Your SlideShare is downloading. ×
0
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
PowerPoint Presentation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

PowerPoint Presentation

312

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
312
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  1. Taking Greatest Advantage of Shifting Virtualization Opportunity Bill Crowley, VP, Group Publisher, Data Center Media, TechTarget Jon Brown, Publisher, Windows Media, TechTarget
  2. Agenda • Virtualization market trends update • Outlining major market segments • Case study – HP
  3. TechTarget’s Virtualization Leadership The leading properties in the space • SearchServerVirtualization.com • First decisions faced by IT groups in virtualization projects • 70K members; 150K PV/month • SearchVMware.com • Extending, managing VM environments, getting best performance, using VMware for advanced scenarios • 40K members; 78K PV/month
  4. TechTarget’s Virtualization Leadership The leading properties in the space • The Virtual Data Center eZine • Bimonthly publication serving needs of IT groups looking to completely virtualize their data centers. • 700 leads/issue
  5. TechTarget’s Virtualization Leadership • Editorial/Expert leadership • 6+ full-time editors and news writers devoted to virtualization space, >dozen independent virtualization experts. • Managed, Judged VMWorld Best of Show awards for 2nd straight year • Largest membership and interest base • >117,000 virtualization-focused registered members • Served over 3.5 million page views on virtualization just since launch of SSV. • In last 6 months, delivered 27K virtualization- focused leads
  6. Virtualization Trends/Two Surveys • SearchDataCenter.com • Completed – late July 2008 • 300 North American members of SearchDataCenter • SearchWinIT.com • 300 North American respondent- members
  7. Virtualization working well enough to earn significant budget increases Over the next year, how will your virtualization budget change? Don't know Decrease 12% 3% No change Increase 29% 56% Source: SearchDataCenter Purchasing Intentions Survey 2008
  8. IT groups are expanding the number of machines running VMs How many additional physical servers will you deploy virtualization on in 2008? 501-1000 1001-2000 2% 2% 101-500 >2000 5% 1% 51-100 7% <10 48% 26-50 13% 10-25 22% Source: SearchDataCenter Purchasing Intentions Survey 2008
  9. Still room to grow – most of market has VMs on less than 25% of servers What percent of your physical servers are running VMware? 75%-99% 100% 2% 2% 50%-75% 5% <10% 45% 25%-50% 17% 10%-25% 29% Source: SearchDataCenter Purchasing Intentions Survey 2008
  10. Key point in market – most activity is about extending deployment In 2008, what are your plans for server virtualization? 80% 60% 66% 40% 13% 8% 9% 20% 4% 0% Extend deployment Deploy for the first time Evaluate No plans/not using Test Source: SearchDataCenter Purchasing Intentions Survey 2008
  11. VMware’s platforms are deployed most, but experience with others exists Which virtualization platforms have you deployed? 60% 51% 40% 22% 20% 14%12% 8% 8% 7% 6%5% 5% 4% 3% 2% 1% 0% w er nS -V ris ain .5 5 Pa en EL r ai e ra SE IB e n VM ES AIX yp i SE s ls 3 RH rve Co fram 3. SU e r VM rv M <3 Xe e r lle -X -X e V n - e Se ar w SX e ra M P cl X H nt H VM E e ar O ix tr la Ci So Source: SearchDataCenter Purchasing Intentions Survey 2008
  12. 78% of market uses VMware as primary platform What is your primary server virtualization platform? Solaris Xen Containers 3% IBM AIX Mainframe 2% 1% HP VSE partitions 2% 1% Parallels Citrix XenServer Virtuozzo 2% 1% Hyper-V VMware server 2% 18% MS virtual Server 8% VMware 3i 5% VMware ESX VMware ESX <3.5 46% 9% Source: SearchDataCenter Purchasing Intentions Survey 2008
  13. Half of market is open to trying other VMs What best describes your philosophy about adopting multiple virtualization platforms? Will adopt multiple to Will adopt solve diff others for probs 2nd source 13% 2% Will Will evaluate standardize multiple if fit on one diff needs 52% 33% Source: SearchDataCenter Purchasing Intentions Survey 2008
  14. Over next year Hyper-V will be part of consideration set for 40% of market What are your plans for implementing Microsoft Hyper-V? Deploy Test 4% 12% Evaluate 24% No plans 60% Source: SearchDataCenter Purchasing Intentions Survey 2008
  15. As implementations grow, preferences shifting Which types of server hardware did you first deploy server virtualization v. plans for subsequent virtualization implementations? 47% 46% 43% 50% 40% 48% 13% 30% 13% 11% 20% 34% 29% 10% 21% 9% 7% 0% s P s s ks ix er de er M n ac S rv Source: SQL Server Purchasing Intentions Survey 2007 rv U la R se se B cy ew Initial Extended deployment ga N Le
  16. Virtualization considerations showing up in processor decision What factor will most determine your choice of processor vendor for commodity servers? 35 31 30 24 25 23 20 18 15 2008 10 5 0 Performance Whatever comes Virtualization Price in best server capabilities Source: SearchDataCenter Purchasing Intentions Survey 2008
  17. More VMs are being used for production applications What percentage of your virtual machines is used for “production” applications? None <10% 76%-100% 6% 24% 17% 51%-75% 10-25% 16% 20% 26%-50% 17% Source: SearchDataCenter Purchasing Intentions Survey 2008
  18. “Production-class VM” trend continues Over the next year, how will your of VMware use in production change? Not sure Decrease 7% 3% Stay the same 16% Increase 74% Source: SearchDataCenter Purchasing Intentions Survey 2008
  19. FC SAN leads as preferred storage architecture for VMs What is your primary storage for VMs? iSCSI SAN Direct- 12% attached storage 15% Network- FC SAN attached 62% storage 11% Source: SearchDataCenter Purchasing Intentions Survey 2008
  20. Users are quickly advancing to advanced usage scenarios What is the status of implementation of virtualization at your company? 50% 40% 42% 30% 30% 20% 23% 22% 10% 16% 0% Use for DR or HA Use virt in dynamic resource mgmt Evaluate client/desktop virt Maintain "golden images" for config mgmt Deploying/extending desktop virt Source: SearchDataCenter Purchasing Intentions Survey 2008
  21. Virtualization Management
  22. Systems management issues encountered with virtualization In which of the following areas of virtualization sys mgmt have you experienced challenges? 40% 35% 33% 32% 30% 29% 30% 25% 23% 22% 21% 20% 17%16% 7% 7% 10% 0% Back up VM data Capacity planning I/O issues Storage mgmt Server avail monitoring Change/config mgmt Network capac/util Tracking/ID VMs Inadequate perf Security mgmt Config difficulties Compliance/audit Security gaps Source: SearchDataCenter Purchasing Intentions Survey 2008
  23. So far, backup leads as the 3rd party virtualization tool deployed In which of the following sys mgmt areas have you employed 3rd party vendors’ tools to supplement or replace tools from virtualization platform vendor? 40% 32% 30% 23% 16% 15% 15% 20% 14% 11% 9% 8% 8% 10% 0% Backing up virtual machine data Performance management Configuration Disaster recovery Tracking virtual machines Security I/O None Capacity planning Compliance and/or auditing Source: SearchDataCenter Purchasing Intentions Survey 2008
  24. Understanding the VMware Environment
  25. ESX is primary platform chosen by VMware customers Which of the following VMware platforms does your organization use? 80% 77% 60% 40% 35% 8% 20% 3% 21% 20% 0% ESX, 3i, and/or Server VI - Enterprise VI (Foundation or Standard) Workstation VDI ACE Source: SearchDataCenter Purchasing Intentions Survey 2008
  26. Over half of VMware users deploy Vmotion Do you use VMotion? No 38% Yes 62% Source: SearchDataCenter Purchasing Intentions Survey 2008
  27. Performance, capacity issues most troublesome for VM infrastructure In a VMware environment, which system management functions do you find most challenging? 50% 40% 45% 45% 30% 31% 20% 27% 26% 24% 10% 15% 13% 0% Performance tuning Capacity planning Backup/restore Troubleshooting Diaster recovery Change management Migration Provisioning Source: SearchDataCenter Purchasing Intentions Survey 2008
  28. Virtual Center is dominant VMware add-on product Which VMware management and automation products do you use? 100% 95% 80% 60% 40% 13% 11% 9% 20% 30% 6% 5% 0% VirtualCenter Converter Capacity planner Site Recovery Manager Lab Manager Stage Manager Lifecycle Manager Source: SearchDataCenter Purchasing Intentions Survey 2008
  29. Desktop Virtualization
  30. In data center 50% of customers active with desktop virtualization What is your company’s involvement in desktop virtualization? 2007 deployed in 2008-deploying some depts company wide 2007-deployed 9% 2% Plan to evaluate company wide in 2009 2% 10% No interest right now 44% 2008-deploying in some depts 7% Evaluating in 2008 27% Source: SearchDataCenter Purchasing Intentions Survey 2008
  31. Management, security, overall virtualization plan are driving demand Which factors have driven your adoption of desktop virtualization? 60% 50% 60% 40% 30% 38% 39% 36% 20% 27% 10% 0% Lower mgmt costs Better distributed security Part of overall virtual data center plan Lower hardware costs Application streaming Source: SearchDataCenter Purchasing Intentions Survey 2008
  32. Citrix is existing technology which could be replaced by VDI Which of the following thin-client technologies have you deployed? 50% 40% 45% 30% 34% 20% 22% 10% 15% 12% 0% Projecting apps (e.g. Citrix) Dumb terminals Projecting virtual desktops Installing virtual desktop images None Source: SearchDataCenter Purchasing Intentions Survey 2008
  33. Consider Windows Market as Important Segment
  34. Desktop managers planning, evaluating VDI alternatives What are your implementation plans for the following virtualization technologies in 2008? 100% 26% 80% 45% 52% 52% 60% 30% no plans/will not implement 40% Evaluating/plan to 35% 26% 34% 44% Implemented/plan 20% to 20% 22% 13% 0% VDI App Virt OS streaming Blade PC Source: SearchWinIT.com Purchasing Intentions Survey 2008
  35. Windows shops significantly less experienced with virtualization How many physical servers are you currently running virtualization on? 70 Windows, 63 60 50 DC, 41 40 DC, 37 30 Windows, 25 DC, 23 20 Windows, 11 10 0 <10 10-25 >25 Source: SearchDataCenter and SearchWinIT Purchasing Intentions Survey 2007
  36. Windows shops avoid virtualization primarily because of experience Which factor would most encourage you to increase your use of server virtualization? 25% 20% 24% 15% 10% 9% 8% 9% 5% 8% 7% 6% 4% 0% Experience with tech More mature mgmt and testig VM platform standardization Proven DR scenario Reduced VM performance overhead More MS app support for virt More interop Hyper-V with WS 2008 Source: SearchWinIT.com Purchasing Intentions Survey 2008
  37. For Windows team, server virtualization is emerging, less-developed job Which Activities are you involved in? (select up to 5) 70% 62% 61% 60% 60% Backup 47% Sys mgmt 50% Server app mgmt 40% Desktop app mgmt 40% 36% 37%35% Email mgmt Compliance, change mgmt 28% Server virtualization 30% 25% Storage 19% 18% Capacity planning 20% Terminal Services / Citrix Sharepoing Desktop or app mgmt 10% 0% Source: SearchWinIT.com Purchasing Intentions Survey 2008
  38. Windows Server 2008 is in planning process for Windows shops What are your plans for putting Windows Server 2008 in production? Currently Testing Evaluating 30% Requirements 27% Partially Deployed No plans 9% 34% Source: SearchWinIT.com Purchasing Intentions Survey 2008
  39. Hyper-V tops interest in Windows Server 2008 What are the top new features of Windows Server 2008 that you are most interested in? 40% 30% 35% 31% 20% 25% 24% 23% 22% 21% 10% 19% 19% 0% Hyper-V Server Core Network Access Protection (NAP) Read-only domain controller (RODC) Windows PowerShell Terminal Services Windows Resource Manager Windows Deployment Services Backup/Recovery Source: SearchWinIT.com Purchasing Intentions Survey 2008
  40. Virtualization will trigger some refresh of Windows shops servers Which factors will drive your company’s plans for purchasing servers over the next 12 months? 80% 60% 73% 40% 46% 39% 20% 26% 24% 22% 20% 0% Normal replacement cycles Server Virtualization Upgrade for new apps Upgrade for 64-bit Upgrade for Windows Server 2008 Consolidation Headcount Source: SearchWinIT.com Purchasing Intentions Survey 2008
  41. VMware leads Windows market; but 24% use Microsoft, many undecided Which virtual server are you deploying? (Check all that apply) 40% 34% 32% 27% 30% 18% 20% 9% 7% 6% 10% 4% 2% 1% 1% 0% VMware ESX VMware Server MS Virtual Server VMware 3i VMware VI3 MS Hyper-V Xen HP VSE Parallels Virtual Iron None/Not Decided Source: SearchWinIT.com Purchasing Intentions Survey 2008
  42. Virtualization Pain Point Virtualizing high perf apps Clear desire, must get simpler for market to Challenges for progress large scale VM deployments Emerging “Production” group infrastructure confidence Windows / Migration SMB – large market Hardware/ Platform Choice First trial, Consolidate VM as Dynamic Test/Dev - Multiple standard, DC Commitment to VMs in use for DR, Virtualization production HA, desktop
  43. Media Group Case Study Hewlett Packard Lynda Meyer, Marketing Manager, Hewlett Packard Maureen Beattie, Senior Client Consulting Manager, TechTarget
  44. Core Objectives • Drive awareness and lead generation for HP ProLiant iVirtualization new product launch • 1,000 WW leads • Establish awareness about HP’s strategic partnerships with Citrix and VMware • Position HP and their partners as leaders in providing virtualization solutions • Showcase commitment to virtualization
  45. Our Approach • Develop high-level content that would address the audience’s views • Segment messaging into three parts to effectively communicate the scope of expertise that HP had to offer • Beginning phase • Intermediate phase • Advanced phase • Deliver message in a format that is captivating and informative
  46. Strategy • Leverage new, emerging media – videocasts • Proven level of high engagement • Each videocast would address a specific phase of virtualization • Use a Q&A format with a moderator asking the virtualization experts questions • Provides an engaging and informative format
  47. Strategy • Promote the videocasts to the most applicable audiences • Earliest phase: searchServervirtualization.com, searchWinIT.com, searchStorage.com • Advanced phases: searchVMware.com, searchDatacenter.com
  48. Program in Detail • Custom-branded Resource Page • Each videocast addressed a different phase of virtualization • What is the simplest way to get started with virtualization • When you get serious about virtualization: Top considerations • How to improve performance, security and manageability of VMware
  49. Response to Program “Getting Started” video generated much more interest than the “Considering” and “Improving Performance” videos Getting Started 47% Top 26% Considerations How to Improve 27% 0% 10% 20% 30% 40% 50%
  50. Response to Program “Getting Started” video had the longest average viewing time 21 Getting Started 17 Top 17 Considerations 26 13 How to Improve 14 0 5 10 15 20 25 30 Minutes Length of video Avg. viewing time
  51. Number of Servers <10 57% 23% 20% 10 - 25 53% 24% 23% 25-100 42% 29% 29% 100-500 36% 31% 34% 500-1000 36% 27% 38% 1000+ 26% 29% 46% 0% 20% 40% 60% 80% 100% Getting Started Top Considerations Improving Performance Less servers = earlier phase More servers = advanced phase
  52. Current Use of Virtualization Improving 68% 16% 15% Performance Top Considerations 50% 37% 14% Getting Started 36% 47% 16% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Server Consolidation Not Using Other Videocast topics align with uses
  53. Can HP contact you? 50% of “Yes” Downloaded the 30% Getting Started 29% Videocast 25% 20% 15% 10% 5% 0% Yes TechTarget avg. 20%-30%
  54. Can HP contact you? 90% 86% of “Yes” 80% 86% Prefer being 70% Contacted via Email 60% 50% 40% 30% 20% 10% 4% 10% 0% Email only Phone or Email Phone only Respondents who answered Yes
  55. • Content development and messaging proved successful • Program exceeded several performance benchmarks • Provided 10 to 1 ratio in revenue pipeline in Americas region alone • Validated state of market development
  56. • Positioned HP and partners as market leaders by showcasing their expertise and commitment in virtualization • Strong response to being contacted by HP • Influencing new buyers early in the purchase cycle • Opportunity to connect with more advanced users
  57. Best Practices • Develop multiple pieces of content that address various phases of the research cycle • Casts the widest net to engage prospects in different phases • Establishes a leadership position – expertise in all areas • Provides insight to market development
  58. Best Practices • Where possible, leverage strategic partnerships to showcase leadership • Reinforces commitment to initiative • Can demonstrate breadth of offerings and flexibility to service multiple customer types • Can expand program content delivery as well as potential program funding opportunities

×