VMware and Kingston: How can we help you Liesl Schwoebel 03.23.2007
Kingston: Our Interest, Products, and the questions we most frequently hear
Kingston and VMware Alliance Relationship (Corporate to Corporate)
What’s in it for you
What are the Up Sell Opportunities
Ways to work together
Why is Kingston Interested?
Why is Kingston interested in the Virtualization market?
(A) Because each server that is virtualized needs to have enough memory installed in order to properly support its Virtual Machines and their applications.
Does Kingston have a product that does something specific for virtualization?
(A) No, our memory is just that —memory to be installed in the physical server.
Why does a server need more memory for virtualization?
(A) There are two key reasons to have more memory available — to run the virtualization software and to support all Virtual Machines with their applications without performance impact.
For more information on the role of memory in VI3, please read the whitepaper located here: VMware site: http://www.vmware.com/vmtn/resources/605 Kingston site: http://www.kingston.com/branded/pdf_files/Final_esx3_memory.pdf
Corporate Alliance Relationship
Premier Technology Partner
Joint Technology Paper
Participation in Key VMware Events
Government Buying Season Road Show
User Group Functions
Product Launch Partner
Virtual Infrastructure 3
Kingston on VMware Web www.vmware.com/vmtn/resources/605 wwwa.vmware.com/tapcatalog/public/showcatalog.php?id=BBD4FE0FBB6E9DBA865665B2054B04B0&filter=&or=&de http://www.vmware.com/partners/alliances/techalliances/index-overview.html
What's in it for you?
Great up sell opportunity
Upgrading the installed physical server memory with Kingston’s Branded products is one of the best ways to insure that the virtual infrastructure your customers are building has the best foundation
Great Margin opportunity
Kingston’s Server memory costs on average 40% under the equivalent OEM upgrades with the same attention to quality, service and support. That makes you a hero with your customers – they save and you add more margin!
Helps keep customer loyalty between major purchases
Did your customer work with another reseller or consultant to build their virtual infrastructure? Let them know how important it is to have the right memory capacity and get back mindshare!
What’s the Kingston Up Sell Opportunity? Server Side: Server memory is needed to support the remote virtual machines, their applications, and processing requests. Kingston Server Memory VMware ACE Client Side: USB drives can be used to house the work product on machines where a virtual desktop application is being used. Kingston DataTraveler USB Drives VMware ACE Server memory is needed to support the remote virtual machines, their applications, and processing requests. Server Memory VMware Virtual Desktop Infrastructure Server memory is needed to run the virtualization software and to support all Virtual Machines with their applications without performance impact. Kingston Server Memory VMware VirtualCenter Server memory is needed to run the virtualization software and to support all Virtual Machines with their applications without performance impact. Kingston Server Memory VMware ESX Server Server memory is needed to run the virtualization software and to support all Virtual Machines with their applications without performance impact. Kingston Server Memory VMware Infrastructure 3 Why would your customer benefit from adding this Kingston Product? Why not upsell this Kingston Product? Do you sell this VMware Product?
How can Kingston help get the word out?
Cross Product Promotions
Direct Mail Pieces
Memory is a key component in building virtual infrastructure
You benefit by adding a margin building up sell product to virtualization conversations and sales and by having a way to encourage customer loyalty between sales
Work together with your Kingston Representative to identify which VMware product goes with which Kingston product to avoid any potential mis-messaging
Work with your Kingston Representative to explore sales and marketing initiatives to help grow your business