Multi Screen Presentation
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Multi Screen Presentation Presentation Transcript

  • 1. Multi-Screen Alex Wicentowich Braydon Barry Bingxi Du Cameron McCourt Cody Wessbecker Nicole Kracha Parker Grogan Tyler Free
  • 2. http://slidesha.re/N51YMP Please take out your phone/computer and go to the following address
  • 3. The address will appear on the bottom of all slides http://slidesha.re/N51YMP
  • 4. You Just Multi-Screened. http://slidesha.re/N51YMP
  • 5. What Is Multi-Screen? http://slidesha.re/N51YMP
  • 6. Definitions ➔ The use of multiple devices to achieve one or more tasks ➔ Information sharing and storage across multiple devices http://slidesha.re/N51YMP
  • 7. Types ➔ Sequential ◆ From one device to another ➔ Simultaneous ◆ Multi-Tasking ◆ Complementary http://slidesha.re/N51YMP
  • 8. http://slidesha.re/N51YMP
  • 9. Why is it popular? ➔ -Easily Accessible ◆ Mobility ◆ Affordable ➔ -Changes in Tech. ◆ Cloud ◆ Mobile http://slidesha.re/N51YMP
  • 10. http://slidesha.re/N51YMP
  • 11. Different Applications Phones 1. Communication 2. Entertainment ❏ 38% of daily interactions ➔ 60% at home ➔ 40% out of home Tablets 1. Entertainment 2. Communication ❏ 9% of daily interactions ➔ 79% at home ➔ 21% out of home Computers 1. Finding Information 2. Keeping up to date ❏ 24% of daily interactions ➔ 69% at home ➔ 31% out of home http://slidesha.re/N51YMP
  • 12. Different Applications Phones ➔ On the go & at home ➔ Communicate and connect ➔ Short bursts of time ➔ Quick & immediate information Tablets ➔ At home ➔ Entertainment and browsing ➔ Unbounded sense of time ➔ Relaxed and leisurely approach Computers ➔ Office or home use ➔ Productive, task- oriented ➔ Lots of time and focus ➔ Serious, research intensive attitude http://slidesha.re/N51YMP
  • 13. http://slidesha.re/N51YMP
  • 14. Implications - Individuals Pros -Productivity -Entertainment -Ease of Use Cons -Loss of Focus -Information security -Loss of Social Skills http://slidesha.re/N51YMP
  • 15. Implications - Organizations Pros -Instant Feedback -Customer Outreach -Data Collection -lock customers (habit) Cons -Info/link Overload -Confusing -Saturation -Security -UI -Costs http://slidesha.re/N51YMP
  • 16. Questions? http://slidesha.re/N51YMP
  • 17. Citations ● http://ssl.gstatic.com/think/docs/the-new-multi-screen-world-study_research-studies.pdf ● https://www.youtube.com/watch?v=jiyIcz7wUH0 ● http://www.nielsen.com/us/en/press-room/2013/ana-and-nielsen-study-reveals-multi- screen-advertising- to-rise.html http://slidesha.re/N51YMP