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SEO for Drupal

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A presentation on how you can easily alter your Drupal site to be SEO friendly.

A presentation on how you can easily alter your Drupal site to be SEO friendly.

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  • 1. SEO for Drupal
    Neil Cameron
    29 October 2009
  • 2. The optimisation of your site for search engines, with the goal of achieving a high page rank in search results
    What is SEO?
    2/27
    http://ndev.co.uk
    Neil Cameron
  • 3. SEO ≠ magic
    SEO ≠ expensive
    SEO ≠ difficult
    SEO = contested
    What isn’t SEO?
  • 4. The Single, Most Important Thing.
    URLs
    Meta Data
    Duplicate Content
    Crawlability
    Further Info
    Questions
    SEO for Drupal
  • 5. The Single, Most Important Thing.
    URLs
    Meta Data
    Duplicate Content
    Crawlability
    Further Info
    Questions
    SEO for Drupal
  • 6. Step 1/2:
    Create original, engaging and useful content.
    The Single, Most Important Thing
  • 7. Step 2/2:
    Get it out there. Get it linked.
    The Single, Most Important Thing
  • 8. Unfortunately, Drupal can’t help you.
    The Single, Most Important Thing
  • 9. The Single, Most Important Thing.
    URLs
    Meta Data
    Duplicate Content
    Crawlability
    Further Info
    Questions
    SEO for Drupal
  • 10. Bad:
    Good :
    URLs should be clean and descriptive.
    URLs
  • 11. Modules:
    Path auto
    Allows for automatic generation of URLs
    Following a set pattern
    URLs
    e.g. [content-type]/[author name]/[content title]
  • 12. The Single Most Important Thing.
    URLs
    Meta Data
    Duplicate Content
    Crawlability
    Further Info
    Questions
    SEO for Drupal
  • 13. What is Meta Data?
    Meta Data
  • 14. Title:
    Not a true meta tag but important none-the-less.
    Consider using different title for content and Meta Data
    e.g.:
    David Beckham -> Top English Footballers: David Beckham
    October Meetup -> London, October DrupalMeetup (seminar)
    Meta Data
  • 15. Description:
    • Make sure the main pages (front, ‘landing pages’ or ‘channel pages’) have an accurate description.
    • 16. Make sure the description is automated for other content pages.
    Meta Data
  • 17. Meta Data
    Modules
    Nodewords
    Automatically or manually configure title, description and keyword meta information
  • 18. The Single Most Important Thing.
    URLs
    Meta Data
    Duplicate Content
    Crawlability
    Further Info
    Questions
    SEO for Drupal
  • 19. Duplicate content can cause Sandboxing*
    But where is the duplicate content?
    Duplicate Content
    * See: http://en.wikipedia.org/wiki/Sandbox_Effect
  • 20. Duplicate Content
  • 21. Modules:
    Global Redirect
    Automatic redirection for “index.php?q=”, trailing “/” and “node/NID”.
    Path Redirect
    Manual redirection, e.g. from legacy sites
    Duplicate Content
  • 22. The Single Most Important Thing.
    URLs
    Meta Data
    Duplicate Content
    Crawlability
    Further Info
    Questions
    SEO for Drupal
  • 23. Make it easy for robots to crawl the site
    Part i (sitemap):
    Create a sitemap
    Submit it to Google and Bing
    Module: XML sitemap (warning: buggy)
    Crawlability
  • 24. Part ii (content)
    Use clean HTML code in theme, validate as much as possible (validator.w3.org)
    Ensure user entered content is clean.
    If using a WYSIWIG editor, consider ‘HTML purifier’, ‘paste from word button’ or education.
    Crawlability
  • 25. The Single Most Important Thing.
    URLs
    Meta Data
    Duplicate Content
    Crawlability
    Further Info
    Questions
    SEO for Drupal
  • 26. SEO == Scam: (http://powazek.com/posts/2090 )
    Drupal + SEO:
    http://pagerankandalexa.com/content/seo-drupal-page-optimization
    http://tips.webdesign10.com/basic-drupal-seo-on-site-optimization
    http://devbee.com/drupal_seo
    http://groups.drupal.org/search-engine-optimization
    Drupal Modules:
    SEO Checklist (http://drupal.org/project/seo_checklist)
    Pathauto(http://drupal.org/project/pathauto)
    Page Title (http://drupal.org/project/page_title)
    Nodewords (meta info) http://drupal.org/project/nodewords)
    Global redirect (http://drupal.org/project/globalredirect)
    Path redirect (http://drupal.org/project/path_redirect)
    XML Sitemap (http://drupal.org/project/xmlsitemap)
    HTML purifier (http://drupal.org/project/htmlpurifier)
    Sandboxing: (http://en.wikipedia.org/wiki/Sandbox_Effect)
    Google Webmaster tools: (http://google.com/webmasters/tools/)
    Google Analytics: (http://google.com/analytics/)
    HTML Validator: (http://validator.w3.org/)
    Photo credit: (http://www.flickr.com/photos/timcaynes/2734530841/)
    About Neil: (http://ndev.co.uk)
    Further Info
  • 27. The Single Most Important Thing.
    URLs
    Meta Data
    Duplicate Content
    Crawlability
    Further Info
    Questions
    SEO for Drupal
  • 28. ?
    Questions?