How the press works AS Media Studies KLD
Making a newspaper Sell advertising
Making a newspaper Gather news Sell advertising
Making a newspaper Gather news Compile copy Sell advertising
Making a newspaper Gather news Compile copy Produce paper Sell advertising
Making a newspaper Gather news Compile copy Produce paper Distribute paper Sell advertising
Advertising <ul><li>Essential revenue stream </li></ul><ul><li>Higher the circulation, the more expensive </li></ul><ul><l...
 
 
Gathering news <ul><li>Historically </li></ul><ul><li>Long communication chains </li></ul><ul><ul><li>Originally written(p...
 
Gathering news <ul><li>Now </li></ul><ul><li>Mobile technology </li></ul><ul><li>Population “connected” </li></ul><ul><li>...
Compile copy <ul><li>Historically </li></ul><ul><li>The News Room/sub editors </li></ul><ul><li>Hand set type </li></ul><u...
Compile copy <ul><li>Now </li></ul><ul><li>Electronic  </li></ul><ul><li>Posted direct from journalist’s laptop in the fie...
Produce paper <ul><li>Paper/trees/environment </li></ul><ul><li>Huge presses </li></ul><ul><li>Highly automated - reduce c...
Distribution <ul><li>Truck from press to local warehouse </li></ul><ul><li>Van from local warehouse to shop </li></ul><ul>...
Audience <ul><li>More demanding </li></ul><ul><li>More varied </li></ul><ul><li>Wants what it wants NOW </li></ul><ul><li>...
Group Activity <ul><li>Teacher will allocate topic </li></ul><ul><ul><li>Advertising </li></ul></ul><ul><ul><li>News gathe...
Newspapers on the web <ul><li>Newspapers are on the web - some are massive </li></ul><ul><li>Competition from BBC and othe...
Bespoke newspaper <ul><li>You can obtain a tailor-made newspaper free direct to your desktop </li></ul>
Homework <ul><li>Visit a newspaper website and register/set up your own bespoke e-Newspaper </li></ul><ul><li>Visit  http:...
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Newspapers in the modern age

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Newspapers in the modern age

  1. 1. How the press works AS Media Studies KLD
  2. 2. Making a newspaper Sell advertising
  3. 3. Making a newspaper Gather news Sell advertising
  4. 4. Making a newspaper Gather news Compile copy Sell advertising
  5. 5. Making a newspaper Gather news Compile copy Produce paper Sell advertising
  6. 6. Making a newspaper Gather news Compile copy Produce paper Distribute paper Sell advertising
  7. 7. Advertising <ul><li>Essential revenue stream </li></ul><ul><li>Higher the circulation, the more expensive </li></ul><ul><li>LH/RH </li></ul><ul><li>Targeting the audience </li></ul><ul><li>Newspaper sales falling </li></ul><ul><li>So many alternative (more targeted) ways of spending marketing budgets. </li></ul>
  8. 10. Gathering news <ul><li>Historically </li></ul><ul><li>Long communication chains </li></ul><ul><ul><li>Originally written(post) </li></ul></ul><ul><ul><li>Telegraph </li></ul></ul><ul><ul><li>Telephone </li></ul></ul><ul><ul><li>Satellites </li></ul></ul><ul><li>No press officers </li></ul><ul><li>Government control of media </li></ul>
  9. 12. Gathering news <ul><li>Now </li></ul><ul><li>Mobile technology </li></ul><ul><li>Population “connected” </li></ul><ul><li>Instant video </li></ul><ul><li>Staged events </li></ul><ul><li>Press officers </li></ul><ul><li>Governments manage their activities to maximise/minimise media </li></ul>
  10. 13. Compile copy <ul><li>Historically </li></ul><ul><li>The News Room/sub editors </li></ul><ul><li>Hand set type </li></ul><ul><li>Hot metal </li></ul><ul><li>Huge presses </li></ul>
  11. 14. Compile copy <ul><li>Now </li></ul><ul><li>Electronic </li></ul><ul><li>Posted direct from journalist’s laptop in the field </li></ul><ul><li>Instant update/change </li></ul><ul><li>Colour </li></ul><ul><li>Distance no object </li></ul><ul><li>People power - use of blogs </li></ul>
  12. 15. Produce paper <ul><li>Paper/trees/environment </li></ul><ul><li>Huge presses </li></ul><ul><li>Highly automated - reduce costs </li></ul><ul><li>Out of date before the ink is dry </li></ul><ul><ul><li>Breakfast TV </li></ul></ul><ul><ul><li>CNN etc </li></ul></ul><ul><ul><li>Internet/RSS </li></ul></ul>
  13. 16. Distribution <ul><li>Truck from press to local warehouse </li></ul><ul><li>Van from local warehouse to shop </li></ul><ul><li>Bike from shop to door </li></ul><ul><li>All takes </li></ul><ul><ul><li>Time </li></ul></ul><ul><ul><li>People </li></ul></ul><ul><ul><li>Fuel/energy </li></ul></ul>
  14. 17. Audience <ul><li>More demanding </li></ul><ul><li>More varied </li></ul><ul><li>Wants what it wants NOW </li></ul><ul><li>More willing to look elsewhere for their needs </li></ul>
  15. 18. Group Activity <ul><li>Teacher will allocate topic </li></ul><ul><ul><li>Advertising </li></ul></ul><ul><ul><li>News gathering </li></ul></ul><ul><ul><li>Production </li></ul></ul><ul><ul><li>Distribution </li></ul></ul><ul><li>List examples of how new technology might impact the allocated topic in the future </li></ul>
  16. 19. Newspapers on the web <ul><li>Newspapers are on the web - some are massive </li></ul><ul><li>Competition from BBC and other media companies </li></ul><ul><ul><li>Extras </li></ul></ul><ul><ul><li>Up to date </li></ul></ul><ul><ul><li>Audience research? What is popular </li></ul></ul>
  17. 20. Bespoke newspaper <ul><li>You can obtain a tailor-made newspaper free direct to your desktop </li></ul>
  18. 21. Homework <ul><li>Visit a newspaper website and register/set up your own bespoke e-Newspaper </li></ul><ul><li>Visit http://www.defence.gov.au/ARMY/AHU/docs/The_Boer_War_Badsey.pdf and read. </li></ul>

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