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SEO for Drupal
 

SEO for Drupal

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A presentation on how you can easily alter your Drupal site to be SEO friendly.

A presentation on how you can easily alter your Drupal site to be SEO friendly.

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    SEO for Drupal SEO for Drupal Presentation Transcript

    • SEO for Drupal
      Neil Cameron
      29 October 2009
    • The optimisation of your site for search engines, with the goal of achieving a high page rank in search results
      What is SEO?
      2/27
      http://ndev.co.uk
      Neil Cameron
    • SEO ≠ magic
      SEO ≠ expensive
      SEO ≠ difficult
      SEO = contested
      What isn’t SEO?
    • The Single, Most Important Thing.
      URLs
      Meta Data
      Duplicate Content
      Crawlability
      Further Info
      Questions
      SEO for Drupal
    • The Single, Most Important Thing.
      URLs
      Meta Data
      Duplicate Content
      Crawlability
      Further Info
      Questions
      SEO for Drupal
    • Step 1/2:
      Create original, engaging and useful content.
      The Single, Most Important Thing
    • Step 2/2:
      Get it out there. Get it linked.
      The Single, Most Important Thing
    • Unfortunately, Drupal can’t help you.
      The Single, Most Important Thing
    • The Single, Most Important Thing.
      URLs
      Meta Data
      Duplicate Content
      Crawlability
      Further Info
      Questions
      SEO for Drupal
    • Bad:
      Good :
      URLs should be clean and descriptive.
      URLs
    • Modules:
      Path auto
      Allows for automatic generation of URLs
      Following a set pattern
      URLs
      e.g. [content-type]/[author name]/[content title]
    • The Single Most Important Thing.
      URLs
      Meta Data
      Duplicate Content
      Crawlability
      Further Info
      Questions
      SEO for Drupal
    • What is Meta Data?
      Meta Data
    • Title:
      Not a true meta tag but important none-the-less.
      Consider using different title for content and Meta Data
      e.g.:
      David Beckham -> Top English Footballers: David Beckham
      October Meetup -> London, October DrupalMeetup (seminar)
      Meta Data
    • Description:
      • Make sure the main pages (front, ‘landing pages’ or ‘channel pages’) have an accurate description.
      • Make sure the description is automated for other content pages.
      Meta Data
    • Meta Data
      Modules
      Nodewords
      Automatically or manually configure title, description and keyword meta information
    • The Single Most Important Thing.
      URLs
      Meta Data
      Duplicate Content
      Crawlability
      Further Info
      Questions
      SEO for Drupal
    • Duplicate content can cause Sandboxing*
      But where is the duplicate content?
      Duplicate Content
      * See: http://en.wikipedia.org/wiki/Sandbox_Effect
    • Duplicate Content
    • Modules:
      Global Redirect
      Automatic redirection for “index.php?q=”, trailing “/” and “node/NID”.
      Path Redirect
      Manual redirection, e.g. from legacy sites
      Duplicate Content
    • The Single Most Important Thing.
      URLs
      Meta Data
      Duplicate Content
      Crawlability
      Further Info
      Questions
      SEO for Drupal
    • Make it easy for robots to crawl the site
      Part i (sitemap):
      Create a sitemap
      Submit it to Google and Bing
      Module: XML sitemap (warning: buggy)
      Crawlability
    • Part ii (content)
      Use clean HTML code in theme, validate as much as possible (validator.w3.org)
      Ensure user entered content is clean.
      If using a WYSIWIG editor, consider ‘HTML purifier’, ‘paste from word button’ or education.
      Crawlability
    • The Single Most Important Thing.
      URLs
      Meta Data
      Duplicate Content
      Crawlability
      Further Info
      Questions
      SEO for Drupal
    • SEO == Scam: (http://powazek.com/posts/2090 )
      Drupal + SEO:
      http://pagerankandalexa.com/content/seo-drupal-page-optimization
      http://tips.webdesign10.com/basic-drupal-seo-on-site-optimization
      http://devbee.com/drupal_seo
      http://groups.drupal.org/search-engine-optimization
      Drupal Modules:
      SEO Checklist (http://drupal.org/project/seo_checklist)
      Pathauto(http://drupal.org/project/pathauto)
      Page Title (http://drupal.org/project/page_title)
      Nodewords (meta info) http://drupal.org/project/nodewords)
      Global redirect (http://drupal.org/project/globalredirect)
      Path redirect (http://drupal.org/project/path_redirect)
      XML Sitemap (http://drupal.org/project/xmlsitemap)
      HTML purifier (http://drupal.org/project/htmlpurifier)
      Sandboxing: (http://en.wikipedia.org/wiki/Sandbox_Effect)
      Google Webmaster tools: (http://google.com/webmasters/tools/)
      Google Analytics: (http://google.com/analytics/)
      HTML Validator: (http://validator.w3.org/)
      Photo credit: (http://www.flickr.com/photos/timcaynes/2734530841/)
      About Neil: (http://ndev.co.uk)
      Further Info
    • The Single Most Important Thing.
      URLs
      Meta Data
      Duplicate Content
      Crawlability
      Further Info
      Questions
      SEO for Drupal
    • ?
      Questions?