How the press works   AS Media Studies        KLD
Making a newspaperSell advertising
Making a newspaperSell advertising   Gather news
Making a newspaperSell advertising        Gather news             Compile copy
Making a newspaperSell advertising        Gather news             Compile copy             Produce paper
Making a newspaperSell advertising          Gather news             Compile copy             Produce paper             Dis...
Advertising•   Essential revenue stream•   Higher the circulation, the more expensive•   LH/RH•   Targeting the audience• ...
Gathering newsHistorically• Long communication chains     Originally written(post)     Telegraph     Telephone     Sat...
Gathering newsNow• Mobile technology• Population “connected”• Instant video• Staged events• Press officers• Governments ma...
Compile copyHistorically• The News Room/sub editors• Hand set type• Hot metal• Huge presses
Compile copyNow• Electronic• Posted direct from journalist’s laptop in the  field• Instant update/change• Colour• Distance...
Produce paper•   Paper/trees/environment•   Huge presses•   Highly automated - reduce costs•   Out of date before the ink ...
Distribution•   Truck from press to local warehouse•   Van from local warehouse to shop•   Bike from shop to door•   All t...
Audience•   More demanding•   More varied•   Wants what it wants NOW•   More willing to look elsewhere for their    needs
Making a newspaper
Making a newspaperSell advertising          Gather news             Compile copy             Produce paper             Dis...
Impact of new technologies
Impact of NMT•   NMT will have significant impact•   What•   When•   How•   Finances•   Enabling Technology
Group Activity• Teacher will allocate topic      Advertising      News gathering      Production      Distribution•   ...
Feedback
Design your own newspaper
Activity• Take newspaper• Cut out all the bits you want - that you  would read• Cut out the bits you might read• Throw awa...
Feedback
The future of newspapers
The future“The ink on dead tree model is dead”Discuss
What do people want?•   Instant•   Not “one-size fits all”•   Digital•   Easy access•   Compact•   Transportable•   Conven...
Bespoke newspaper• You can obtain a tailor-made newspaper free direct to your desktop
Headlines linked to detail      Links to website  User choice of content     Up to the minute     Direct to desktop
Look Familiar?   Link
Newspapers on the web• Newspapers are on the web - some are  massive• Competition from BBC and other media  companies   E...
Homework1. Visit a newspaper website and   register/set up your own bespoke e-   Newspaper2. Visit the blog site to get fu...
The future of newspapers
Newspapers in the modern age
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Newspapers in the modern age

  1. 1. How the press works AS Media Studies KLD
  2. 2. Making a newspaperSell advertising
  3. 3. Making a newspaperSell advertising Gather news
  4. 4. Making a newspaperSell advertising Gather news Compile copy
  5. 5. Making a newspaperSell advertising Gather news Compile copy Produce paper
  6. 6. Making a newspaperSell advertising Gather news Compile copy Produce paper Distribute paper
  7. 7. Advertising• Essential revenue stream• Higher the circulation, the more expensive• LH/RH• Targeting the audience• Newspaper sales falling• So many alternative (more targeted) ways of spending marketing budgets.
  8. 8. Gathering newsHistorically• Long communication chains  Originally written(post)  Telegraph  Telephone  Satellites• No press officers• Government control of media
  9. 9. Gathering newsNow• Mobile technology• Population “connected”• Instant video• Staged events• Press officers• Governments manage their activities to maximise/minimise media
  10. 10. Compile copyHistorically• The News Room/sub editors• Hand set type• Hot metal• Huge presses
  11. 11. Compile copyNow• Electronic• Posted direct from journalist’s laptop in the field• Instant update/change• Colour• Distance no object• People power - use of blogs
  12. 12. Produce paper• Paper/trees/environment• Huge presses• Highly automated - reduce costs• Out of date before the ink is dry  Breakfast TV  CNN etc  Internet/RSS
  13. 13. Distribution• Truck from press to local warehouse• Van from local warehouse to shop• Bike from shop to door• All takes  Time  People  Fuel/energy
  14. 14. Audience• More demanding• More varied• Wants what it wants NOW• More willing to look elsewhere for their needs
  15. 15. Making a newspaper
  16. 16. Making a newspaperSell advertising Gather news Compile copy Produce paper Distribute paper
  17. 17. Impact of new technologies
  18. 18. Impact of NMT• NMT will have significant impact• What• When• How• Finances• Enabling Technology
  19. 19. Group Activity• Teacher will allocate topic  Advertising  News gathering  Production  Distribution• List examples of how new technology might impact the allocated topic in the future
  20. 20. Feedback
  21. 21. Design your own newspaper
  22. 22. Activity• Take newspaper• Cut out all the bits you want - that you would read• Cut out the bits you might read• Throw away the rest• Estimate how much that is
  23. 23. Feedback
  24. 24. The future of newspapers
  25. 25. The future“The ink on dead tree model is dead”Discuss
  26. 26. What do people want?• Instant• Not “one-size fits all”• Digital• Easy access• Compact• Transportable• Convenient
  27. 27. Bespoke newspaper• You can obtain a tailor-made newspaper free direct to your desktop
  28. 28. Headlines linked to detail Links to website User choice of content Up to the minute Direct to desktop
  29. 29. Look Familiar? Link
  30. 30. Newspapers on the web• Newspapers are on the web - some are massive• Competition from BBC and other media companies  Extras  Up to date  Audience research? What is popular
  31. 31. Homework1. Visit a newspaper website and register/set up your own bespoke e- Newspaper2. Visit the blog site to get further information and to get links to sign up.
  32. 32. The future of newspapers

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