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SEO for Drupal
SEO for Drupal
SEO for Drupal
SEO for Drupal
SEO for Drupal
SEO for Drupal
SEO for Drupal
SEO for Drupal
SEO for Drupal
SEO for Drupal
SEO for Drupal
SEO for Drupal
SEO for Drupal
SEO for Drupal
SEO for Drupal
SEO for Drupal
SEO for Drupal
SEO for Drupal
SEO for Drupal
SEO for Drupal
SEO for Drupal
SEO for Drupal
SEO for Drupal
SEO for Drupal
SEO for Drupal
SEO for Drupal
SEO for Drupal
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SEO for Drupal

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A presentation on how you can easily alter your Drupal site to be SEO friendly.

A presentation on how you can easily alter your Drupal site to be SEO friendly.

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  • 1. SEO for Drupal<br />Neil Cameron<br />29 October 2009<br />
  • 2. The optimisation of your site for search engines, with the goal of achieving a high page rank in search results<br />What is SEO?<br />2/27<br />http://ndev.co.uk<br />Neil Cameron<br />
  • 3. SEO ≠ magic<br />SEO ≠ expensive<br />SEO ≠ difficult<br />SEO = contested<br />What isn’t SEO?<br />
  • 4. The Single, Most Important Thing.<br />URLs<br />Meta Data<br />Duplicate Content<br />Crawlability<br />Further Info<br />Questions<br />SEO for Drupal<br />
  • 5. The Single, Most Important Thing.<br />URLs<br />Meta Data<br />Duplicate Content<br />Crawlability<br />Further Info<br />Questions<br />SEO for Drupal<br />
  • 6. Step 1/2:<br />Create original, engaging and useful content.<br />The Single, Most Important Thing<br />
  • 7. Step 2/2:<br />Get it out there. Get it linked.<br />The Single, Most Important Thing<br />
  • 8. Unfortunately, Drupal can’t help you.<br />The Single, Most Important Thing<br />
  • 9. The Single, Most Important Thing.<br />URLs<br />Meta Data<br />Duplicate Content<br />Crawlability<br />Further Info<br />Questions<br />SEO for Drupal<br />
  • 10. Bad:<br />Good :<br />URLs should be clean and descriptive.<br />URLs<br />
  • 11. Modules:<br />Path auto<br />Allows for automatic generation of URLs<br />Following a set pattern<br />URLs<br />e.g. [content-type]/[author name]/[content title]<br />
  • 12. The Single Most Important Thing.<br />URLs<br />Meta Data<br />Duplicate Content<br />Crawlability<br />Further Info<br />Questions<br />SEO for Drupal<br />
  • 13. What is Meta Data?<br />Meta Data<br />
  • 14. Title:<br />Not a true meta tag but important none-the-less.<br />Consider using different title for content and Meta Data<br />e.g.:<br />David Beckham -&gt; Top English Footballers: David Beckham<br />October Meetup -&gt; London, October DrupalMeetup (seminar)<br />Meta Data<br />
  • 15. Description:<br /><ul><li>Make sure the main pages (front, ‘landing pages’ or ‘channel pages’) have an accurate description.
  • 16. Make sure the description is automated for other content pages.</li></ul>Meta Data<br />
  • 17. Meta Data<br />Modules<br />Nodewords<br />Automatically or manually configure title, description and keyword meta information<br />
  • 18. The Single Most Important Thing.<br />URLs<br />Meta Data<br />Duplicate Content<br />Crawlability<br />Further Info<br />Questions<br />SEO for Drupal<br />
  • 19. Duplicate content can cause Sandboxing*<br />But where is the duplicate content?<br />Duplicate Content<br />* See: http://en.wikipedia.org/wiki/Sandbox_Effect<br />
  • 20. Duplicate Content<br />
  • 21. Modules: <br />Global Redirect<br />Automatic redirection for “index.php?q=”, trailing “/” and “node/NID”. <br />Path Redirect<br />Manual redirection, e.g. from legacy sites<br />Duplicate Content<br />
  • 22. The Single Most Important Thing.<br />URLs<br />Meta Data<br />Duplicate Content<br />Crawlability<br />Further Info<br />Questions<br />SEO for Drupal<br />
  • 23. Make it easy for robots to crawl the site<br />Part i (sitemap):<br />Create a sitemap<br />Submit it to Google and Bing<br />Module: XML sitemap (warning: buggy)<br />Crawlability<br />
  • 24. Part ii (content)<br />Use clean HTML code in theme, validate as much as possible (validator.w3.org)<br />Ensure user entered content is clean.<br />If using a WYSIWIG editor, consider ‘HTML purifier’, ‘paste from word button’ or education.<br />Crawlability<br />
  • 25. The Single Most Important Thing.<br />URLs<br />Meta Data<br />Duplicate Content<br />Crawlability<br />Further Info<br />Questions<br />SEO for Drupal<br />
  • 26. SEO == Scam: (http://powazek.com/posts/2090 )<br />Drupal + SEO: <br />http://pagerankandalexa.com/content/seo-drupal-page-optimization<br />http://tips.webdesign10.com/basic-drupal-seo-on-site-optimization<br />http://devbee.com/drupal_seo<br />http://groups.drupal.org/search-engine-optimization<br />Drupal Modules:<br />SEO Checklist (http://drupal.org/project/seo_checklist)<br />Pathauto(http://drupal.org/project/pathauto)<br />Page Title (http://drupal.org/project/page_title)<br />Nodewords (meta info) http://drupal.org/project/nodewords)<br />Global redirect (http://drupal.org/project/globalredirect)<br />Path redirect (http://drupal.org/project/path_redirect)<br />XML Sitemap (http://drupal.org/project/xmlsitemap)<br />HTML purifier (http://drupal.org/project/htmlpurifier)<br />Sandboxing: (http://en.wikipedia.org/wiki/Sandbox_Effect)<br />Google Webmaster tools: (http://google.com/webmasters/tools/)<br />Google Analytics: (http://google.com/analytics/)<br />HTML Validator: (http://validator.w3.org/)<br />Photo credit: (http://www.flickr.com/photos/timcaynes/2734530841/)<br />About Neil: (http://ndev.co.uk)<br />Further Info<br />
  • 27. The Single Most Important Thing.<br />URLs<br />Meta Data<br />Duplicate Content<br />Crawlability<br />Further Info<br />Questions<br />SEO for Drupal<br />
  • 28. ?<br />Questions?<br />

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