPDowns http://www.twitter.com/CamillaDowns
    18. 20. <ul><li>Fan Page Continued: </li></ul><ul><ul><li>Encourage interaction </li></ul></ul><ul><ul><li>Have them ask questions, vote on something, give opinions </li></ul></ul><ul><ul><li>You ask them questions, respond timely, use &quot;you&quot; & &quot;your&quot; & address by name </li></ul></ul><ul><ul><li>Import Blog to Notes </li></ul></ul><ul><ul><li>Admins for the Page </li></ul></ul>http://www.facebook.com/CamillaPDowns http://www.twitter.com/CamillaDowns
    19. 21. <ul><li>Getting Fans: </li></ul><ul><ul><li>Ask yourself why someone would want to become a fan </li></ul></ul><ul><ul><li>Must give them a GOOD reason </li></ul></ul><ul><ul><li>They should feel they will miss out if they don't </li></ul></ul><ul><ul><li>Can have unlimited # of Fans </li></ul></ul><ul><ul><li>Once you reach 25 Fans obtain vanity URL </li></ul></ul>http://www.facebook.com/CamillaPDowns http://www.twitter.com/CamillaDowns
    20. 22. <ul><li>Let People Know Your Page Exists (Cross Polinate): </li></ul><ul><li>  </li></ul><ul><ul><li>Get seen everywhere </li></ul></ul><ul><ul><li>Talk about on twitter </li></ul></ul><ul><ul><li>email newsletter </li></ul></ul><ul><ul><li>Blog </li></ul></ul><ul><ul><li>Use the widgets facebook gives you (Fanbox) </li></ul></ul><ul><ul><li>On all Printed material </li></ul></ul><ul><ul><li>All other ads ~ radio, tv ,print </li></ul></ul><ul><ul><li>Website </li></ul></ul><ul><ul><li>Other Online Profiles </li></ul></ul>http://www.facebook.com/CamillaPDowns http://www.twitter.com/CamillaDowns
    21. 23. <ul><li>Promotions on Facebook </li></ul><ul><ul><li>All promotions on your Facebook Page must first be approved by by an account executive at FB </li></ul></ul><ul><ul><li>You can only get an AE if you'll be spending $10k/month </li></ul></ul><ul><ul><li>Best to save &quot;engagement&quot; type promotions for twitter </li></ul></ul><ul><ul><li>CAN announce specials of the day/week </li></ul></ul>http://www.facebook.com/CamillaPDowns http://www.twitter.com/CamillaDowns
    22. 24. <ul><li>Social Media Packages </li></ul><ul><ul><li>Silver </li></ul></ul><ul><ul><li>Gold </li></ul></ul><ul><ul><li>Platinum </li></ul></ul><ul><ul><li>One on One Consulting </li></ul></ul>http://www.facebook.com/CamillaPDowns http://www.twitter.com/CamillaDowns
    23. 25. Video tutorial package with step by step instructions to DIY http://www.facebook.com/CamillaPDowns http://www.twitter.com/CamillaDowns
    24. 26. Camilla Downs Social Media Speaker, Trainer & Consultant http://www.DiscoverYourTime.com http://www.facebook.com/CamillaPDowns http://www.twitter.com/CamillaDowns http://www.CamillaDowns.com 775-722-5473 [email_address]