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SEO for Drupal<br />Neil Cameron<br />29 October 2009<br />
The optimisation of your site for search engines, with the goal of achieving a high page rank in search results<br />What ...
SEO ≠ magic<br />SEO ≠ expensive<br />SEO ≠ difficult<br />SEO = contested<br />What isn’t SEO?<br />
The Single, Most Important Thing.<br />URLs<br />Meta Data<br />Duplicate Content<br />Crawlability<br />Further Info<br /...
The Single, Most Important Thing.<br />URLs<br />Meta Data<br />Duplicate Content<br />Crawlability<br />Further Info<br /...
Step 1/2:<br />Create original, engaging and useful content.<br />The Single, Most Important Thing<br />
Step 2/2:<br />Get it out there. Get it linked.<br />The Single, Most Important Thing<br />
Unfortunately, Drupal can’t help you.<br />The Single, Most Important Thing<br />
The Single, Most Important Thing.<br />URLs<br />Meta Data<br />Duplicate Content<br />Crawlability<br />Further Info<br /...
Bad:<br />Good :<br />URLs should be clean and descriptive.<br />URLs<br />
Modules:<br />Path auto<br />Allows for automatic generation of URLs<br />Following a set pattern<br />URLs<br />e.g. [con...
The Single Most Important Thing.<br />URLs<br />Meta Data<br />Duplicate Content<br />Crawlability<br />Further Info<br />...
What is Meta Data?<br />Meta Data<br />
Title:<br />Not a true meta tag but important none-the-less.<br />Consider using different title for content and Meta Data...
Description:<br /><ul><li>Make sure the main pages (front, ‘landing pages’ or ‘channel pages’) have an accurate description.
Make sure the description is automated for other content pages.</li></ul>Meta Data<br />
Meta Data<br />Modules<br />Nodewords<br />Automatically or manually configure title, description and keyword meta informa...
The Single Most Important Thing.<br />URLs<br />Meta Data<br />Duplicate Content<br />Crawlability<br />Further Info<br />...
Duplicate content can cause Sandboxing*<br />But where is the duplicate content?<br />Duplicate Content<br />* See: http:/...
Duplicate Content<br />
Modules: <br />Global Redirect<br />Automatic redirection for “index.php?q=”, trailing “/” and “node/NID”. <br />Path Redi...
The Single Most Important Thing.<br />URLs<br />Meta Data<br />Duplicate Content<br />Crawlability<br />Further Info<br />...
Make it easy for robots to crawl the site<br />Part i (sitemap):<br />Create a sitemap<br />Submit it to Google and Bing<b...
Part ii (content)<br />Use clean HTML code in theme, validate as much as possible (validator.w3.org)<br />Ensure user ente...
The Single Most Important Thing.<br />URLs<br />Meta Data<br />Duplicate Content<br />Crawlability<br />Further Info<br />...
SEO == Scam: (http://powazek.com/posts/2090 )<br />Drupal + SEO: <br />http://pagerankandalexa.com/content/seo-drupal-page...
The Single Most Important Thing.<br />URLs<br />Meta Data<br />Duplicate Content<br />Crawlability<br />Further Info<br />...
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SEO for Drupal

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A presentation on how you can easily alter your Drupal site to be SEO friendly.

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Transcript of "SEO for Drupal"

  1. 1. SEO for Drupal<br />Neil Cameron<br />29 October 2009<br />
  2. 2. The optimisation of your site for search engines, with the goal of achieving a high page rank in search results<br />What is SEO?<br />2/27<br />http://ndev.co.uk<br />Neil Cameron<br />
  3. 3. SEO ≠ magic<br />SEO ≠ expensive<br />SEO ≠ difficult<br />SEO = contested<br />What isn’t SEO?<br />
  4. 4. The Single, Most Important Thing.<br />URLs<br />Meta Data<br />Duplicate Content<br />Crawlability<br />Further Info<br />Questions<br />SEO for Drupal<br />
  5. 5. The Single, Most Important Thing.<br />URLs<br />Meta Data<br />Duplicate Content<br />Crawlability<br />Further Info<br />Questions<br />SEO for Drupal<br />
  6. 6. Step 1/2:<br />Create original, engaging and useful content.<br />The Single, Most Important Thing<br />
  7. 7. Step 2/2:<br />Get it out there. Get it linked.<br />The Single, Most Important Thing<br />
  8. 8. Unfortunately, Drupal can’t help you.<br />The Single, Most Important Thing<br />
  9. 9. The Single, Most Important Thing.<br />URLs<br />Meta Data<br />Duplicate Content<br />Crawlability<br />Further Info<br />Questions<br />SEO for Drupal<br />
  10. 10. Bad:<br />Good :<br />URLs should be clean and descriptive.<br />URLs<br />
  11. 11. Modules:<br />Path auto<br />Allows for automatic generation of URLs<br />Following a set pattern<br />URLs<br />e.g. [content-type]/[author name]/[content title]<br />
  12. 12. The Single Most Important Thing.<br />URLs<br />Meta Data<br />Duplicate Content<br />Crawlability<br />Further Info<br />Questions<br />SEO for Drupal<br />
  13. 13. What is Meta Data?<br />Meta Data<br />
  14. 14. Title:<br />Not a true meta tag but important none-the-less.<br />Consider using different title for content and Meta Data<br />e.g.:<br />David Beckham -&gt; Top English Footballers: David Beckham<br />October Meetup -&gt; London, October DrupalMeetup (seminar)<br />Meta Data<br />
  15. 15. Description:<br /><ul><li>Make sure the main pages (front, ‘landing pages’ or ‘channel pages’) have an accurate description.
  16. 16. Make sure the description is automated for other content pages.</li></ul>Meta Data<br />
  17. 17. Meta Data<br />Modules<br />Nodewords<br />Automatically or manually configure title, description and keyword meta information<br />
  18. 18. The Single Most Important Thing.<br />URLs<br />Meta Data<br />Duplicate Content<br />Crawlability<br />Further Info<br />Questions<br />SEO for Drupal<br />
  19. 19. Duplicate content can cause Sandboxing*<br />But where is the duplicate content?<br />Duplicate Content<br />* See: http://en.wikipedia.org/wiki/Sandbox_Effect<br />
  20. 20. Duplicate Content<br />
  21. 21. Modules: <br />Global Redirect<br />Automatic redirection for “index.php?q=”, trailing “/” and “node/NID”. <br />Path Redirect<br />Manual redirection, e.g. from legacy sites<br />Duplicate Content<br />
  22. 22. The Single Most Important Thing.<br />URLs<br />Meta Data<br />Duplicate Content<br />Crawlability<br />Further Info<br />Questions<br />SEO for Drupal<br />
  23. 23. Make it easy for robots to crawl the site<br />Part i (sitemap):<br />Create a sitemap<br />Submit it to Google and Bing<br />Module: XML sitemap (warning: buggy)<br />Crawlability<br />
  24. 24. Part ii (content)<br />Use clean HTML code in theme, validate as much as possible (validator.w3.org)<br />Ensure user entered content is clean.<br />If using a WYSIWIG editor, consider ‘HTML purifier’, ‘paste from word button’ or education.<br />Crawlability<br />
  25. 25. The Single Most Important Thing.<br />URLs<br />Meta Data<br />Duplicate Content<br />Crawlability<br />Further Info<br />Questions<br />SEO for Drupal<br />
  26. 26. SEO == Scam: (http://powazek.com/posts/2090 )<br />Drupal + SEO: <br />http://pagerankandalexa.com/content/seo-drupal-page-optimization<br />http://tips.webdesign10.com/basic-drupal-seo-on-site-optimization<br />http://devbee.com/drupal_seo<br />http://groups.drupal.org/search-engine-optimization<br />Drupal Modules:<br />SEO Checklist (http://drupal.org/project/seo_checklist)<br />Pathauto(http://drupal.org/project/pathauto)<br />Page Title (http://drupal.org/project/page_title)<br />Nodewords (meta info) http://drupal.org/project/nodewords)<br />Global redirect (http://drupal.org/project/globalredirect)<br />Path redirect (http://drupal.org/project/path_redirect)<br />XML Sitemap (http://drupal.org/project/xmlsitemap)<br />HTML purifier (http://drupal.org/project/htmlpurifier)<br />Sandboxing: (http://en.wikipedia.org/wiki/Sandbox_Effect)<br />Google Webmaster tools: (http://google.com/webmasters/tools/)<br />Google Analytics: (http://google.com/analytics/)<br />HTML Validator: (http://validator.w3.org/)<br />Photo credit: (http://www.flickr.com/photos/timcaynes/2734530841/)<br />About Neil: (http://ndev.co.uk)<br />Further Info<br />
  27. 27. The Single Most Important Thing.<br />URLs<br />Meta Data<br />Duplicate Content<br />Crawlability<br />Further Info<br />Questions<br />SEO for Drupal<br />
  28. 28. ?<br />Questions?<br />
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