2010 NV Interactive Media Summit Facebook
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2010 NV Interactive Media Summit Facebook

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Why You Should Be Using Facebook And How to Use it as an Effective Business Marketing Tool

Why You Should Be Using Facebook And How to Use it as an Effective Business Marketing Tool

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  •   I'm gonna ease you on down the Facebook road & then we'll pull in actual steps to make FB more effective. How many of you have a FB Personal Profile How many of you have a FB Fan Page (Biz Page)

2010 NV Interactive Media Summit Facebook Presentation Transcript

  • 1. Why You Should be Using Facebook AND    How to Use Facebook as an Effective Business Tool   © 2010 Camilla Downs Social Media Marketing Speaker, Trainer & Consultant http://www.facebook.com/CamillaPDowns http://www.twitter.com/CamillaDowns
  • 2. Overall message I would like for you to leave with this morning is this ~  Facebook is about connecting & is a venue to be authentic (be yourself, be honest) ~ do what you know how to do, what you are good at, what you live/breathe, what fires your  passion & by all means throw out that old hard sales pitch! http://www.facebook.com/CamillaPDowns http://www.twitter.com/CamillaDowns
  • 3.  
  • 4.
    • Real life examples:
      • Children's Cabinet ~ Posted about a young man turning his life around needed help getting tattoos removed ~ Someone on FB stepped forward & volunteered to do it for FREE
      • Char Eckmeyer ~ MetLife Reno ~ Shortly after creating Page got 1st FB client
      • Amanda Burden ~ Edible Reno Tahoe
    http://www.facebook.com/CamillaPDowns http://www.twitter.com/CamillaDowns
  • 5.
    • 3 Main Points For You To Take Away from this Session
    •  
      • Facebook is a marketing tool (but can't be treated like traditional marketing). Using Facebook as a marketing tool is simply Relationship Marketing moved onto the web
      • Facebook is marketing, PR, customer service & being human combined into one tool/platform. It helps to grow Your Community (ie potential client base)
      • Listen!!!  To your community AND very important to Listen for what others are saying about you/your biz/industry
    http://www.facebook.com/CamillaPDowns http://www.twitter.com/CamillaDowns
  • 6.
    • Facebook Learning Curve
      • Facebook cannot be learned all at once
      • You will learn in snippets & chunks
      • As long as you can take away something from each Facebook learning experience you are well on your way
    http://www.facebook.com/CamillaPDowns http://www.twitter.com/CamillaDowns
  • 7.
    • Facebook Business Strategy
    •  
      • Determine your objective
      • Internal Evangelist (You)
      • Understand Employees Level of Knowledge & Interest
      • Check Your Technology Capabilities
      • Listen First
    http://www.facebook.com/CamillaPDowns http://www.twitter.com/CamillaDowns
  • 8.
    • Measure ROI
      • Define Clear Goals
      • Metrics Tools *
      • Make the Data Usable
    http://www.facebook.com/CamillaPDowns http://www.twitter.com/CamillaDowns
  • 9.  
  • 10.
    • Facebook:
      • 400 Million Users
      • Average age is 35
      • Largest Social Networking Platform
      • 120 Million Using On Mobile
    http://www.facebook.com/CamillaPDowns http://www.twitter.com/CamillaDowns
  • 11.
    • Facebook Fan Page & Personal Profile:
      • Personal Profile & Fan Page are 2 separate sites (sort of)
      • Gets Indexed in the Search Engines
      • Free SEO
      • Use Keyword & Keyword Phrases
    http://www.facebook.com/CamillaPDowns http://www.twitter.com/CamillaDowns
  • 12.
      • People are looking for connections, relationships
      • Make people feel good about themselves
      • Don't plaster your own stuff on someone else's wall
      • If you approach with too much of a marketing mindset peeps are going to get turned OFF
    http://www.facebook.com/CamillaPDowns http://www.twitter.com/CamillaDowns
  • 13.
    • Personal Profile:
      • Privacy Settings
      • Create Lists
      • Clear noise/clutter by hiding & blocking apps
      • Link to website, fan page, twitter
      • Use box under profile picture wisely
      • Import Blog into Notes tab 
      • Speaking of profile picture
    http://www.facebook.com/CamillaPDowns http://www.twitter.com/CamillaDowns
  • 14. Privacy Setting Video http://www.facebook.com/CamillaPDowns http://www.twitter.com/CamillaDowns
  • 15.
    • Facebook Group vs Facebook Page
      • A Group is more useful & used for peeps to gather/join regarding a topic/cause/specific subject.
      • A Page is what you want for your Biz &/or your brand.
    http://www.facebook.com/CamillaPDowns http://www.twitter.com/CamillaDowns
  • 16.
    • Facebook Page
      • Participate in Social Media Movement
      • Gets fully indexed in search engines
      • Brand awareness
      • Connect with customers/clients
      • Grow/build your community
    http://www.facebook.com/CamillaPDowns http://www.twitter.com/CamillaDowns
  • 17.
    • Facebook Page Cont'd
    •  
      • Capture emails (build database) 
      • Monitor Brand
      • Market Research
      • Establish yourself/your biz as an expert
      • Drive traffic to website
    http://www.facebook.com/CamillaPDowns http://www.twitter.com/CamillaDowns
  • 18.
    • Before Creating Fan Page:
      • Research BEFORE creating
      • CANNOT change category once the page is created
      • CANNOT change the "title" once it's created
      • Can have as many Pages as you'd like
      • Set up several "test" pages w/ different categories & titles
      • Then, delete pages you don't want
    http://www.facebook.com/CamillaPDowns http://www.twitter.com/CamillaDowns
  • 19.
    • Fan Page:
      • Update at least once a day (What you say is much more important than how often) ~ Keep current so doesn't look like broken down storefront
      • Wall - Share articles, links, quotes, videos, images, tips, advice, start discussions
      • Doesn't have to be your own content - just give credit
      • Import Blog to Notes
    http://www.facebook.com/CamillaPDowns http://www.twitter.com/CamillaDowns
  • 20.
    • Fan Page Continued:
      • Encourage interaction
      • Have them ask questions, vote on something, give opinions
      • You ask them questions, respond timely, use "you" & "your" & address by name
      • Import Blog to Notes
      • Admins for the Page
    http://www.facebook.com/CamillaPDowns http://www.twitter.com/CamillaDowns
  • 21.
    • Getting Fans:
      • Ask yourself why someone would want to become a fan
      • Must give them a GOOD reason
      • They should feel they will miss out if they don't
      • Can have unlimited # of Fans
      • Once you reach 25 Fans obtain vanity URL
    http://www.facebook.com/CamillaPDowns http://www.twitter.com/CamillaDowns
  • 22.
    • Let People Know Your Page Exists (Cross Polinate):
    •  
      • Get seen everywhere
      • Talk about on twitter
      • email newsletter
      • Blog
      • Use the widgets facebook gives you (Fanbox)
      • On all Printed material
      • All other ads ~ radio, tv ,print
      • Website
      • Other Online Profiles
    http://www.facebook.com/CamillaPDowns http://www.twitter.com/CamillaDowns
  • 23.
    • Promotions on Facebook
      • All promotions on your Facebook Page must first be approved by by an account executive at FB
      • You can only get an AE if you'll be spending $10k/month
      • Best to save "engagement" type promotions for twitter
      • CAN announce specials of the day/week
    http://www.facebook.com/CamillaPDowns http://www.twitter.com/CamillaDowns
  • 24.
    • Social Media Packages
      • Silver
      • Gold
      • Platinum
      • One on One Consulting
    http://www.facebook.com/CamillaPDowns http://www.twitter.com/CamillaDowns
  • 25. Video tutorial package with step by step instructions to DIY http://www.facebook.com/CamillaPDowns http://www.twitter.com/CamillaDowns
  • 26. Camilla Downs Social Media Speaker, Trainer & Consultant http://www.DiscoverYourTime.com http://www.facebook.com/CamillaPDowns http://www.twitter.com/CamillaDowns http://www.CamillaDowns.com 775-722-5473 [email_address]