©2007 Kingston Technology Company, Inc.
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©2007 Kingston Technology Company, Inc.

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©2007 Kingston Technology Company, Inc. ©2007 Kingston Technology Company, Inc. Presentation Transcript

  • VMware and Kingston: How can we help you Liesl Schwoebel 03.23.2007
  • Agenda
    • Kingston: Our Interest, Products, and the questions we most frequently hear
    • Kingston and VMware Alliance Relationship (Corporate to Corporate)
    • What’s in it for you
    • What are the Up Sell Opportunities
    • Ways to work together
  • Why is Kingston Interested?
    • Why is Kingston interested in the Virtualization market?
    • (A) Because each server that is virtualized needs to have enough memory installed in order to properly support its Virtual Machines and their applications.
    • Does Kingston have a product that does something specific for virtualization?
    • (A) No, our memory is just that —memory to be installed in the physical server.
    • Why does a server need more memory for virtualization?
    • (A) There are two key reasons to have more memory available — to run the virtualization software and to support all Virtual Machines with their applications without performance impact.
    For more information on the role of memory in VI3, please read the whitepaper located here: VMware site: http://www.vmware.com/vmtn/resources/605 Kingston site: http://www.kingston.com/branded/pdf_files/Final_esx3_memory.pdf
  • Corporate Alliance Relationship
    • Premier Technology Partner
    • Joint Technology Paper
    • Participation in Key VMware Events
      • VMworld
      • TSX Conference
        • US
        • Europe
        • Asia (TBD)
      • Government Buying Season Road Show
      • User Group Functions
    • Product Launch Partner
      • Virtual Infrastructure 3
      • PocketACE
  • Kingston on VMware Web www.vmware.com/vmtn/resources/605 wwwa.vmware.com/tapcatalog/public/showcatalog.php?id=BBD4FE0FBB6E9DBA865665B2054B04B0&filter=&or=&de http://www.vmware.com/partners/alliances/techalliances/index-overview.html
  • What's in it for you?
    • Great up sell opportunity
      • Upgrading the installed physical server memory with Kingston’s Branded products is one of the best ways to insure that the virtual infrastructure your customers are building has the best foundation
    • Great Margin opportunity
      • Kingston’s Server memory costs on average 40% under the equivalent OEM upgrades with the same attention to quality, service and support. That makes you a hero with your customers – they save and you add more margin!
    • Helps keep customer loyalty between major purchases
      • Did your customer work with another reseller or consultant to build their virtual infrastructure? Let them know how important it is to have the right memory capacity and get back mindshare!
  • What’s the Kingston Up Sell Opportunity? Server Side: Server memory is needed to support the remote virtual machines, their applications, and processing requests. Kingston Server Memory VMware ACE Client Side: USB drives can be used to house the work product on machines where a virtual desktop application is being used. Kingston DataTraveler USB Drives VMware ACE Server memory is needed to support the remote virtual machines, their applications, and processing requests. Server Memory VMware Virtual Desktop Infrastructure Server memory is needed to run the virtualization software and to support all Virtual Machines with their applications without performance impact. Kingston Server Memory VMware VirtualCenter Server memory is needed to run the virtualization software and to support all Virtual Machines with their applications without performance impact. Kingston Server Memory VMware ESX Server Server memory is needed to run the virtualization software and to support all Virtual Machines with their applications without performance impact. Kingston Server Memory VMware Infrastructure 3 Why would your customer benefit from adding this Kingston Product? Why not upsell this Kingston Product? Do you sell this VMware Product?
  • How can Kingston help get the word out?
    • Catalog Ads
    • Virtualization Seminars
    • Virtualization Webinars
    • Web Content
    • Cross Product Promotions
    • Customer Events
    • Email Blasts
    • Direct Mail Pieces
  • Wrap Up
    • Memory is a key component in building virtual infrastructure
    • You benefit by adding a margin building up sell product to virtualization conversations and sales and by having a way to encourage customer loyalty between sales
    • Work together with your Kingston Representative to identify which VMware product goes with which Kingston product to avoid any potential mis-messaging
    • Work with your Kingston Representative to explore sales and marketing initiatives to help grow your business
    Your Dedicated Kingston Representative is: Liesl Schwoebel Product Marketing Manager 714-437-3354 (Direct) 714-351-2355 (Cell) [email_address] ©2007 Kingston Technology Company, Inc. All rights reserved. All trademarks and registered trademarks are the property of their respective owners.