Server Channel Training
Upcoming SlideShare
Loading in...5
×
 

Server Channel Training

on

  • 1,773 views

 

Statistics

Views

Total Views
1,773
Views on SlideShare
1,773
Embed Views
0

Actions

Likes
0
Downloads
26
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Cover 4 key areas … market and technology update and the opportunity it presents for sales (2S Xeon) cover smb environment (different from enterprise sell) with focus on sell up from DTOS – UP Xeon – DP Xeon identifying and optimizing for power (3 easy steps today) if virtualization matters .. Understand it and why Intel has best products and roadmap for virtualization
  • IDC market data .. IT challenges continue to be BOTH Growth (endless need for more compute and best compute to stay ahead) and Cost. Both must be addressed and both offer sales opportunities for You (OEM/ODM) and Intel
  • Focus on the cost aspect of infrastructure Underutilized compute capacity (years of scale out) are becoming a burden to IT and IT budgets Power and cooling consume 1/3 of IT budget today (50cents to cool current servers, limits $ available to new server innovation) New infrastructure costs a lot … and headcount costs scale with number of servers … Through server refresh .. We can help IT address these issues / challenges and free up $ for HW purchases
  • New products are engine for innovation … new 45nm are rich in technology that boost performance and improve power efficiency
  • The benefits of 45nm QC intel are clear and are aimed at addressing IT challenges Summarize the Key Benefits of new 45nm Quad-core compared to Xeon 5300 More Performance Energy Efficiency – Perf / Watt, lower idle power Virtualization – performance, less overhear for virtualization, investment protection and flexibility with FlexMigration Innovation – 45nm products are designed into unique platforms aimed at addressing common IT needs to maximize value Let’s explore in more detail
  • 45nm across all of our 2S and smaller servers today and will be in our 4S servers later in 2008 Scalable Enterprise Servers: Server Consolidation, Large Database, ERP/CRM, Decision Support and Business Intelligence HPC Servers: Optimized for High Bandwidth Clusters & Supercomputers Mainstream Servers: General purpose application infrastructure with maximum performance density Business Servers
  • Looking back .. We see an inflection point in the capability and performance of servers from 4+ years ago (single core) --- Talk to core arch, lg cache, 4inst vs 3, multi-core, new platform design in mid 2006. This inflection point aligns future performance with Moores Law This inflection point offers an opportunity to IT
  • The perf and EE of new servers if However, IT must replace, not repurpose servers to capitolize on this .. Discuss Intel IT Data Center Efficiency program 83% space reduction = 240 sqft vs 40 sq ft 87% energy cost reduction = 48kW vs 6kW $53k savings = 42kW savings *
  • Leadership spec power .. Perf/watt measurement standard Highlight 45nm leadership and different platfrom types (1S – 4S) .. Payoff core arch. Highlight AMD QC expected to improve AMD score but be in the “middle of the pack” --
  • New asset to compare quad – to - quad
  • Intel leads on Perf/$ on general purpose type workload (integer) Highlight slowest 45nm quad ~ equal to AMD fastest QC projected part and beats the one in market Highlight the lowest entry price for 2S AMD .. Intel has 45nm at same price with 30% better performance
  • Intel leadership not just one benchmark but range of workloads Talk to various points here ..
  • Intel not standing still .. Not a game of leap frog .. Talk to history of innovation and now .. On track for future At the core of Intel Platforms are the worlds best microprocessors. Currently, the Core 2 family is the world’s best, but we have a new family called Penryn launching this year on our industry leading 45nm process technology We will extend our performance and energy efficiency lead with our server and high-end desktop chips which will launch in November…15 SKU’s will launch covering server and high end desktop applications And 20 more 45nm processor will launching be launching in Q1’08 so that all of our key market segments will have a new state of the art microprocessor With our high-k dielectric and metal-gate, these are also the most energy efficient processors we have ever produced This will mean higher performance in the same power envelope and lower power mobile operation And we’re already seeing good uptake by our customers Almost 800 45nm system design wins are underway You will hear about Penryn from most all of the presenters here this week…and you will see us ramp it quickly starting in November
  • Discuss Nehalem (next Tock) with new platfrom Disclosing this to users not to stall current sales but to build confidence in intel roadmap strength and that standardizing on IA is a safe bet (leadership products today and leadership ongoing with faster innovation and robust new platforms)
  • Talk briefly to 1S innovation 3 new 45nm quad .. 1 new dual
  • Similar performance scaling with 45nm as we saw on 2S …
  • Shift to SMB
  • Discuss that many similarities to enterprise (perf, competitve, customers) …however unique in no staff, less budget, focus on business / not technology … it’s gotta work, be low cost and I don’t want to worry about it limiting my business *Add size of survey, number of feedback, etc. (Can’t find the survey feedback. Does anyone know where this came from? (slide time - 2:30) Every year, more and more business is being conducted online. And, it’s very obvious that the rapid global spread of business is being made possible by computer networks. But that increase in business brings with it some very specific challenges for IT professionals responsible for business servers. Server reliability, availability and uptime. Availability- want a server that has the resources available so you can get your job done (space on the server to accommodate workflow, etc.) Uptime- want a server that is proven reliable and will be up and running when you need it. IT professionals are faced with more complex, heavier workloads. Yet, there seems to be no movement in IT budgets, which means that IT professionals are expected to handle the increased workload without increased resources. One way to achieve this is to make it easier to be efficient with use of server resources. Maintaining reliable, accurate data is another big concern. With the increased workload, systems are being stretched to their limits. Transferring huge amounts of data quickly, without error, is becoming more and more difficult. Audit & compliance issues are becoming much more important. Internal audits by companies are demanding that data be 100% accurate…and depending on what industry your customers are in, there’s always the issue of government or regulatory audits which require quick access to accurate information. Security & virus concerns are a big issue. Viruses and worms are estimated to cost businesses nearly $55 billion US dollars every year. It is essential that IT professionals have the most up-to-date tools available to help fight this problem. And, with budgets getting tighter all of the time, IT is always looking for ways to contain costs. These are very big, very legitimate concerns facing IT professionals. Today, you will see a new server systems approach by Intel that addresses all of these issues. [ change slide ]
  • 3 types of servers If COST is ONLY factory – UP DT .. It works and is familiar … good for basic networking in small business If want better Value , reliability , peace of mind … UP Xeon (a real server) If growth is objective – 2S
  • Discuss application types and how to walk SMB up usage models and growth needs .. Bigger business .. Bigger server
  • Discuss a DTOS to UP Xeon sell up .. Raise objection I’m sure you’ve heard from some of your smaller customers that their desktop-based server has been doing fine for them. In responding to this, focus on what happens when their data needs grow. Real servers are designed to handle greater volumes of data and keep it safe. Components are validated. Reliability is built in. Depending on what their specific situation is, you can use these proof points related to validation, data integrity, security and availability to reinforce the need. It also may benefit you to refer back to the performance slides we looked at earlier that speak to doubling performance for an additional $256. When you look at it from that perspective, growing businesses can not afford NOT to make the transition.
  • Here server became a bottleneck to business .. Oppty to sell up from tech not working to new UP Xeon … discuss old vs new
  • Next objection may be the server is too expensive That leads us into the next objection of servers costing too much. Most people don’t have a sense of what a real server costs. That $256 statistic can be very powerful in this instance. But, more importantly, you want to reinforce with these prospects that the actual dollar cost is only part of the story. The real expense comes into play with downtime. How much could their business lose because of a desktop going down and losing data. Not only is there a cost for recovering that data and the IT time needed to make that happen, but also in the meantime, they are faced with unproductive employees waiting for their systems to be restored. By focusing on the savings enabled by improved reliability, lower maintenance costs and better ROI and headroom for growth, the value of a real server becomes clear.
  • Real server environnment (multiple use) … Pric technologies (3 rd party) report … highligths 2x perf for $250 plus UP Xeon real servers come with redundant components, validation and improved peace of mind. Here you can see that an Intel Xeon processor based server gives almost twice as much performance for only $256 additional to the cost of the system, according to the 3 rd -party benchmark performed by Technology Principles. That relatively small expense can make a huge difference in performance and productivity for a small business. Not to mention, these servers are designed for easy maintenance and repair, with redundant components, remote diagnosis capabilities, and easy access to components if there is a need for a repair. All of this adds up to lower maintenance costs, which is critical for an SMB IT budget.
  • Illustrate technology and cost and capability tradeoffs … focus on bottom to top
  • DTOS – UP – DP … move them up the perf/$ chain Relative performance for each benchmark is calculated by taking the actual benchmark result for the first platform tested and assigning it a value of 1.0 as a baseline. Relative performance for the remaining platforms tested was calculated by dividing the actual benchmark result for the baseline platform into each of the specific benchmark results of each of the other platforms and assigning them a relative performance number that correlates with the performance improvements reported.
  • Refresh is applicable in SMB also but on smaller scale … before growing the server room…. Look to refresh with new hardware
  • Shift focus to power .. Power not always biggest issue but when it is .. Here are tools
  • New platform optimized for low power, but with small memory footprint Reinforce this is option platfrom … not mainstream value or performance … addresses a growing need within some IT shops and leverages technology Intel has for embedded communications market segement
  • 3 tools … 1-2-3
  • Discuss details of slide and changes IT can make to get better perf / rack in existing rack infrastrucutre … mention that best way to max perf/Sq fT is to upgrade rack (14kW typical for new rack) and use 80W high speed processors .. Nearly 3.4x off the low end processors modeled here and have capacity to fit full set of 1u servers in the rack When small memory capacity (<12GB) is sufficient … Use Low Power Intel ® 5100 chipset 1 30-50W lower platform power Similar platform performance Boosts rack utilization by ~25% Consider Low Voltage Processors 2 Another 30W lower power per CPU (L53xx, L54xx SKUs) 60W lower platform power for 2 socket configurations Same performance Use newest 45nm Intel Xeon processors 3 Lowers idle power consumption by up to 2/3 relative to 65nm processors
  • Discuss NT (custom financial app) can’t run on new servers/OS (lack of validation) … can virtualize it and move to Discuss popular in ASMO and EMEA .. Coming to APAC quickly (will adopt fast) esp when other virt players enter (discuss) Let’s explore some key areas of results from this study Reduction of floor space and IT simplification through consolidation Responsiveness/Performance of the entire solution Power and Cooling Benefits of Multi-Core
  • Let’s explore some key areas of results from this study Reduction of floor space and IT simplification through consolidation Responsiveness/Performance of the entire solution Power and Cooling Benefits of Multi-Core
  • Slide Purpose : End section / presentation Key Message: Intel offers a range of product and platform solutions uniquely tuned to best fit the requirements. Choice is powerful and helps IT optimize business results (from application performance, reliability, cost/budget, power consumption or space/system management. With Intel … your needs are built in. With efficiency, dependability and Responsiveness built-in, Intel server technology is a catalyst for success, enabling businesses to respond and adapt to opportunities and challenges Build Your Business on a reliable foundation of Technology with Intel-based Servers LEAP AHEAD
  • Key Message: Intel is designing the Xeon processor and surrounding platforms to best address the top IT challenges today & moving forward (future) The Top IT Challenges involve striking a balance in the data center. More Performance but Less Space More Technology but Fewer Risks Doing More with Less (budget, heads, servers) Since 2006, millions of mainstream Quad-Core Intel® Xeon® processors have helped IT Reduce Costs, Improve Business Continuity & Responsiveness. Just some of t he proven benefits enabled by Quad-Core include … Deploy Fewer Servers to accomplish today’s jobs Less Capital Costs, cabling, network Avoid costly data center expansion through improved density (perf/w) With Better application responsiveness (server performance) to meet customer and business needs Lowers Operational Expenses Virtualization boosts server utilization Lowers IT power consumption (new microarchitecture) IT standardization (most popular architecture) simplifies IT operations and complexity Best-in-Class Reliability & Mainstream Solutions Reliability has always been a foundation of Intel-based servers  Genuine Intel architecture is consistently built with more reliability features Newer servers are filled with advanced technology, all enabled for mainstream availability Quad-Core CPU Price Point replacement delivers improved Perf/$ Built-in headroom/flexibility for tomorrow HW assist virtualization features reduce overhead of virtualization while enabling live VM migration for failover, maintenance or load balancing Multi-core, 64bit technology, power management, advanced memory, accelerated I/O boost capability Breakthrough Performance & Performance-per-Watt - Up to 2X performance of AMD Opteron*1 Up to 50% better performance than today’s Xeon1 All in the same power envelope Breaking our own records Same great platform – socket compatible2 Advanced reliability features built-in Proven track record Balanced platform features beyond CPU Broadest software ecosystem readiness Reliability required for consolidation Thirst for more application performance Ongoing business need for compute capability Virtualization increases system utilization Desire for higher compute density Means to avoid building new data centers and simplify management of dispersed resources Efficiently puts more compute power into smaller volumes Increasingly constrained budgets Infrastructure modifications and cooling costs becoming substantial contributors to datacenter TCO 64-bit Intel® Xeon®-based Servers are the most widely deployed business servers in the world and now they support Quad-Core No Waiting … The breakthrough performance, energy efficiency & reliability of new Quad-Core Intel® Xeon® processor-based server systems make them the best choice for virtualization and business-critical applications , enabling IT to become more efficient and responsive Best available 2P server performance (up to …) 50% over Dual-Core Intel® Xeon® 5100 Series in the same power envelope 2.5x best published Dual-Core AMD Opteron Model 2200 4.5x single core 64bit Intel Xeon Best available Performance/Watt for 2P servers Stable 80W mainstream processor power Powerful, power efficient Intel® Core™ Microarchitecture Immediate, Outstanding Value for IT Virtualize with 2x the cores, cache and threads Boost data center density through quad-core perf/watt gains Extra performance at similar pricing to dual-core Common platform supporting Dual-core to Quad-core compatibility for seamless migration and investment protection 1 Slide Purpose: Talk to other areas of unique intel innovation help utilization of the server through software, rack density and server utilization Transition to Virtualization section as next subject Key Message: Unique Intel tools, technologies and products to increase performance/ft2 & boost the utilization of your servers Intel Software Tools: Designed to improve performance for 64-bit, multi-core environments Work with all industry architectures, specially tuned for Intel x86 architecture Used by leading commercial software suppliers (MS, Oracle, IBM, SAP, …) Now available for your custom apps – try them free at www.intel.com/software Try them for free or learn more at www.intel.com/software. Universal Value: You will always get great code performance using Intel SW tools for any platform and architecture. Best on Intel: However you get even better performance when you run your code on Intel platforms, because Intel can tune all the way down to the micro-architecture level, unlike open source tools. Intel Power Tool Kit Intel® Power Calculator enables facilities planners to better predict power requirements and avoid over design Intel® Power Gauge enables datacenter managers to base rack population on actual power usage & optimize rack utilization Server Virtualization: Server virtualization offers a proven approach to increase system level utilization Intel has added capabilities into the processor that improves the robustness of virtualization (Intel® Virtualization Technology) Breakthrough Performance & Performance-per-Watt - Up to 2X performance of AMD Opteron*1 Up to 50% better performance than today’s Xeon1 All in the same power envelope Breaking our own records Same great platform – socket compatible2 Advanced reliability features built-in Proven track record Balanced platform features beyond CPU Broadest software ecosystem readiness Reliability required for consolidation Thirst for more application performance Ongoing business need for compute capability Virtualization increases system utilization Desire for higher compute density Means to avoid building new data centers and simplify management of dispersed resources Efficiently puts more compute power into smaller volumes Increasingly constrained budgets Infrastructure modifications and cooling costs becoming substantial contributors to datacenter TCO 64-bit Intel® Xeon®-based Servers are the most widely deployed business servers in the world and now they support Quad-Core No Waiting … The breakthrough performance, energy efficiency & reliability of new Quad-Core Intel® Xeon® processor-based server systems make them the best choice for virtualization and business-critical applications , enabling IT to become more efficient and responsive Best available 2P server performance (up to …) 50% over Dual-Core Intel® Xeon® 5100 Series in the same power envelope 2.5x best published Dual-Core AMD Opteron Model 2200 4.5x single core 64bit Intel Xeon Best available Performance/Watt for 2P servers Stable 80W mainstream processor power Powerful, power efficient Intel® Core™ Microarchitecture Immediate, Outstanding Value for IT Virtualize with 2x the cores, cache and threads Boost data center density through quad-core perf/watt gains Extra performance at similar pricing to dual-core Common platform supporting Dual-core to Quad-core compatibility for seamless migration and investment protection 1 Slide Purpose: Talk to other areas of unique intel innovation help utilization of the server through software, rack density and server utilization Transition to Virtualization section as next subject Key Message: Unique Intel tools, technologies and products to increase performance/ft2 & boost the utilization of your servers Intel Software Tools: Designed to improve performance for 64-bit, multi-core environments Work with all industry architectures, specially tuned for Intel x86 architecture Used by leading commercial software suppliers (MS, Oracle, IBM, SAP, …) Now available for your custom apps – try them free at www.intel.com/software Try them for free or learn more at www.intel.com/software . Universal Value: You will always get great code performance using Intel SW tools for any platform and architecture. Best on Intel: However you get even better performance when you run your code on Intel platforms, because Intel can tune all the way down to the micro-architecture level, unlike open source tools. Intel Power Tool Kit Intel® Power Calculator enables facilities planners to better predict power requirements and avoid over design Intel® Power Gauge enables datacenter managers to base rack population on actual power usage & optimize rack utilization Server Virtualization: Server virtualization offers a proven approach to increase system level utilization Intel has added capabilities into the processor that improves the robustness of virtualization (Intel® Virtualization Technology)
  • Slide Purpose: Talk to Core Microarchitecture Key Messages: At the heart of our innovation is a new high performance, power efficient processor architecture fueling server, desktop and mobile product lines. There are 3 key benefit areas (faster, smarter, efficient) from 5 key new innovative features. The bottom line results is Double the Performance at 40% lower power (compared to previous generations of dual core intel on older microarchitectures) Resource: Link on lower left to a 5-10 minute demo on intel.com that reviews the capabilities and benefits of each of the 5 key innovations with core microarchitecture. Spkr Notes: Faster: Intel Wide Dynamic Execution Engine: An extra lane PLUS Wider lanes (Compared to Opteron) – 4 instructions per cycle compared to AMD (at 3) Efficient: Intel Intelligent Power Capability; cache devices are On when you need them, Off when you don’t, Unlike AMD where always on Smart: Larger, More Onboard die Memory (cache) -- Means Less Cache “Misses” (data not there) -- Less time looking for data, more time processing it … let me show you this in more detail Details on each of the 5 features to speak to: Intel® Wide Dynamic Execution enables 4 instructions per cycle instead of 3, a 33% increase over other x86 processors (AMD) Intel® Advanced Digital Media Boost yields 4 double-precision flops/cycle instead of the traditional 2, doubling compute throughput Intel® Smart Memory Access prefetching capabilities for placing data where you need it and when you need it Intel® Intelligent Power Capability delivers ultra fine grained power control to shut off non-critical parts of the chip core even during periods of peak performance, split bus approach permits flexibility for varying data widths. Intel® Smart Cache allows access to 2MB per core, and since it’s shared, data that needs to pass between the two cores can be passed in a single copy
  • A deeper focus on the performance and flexibility of the Mainstream server 5 generations of multi-core … socket, software, technology compatible for ease of adoption Most popular server on the market Up to 20% performance for common 2S workloads in enterprise infrastructure price point replacement of 45nm (relative to dual core and previous quad-core) delivers exceptional perf/$ same platform power delivers exceptional perf/watt (explore more on next slide)
  • Energy consumption of servers is a concern to customers Platform power has become: A competitive differentiator for manufacturers and vendors A newsworthy topic with confusing and inconsistent messages “ Industry Standards” bring order Fairness, Consistency, Transparency Industry standard power and performance metric will help reduce market confusion around power Allows side by side performance/power comparisons of systems Allows users to understand the impact of power management capabilities that reduce power consumption when resources are lightly loaded More than a benchmark, it is also a toolset to test/improve server power efficiency Framework that is extensible and adaptable to many server topologies, and in the near future, blades and virtualized environments. Runs in several OS environments Load generator with a wide range of options allowing a choice of load intensities, durations and utilization patterns
  • Standardization & compatibility are key in a virtualization environment and Intel has been working with leading VMM vendors to improve flexibility. With virtualization, IT is looking to create a pool of virtual infrastructure servers with virtual machine mobility to do things like load balancing, failover, disaster recovery, and server maintenance. Our Xeon product line provides the ability to migrate VMs across platforms while operating – called Live VM Migration – with software features like VMotion in VMware. With the introduction of the Xeon 7300 today, you can move Live VMs across all Intel Core microarchitecture products – whether MP, DP, or UP. This is possible today with VMotion and the commonality in the Core microarchitecture. You can now move VMs across UP, DP, MP as long as they are Core microarchitecture based – Xeon 7300/7200, Xeon 5300/5100, and Xeon 3200/3000. Beginning With our next generation processors based on Penryn, a new feature has been previously announced called Intel VT FlexMigration assist. This feature allows a VMM to control and report to the OS and applications which instruction set is supported by the processor. It allows future platforms to be entered into the virtual infrastructure pool, and now VMs can be moved across all Core microarchitecture platforms and to/from all Penryn based platforms. The introduction of Nehalem-based products will even further expands the breadth of virtualization pools that are possible, as Nehalem will also support Intel VT FlexMigration. Then you will be able to move Live VMs across all Core uarch platforms, all Penryn platforms, and all Nehalem platforms. This new HW support from Intel increases live VM migration compatibility across current and future generations of Intel processor families. With this HW support, the VMM reports a common instruction set (common SS across multiple generations of Intel based platforms with Merom-based processors as the baseline. IT can implement virtualization today on current leading energy efficient Intel platforms with confidence of future compatibility Starting with Quad-Core Intel® Xeon® based processors, Intel has architected existing and future products to allow hardware compatibility to support live VM migration across multiple generations of Intel processor families. Intel has enabled industry leading software vendors to take full advantage of this new capability for advanced virtualization usages.
  • For syndicated copy, contact Shawn Liou of SMG Demand Creation team
  • Slide Purpose: show the improvements for different classes of workloads and platforms .. Left to right Left: existing mainstream stable platform (bensley) – up to 20% Center: for WS users … new platform (Stoakley) – up to 34% for multi-tasking workloads Right: for Tech computing … new platform (Stoakley) – up to 50% for bandwidth intensive applications Mainstream Enterprise Servers: SPECjbb2005*: X5460 vs X5365 - Published/measured results on SPECjbb2005* - Nov 12, 07 Comparison between 5160, X5365 and X5450 based on SPECjbb2005 benchmark result Quad-Core Intel® Xeon® processor X5365 based platform details: Dell PowerEdge* 1950 platform with two Quad-Core Intel Xeon processor X5365 3.0GHz, 2x4Mb L2 Cache, 1333 MHz system bus, 16GB Memory DDR2-667 FBDIMM, Microsoft Windows Server 2003 Enterprise x64 Edition SP1 (64-bit), BEA JRockit 5.0 P27.2.0. Measured at 238,472 bops and 59,618 bops/JVM. For more information see http://www.spec.org/jbb2005/results/res2007q3/jbb2005-20070810-00346.html Quad-Core Intel® Xeon® processor X5460 based platform details: Intel Server pre-production platform with two Quad-Core Intel Xeon processor X5460 3.16GHz, 2x6Mb L2 Cache, 1333 MHz system bus, 16GB Memory DDR2-667 FBDIMM, Microsoft Windows Server 2003 Enterprise x64 Edition SP1 (64-bit), BEA JRockit 5.0 P27.2.0. Intel internal measurement – September 2007 SPECint*_ rate2006: X5460 vs X5365 - Published/measured results on SPECint*_ rate2006 - Oct 2, 07 with 64-Bit SUSE LINUX Enterprise Server 10 16GB (8x2GB). SPEC binaries built with Intel Compiler 10.1 for 32-bit/64-bit Linux Quad-Core Intel Xeon 5400 Series based platform (“Bensley/Harpertown”) common configuration details: Intel server pre-production platform with two Quad-Core Intel Xeon Processor X5460 (3.16GHz) w/ 2x6M L2 Cache, 1333 MHz FSB, 5000p “Blackford” Chipset. All measurements use FB DDR2-667 MHz memory Quad-Core Intel Xeon 5300 Series based platform (“Bensley/Clovertown”) common configuration details: Intel server pre-production platform with two Quad-Core Intel Xeon Processor X5365 (3.00GHz) w/ 2x4M L2 Cache, 1333 MHz FSB, 5000p “Blackford” Chipset. All measurements use FB DDR2-667 MHz memory Workstations: Workstation and Multi-Tasking Enhancements SPECfp_rate2006 Quad-Core Intel Xeon processor X5365 based platform details: Supermicro* X7DB8 with two Quad-Core Intel Xeon processors X5365 3.0GHz, 16 GB memory (8x2GB), 1333 FSB, O/S 64-Bit SUSE Linux Enterprise Server 10, Kernel 2.6.16.21-0.8-smp for x86_64, Intel C++ Compiler for Linux version 10.1 & Smart Heap Library Version 8.1. Published at www.spec.org as of September 4th 2007 at 66.9. 45nm Hi-k Intel Xeon Quad-Core processor 3.20Ghz based platform details: Intel pre-production platform with two 45nm Hi-k Intel Xeon Quad-Core processors 3.20GHz, 1600 FSB, 16 GB memory (8x2GB), O/S 64-Bit SUSE Linux Enterprise Server 10, Kernel 2.6.16.21-0.8-smp for x86_64, Intel C++ Compiler for Linux version 10.1 & Smart Heap Library Version 8.1. Result measured at 89.8. Manufacturing “Working Differently” scenario SPECapc* SolidWorks* 2005 and Fluent* 6.3.26 L1/L2 workloads running 5x concurrently 2x Quad-Core Intel® Xeon® Processor 5400-series (3.20 GHz, 1600 MHz FSB, 12 MB cache, formerly “Harpertown”) on “SunCity Stoakley” pre-production workstation compared to 2x Quad-Core Intel Xeon Processor X5365 (3.00 GHz, 1333 MHz FSB, 8 MB cache) on SuperMicro* X7DA8 workstation, COMMON: 8 GB FBD-667 memory, WDC WD740GD HDD, Windows XP* Professional x64 SP1, NVIDIA* Quadro* FX 4500 PCIe* x16 video card driver 91.36. Technical Compute Servers Weather Modeling (National Weather Services Application) and Financial Services (Black-Scholes application) running 8 threads with Red Hat EL4-U4 64-bit; 2.6.9-42.ELsmp Quad-Core Intel Xeon 5300 Series based platform (“Bensley/Clovertown”) common configuration details: Intel server pre-production platform with two Quad-Core Intel Xeon Processor X5365 (3.00GHz) w/ 2x4M L2 Cache, 1333 MHz FSB, 5000p “Blackford” Chipset. All measurements use 32GB (16x2GB) FB DDR2-667 MHz memory Quad-Core Intel Xeon 5400 Series based platform (“Stoakley/Harpertown”) common configuration details: Intel server pre-production platform with two Quad-Core Intel Xeon Processor X5472 (3.0GHz) w/ 2x6M L2 Cache, 1600 MHz FSB, 5xxx “Seaburg” Chipset. All measurements use 16GB (16x1GB) FB DDR2-800 MHz memory

Server Channel Training Server Channel Training Presentation Transcript

  • Legal Disclaimer
    • INFORMATION IN THIS DOCUMENT IS PROVIDED IN CONNECTION WITH INTEL® PRODUCTS. NO LICENSE, EXPRESS OR IMPLIED, BY ESTOPPEL OR OTHERWISE, TO ANY INTELLECTUAL PROPERTY RIGHTS IS GRANTED BY THIS DOCUMENT. EXCEPT AS PROVIDED IN INTEL’S TERMS AND CONDITIONS OF SALE FOR SUCH PRODUCTS, INTEL ASSUMES NO LIABILITY WHATSOEVER, AND INTEL DISCLAIMS ANY EXPRESS OR IMPLIED WARRANTY, RELATING TO SALE AND/OR USE OF INTEL® PRODUCTS INCLUDING LIABILITY OR WARRANTIES RELATING TO FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY, OR INFRINGEMENT OF ANY PATENT, COPYRIGHT OR OTHER INTELLECTUAL PROPERTY RIGHT. INTEL PRODUCTS ARE NOT INTENDED FOR USE IN MEDICAL, LIFE SAVING, OR LIFE SUSTAINING APPLICATIONS.
    • Intel may make changes to specifications and product descriptions at any time, without notice.
    • Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information on performance tests and on the performance of Intel products, visit Intel Performance Benchmark Limitations
    • Intel does not control or audit the design or implementation of third party benchmarks or Web sites referenced in this document. Intel encourages all of its customers to visit the referenced Web sites or others where similar performance benchmarks are reported and confirm whether the referenced benchmarks are accurate and reflect performance of systems available for purchase.
    • Intel processor numbers are not a measure of performance. Processor numbers differentiate features within each processor family, not across different processor families. See http://www.intel.com/products/processor_number/ for details.
    • Intel, processors, chipsets, and desktop boards may contain design defects or errors known as errata, which may cause the product to deviate from published specifications. Current characterized errata are available on request.
    • Intel Virtualization Technology requires a computer system with a processor, chipset, BIOS, virtual machine monitor (VMM) and applications enabled for virtualization technology. Functionality, performance or other virtualization technology benefits will vary depending on hardware and software configurations. Virtualization technology-enabled BIOS and VMM applications are currently in development.
    • 64-bit computing on Intel architecture requires a computer system with a processor, chipset, BIOS, operating system, device drivers and applications enabled for Intel® 64 architecture. Performance will vary depending on your hardware and software configurations. Consult with your system vendor for more information.
    • Intel, Intel Xeon, Intel Core microarchitecture, and the Intel logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.
    This slide MUST be used with any slides removed from this presentation
  • Quad-Core Technology Unprecedented Performance Mainstream Value (name) February 29, 2008
  • Agenda
    • Selling to Enterprise
      • Benefits of 45nm Quad-Core Technology
      • Benefits of Data Center Refresh
    • Selling to Small, Medium Business
      • 2S Xeon Servers
      • 1S Xeon Servers
      • 1S Desktop Based Servers
    • Selling Low Power Products
    • Understanding Virtualization
    View slide
  • The Role of IT Shifting Business Goals Q. Prioritize the following business goals as they relate to your organization by allocating 100 points among them. The more points you allocate, the more important the business goal. n = 225 Source: IDC’s Datacenter Trends Survey , January 2007 Reduce costs Increase customer satisfaction Increase revenue Improve quality/ accuracy Increase market share Speed time to market
      • Focus is again on growth
        • Top and bottom line goals are usually at odds with each other, particularly increasing customer satisfaction
      • Still seeking temporary competitive advantages
      • Technology plays a more important role in future business initiatives
        • New products
        • New markets
        • New constituents
        • Regulatory requirements
      • Focus on users AND transactions
    Grow Business Control Cost View slide
  • State of Infrastructure Today Server Sprawl
      • 41 m physical servers by 2010 - 700% increase in 15 years
      • Ave UT <10% = $140 bn in excess server capacity - a 3-year supply
    Power & Cooling
      • 50c for every $1 spent on server HW
      • $29 bn in power and cooling industry wide
    Operating Cost
      • $8 in maintenance for every $1 spent on new infrastructure
      • 20-30 : 1 server-to-admin ratio
    Space Crunch
      • Datacenter construction:
      • $1,000 / sqft
      • $2,400 / server
      • $40,000 / rack
  • New 45nm Processors Greater Energy Efficiency Greater Performance at Given Frequency and Higher Frequencies 2nd Generation Intel Quad-Core Quad-Core Intel ® Xeon ® processors (5400 series and 3300 series) Technology Rich Compelling IT Benefits also available Dual-Core Intel® Xeon® processor 5200 series New SSE4 Instructions Larger Caches 45 nm High-k Process Technology Enhanced Intel Core Microarchitecture
  • The 45nm Intel Advantage
    • 45nm Quad-Core Intel ® Xeon ® Processor 5400 series Provide Key Benefits Over Prior Generation Quad-Core Processors
    Energy Efficient Virtualization
    • up to 20% (mainstream servers) 3
    • up to 30% 1 (most) , 50% 2 (optimized) HPC
    • Faster Processors, Larger caches
    • ~5x single core, ~2x dual core
    Performance
        • up to 38% better Perf/Watt 4
    • 16W idle power reduces system power
    • Leadership SPECpower* results
    • 80% energy savings & 2yr ROI on refresh
    • Unique choices of server innovation
    • Stable Mainstream: 5 CPUs  1 platform
    • 1600MHz FSB & PCIe Gen2 for HPC/WS
    • Cost/Power Optimized Entry Server
    • Highest VMmark* score with 65nm Quad
    • More native performance with 45nm
    • Holistic approach to HW assist technology
    • Intel ® VT FlexMigration assist enables expanding compatibility pools
    Innovation 1 (up to 30%) Source: Intel measured results Oct 2, 2007 for SPECfp_rate_base2006* comparing Xeon X5472 (3.0GHz/12M L2 Cache/1600 MHz FSB, 5400 Chipset (pre-production platform) to Xeon X5365 (3.00GHz/8M L2 Cache/1333 MHz FSB). 2 (up to 50%) 2 Source: Intel measured results Oct 2, 2007 for Financial Services (Black-Scholes application) running 8 threads with Red Hat EL4-U4 64-bit; 2.6.9-42.ELsmp comparing Quad-Core Intel Xeon 5300 Series based platform X5365 (3.00GHz/8M L2 Cache/1333 MHz FSB) to pre-production Quad-Core Intel Xeon 5400 Series based platform X5472 (3.0GHz/12M L2 Cache/1600 MHz FSB, 5400 Chipset (pre-production platform) 3 (up to 20%) Source: Published/measured results on SPECjbb2005* - Nov 12, 07 running Microsoft* Windows* Server 2003, SP1, x64 Edition with JVM: BEA JRockit* 5.0. Comparing pre production 2x Quad-Core Intel Xeon X5460 (3.16GHz/1333MHz,12M L2 cache) vs 2x Quad-Core Intel Xeon X5365 (3.00GHz/1333MHz/8M L2 cache) supporting 16GB system memory (FB DDR2-667 MHz). 4 (38% Perf/Watt) Published/measured results on SPECjbb2005* - Oct 2, 07. Comparison is between Xeon 5450 (3.00GHz/1333MHz/80W) and Xeon 5335 (2.33GHz/1333MHz/80W) Perf/Watt calculated by dividing the Performance by measured system power during steady state window. Any difference in system hardware or software design or configuration may affect actual performance
  • Intel ® Xeon ® Server Product Family Scalable Enterprise 4p – 32p Intel ® Xeon ® 7300 (Intel ® 7300 chipset) High Performance Computing Intel ® Xeon ® 5400 (Intel ® 5400 chipset) Intel ® Xeon ® 5400 (Intel ® 5000 chipset) 2p Mainstream Enterprise 2p Medium Business Small Business 2p Workstations 1p Economical, Dependable 1-way Servers Leading Performance, Reliability & Scalability Bandwidth Optimized for High Performance Analytics Maximize Performance Density & Performance per Watt Intel ® Xeon ® 5400 (Intel ® 5000 chipset) (Intel ® 5100 chipset) Intel ® Xeon ® 3300 (Intel ® 3200 chipset) 2p Intel ® Xeon ® 5400 (Intel ® 5400 chipset) Cost & Power Optimized Reliable Business Servers Bandwidth Optimized for Complex Analysis/Visualization Now with 45nm Quad-Core
  • Boost IT Responsiveness with Compelling Performance Gains Relative Performance Up to 12x Up to 9x Up to 7x Up to 6x 45nm delivers up to 20% more performance over 65nm quad-core Quad Core 65nm 45nm Quad-Core Benefits A Broad Range of Workloads Intel Multi Core Intel Single Core Dual Core Up to 2x Published results. See backup for details. Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance.
    • 2008
    • 5.1M bops
    • 1 rack
    • 17 Servers
    • 40 sq ft
    • 6 kW
    • 2004
    • 5.1M bops
    • 6 racks
    • 126 Servers
    • 240 sq ft
    • 48 kW
    Data Center Refresh BOTTOM LINE BENEFITS for IT (< 2 year ROI 4 ) Estimated Energy Savings $53K SAVINGS 3 Annual Energy Costs 87% REDUCTION 2 Floor Space 83% REDUCTION 1 BUSINESS REQUIREMENT : Deliver 5.1 million business operations per second using 45nm Quad-Core Intel® Xeon® processor 5400 Source: Intel January 16, 2008. Performance comparison using SPECjbb2005 bops (business operations per second) between (2004) 2 socket single core Intel Xeon processor (3.6GHz) and (2008) 2 socket Quad-Core Intel Xeon processor E5450 (3.0GHz, 80W, 1333MHz) measured 8/22/07. 1 Floor space based foot on sq ft reduction. 2 Energy costs based on total solution rack power. 3 Energy Savings based on an electric rate of $0.10/kWh assuming 33% average server load. 4 ROI is calculated based on cost of new servers ($6,264 per server pricing based on HP DL 380G5 (32GB RAM) as of Nov 17, 2007. source www.hp.com) divided by energy savings per year. Actual performance results and savings may vary depending on configuration. See backup for details.
  • Energy Efficient Leadership SPECpower* SPECpower* first real power benchmark Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information on performance tests and on the performance of Intel products, visit http://www.intel.com/performance/resources/limits.htm or call (U.S.) 1-800-628-8686 or 1-916-356-3104. Copyright © 2007, Intel Corporation. * Other names and brands may be claimed as the property of others. Source: Public SPECpower results as of Jan. 31 2008 Created by a consortium of companies including AMD*, Dell*, Fujitsu Siemens*, HP*, IBM*, Intel, Sun* plus UC Berkeley*, Virginia Tech* and Lawrence Berkeley Labs* 45nm 45nm 45nm 45nm 45nm 2x Xeon 3.6/1M White Box 87.4 Intel 14 2x Intel® Xeon® E5440 RX300 S4 690 FSC 3 2x Intel® Xeon® E5450 DL180 G5 778 HP 1 13 12 11 10 9 8 7 6 5 4 2 Rank 2x Opteron* 2216 HE CX2266-N2 203 AMD 2x Intel® Xeon® 5160 SM 6025B 338 Intel 1x Intel® Xeon® 3070 TX150 S5 356 FSC 2x Intel® Xeon® L5335 RX300 S3 446 FSC 1x Intel® Xeon® 3070 TX120 454 FSC 2x Intel® Xeon® L5335 SM 6025B 468 Intel 4x Intel® Xeon® L7345 DL580 G5 551 HP 2x Intel® Xeon® E5450 DL360 G5 665 HP 1x Intel® Xeon® X3220 TX150 S6 667 FSC 2x Intel® Xeon® E5440 PE 2950 682 Dell 2x Intel® Xeon® E5450 DL160 G5 698 HP Processors Platform Score Sponsor Thermal Design Power or Power Rating Design Spec Active Power Measured under load Idle Power Measured w/o load
  • Competitive Brochure Compare Quad-Core Intel vs AMD* Link to Brochure
  • Relative SPECint_rate_base2006* Performance (2S DP) AMD Quad-Core Intel 45nm Dual-Core AMD Dual-Core $389 $209 $177 $174 $377 Intel 45nm Quad-Core future 2.5Ghz AMD QC $256 Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information on performance tests and on the performance of Intel products, visit Intel Performance Benchmark Limitations Copyright © 2007, Intel Corporation. Data Source: Published/measured/submitted results as of Nov 12, 2007.
  • Quad-Core Intel ® Xeon ® Processor 5300 series Performance Comparison of X5365 & X5355 versus best published AMD Opteron* Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information on performance tests and on the performance of Intel products, visit Intel Performance Benchmark Limitations Copyright © 2007, Intel Corporation. * Other names and brands may be claimed as the property of others. Xeon X5365 – Quad-Core Intel® Xeon® Processor X5365; Xeon X5355 – Quad-Core Intel® Xeon® Processor X5355; μ Dual-Core AMD Opteron* Model 2224SE; € Dual-Core AMD Opteron* Model 2222SE Φ Dual-Core AMD Opteron* Model 2220SE (2.80 GHz); Ψ Dual-Core AMD Opteron* Model 285 (2.60 GHz) δ Dual-Core AMD Opteron* Model 280 (2.40 GHz); Data Source: Published or submitted results as of 09/25/07. Details in backup. Relative Performance. Higher is better Quad-Core AMD Opteron* 2.0GHz results Best available Dual-Core AMD Opteron* results used as baseline. Sept 25, 2007 TPC-C 80% Integer 91% (DC) VMware ESX 95% Java 131% Top500 Linpack 227% SPECfp Rate -15% (QC) Integer 31% (QC) Mainstream General Purpose 2P Servers Relative Performance
  • Intel ® Micro-processor Design Model Tick-Tock Quad-Core Intel® Xeon® processor 5400 / 3300 series Dual-Core Intel® Xeon® processor 5200 / 3100 series featuring the industry’s first 45nm, high-k process technology 2 YEARS 2 YEARS 45nm 32nm Shrink/Derivative Westmere New Microarchitecture Gesher 65nm 2 YEARS Shrink/Derivative Presler · Yonah · Dempsey New Microarchitecture Intel ® Core™ Microarchitecture Shrink/Derivative Penryn Family New Microarchitecture Nehalem
  • What’s Next for Xeon-EP?
    • New 45nm Intel ® Microarchitecture
    • New Platform Design
    • Next Generation Memory
    • Next Generation I/O
    • Improved VT technology
    Extending Today’s Leadership Introduction Q4’08 Volume Ramp 1H’09
    • More Application Performance
    • Improved Energy Efficiency
    • End to End HW assist (virtualization)
    • Stable IT Image
      • Software Compatible
      • Live migration compatible with today’s dual and quad-core Intel ® Core™ microarchitecture products using enabled virtualization software
    Key Technologies IT Benefits Functional system demonstrated Sept 2007 IDF PCI Express* Gen 1, 2 I/O Hub ICH DMI Nehalem Nehalem
  • 65nm Intel® Xeon® Processor 3000/X3200 Series E3110 3.0/1333/6 X3360 2.83/1333/12 X3350 2.66/1333/12 Dual Core 3000 Series (codename “Conroe”) (65W) Quad Core 3200 Series (codename “Kentsfield”) (95W) 3085 3.0/1333/4 3050 2.13/1066/2 X3230 2.66/1066/8 X3220 2.4/1066/8 3070 2.66/1066/4 3060 2.4/1066/4 X3210 2.13/1066/8 3075 2.66/1333/4 3040 1.86/1066/2 3065 2.33/1333/4 45nm Intel® Xeon® Processor X3300 Series Dual-Core 3100 Series (codename “Wolfdale”) (65W) Quad-Core 3300 Series (codename “Yorkfield”) (95W) 1066 FSB Dual-Core 1066 FSB Quad-Core 1333 FSB Dual-Core X3320 2.5/1333/6 NEW! Intel® Xeon® 3000 Sequence Processors For Intel® 3210 Chipset and Intel® 3200 Chipset-based servers Intel may make changes to specifications and product descriptions at any time, without notice. Model # GHz/FSB/cache
  • 45nm Performance Scaling for entry server solutions
    • 45nm Benefits
    • Technology
    • Faster CPUs
    • More Cache
    • Performance + 20% vs 65nm
    • 5x Desktop-based
    Source: February 11, 2007. Published by Intel at http://www.intel.com/performance/server/entry_level/java.htm 5x existing desktop based servers + 20 % 45nm Quad-Core Intel ® Xeon ® Processor 3300 series
  • Selling to Small, Medium Business Server Technology enables your business to support more users and more customers with faster performance, higher reliability and security business
  • Small, Medium Business Needs Vision: Improve Productivity and Capability While Reducing Costs Business Need Technology Requirements Price/Performance Energy Efficiency Contain Costs , Do More with Less Application Performance Support Customers , Stay Ahead of Competitors Easy to Manage/Maintain Headroom , Flexibility Low IT Headcount , Investment Security Data Security & Reliability Proven Technology Business Uptime , Security and Virus Protection
  • What Type of Server? Three Typical Categories of Small Business Servers 1 Socket - Desktop Derived 1 Socket - Server Validated 2 Socket - Server Validated Lowest Cost Good for Basic Needs Proven Intel Technology The Right Sized Entry Server Low Cost Validated with Server Applications Improved Reliability and I/O Highest Application Performance Built with Business Growth in mind Enhanced Data Protection Features Expandable Memory, I/O and Storage or or
  • Intel Small Business Server Solutions or
  • Overcoming Customer Objections: Lack of Need
    • Proof Points:
    • Validation
    • Intel spends 10,000+ man-hours validating every piece of an Intel ® server rack
    • Data integrity
    • ECC memory can detect and correct single-bit errors
    • RAID subsystems and tape backups can help prevent data loss
    • Security
    • Physical intrusion detection available
    • Availability
    • Hardware health monitoring and remote access and diagnostics
    • Available redundant LAN, power, cooling, and storage capacity
    “ My PC (or DTOS, or desktop-derived server) has been very reliable.”  Built-in reliability features  Integrity and security of your data  Server validated components As the volume of data you deal with grows, your PC won’t allow you to keep up. A real server based on the Intel ® Xeon ® processor brings you the peace of mind of: Response:
  • Case Study: Lampwork, Etc* After upgrading to a quad-core based server, Database queries and backup speeds have tripled giving Lampwork plenty of performance and growing room . “ We’re extremely excited about the growth possibilities that our new server gives us” 157s 3s 1.4s 4.2s 57ms 259s 15s Intel® Pentium® 4 521 Quad-Core Intel® Xeon® Processor X3220 Lampwork Etc* is a web-based business for people who make bead jewelry “ We knew that we’d hit the wall with our desktop-based server; it couldn’t bear the extra load. Our computer was suddenly a barrier to our growth, rather than a business enabler” Jason Harper, Lampwork Etc. 1 Performance results based onLampwork, Etc* internal application testing. Actual performance results may vary. Read the complete case study at http://www.intel.com/business/casestudies/lampwork.pdf Old Server New Server Database Back-up time (30 users) Old Server New Server Homepage response time during backup Old Server New Server Forums page response time (30 users online) Old Server New Server Username Change System Propagation Performance Comparison 1 Task Site Unresponsive
  • Overcoming Customer Objections Cost Barriers
    • Proof Points:
    • Improved reliability
    • The cost of downtime can quickly negate any perceived savings from using a desktop
    • Using server management, you (or your service provider) can proactively diagnose potential problems, helping you avoid costly downtime
    • Reduced maintenance costs
    • Intel spends 10,000+ man-hours validating every piece of an Intel ® server stack
    • Better ROI
    • Headroom enables you to support more users
    • Enhanced performance enables you to maximize the return on your software investment
    “ Servers cost too much.”  Lost employee productivity  Unplanned IT administrative costs of data recovery (or worse, data loss) If you include all the components required of a server in a desktop system, it will probably be more expensive and not support the full performance of the additional components. You also have to factor in the cost of business downtime as a result of lower reliability: Response:
  • First Server: Intel ® Xeon ® 1 Source: Benchmark conducted by Principle Technologies, Oct. 2007. Average performance of the three test servers across the three benchmarks relative to the Dual-Core Intel® Pentium® Processor E2100 based server. Higher numbers are better. Quad-Core Intel ® Xeon ® Processor X3220 Based Server Performance Benchmark for Web, E-mail, and Database Workload 1 100 199 Dual-Core Intel ® Pentium ® Processor E2100 Based Server Desktop Based Server Based Almost double the performance For only $256 Lower maintenance costs More Performance Get the work done faster with high confidence
    • Easy maintenance and repair
    • Redundant components
    • Remote diagnosis
    • Easy access to components
    • Validated for Server Environments
  • Intel Server Technology Matrix Feature Source: Intel. As of July 11, 2007. All products, dates, and figures specified are subject to change without notice. Benefit Desktop Derived Xeon 5000 Platform Xeon 3000 Platform
    • Typical system hardware costs less than $1000
    Low Cost
    • PCI Express x4 or x8, Dual Gigabit Ethernet
    Standard Server Feature Set
    • Provides FOUR physical compute engines for ultimate server performance
    Quad-Core Processing
    • 2 CPUs, added Memory redundancy, hot swap and data protection (FBD), Accelerated I/O Technology (Intel I/OAT)
    • Offers server level reliability features such as RAID and ECC Memory standard
    • Platforms are validated to operate with Server operating systems such as Windows* Small Business Server and Linux
    • Key component if needing to upgrade OS or new software. Higher = better
    Extended Server Feature Set 8G Reliability Server Validation Up to 64G 8G Memory Upgradeability
  • Quad-Core Intel ® Xeon ® Processors An outstanding choice for your small business 51,476 112,092 210,599 31,138 Application Performance (java performance) Operations per second SPECjbb2005* 51 101 200 38 Data Throughput (Integer performance) Jobs per hour SPECint*rate_base2000 8102 10971 18160 2151 Online Web Hosting (web experience) Published results as of April 10, 2007 on www.spec.org using SPECjbb2005* (java), SPECint*_rate_base2000 (integer), SPECweb2005* (web). For detailed performance and configurations consult www.intel.com/performance. Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information on performance tests and on the performance of Intel products, visit http://www.intel.com/performance/resources/limits.htm or call (U.S.) 1-800-628-8686 or 1-916-356-3104. Performance & Cost Relative Web performance (Higher is better) SPECweb2005* Single Core Single CPU Dual Core Single CPU Quad Core Single CPU Quad Core Two CPU $300-500 $500-1,000 $1,000+ Typical System Hardware Cost 2 $500-1,000 2 system cost estimates are general ranges as of July 2007. Pentium® D (1 Processor, 1 core ) Xeon® 3000 (1 Processor, 2 cores) Xeon® 3200 (1 Processor, 4 cores) Xeon® 5300 (2 Processors, 8 cores)
    • Today
    • 1.7M bops
    • 6 Servers
    • 1 rack
    • 40 sq ft
    • 2.1 kW
    Source: Intel. Performance comparison using SPECjbb2005 bops (business operations per second)
    • 2004
    • 1.7M bops
    • 42 Servers
    • 2 racks
    • 80 sq ft
    • 16 kW
    Server Refresh: A 2year ROI BOTTOM LINE BENEFITS for IT Estimated Energy Savings $18K SAVINGS Annual Energy Costs 86% REDUCTION Floor Space 50% REDUCTION BUSINESS REQUIREMENT : Deliver 1.7 million business operations per second using 45nm Quad-Core Intel® Xeon® processor 5400 Room to Grow
  • Selling Lower Power
    • Power Optimization Techniques to …
      • Put more servers in the rack
      • Boost performance per rack
      • Optimize performance per square foot
    • In existing rack infrastructure
  • New 2P Entry Business Server Optimized for businesses seeking enterprise class performance and quality on a constrained budget
    • New Platform Q4’07
    • High performance multi-core CPUs
    • Excellent investment protection
      • Quad-Core and Dual-Core capable
    • Power efficient Intel® Core™ µarch
    • 6 slots of lower power DDR2 Memory
    • Cost optimized chipset and I/O controller
    • 30 lanes of configurable PCIe
    6 slots 24-32 GB max DDR2 DDR2 ICH-9R I/O Bridge Quad-Core & Dual-Core 5400 Series 5300 Series 5200 Series 5100 Series 2x 1333 MHz 1066 MHz Small, Medium Business Server High Performance, Low Cost, Energy Efficient boost business without breaking the budget Configurable PCI Express* 30 lanes PCIe Intel 5100 NEW Design November 2007
  • Optimizing Power with Intel
    • Use newest 45nm Intel Xeon processors 3
      • Lowers idle power consumption by up to 2/3 relative to 65nm processors
    • Consider Low Voltage Processors 2
      • Another 30W lower power per CPU (L53xx, L54xx SKUs)
      • 40-50W lower platform power for 2 socket configurations
      • Same performance
    • Use Low Power Intel ® 5100 chipset 1
      • When small memory capacity (<12GB) is sufficient …
      • 30-50W lower platform power
      • Similar platform performance
    Source: Intel, November 27, 2007. 1 Comparisons is between similarly configured Intel Xeon 2P servers using Intel 5100 chipset and the Intel 5000 chipset 2 Comparison is between using 50W quad-core Xeon 5300 series and 80W Quad-Core Xeon 5400 series 3 Comparison is between Quad-core Intel Xeon 5400 series vs Quad-core Intel Xeon 5300 series
  • Boosting Performance & Density (modeling SPECint_rate_base2006* and small memory footprint) 17 Servers 20 Servers 24 Servers Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information on performance tests and on the performance of Intel products, visit Intel Performance Benchmark Limitations. See backup for details + 15 % L54xx L5320 L5310 50W quad- core L52xx 5148 40W dual-core Baseline + 38 % L54xx and L52xx products scheduled for production release Q1’08 LV Xeon LV Xeon + Low Power platform 2 x 50W processors L5420 (2.5GHz) Intel 5100 chipset 12GB Memory/Server 2 x 50W processors Xeon L5420 (2.5GHz) Intel 5000 chipset 12GB Memory/server 2 x 80W processors Xeon E5420 (2.5GHz) Intel 5000 chipset 12GB Memory / server ~240W server 6kw Rack ~300W server ~340W server 6kw Rack 6kW Rack
  • Understanding Virtualization
  • Virtualization: Why? Different Operating Systems Multiple Applications Secure Partitions One Server KEY: App = Application, Mgmt = Management, OS = Operating System, VM = Virtual Machine Business Benefits of Virtualization Smaller IT Environment, Lower Power Bills Less Servers to manage and maintain Easier and Quicker to Add New Applications Without Sacrificing Application Performance Advanced Business Computing … Proven Benefits One Quad-Core Intel Xeon processor 5000 sequence-based servers
  • Does HW Matter? … Yes Performance Headroom Quad-core and Intel® Core™ microarchitecture Larger servers support more memory and I/O Hardware Assist Features 64 and 32bit OS on the same server Reduced Virtualization Overhead (cpu, memory, i/o) Functionality: Live VM migration across CPU generations Lower costs over time with OS integration Consolidate with High Confidence Proven dependability with unique reliability features Intel ® Xeon ® Processor are Ready When You Are 2S Quad-core Intel Xeon Servers Are Built For Virtualization KEY: App = Application, Mgmt = Management, OS = Operating System, VM = Virtual Machine One Quad-Core Intel Xeon processor 5000 sequence-based servers
  • Quad-Core Virtualization Benefits 30% lower TCO 1 60% more Performance 30% more Performance/$ 20% more Performance/Watt Intel IT testing shows that the Quad-Core Intel® Xeon® processor-based servers are an excellent platform for running typical IT workloads with hypervisor-based virtualization software 1 IT@intel study: http://www.intel.com/it/pdf/boosting-server-virtualization-performance.pdf
  • Why Virtualize with Intel Inside Top virtualization results 1 for VMware* Vmark* 1 Source: VMware as of Dec 11, 2007. See: http://www.vmware.com/products/vmmark/results.html for details. 2 Intel Virtualization Technology requires a computer system with a processor, chipset, BIOS, virtual machine monitor (VMM) and applications enabled for virtualization technology. Functionality, performance or other virtualization technology benefits will vary depending on hardware and software configurations. Virtualization technology-enabled BIOS and VMM applications are currently in development. Intel does not control or audit the design or implementation of third party benchmarks or Web sites referenced in this document. Intel encourages all of its customers to visit the referenced Web sites or others where similar performance benchmarks are reported and confirm whether the referenced benchmarks are accurate and reflect performance of systems available for purchase. Performance Hardware Assist Intel ® Virtualization Technology (VT) is a set of hardware enhancements that eclipse traditional software-only based virtualization Processor: Intel ® VT FlexMigration 2 : Move virtual machines between servers without service interruption Intel ® VT FlexPriority 2 : improves interrupt handling in virtual environment, boosting performance by up to 27% for 32bit guest operating systems Chipset & IO: Intel ® I/O Acceleration Technology 2 : Offloads routine I/O tasks from processor to I/O devices freeing up 35% more CPU cycles for virtualization Intel ® VT for Connectivity 2 : Specialized networking devices sort data through multiple queues, delivering more efficient networking 45nm
  • Intel-based Servers Built for Performance and Energy Efficiency Learn more: www.intel.com/quadcoreserver Thank You for Considering Intel
  • Backup
  • Stable and Reliable Energy Efficient Performance Built for Virtualization Addressing IT Challenges Head On Since 2006, millions of mainstream 65nm Quad-Core Intel® Xeon® processors have helped IT Reduce Costs, Improve Business Continuity & Responsiveness 1 Intel internal measurement as of Oct 9, 2006 using SPECint_rate_base2000*. Results compare Xeon E5345 (CTN 2.33/1333/80W) with measured Xeon 5160 (WC 3.00/1333/80W), published Dual-Core AMD Opteron* Model 2220SE (2.80 SktF) and published 64bit Intel Xeon Processor3.60GHz with 2ML2 cache (Irw 3.6/ LH800/110W). Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. More Performance Less Space More Technology Fewer Risks
    • Dual + Quad: same server
    • Advanced memory, I/O
    • More Reliability Features
    • 1.5x over Xeon ® Dual-Core 1
    • 2.5x over other’s dual-core 1
    • 4.5x over Xeon ® single core 1
    • 80W quad-core processors
    • 2x cores, cache, threads
    • Hardware-assisted tech
    • Broadest SW ecosystem
    Doing More With Less
  • Intel ® Core ™ Microarchitecture (introduced 2006) Intel ® Advanced Smart Cache Intel ® Smart Memory Access Intel ® Intelligent Power Capability Intel ® Wide Dynamic Execution Engine FASTER SMARTER EFFICIENT 4 instructions per cycle 2x cache size, shared Advanced pre-fetching ultra fine grained power control How do these features work? Learn more at intel.com http://www.intel.com/technology/architecture/coremicro/demo/demo.htm Delivering a Performance and Power Advantage for IT
  • Raising the Bar for Performance Mainstream servers Up to 20% Higher Performance Quad-Core Intel Xeon X5365 Platform of Choice Since mid’06 adds 45nm processors Nov’ 07: More Performance - Stable Platform General Purpose Java Server Scientific Comp. ERP Server Virtual- ization Quad-Core Intel ® Xeon ® X5460 Data source: Published/Measured results as of Nov 12, 2007. See backup for details Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information on performance tests and on the performance of Intel products, visit Intel Performance Benchmark Limitations
  • What is SPECpower*
    • SPECpower* is a new industry standard benchmark for measuring energy efficiency of volume servers
    • SPEC – The Standard Performance Evaluation Corporation released SPECpower_ssj2008 * on December 11, 2007
    • SPECpower_ssj2008* is the first industry standard server benchmark to measure power consumption in relation to performance across a “graduated” workload
    • SPECpower benchmark report provides unprecedented data on platform power consumption across load level range
    • Created by a consortium of companies
      • AMD*, Dell*, Fujitsu Siemens*, HP*, IBM*, Intel, Sun* plus UC Berkeley*, Virginia Tech* and Lawrence Berkeley Labs*
    SPECpower* Fills a Need For a Standard Method to Measure Power And Performance Together
  • Why Virtualize? Real Question for IT is Why Not? Server Consolidation Test and Development Initial Dynamic Load Balancing Disaster Recovery Advanced IT Usages IT Benefits
    • Fewer Servers Lower IT Costs
    • Software Flexibility Higher Utilization
    • Less Power Easier Cooling
  • Flexibility & Investment Protection Intel ® VT FlexMigration assist and VMware * 4P+ 2P Intel® Core™ Microarchitecture Enhanced Intel® Core™ Microarchitecture Next Generation Intel Microarchitecture 1P ‘ Dunnington’ Xeon 5400 Xeon 3300 Future Future Future 1 Backward compatibility for live VM migration also exists with current dual-core Intel® Core™ microarchitecture products (Xeon 5100 and Xeon 3000) and forward compatibility with future dual and multi-core processors. Contact your preferred VMM vendor for support requirements. Xeon 5300 Xeon 7300 Xeon 3200 Merom based Penryn based Nehalem based 2006-2007 2007-2008 2008-2010 µarch Dual Core 5100 Dual Core 7200 Dual Core 3000 All future products, dates, and figures are preliminary and are subject to change without any notice. Intel ® VT FlexMigration assist Increased VM Mobility with VMware Fail-Over Load Balance Disaster Recovery Server Maintenance VM VM Dual Core 5200 Dual Core 3100 IT Investment Protection with future ESX * versions Flexibility of Live VM Migration using ESX * solutions Today
  • Quad-Core ROI Tool Online Tool Provides Quick Estimate of IT Value with Quad-Core Native Performance Gains and IT Cost Savings with Virtualization www.intel.com/go/virtualization
  • Why a Server?
    • A server provides a dedicated, centralized, networked machine that provides services to local and or remote PCs
      • Print and internet connection sharing
      • Centralized file sharing
      • Secure back-up of client data
      • Database and other shared applications
    Server Technology enables your business to support more users and more customers with faster performance, higher reliability and security business
  • Technology Built for Business Intel Leading Technologies – Benefits for Small & Medium Business 1 Source Intel. Subject to change without notice Better storage and data protection
    • Intel® Execute Disable Bit
    • Intel ® Matrix Storage Technology
    More Performance for your $
    • Multi-core processors starting sub $200 1
    • Intel ® Virtualization Technology
    • Advanced manufacturing, (65nm, 45nm)
    Industry Leading performance
    • New Intel ® Core™ Microarchitecture
    • Intel Wide Dynamic execution
    • Intel® Advanced Smart Cache
    • Intel Smart Memory Access
    Denser, quieter & lower power servers
    • Intel ® Intelligent Power Capability
    • 50W low voltage quad-core processors
    • Energy-Efficient Performance
    Increased Utilization & Flexibility
    • Intel ® Virtualization Technology
    • Intel®VT FlexMigration
    • Intel®64 Architecture
    Highest Reliability, Ease of Use
    • ECC error correcting memory
    • Genuine Intel Architecture
    • Fully Buffered DDR2 Memory
    High Quality Platform
    • Comprehensive Server Validation
    • Architectural Planning Security
    • Genuine Intel® Architecture
  • Servers with Intel ® 5100 Chipset
    • Qualifying Accounts: Optimized for customers with …
      • Small memory needs (12GB or lower)
      • Older rack infrastructure (<6kW per rack)
      • No near-term plans for virtualization (server utilization remains low)
    • Ideal Users: Small, Medium Business and Emerging Markets
    • Recommended Sales Approach (Enterprise)
      • Lead with ‘Bensley’: Mainstream 2S Xeon servers with Intel 5000 chipset
      • If power and rack density is THE objection … introduce Intel 5100 chipset
    Source: Intel, November 27, 2007. Comparisons is between similarly configured Intel Xeon 2P servers using Intel 5100 chipset and the Intel 5000 chipset Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information on performance tests and on the performance of Intel products, visit Intel Performance Benchmark Limitations. Copyright © 2007, Intel Corporation. * Other names and brands may be claimed as the property of others. ~30-50W lower server power Limited to 6 slots of memory (12GB with 2GB DIMMS) Similar Server Performance Tradeoffs 1 Advantages 1
  • Improved Performance per Watt Intel ® 5100 chipset for small system memory configurations Lower Platform Power Measured System Power in Watts during benchmark steady state Lower is better 20% Lower Power Intel ® 5000 Chipset Intel ® 5100 Chipset Intel ® 5000 Chipset Intel ® 5100 Chipset SPECfp*_rate_base 2006 SPECint*_rate_base 2006 Similar Server Performance Intel ® 5000 Chipset Intel ® 5100 Chipset Technical Computing (floating point) Both measurements feature two Quad-Core CPUs (Xeon E5450) and 8GB memory (4x2GB memory) General Purpose (integer throughput) Higher is better Data Source: Internal measurement as of 5 Nov 07. Actual performance may vary. See backup for details. Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information on performance tests and on the performance of Intel products, visit Intel Performance Benchmark Limitations. Copyright © 2007, Intel Corporation. * Other names and brands may be claimed as the property of others. Similar Performance 8GB memory (4x2GB memory)
  • Quad-Core Performance 45nm, 2 nd Generation Quad-Core Intel ® Xeon ® Processor 5400 Series Technical Compute Servers Mainstream Enterprise Servers 1 Manufacturing Workflow: defined as concurrently running SPECapc* SolidWorks* 2005 and Fluent* 6.3.26 L1/L2, 5x concurrently SPEC int*_rate 2006 JAVA* Source: Intel. Results on Quad-Core Intel Xeon 5400 series are Intel internal measured results, October 2, 2007. All other Quad-Core Intel Xeon results are based on measured/published results. Quad-Core Intel Xeon Processor X5365: www.spec.org, Current as of 9/17/2007. Details in backup. Integer Java* Floating Point Bandwidth Intensive Applications general purpose SPEC fp*_rate 2006 Extending Performance Leadership +50% +20% Workstation & Multitasking concurrent applications 1 Design & Analysis +34% SPEC fp*_rate 2006 Floating Point Weather Modeling Financial Services up to up to up to Black-Scholes* National Weather Services Application * Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information on performance tests and on the performance of Intel products, visit Intel Performance Benchmark Limitations
  • Entry Server Platform Performance featuring Intel® Xeon® Processor 3300 Series on Intel® 3210 Chipset-based servers Compute-Intensive Throughput Est. SPECfp*_rate_base2006 Data Source: Submitted or published results as of 7 Jan 2008. Actual performance may vary. See backup for details. 1.0 1.5 2.1 2.4
    • 3.40 GHz
    • 2 MB cache
    • 800 MHz bus
    • 3.00 GHz
    • 4 MB cache
    • 1333 MHz bus
    • 2.66 GHz
    • 8 MB cache
    • 1066 MHz bus
    • 2.83 GHz
    • 12 MB cache
    • 1333 MHz bus
    Est. SPECint*_rate_base2006 1.0 1.7 2.7 3.0 Baseline General Purpose Technical Computing Normalized as 1.0 to Pentium D 945 using Intel® 3010 Chipset-based server. Higher is better 2006-2007 2007-2008 Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information on performance tests and on the performance of Intel products, visit Intel Performance Benchmark Limitations . Copyright © 2007, Intel Corporation. * Other names and brands may be claimed as the property of others. Normalized Normalized New! 45nm Quad-Core 65nm Quad-Core Dual- Core Dual- Core New! 45nm Quad-Core 65nm Quad-Core Dual- Core Dual- Core
  • Backup - Data Center Optimization
    • System Configurations:
    • 2 Socket Intel® Xeon® Processor 3.6GHz (Nacona)
    • 8 x 1GB DDR2-400 DIMMs
    • System Idle Power: 225W
    • System Workload Power: 382W
    • SPECjbb2005 bops performance: 40487
    • 2 Socket Intel® Xeon® Processor E5450 (3.0GHz 80W HTN)
    • 8 x 2GB 667MHz FBDIMMs
    • System Idle Power: 237W
    • System Workload Power: 353W
    • SPECjbb2005 bops performance: 297,984
    • Calculations:
    • Floor space: 80sq. Foot to 40 sq. foot (50% reduction)
    • Annual energy costs: 102.3kW to 13.8kW (87% reduction)
    • Yearly Energy Savings: $17.7k ($20.5k - $2.76k) = $17.7k
    • Qty 42 2S Intel® Xeon® Processor 3.6GHz (Nacona) servers, at idle power (225W * 16 hours/day), at full load (382W * 8 hours/day), for one year at 0.10 kWh = $10.23k * 2 (HVAC factor) = $20.5k electricity cost per year.
    • Compared to
    • Qty 6 2S Intel® Xeon® Processor E5450 (HTN 3.0GHz) servers, at idle power (237W * 16 hours/day), at full load (353W * 8 hours/day), for one year at 0.10 kWh = $1.38k * 2 (HVAC factor) = $2.76k electricity cost per year.
    • ROI:
    • Using HP DL 380G5 with 32GB RAM is $6,264 as of Nov 17, 2007 on hp.com
    • Cost of 6 servers is $37.6k divided by $17.7k/year energy savings, this is 2.12 year ROI
    • Software:
    • BEA JRockit* (build P27.4.0-3-86647-1.6.0_02-20070801-1931-windows-x86_64, compiled mode
  • Backup: Optimizing Performance / Rack
    • Power
      • 340W per server: 2* 80W E5450 (3.0GHz), Intel® 5000 Chipset, 6* 2GB DIMMs
        • Source: Intel internal measurements + 22W (11W per DIMM * 2).
        • Measured platform: Supermicro SYS-6025B-TR+V (EBI2SQC61), memory: 4* 2GB; DDR2-667
      • 300W per server: 2* 80W E5450 (3.0GHz), Intel® 5100 Chipset, 6* 2GB DIMMs
        • Source: Public SPECPower measurements from HP DL180 G5 server http://www.spec.org/power_ssj2008/results/res2008q1/power_ssj2008-20080116-00033.html as of Feb 27, 2008 plus 60W (2*30W TDP increase)
      • 240W per server: 2* 50W L5420 (2.5GHz), Intel 5100 chipset, 6* 2GB DIMMs
        • Source: Public SPECPower measurements from HP DL180 G5 server http://www.spec.org/power_ssj2008/results/res2008q1/power_ssj2008-20080116-00033.html as of Feb 27, 2008
    • Performance
      • Performance based on SPECint_rate_base2006 public data as of Feb 27, 2008.
      • Benchmark score of 109 for E5450 and 77.3 for E5420 and L5420