Music Video
Lesson 1
Lesson objectives
• Understand some key attributes and the
purpose of music videos
What is a Music Video?
Complete the sentence
• “A music video is……………………..”
• Discuss
• Brain storm
A music video is not
• A 3 part text
• No Todorov
What is the purpose of a music
video?
• Brainstorm
• Promote
 Artist
 Music
• Financial
• Artistic?
Watch a MV
• Rock DJ - Robbie Williams
• Analyse
• Shot count
Music Video
Lesson 2
History of MV’s
Lesson objectives
• To understand the history of the evolution
of the MV
• To reinforce lesson 1 especially relating to
th...
How it all started
• 1900 Gramophone invented
• 1920 Fischinger sound/vision
synchronisation
• 1927 1st sound film
• 1940’...
How it all started
• 1981 MTV +Pop clips on Nickelodeon
• 1983 CMTV + Thriller
• 1984 Music Box in Europe
• 1985 VH1 begin...
MTV Europe
MTV UK weekly reach %
0
2
4
6
8
10
12
MTV UK weekly reach %
0
2
4
6
8
10
12
Factors for decline
• Proliferation of pop
channels
• Proliferation of cable TV
• Yo...
MTV Europe subscribers 2001
• MTV Central 33, 208, 517
• MTV Italia 15, 866, 816
• MTV European 10, 547, 850
• MTV UK & Ir...
MTV in decline?
MTV channels today
MUZU via Facebook
Viva streaming
Artist channels on line
Note
Link To social media
View and discuss
Music Video
Lesson 3
Analysing Music Videos
Essay title
The evolution and changing role of the Music
Video from 1900, and it’s likely development in
the future.
• 800...
Lesson Objectives
• To understand the key characteristics of
an MV
• To begin to apply formal analytical
techniques to MVs
Background
• Are there styles of MV?
• Discuss
Content
• What are some of the typical elements of a
MV?
• Discuss
Andrew Goodwins Analysis
• Andrew Goodwin
• Dancing in the Distraction
Factory
• Published 1992
• Suggests 7 characteristi...
1 Lyrics and visuals
Relationship between lyrics and what is
shown on screen
• Illustrating
• Amplifying
• Contradicting
E...
2 Music and visuals
Relationship between music and what is shown on
screen
• Illustrating
• Amplifying e.g. pace
• Contrad...
3 Genres exists
There are MV genres
• They are often associated with specific musical
genres
Examples of genre include
• S...
4 Artist close ups
Record companies require that the main
artist is strongly featured (in close up?)
• Artistic branding
•...
5 Star iconography
Artist may develop their own star
iconography
• Branding
• Style
• Brand values/USP
e.g. Spice Girls
6 Voyeurism
(esp in treatment of women)
Concept of seeing something you
should/would not usually see
• Nudity/near nudity/...
Voyeurism
• What is acceptable?
• Too much - limits audience
• Too little - uninteresting
Voyeurism -
Frame within a frame
• Not overtly “sexual”
• Image surrounded by something acting as
a frame eg. Doorway, win...
Frame within a frame
Voyeurism
Mirror shot
+
Scanty clothing
+
Private setting
Voyeurism
Subject framed by
•door
•window or
•other frame
7 Intertextuality
There are often intertextual references to
• Other MV
• Movies
• TV texts
• etc
In addition
Normal conventions apply
• Camera angles
• Camera movements
• Editing
• etc
Examples
• Watch the examples and identify the 7
factors
Summary
Further activities
• Practice applying Goodwins to a MV of
your choice
• Visit Blog link to see detailed Goodwins
...
Music Video
Lesson 4
Analysis of MV
Essay title
The evolution and changing role of the
Music Video from 1900, and it’s likely
development in the future.
• 800...
Aims
• Understand the practical application of
Goodwins Analysis
• Try the application
Review sheet
Example for analysis
• It’s Raining Men Geri Halliwell
Activity
• Plan an essay - bullet point the following
paragraphs
• Intro
• 1 para for each Goodwin point
• Conclusion
Music Video
Lesson 5
Analysis of MV 2
Aims
• To gain further experience of the analysis
of MVs using Goodwins as a framework
• Understand that some MV’s exhibit...
Aims
• To gain further experience of the analysis
of MVs using Goodwins as a framework
• Understand that some MV’s exhibit...
Preparation
• Rule up “goodwins sheet”
Examples for analysis
• Jennifer Lopez
• Discuss
Examples for analysis
• George Michael
• What are the main characteristics and
creative elements of this?
Music videos lessons
Music videos lessons
Music videos lessons
Music videos lessons
Music videos lessons
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Music videos lessons

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Introductory lessons - OCR Media A2

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Music videos lessons

  1. 1. Music Video Lesson 1
  2. 2. Lesson objectives • Understand some key attributes and the purpose of music videos
  3. 3. What is a Music Video? Complete the sentence • “A music video is……………………..” • Discuss • Brain storm
  4. 4. A music video is not • A 3 part text • No Todorov
  5. 5. What is the purpose of a music video? • Brainstorm • Promote  Artist  Music • Financial • Artistic?
  6. 6. Watch a MV • Rock DJ - Robbie Williams • Analyse • Shot count
  7. 7. Music Video Lesson 2 History of MV’s
  8. 8. Lesson objectives • To understand the history of the evolution of the MV • To reinforce lesson 1 especially relating to the purpose of MV
  9. 9. How it all started • 1900 Gramophone invented • 1920 Fischinger sound/vision synchronisation • 1927 1st sound film • 1940’s Hollywood musicals • 1939+ Panarom • 1963 Ready Steady Go (ITV) • 1964 TOTP (BBC) + Beatles
  10. 10. How it all started • 1981 MTV +Pop clips on Nickelodeon • 1983 CMTV + Thriller • 1984 Music Box in Europe • 1985 VH1 begins + MTV take over • 1987 MTV Europe to 1.6 million homes
  11. 11. MTV Europe
  12. 12. MTV UK weekly reach % 0 2 4 6 8 10 12
  13. 13. MTV UK weekly reach % 0 2 4 6 8 10 12 Factors for decline • Proliferation of pop channels • Proliferation of cable TV • YouTube
  14. 14. MTV Europe subscribers 2001 • MTV Central 33, 208, 517 • MTV Italia 15, 866, 816 • MTV European 10, 547, 850 • MTV UK & Ireland 10, 149, 761 • MTV Spain 8,029,854 • MTV NL 5,385,120 • MTV Nordic 5, 279, 559 • MTV France 5,261, 625 • MTV Poland 1,620, 325 • Hotel Room 218,235 • Total Free To Air 4,580,000 • Total 100, 147, 662
  15. 15. MTV in decline?
  16. 16. MTV channels today
  17. 17. MUZU via Facebook
  18. 18. Viva streaming
  19. 19. Artist channels on line Note Link To social media
  20. 20. View and discuss
  21. 21. Music Video Lesson 3 Analysing Music Videos
  22. 22. Essay title The evolution and changing role of the Music Video from 1900, and it’s likely development in the future. • 800 - 1000 words • Word processed • Illustrations allowed • Referenced • Copy on blog + Paper copy for feedback • Deadline Friday 4th July • Details on blog
  23. 23. Lesson Objectives • To understand the key characteristics of an MV • To begin to apply formal analytical techniques to MVs
  24. 24. Background • Are there styles of MV? • Discuss
  25. 25. Content • What are some of the typical elements of a MV? • Discuss
  26. 26. Andrew Goodwins Analysis • Andrew Goodwin • Dancing in the Distraction Factory • Published 1992 • Suggests 7 characteristics of MVs • Not all MVs show all 7 - but many do
  27. 27. 1 Lyrics and visuals Relationship between lyrics and what is shown on screen • Illustrating • Amplifying • Contradicting Eg - Showing an image of a dead dog when the lyric “dead dog” is sung.
  28. 28. 2 Music and visuals Relationship between music and what is shown on screen • Illustrating • Amplifying e.g. pace • Contradicting • Cutting visuals in time to music • Shot-count v bpm is relevant
  29. 29. 3 Genres exists There are MV genres • They are often associated with specific musical genres Examples of genre include • Stadium performance • Studio performance • Location • Narrative based • Others?
  30. 30. 4 Artist close ups Record companies require that the main artist is strongly featured (in close up?) • Artistic branding • Celebrity making • Artistic portrayal • Implications on looking good
  31. 31. 5 Star iconography Artist may develop their own star iconography • Branding • Style • Brand values/USP e.g. Spice Girls
  32. 32. 6 Voyeurism (esp in treatment of women) Concept of seeing something you should/would not usually see • Nudity/near nudity/revealing clothes • Exhibitionism • An intimate location e.g. bedroom • Screen within screen  Mirror shot  Door/window framing  Cameras or binoculars
  33. 33. Voyeurism • What is acceptable? • Too much - limits audience • Too little - uninteresting
  34. 34. Voyeurism - Frame within a frame • Not overtly “sexual” • Image surrounded by something acting as a frame eg. Doorway, window etc
  35. 35. Frame within a frame
  36. 36. Voyeurism Mirror shot + Scanty clothing + Private setting
  37. 37. Voyeurism Subject framed by •door •window or •other frame
  38. 38. 7 Intertextuality There are often intertextual references to • Other MV • Movies • TV texts • etc
  39. 39. In addition Normal conventions apply • Camera angles • Camera movements • Editing • etc
  40. 40. Examples • Watch the examples and identify the 7 factors
  41. 41. Summary Further activities • Practice applying Goodwins to a MV of your choice • Visit Blog link to see detailed Goodwins analysis of a Rihanna video
  42. 42. Music Video Lesson 4 Analysis of MV
  43. 43. Essay title The evolution and changing role of the Music Video from 1900, and it’s likely development in the future. • 800 - 1000 words • Word processed • Illustrations allowed • Referenced • DeadlineFriday 4th July
  44. 44. Aims • Understand the practical application of Goodwins Analysis • Try the application
  45. 45. Review sheet
  46. 46. Example for analysis • It’s Raining Men Geri Halliwell
  47. 47. Activity • Plan an essay - bullet point the following paragraphs • Intro • 1 para for each Goodwin point • Conclusion
  48. 48. Music Video Lesson 5 Analysis of MV 2
  49. 49. Aims • To gain further experience of the analysis of MVs using Goodwins as a framework • Understand that some MV’s exhibit some aspects even at the expense of others
  50. 50. Aims • To gain further experience of the analysis of MVs using Goodwins as a framework • Understand that some MV’s exhibit some aspects even at the expense of others
  51. 51. Preparation • Rule up “goodwins sheet”
  52. 52. Examples for analysis • Jennifer Lopez • Discuss
  53. 53. Examples for analysis • George Michael • What are the main characteristics and creative elements of this?
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