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Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
Newspapers in the modern age
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Newspapers in the modern age

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Transcript

  • 1. How the press works AS Media Studies KLD
  • 2. Making a newspaper Sell advertising
  • 3. Making a newspaper Gather news Sell advertising
  • 4. Making a newspaper Gather news Compile copy Sell advertising
  • 5. Making a newspaper Gather news Compile copy Produce paper Sell advertising
  • 6. Making a newspaper Gather news Compile copy Produce paper Distribute paper Sell advertising
  • 7. Advertising
    • Essential revenue stream
    • Higher the circulation, the more expensive
    • LH/RH
    • Targeting the audience
    • Newspaper sales falling
    • So many alternative (more targeted) ways of spending marketing budgets.
  • 8.  
  • 9.  
  • 10. Gathering news
    • Historically
    • Long communication chains
      • Originally written(post)
      • Telegraph
      • Telephone
      • Satellites
    • No press officers
    • Government control of media
  • 11.  
  • 12. Gathering news
    • Now
    • Mobile technology
    • Population “connected”
    • Instant video
    • Staged events
    • Press officers
    • Governments manage their activities to maximise/minimise media
  • 13. Compile copy
    • Historically
    • The News Room/sub editors
    • Hand set type
    • Hot metal
    • Huge presses
  • 14. Compile copy
    • Now
    • Electronic
    • Posted direct from journalist’s laptop in the field
    • Instant update/change
    • Colour
    • Distance no object
    • People power - use of blogs
  • 15. Produce paper
    • Paper/trees/environment
    • Huge presses
    • Highly automated - reduce costs
    • Out of date before the ink is dry
      • Breakfast TV
      • CNN etc
      • Internet/RSS
  • 16. Distribution
    • Truck from press to local warehouse
    • Van from local warehouse to shop
    • Bike from shop to door
    • All takes
      • Time
      • People
      • Fuel/energy
  • 17. Audience
    • More demanding
    • More varied
    • Wants what it wants NOW
    • More willing to look elsewhere for their needs
  • 18. Group Activity
    • Teacher will allocate topic
      • Advertising
      • News gathering
      • Production
      • Distribution
    • List examples of how new technology might impact the allocated topic in the future
  • 19. Newspapers on the web
    • Newspapers are on the web - some are massive
    • Competition from BBC and other media companies
      • Extras
      • Up to date
      • Audience research? What is popular
  • 20. Bespoke newspaper
    • You can obtain a tailor-made newspaper free direct to your desktop
  • 21. Homework
    • Visit a newspaper website and register/set up your own bespoke e-Newspaper
    • Visit http://www.defence.gov.au/ARMY/AHU/docs/The_Boer_War_Badsey.pdf and read.

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