View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Making a newspaperSell advertising Gather news Compile copy
Making a newspaperSell advertising Gather news Compile copy Produce paper
Making a newspaperSell advertising Gather news Compile copy Produce paper Distribute paper
Advertising• Essential revenue stream• Higher the circulation, the more expensive• LH/RH• Targeting the audience• Newspaper sales falling• So many alternative (more targeted) ways of spending marketing budgets.
Gathering newsHistorically• Long communication chains Originally written(post) Telegraph Telephone Satellites• No press officers• Government control of media
Gathering newsNow• Mobile technology• Population “connected”• Instant video• Staged events• Press officers• Governments manage their activities to maximise/minimise media
Compile copyHistorically• The News Room/sub editors• Hand set type• Hot metal• Huge presses
Compile copyNow• Electronic• Posted direct from journalist’s laptop in the field• Instant update/change• Colour• Distance no object• People power - use of blogs
Produce paper• Paper/trees/environment• Huge presses• Highly automated - reduce costs• Out of date before the ink is dry Breakfast TV CNN etc Internet/RSS
Distribution• Truck from press to local warehouse• Van from local warehouse to shop• Bike from shop to door• All takes Time People Fuel/energy
Audience• More demanding• More varied• Wants what it wants NOW• More willing to look elsewhere for their needs