Maximize Your Web 2_0 Efforts with Cloud Computing Presentation 1

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  • The facts here are startling – inefficiency is prolific – clearly, progress is needed: - In distributed computing environments, up to 85% of computing capacity sits idle. Consumer product and retail industries lose about $40 billion annually, or 3.5 percent of their sales, due to supply chain inefficiencies. 70% on average is spent on maintaining current IT infrastructures versus adding new capabilities. Explosion of information: 54% growth in storage shipments every year 33% of consumers notified of a security breach will terminate their relationship with the company they perceive as responsible. Transition Line: And yet for some of our clients – they are already seeing benefits derived from their own transformation- .
  • In today’s economy, many businesses are faced with the challenge of “taking cost out” of their infrastructure while continuing to deliver new , innovative business services - basically they need to “do more with less” There are two primary levers to achieve cost optimization – operating expense and capital expense, and for many businesses its not just a question of lowering costs its also important to strike the right balance between Op-ex and Cap-Ex On the horizontal axis, you have virtualization, or the ability to pool the IT resources to reduce capital expense of hardware, software and facilities. On the vertical axis, is standardization…with common software stacks , operational policies, and improved service management. The farther you can drive standardize the more you reduce operating expense – like labor and downtime – which is far and away the fastest growing piece of the IT spend. The more standardization you are able to achieve within your infrastructure, the greater the economies of your operating expenses become. Similarly, the more you leverage virtualization within your IT infrastructure, the greater the economies of your capital expenditures will be. So addressing both standardization and virtualization is key to reduce infrastructure costs, while still meeting the dynamic needs of the business. The need to achieving cost optimization has also provided fertile ground for Cloud Computing. The cloud paradigm is an attempt to improve service delivery by applying engineering discipline and economies of scale in an Internet inspired architecture. Cloud computing can be an important new option in helping businesses optimize the IT expense equation while maintaining fast, high quality service delivery. NOTE: If asked to discuss public vs. private clouds: - A private cloud drives efficiency, while retaining control and greater customization. - Public clouds today are for processes deemed more easily standardized and a lower security risk. There some functions that already exhibit a high degree of standardization, that are more easily moved to a public cloud – things like search, e-commerce, and discreet business processes like sales force management.


  • 1. Maximize your Web 2.0 efforts with Cloud Computing April 2, 2009 Scott Gerard ( [email_address] ) Senior Consultant IBM Lab Services & Training
    • #w2e #ibmcloud
  • 2. Complexity Crisis: The Need for Progress is Clear 85% idle In distributed computing environments, up to 85% of computing capacity sits idle. Explosion of information driving 54% growth in storage shipments every year. 1.5x 70¢ per $1 70% on average is spent on maintaining current IT infrastructures versus adding new capabilities.
  • 3. What is Cloud Computing?
    • A user experience and a business model
      • An emerging style of IT delivery where applications, data, and IT resources are rapidly provisioned and provided as standardized offerings to users over the web in a flexible pricing model.
    • An infrastructure management and services delivery methodology
      • A way of managing large numbers of highly virtualized resources that, from a management perspective, resemble a single large resource. This allows elastic scaling in service delivery.
    Monitor & Manage Services & Resources Cloud Administrator Datacenter Infrastructure Service Catalog, Component Library Service Consumers Component Vendors/ Software Publishers Publish & Update Components, Service Templates IT Cloud Access Services
  • 4. The Journey to Cloud… Business Value Consolidate Virtualize Centralize Automate Optimize > > > > Organization Culture Governance … requires an integrated and orchestrated approach.
  • 5. The future: Three co-existing delivery models Enterprise Service Consumers Service Integration Service Integration Traditional Enterprise IT Private Cloud Services Services Service Integration Public Clouds Services IT workloads will move to Cloud delivery models over time
      • Mission Critical
      • Packaged Apps
      • High Compliancy
      • Test Systems
      • Storage Cloud
      • Developer Systems
      • Variable Storage
      • Software as a Service
      • Web Hosting
  • 6. = OPTIMIZED BUSINESS … allows you to optimize new investments for direct business benefits = AGILITY + BUSINESS & IT ALIGNMENT + SERVICE FLEXIBILITY INDUSTRY STANDARDS + Cloud-onomics CLOUD COMPUTING = Reduced Cost … leverages virtualization, standardization and automation to free up operational budget for new investment = VIRTUALIZATION + ENERGY EFFICIENCY + STANDARDIZATION AUTOMATION +
  • 7. What workloads are we seeing move to Cloud delivery?
    • Single virtual appliance workloads
    • Test and Pre-production systems
    • Mature packaged offerings, like e-mail and collaboration (see )
    • Software development environments
    • Batch processing jobs with limited security requirements
    • Isolated workloads where latency between components is not an issue
    • Storage Solutions/Storage as a Service
    • Backup Solutions/Backup & Restore as a Service
    • Some data intensive workloads if the provider has a cloud storage offering tied to the cloud compute offering
  • 8. What workloads may not be ready for Cloud delivery today?
    • Workloads which depend on sensitive data normally restricted to the Enterprise
      • Employee Information - Most companies are not ready to move their LDAP server into a public cloud because of the sensitivity of the data
      • Health Care Records - May not be ready to move until the security of the cloud provider is well established
    • Workloads composed of multiple, co-dependent services
      • High throughput online transaction processing
    • Workloads requiring a high level of auditability, accountability
      • Workloads subject to Sarbanes-Oxley, for example
    • Workloads based on 3rd party software which does not have a virtualization or cloud aware licensing strategy
    • Workloads requiring detailed chargeback or utilization measurement as required for capacity planning or departmental level billing
    • Workloads requiring customization (e.g. customized SaaS)‏
  • 9. IBM Architectural Model for Cloud Computing Cloud Infrastructure & Application Provider Virtual Resources & Aggregations SMP Servers Network Hardware Storage Servers System Resources Blades Storage Virtualized Applications Server Virt. Storage Virt. Network Virt. Virtualized Infrastructure End User Requests … Service Catalog Mashup Interface Design & Build Image Library (Store) Deployment Operational Lifecycle of Images Web 2.0 Solution Tools Subscribers Standards Based Interfaces Virtualized Infrastructure Web 2.0 Platform (image deployment, integrated security, workload mgmt., high-availability) Applications & Services Content & Data User Request Management/Self Service Security: Identity , Access, Integrity, Isolation, Audit & Compliance Usage Accounting License Management Image Lifecycle Management Provisioning Performance Management Availability/Backup/ Restore Service Lifecycle Management Service Management
  • 10. IBM Blue Cloud Ensembles
    • An ensemble is a pool of like systems that are managed as a single system
      • Scale from a few to many thousands of virtual or physical nodes
      • Reduce management complexity with integrated virtualization, management, and security software
      • Allow workload optimization for maximum performance and efficiency
  • 11. Internet IBM Computing on Demand centers Massive infrastructure of over 13,000 CPUs, 56 TB of storage International Access US, Canada, Japan, Europe Dedicated, Variable, Dynamic, Testdrive Tokyo, Japan 150 CPU’s Dedicated, Testdrive Future Locations ... based on client needs London, UK 7,800 CPU’s Dedicated New York (POK) 5,500 CPU’s
  • 12. Amazon AMI
    • Resizable compute capacity in the cloud
      • Obtain and boot new server instances in minutes
      • Quickly scale capacity, up or down, using Web Services Interface
    • Hosted Virtualization
    • Full root-level access to the virtualized server instance
    • Available in US and EU
    • Platforms
      • Windows, Open Solaris, Linux (Fedora, Debian, Ubuntu, Centos …..)
    • AMIs : 1500+
    WebSphere Hibernate Java Linux Amazon Machine Image PHP Apache Perl Postgress Linux-Ubuntu Ruby Rails MySQL Fedora-6 Amazon S3 AMI Amazon Machine Image Amazon Machine Image AMI AMI Amazon EC2
  • 13. Pre-built IBM AMIs for Amazon EC2
    • Amazon Machine Images
      • IBM DB2® (32 bit and 64 bit versions)
      • IBM Informix® Dynamic Server
      • IBM WebSphere ® sMash
      • IBM WebSphere Portal Server and IBM Lotus® Web Content Management Standard Edition
    • “ Development AMIs”
      • Free for demonstration and evaluation, education, development and testing of commercially available Software as a Service applications.
    • “ Production AMIs”
      • Pay-as-you-go Pricing
  • 14. IBM x86 Portfolio Leads the Industry Scale out / distributed computing BladeCenter x3550 x3650 X3250 M2 x3850 M2 Clusters and virtualization High density Large symmetrical multiprocessing (SMP) x3950 M2 Cluster 1350 x3400 x3500 x3200 x3105 x3755 x3655 x3455 iDataPlex x3800 Scale up / SMP computing
  • 15. Flexible, Efficient Form and Design Typical Enterprise Rack 42U Enterprise Rack 1 42U Enterprise Rack 2 Optional Rear Door Heat Exchanger iDataPlex Rack Top-down view Low impedance air flow path High Impedance air flow path
  • 16. New Depth Rack Improves Density X ft 2 Air Cooling 0.79X ft 2 Air Cooling 0.42X ft 2 Liquid Cooling Rear Door Heat eXchanger 2.4X Server Density with no change to Data Center Layout Sized by floor tiles 400 CFM* per tile *Cubic Feet per Minute iDataPlex Hot Aisle Cold Isle Hot Aisle Cold Isle Std Rack w/ 1U’s Std Rack w/ 1U’s iDataPlex Hot Aisle Cold Isle
  • 17. A More Intelligent Approach
    • 40 servers per rack
    • 4 network leaf switches
    • 2 enterprise racks
    • Configured onsite
    Optional Rear Door Heat eXchanger for even greater data center power and cooling efficiency Traditional Rack Servers Internet-Scale iDataPlex
    • 138% better density
    • 50%+ less floor space
    • 75% fewer fans
    • 66% less fan power consumption
    • $10,148 energy savings /rack /year
    • $1.2M data center energy savings*
    • Ships complete, ready to deploy
    * For typical Data Center
  • 18. Business-ready Cloud by IBM and Cluster Resources Workload-driven Adaptive Cloud Infrastructure
    • Adaptive Infrastructure Apply an adaptive infrastructure to intelligently respond to surges in workload, outages, and changing priorities.
    • Lower costs Drive cost efficiency with a consolidation, virtualization, and power-optimized infrastructure.
    • SLA/QoS Assurance Ensure proper resource delivery to key applications, projects, users, and organizations and track usage for capacity planning and chargeback.
  • 19. Moab, xCAT, and iDataPlex Intelligent Management
    • Green
    • Power down idle servers
    QoS/SLA Assurance Automated Fault Avoidance and Recovery Real-time Policy-driven Resource Allocation
    • Dynamic Provisioning
    • Respond to workload surges and priorities
    Mixed Workloads
    • Provisioning
    • Virtualization
    • Power
    • Workload
    • Apps
    • Users
    • Projects
  • 20. Growing Portfolio of IBM Cloud Computing Offerings
    • Cloud Consulting
    • Infrastructure strategy & planning for cloud computing
    • Business cloud consulting services
    • IT optimization services
    A portfolio of leadership products and services for optimizing with cloud computing that continues to grow to support customers with cloud building and cloud delivered offerings.
    • Cloud Implementation
    • IBM Service Management Center for Cloud Computing
    • Tivoli Service Automation Manager
    • Tivoli Provisioning Manager
    • Rational AppScan & AppScan on Demand
    • Self-enablement Portal
    • Virtual Infrastructure Access
    • Scale out File Services
    • IBM design and implementation for test environment
    • Virtual workplace continuity
    • Cloud Delivered
    • IBM LotusLive
    • Computing on Demand
    • IBM Information Protection Services
  • 21. Why Cloud with IBM…
    • Capabilities
    • Deep business, technical architecture and infrastructure expertise
    • Proven tools, assessments and workshops
    • Extensive experience and best practices from client interactions
    • Experiences from our own IBM transformation
    • The broadest systems, storage, software and services cloud portfolio in the industry
    • IBM Worldwide Resources
    • Executive Briefing Centers
    • Proof of Concepts and Benchmark Centers
    • Cloud Computing Centers
    • IBM Research
  • 22. Further Information
    • IBM Cloud Computing (booth #701)
      • /cloud
      • Advances Research Through Cloud Computing to Help Solve Real-World Problems
    • IBM iDataPlex
      • IBM System x iDataPlex Solution Flexibility
    • Amazon
      • /
    • Cluster Resources
      • http:// /
  • 23. Other Sessions
    • Building Applications in the Cloud with IBM and Amazon Web Services
      • Thursday, April 2 at 9 p.m.
      • San Francisco Marriott, Sierra H
      • Description Come hear IBM and Amazon Web Services talk about their new relationship and show an application for Web 2.0 Expo that is running on EC2 using WebSphere sMash and DB2.
    • Enterprise Mashups Technical Deep Dive
      • Fri (Apr 3rd) 11:00-11:50am, Room 2016
      • Abstract Receive an overview of the key features and architecture of IBM Mashup Center and watch a comprehensive demonstration of building a mashup, developing and discovering widgets, wiring widgets together, and sharing mashups.
  • 24. Questions and Answers
  • 25. Backup
  • 26. Moab Integrates with Existing Cloud Middleware
    • Support for System x, iDataPlex, and BladeCenter servers
    • Support for multiple OSes
    • Provisioning (via xCAT) ‏
    • Virtualization management (Xen, VMware, stateless, etc.) ‏
    • Green computing (power off unused nodes) ‏
    • Ensure SLA and QoS delivery
    • Tracking and charge-back facilities
    • Detailed management reporting
    • Event and workflow automation
    • Easy-to-use graphical administration
    • Intelligent orchestration of computing resources and applications