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Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
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Newspapers in the modern age

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Transcript

  • 1. How the press works AS Media Studies KLD
  • 2. Making a newspaperSell advertising
  • 3. Making a newspaperSell advertising Gather news
  • 4. Making a newspaperSell advertising Gather news Compile copy
  • 5. Making a newspaperSell advertising Gather news Compile copy Produce paper
  • 6. Making a newspaperSell advertising Gather news Compile copy Produce paper Distribute paper
  • 7. Advertising• Essential revenue stream• Higher the circulation, the more expensive• LH/RH• Targeting the audience• Newspaper sales falling• So many alternative (more targeted) ways of spending marketing budgets.
  • 8. Gathering newsHistorically• Long communication chains  Originally written(post)  Telegraph  Telephone  Satellites• No press officers• Government control of media
  • 9. Gathering newsNow• Mobile technology• Population “connected”• Instant video• Staged events• Press officers• Governments manage their activities to maximise/minimise media
  • 10. Compile copyHistorically• The News Room/sub editors• Hand set type• Hot metal• Huge presses
  • 11. Compile copyNow• Electronic• Posted direct from journalist’s laptop in the field• Instant update/change• Colour• Distance no object• People power - use of blogs
  • 12. Produce paper• Paper/trees/environment• Huge presses• Highly automated - reduce costs• Out of date before the ink is dry  Breakfast TV  CNN etc  Internet/RSS
  • 13. Distribution• Truck from press to local warehouse• Van from local warehouse to shop• Bike from shop to door• All takes  Time  People  Fuel/energy
  • 14. Audience• More demanding• More varied• Wants what it wants NOW• More willing to look elsewhere for their needs
  • 15. Making a newspaper
  • 16. Making a newspaperSell advertising Gather news Compile copy Produce paper Distribute paper
  • 17. Impact of new technologies
  • 18. Impact of NMT• NMT will have significant impact• What• When• How• Finances• Enabling Technology
  • 19. Group Activity• Teacher will allocate topic  Advertising  News gathering  Production  Distribution• List examples of how new technology might impact the allocated topic in the future
  • 20. Feedback
  • 21. Design your own newspaper
  • 22. Activity• Take newspaper• Cut out all the bits you want - that you would read• Cut out the bits you might read• Throw away the rest• Estimate how much that is
  • 23. Feedback
  • 24. The future of newspapers
  • 25. The future“The ink on dead tree model is dead”Discuss
  • 26. What do people want?• Instant• Not “one-size fits all”• Digital• Easy access• Compact• Transportable• Convenient
  • 27. Bespoke newspaper• You can obtain a tailor-made newspaper free direct to your desktop
  • 28. Headlines linked to detail Links to website User choice of content Up to the minute Direct to desktop
  • 29. Look Familiar? Link
  • 30. Newspapers on the web• Newspapers are on the web - some are massive• Competition from BBC and other media companies  Extras  Up to date  Audience research? What is popular
  • 31. Homework1. Visit a newspaper website and register/set up your own bespoke e- Newspaper2. Visit the blog site to get further information and to get links to sign up.
  • 32. The future of newspapers

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