Multi-Screen
Alex Wicentowich
Braydon Barry
Bingxi Du
Cameron McCourt
Cody Wessbecker
Nicole Kracha
Parker Grogan
Tyler Fr...
http://slidesha.re/N51YMP
Please take out your
phone/computer and go to
the following address
The address will appear
on the bottom of all slides
http://slidesha.re/N51YMP
You Just Multi-Screened.
http://slidesha.re/N51YMP
What Is Multi-Screen?
http://slidesha.re/N51YMP
Definitions
➔ The use of multiple devices to achieve one
or more tasks
➔ Information sharing and storage across
multiple d...
Types
➔ Sequential
◆ From one device to another
➔ Simultaneous
◆ Multi-Tasking
◆ Complementary
http://slidesha.re/N51YMP
http://slidesha.re/N51YMP
Why is it popular?
➔ -Easily Accessible
◆ Mobility
◆ Affordable
➔ -Changes in Tech.
◆ Cloud
◆ Mobile
http://slidesha.re/N5...
http://slidesha.re/N51YMP
Different Applications
Phones
1. Communication
2. Entertainment
❏ 38% of daily interactions
➔ 60% at home
➔ 40% out of hom...
Different Applications
Phones
➔ On the go & at home
➔ Communicate and
connect
➔ Short bursts of time
➔ Quick & immediate
i...
http://slidesha.re/N51YMP
Implications - Individuals
Pros
-Productivity
-Entertainment
-Ease of Use
Cons
-Loss of Focus
-Information security
-Loss ...
Implications - Organizations
Pros
-Instant Feedback
-Customer Outreach
-Data Collection
-lock customers
(habit)
Cons
-Info...
Questions?
http://slidesha.re/N51YMP
Citations
● http://ssl.gstatic.com/think/docs/the-new-multi-screen-world-study_research-studies.pdf
● https://www.youtube....
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Multi Screen Presentation

  1. 1. Multi-Screen Alex Wicentowich Braydon Barry Bingxi Du Cameron McCourt Cody Wessbecker Nicole Kracha Parker Grogan Tyler Free
  2. 2. http://slidesha.re/N51YMP Please take out your phone/computer and go to the following address
  3. 3. The address will appear on the bottom of all slides http://slidesha.re/N51YMP
  4. 4. You Just Multi-Screened. http://slidesha.re/N51YMP
  5. 5. What Is Multi-Screen? http://slidesha.re/N51YMP
  6. 6. Definitions ➔ The use of multiple devices to achieve one or more tasks ➔ Information sharing and storage across multiple devices http://slidesha.re/N51YMP
  7. 7. Types ➔ Sequential ◆ From one device to another ➔ Simultaneous ◆ Multi-Tasking ◆ Complementary http://slidesha.re/N51YMP
  8. 8. http://slidesha.re/N51YMP
  9. 9. Why is it popular? ➔ -Easily Accessible ◆ Mobility ◆ Affordable ➔ -Changes in Tech. ◆ Cloud ◆ Mobile http://slidesha.re/N51YMP
  10. 10. http://slidesha.re/N51YMP
  11. 11. Different Applications Phones 1. Communication 2. Entertainment ❏ 38% of daily interactions ➔ 60% at home ➔ 40% out of home Tablets 1. Entertainment 2. Communication ❏ 9% of daily interactions ➔ 79% at home ➔ 21% out of home Computers 1. Finding Information 2. Keeping up to date ❏ 24% of daily interactions ➔ 69% at home ➔ 31% out of home http://slidesha.re/N51YMP
  12. 12. Different Applications Phones ➔ On the go & at home ➔ Communicate and connect ➔ Short bursts of time ➔ Quick & immediate information Tablets ➔ At home ➔ Entertainment and browsing ➔ Unbounded sense of time ➔ Relaxed and leisurely approach Computers ➔ Office or home use ➔ Productive, task- oriented ➔ Lots of time and focus ➔ Serious, research intensive attitude http://slidesha.re/N51YMP
  13. 13. http://slidesha.re/N51YMP
  14. 14. Implications - Individuals Pros -Productivity -Entertainment -Ease of Use Cons -Loss of Focus -Information security -Loss of Social Skills http://slidesha.re/N51YMP
  15. 15. Implications - Organizations Pros -Instant Feedback -Customer Outreach -Data Collection -lock customers (habit) Cons -Info/link Overload -Confusing -Saturation -Security -UI -Costs http://slidesha.re/N51YMP
  16. 16. Questions? http://slidesha.re/N51YMP
  17. 17. Citations ● http://ssl.gstatic.com/think/docs/the-new-multi-screen-world-study_research-studies.pdf ● https://www.youtube.com/watch?v=jiyIcz7wUH0 ● http://www.nielsen.com/us/en/press-room/2013/ana-and-nielsen-study-reveals-multi- screen-advertising- to-rise.html http://slidesha.re/N51YMP

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