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Introductory lessons - OCR Media A2

Introductory lessons - OCR Media A2

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    Music videos lessons Music videos lessons Presentation Transcript

    • Music Video Lesson 1
    • Lesson objectives • Understand some key attributes and the purpose of music videos
    • What is a Music Video? Complete the sentence • “A music video is……………………..” • Discuss • Brain storm
    • A music video is not • A 3 part text • No Todorov
    • What is the purpose of a music video? • Brainstorm • Promote  Artist  Music • Financial • Artistic?
    • Watch a MV • Rock DJ - Robbie Williams • Analyse • Shot count
    • Music Video Lesson 2 History of MV’s
    • Lesson objectives • To understand the history of the evolution of the MV • To reinforce lesson 1 especially relating to the purpose of MV
    • How it all started • 1900 Gramophone invented • 1920 Fischinger sound/vision synchronisation • 1927 1st sound film • 1940’s Hollywood musicals • 1939+ Panarom • 1963 Ready Steady Go (ITV) • 1964 TOTP (BBC) + Beatles
    • How it all started • 1981 MTV +Pop clips on Nickelodeon • 1983 CMTV + Thriller • 1984 Music Box in Europe • 1985 VH1 begins + MTV take over • 1987 MTV Europe to 1.6 million homes
    • MTV Europe
    • MTV UK weekly reach % 0 2 4 6 8 10 12
    • MTV UK weekly reach % 0 2 4 6 8 10 12 Factors for decline • Proliferation of pop channels • Proliferation of cable TV • YouTube
    • MTV Europe subscribers 2001 • MTV Central 33, 208, 517 • MTV Italia 15, 866, 816 • MTV European 10, 547, 850 • MTV UK & Ireland 10, 149, 761 • MTV Spain 8,029,854 • MTV NL 5,385,120 • MTV Nordic 5, 279, 559 • MTV France 5,261, 625 • MTV Poland 1,620, 325 • Hotel Room 218,235 • Total Free To Air 4,580,000 • Total 100, 147, 662
    • MTV in decline?
    • MTV channels today
    • MUZU via Facebook
    • Viva streaming
    • Artist channels on line Note Link To social media
    • View and discuss
    • Music Video Lesson 3 Analysing Music Videos
    • Essay title The evolution and changing role of the Music Video from 1900, and it’s likely development in the future. • 800 - 1000 words • Word processed • Illustrations allowed • Referenced • Copy on blog + Paper copy for feedback • Deadline Friday 4th July • Details on blog
    • Lesson Objectives • To understand the key characteristics of an MV • To begin to apply formal analytical techniques to MVs
    • Background • Are there styles of MV? • Discuss
    • Content • What are some of the typical elements of a MV? • Discuss
    • Andrew Goodwins Analysis • Andrew Goodwin • Dancing in the Distraction Factory • Published 1992 • Suggests 7 characteristics of MVs • Not all MVs show all 7 - but many do
    • 1 Lyrics and visuals Relationship between lyrics and what is shown on screen • Illustrating • Amplifying • Contradicting Eg - Showing an image of a dead dog when the lyric “dead dog” is sung.
    • 2 Music and visuals Relationship between music and what is shown on screen • Illustrating • Amplifying e.g. pace • Contradicting • Cutting visuals in time to music • Shot-count v bpm is relevant
    • 3 Genres exists There are MV genres • They are often associated with specific musical genres Examples of genre include • Stadium performance • Studio performance • Location • Narrative based • Others?
    • 4 Artist close ups Record companies require that the main artist is strongly featured (in close up?) • Artistic branding • Celebrity making • Artistic portrayal • Implications on looking good
    • 5 Star iconography Artist may develop their own star iconography • Branding • Style • Brand values/USP e.g. Spice Girls
    • 6 Voyeurism (esp in treatment of women) Concept of seeing something you should/would not usually see • Nudity/near nudity/revealing clothes • Exhibitionism • An intimate location e.g. bedroom • Screen within screen  Mirror shot  Door/window framing  Cameras or binoculars
    • Voyeurism • What is acceptable? • Too much - limits audience • Too little - uninteresting
    • Voyeurism - Frame within a frame • Not overtly “sexual” • Image surrounded by something acting as a frame eg. Doorway, window etc
    • Frame within a frame
    • Voyeurism Mirror shot + Scanty clothing + Private setting
    • Voyeurism Subject framed by •door •window or •other frame
    • 7 Intertextuality There are often intertextual references to • Other MV • Movies • TV texts • etc
    • In addition Normal conventions apply • Camera angles • Camera movements • Editing • etc
    • Examples • Watch the examples and identify the 7 factors
    • Summary Further activities • Practice applying Goodwins to a MV of your choice • Visit Blog link to see detailed Goodwins analysis of a Rihanna video
    • Music Video Lesson 4 Analysis of MV
    • Essay title The evolution and changing role of the Music Video from 1900, and it’s likely development in the future. • 800 - 1000 words • Word processed • Illustrations allowed • Referenced • DeadlineFriday 4th July
    • Aims • Understand the practical application of Goodwins Analysis • Try the application
    • Review sheet
    • Example for analysis • It’s Raining Men Geri Halliwell
    • Activity • Plan an essay - bullet point the following paragraphs • Intro • 1 para for each Goodwin point • Conclusion
    • Music Video Lesson 5 Analysis of MV 2
    • Aims • To gain further experience of the analysis of MVs using Goodwins as a framework • Understand that some MV’s exhibit some aspects even at the expense of others
    • Aims • To gain further experience of the analysis of MVs using Goodwins as a framework • Understand that some MV’s exhibit some aspects even at the expense of others
    • Preparation • Rule up “goodwins sheet”
    • Examples for analysis • Jennifer Lopez • Discuss
    • Examples for analysis • George Michael • What are the main characteristics and creative elements of this?