Music Video  Lesson 1
Lesson objectives• Understand some key attributes and the  purpose of music videos
What is a Music Video?Complete the sentence• “A music video is……………………..”• Discuss• Brain storm
A music video is not• A 3 part text• No Todorov
What is the purpose of a music            video?• Brainstorm• Promote   Artist   Music• Financial• Artistic?
Watch a MV• Rock DJ - Robbie Williams• Analyse• Shot count
Music Video Lesson 2History of MV’s
Lesson objectives• To understand the history of the evolution  of the MV• To reinforce lesson 1 especially relating to  th...
How it all started• 1900 Gramophone invented• 1920 Fischinger sound/vision  synchronisation• 1927 1st sound film• 1940’s H...
How it all started•   1981   MTV +Pop clips on Nickelodeon•   1983   CMTV + Thriller•   1984   Music Box in Europe•   1985...
MTV Europe
MTV UK weekly reach %121086420
MTV UK weekly reach %12               Factors for decline10             • Proliferation of pop                 channels8  ...
MTV Europe subscribers 2001•   MTV Central          33, 208, 517•   MTV Italia           15, 866, 816•   MTV European     ...
MTV in decline?• Blog link to Guardian article
View and discuss
Music Video   Lesson 3Analysing Music Videos
Essay titleThe evolution and changing role of the Music  Video from 1900, and it’s likely development in  the future.• 800...
Lesson Objectives• To understand the key characteristics of  an MV• To begin to apply formal analytical  techniques to MVs
Background• Are there styles of MV?• Discuss
Content• What are some of the typical elements of a  MV?• Discuss
Andrew Goodwins Analysis• Andrew Goodwin• Dancing in the Distraction  Factory• Published 1992• Suggests 7 characteristics ...
1 Lyrics and visualsRelationship between lyrics and what is  shown on screen• Illustrating• Amplifying• ContradictingEg - ...
2 Music and visualsRelationship between music and what is shown on  screen• Illustrating• Amplifying e.g. pace• Contradict...
3 Genres existsThere are MV genres• They are often associated with specific musical  genresExamples of genre include• Stad...
4 Artist close upsRecord companies require that the main  artist is strongly featured (in close up?)• Artistic branding• C...
5 Star iconographyArtist may develop their own star  iconography• Branding• Style• Brand values/USPe.g. Spice Girls
6 Voyeurism     (esp in treatment of women)Concept of seeing something you  should/would not usually see• Nudity/near nudi...
Voyeurism• What is acceptable?• Too much - limits audience• Too little - uninteresting
Voyeurism -      Frame within a frame• Not overtly “sexual”• Image surrounded by something acting as  a frame eg. Doorway,...
Frame within a frame
VoyeurismMirror shot+Scanty clothing+Private setting
Voyeurism  Subject framed by  •door  •window or  •other frame
7 IntertextualityThere are often intertextual references to• Other MV• Movies• TV texts• etc
In additionNormal conventions apply• Camera angles• Camera movements• Editing• etc
Examples• Watch the examples and identify the 7  factors
SummaryFurther activities• Practice applying Goodwins to a MV of  your choice• Visit Blog link to see detailed Goodwins  a...
Music Video  Lesson 4Analysis of MV
Essay titleThe evolution and changing role of the  Music Video from 1900, and it’s likely  development in the future.• 800...
Aims• Understand the practical application of  Goodwins Analysis• Try the application
Review sheet
Example for analysis• It’s Raining Men Geri Halliwell
Activity• Plan an essay - bullet point the following  paragraphs• Intro• 1 para for each Goodwin point• Conclusion
Music Video   Lesson 5Analysis of MV 2
Aims• To gain further experience of the analysis  of MVs using Goodwins as a framework• Understand that some MV’s exhibit ...
Aims• To gain further experience of the analysis  of MVs using Goodwins as a framework• Understand that some MV’s exhibit ...
Preparation• Rule up “goodwins sheet”
Examples for analysis• Jennifer Lopez• Discuss
Examples for analysis• George Michael• What are the main characteristics and  creative elements of this?
Music videos lessons
Music videos lessons
Music videos lessons
Music videos lessons
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Music videos lessons

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OCR A2 Media Studies June 2012 intro

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Music videos lessons

  1. 1. Music Video Lesson 1
  2. 2. Lesson objectives• Understand some key attributes and the purpose of music videos
  3. 3. What is a Music Video?Complete the sentence• “A music video is……………………..”• Discuss• Brain storm
  4. 4. A music video is not• A 3 part text• No Todorov
  5. 5. What is the purpose of a music video?• Brainstorm• Promote  Artist  Music• Financial• Artistic?
  6. 6. Watch a MV• Rock DJ - Robbie Williams• Analyse• Shot count
  7. 7. Music Video Lesson 2History of MV’s
  8. 8. Lesson objectives• To understand the history of the evolution of the MV• To reinforce lesson 1 especially relating to the purpose of MV
  9. 9. How it all started• 1900 Gramophone invented• 1920 Fischinger sound/vision synchronisation• 1927 1st sound film• 1940’s Hollywood musicals• 1939+ Panarom• 1963 Ready Steady Go (ITV)• 1964 TOTP (BBC) + Beatles
  10. 10. How it all started• 1981 MTV +Pop clips on Nickelodeon• 1983 CMTV + Thriller• 1984 Music Box in Europe• 1985 VH1 begins + MTV take over• 1987 MTV Europe to 1.6 million homes
  11. 11. MTV Europe
  12. 12. MTV UK weekly reach %121086420
  13. 13. MTV UK weekly reach %12 Factors for decline10 • Proliferation of pop channels8 • Proliferation of cable TV6 • YouTube420
  14. 14. MTV Europe subscribers 2001• MTV Central 33, 208, 517• MTV Italia 15, 866, 816• MTV European 10, 547, 850• MTV UK & Ireland 10, 149, 761• MTV Spain 8,029,854• MTV NL 5,385,120• MTV Nordic 5, 279, 559• MTV France 5,261, 625• MTV Poland 1,620, 325• Hotel Room 218,235• Total Free To Air 4,580,000• Total 100, 147, 662
  15. 15. MTV in decline?• Blog link to Guardian article
  16. 16. View and discuss
  17. 17. Music Video Lesson 3Analysing Music Videos
  18. 18. Essay titleThe evolution and changing role of the Music Video from 1900, and it’s likely development in the future.• 800 - 1000 words• Word processed• Illustrations allowed• Referenced• Copy on blog + Paper copy for feedback• Deadline Friday 29th June• Details on blog
  19. 19. Lesson Objectives• To understand the key characteristics of an MV• To begin to apply formal analytical techniques to MVs
  20. 20. Background• Are there styles of MV?• Discuss
  21. 21. Content• What are some of the typical elements of a MV?• Discuss
  22. 22. Andrew Goodwins Analysis• Andrew Goodwin• Dancing in the Distraction Factory• Published 1992• Suggests 7 characteristics of MVs• Not all MVs show all 7 - but many do
  23. 23. 1 Lyrics and visualsRelationship between lyrics and what is shown on screen• Illustrating• Amplifying• ContradictingEg - Showing an image of a dead dog when the lyric “dead dog” is sung.
  24. 24. 2 Music and visualsRelationship between music and what is shown on screen• Illustrating• Amplifying e.g. pace• Contradicting• Cutting visuals in time to music• Shot-count v bpm is relevant
  25. 25. 3 Genres existsThere are MV genres• They are often associated with specific musical genresExamples of genre include• Stadium performance• Studio performance• Location• Narrative based• Others?
  26. 26. 4 Artist close upsRecord companies require that the main artist is strongly featured (in close up?)• Artistic branding• Celebrity making• Artistic portrayal• Implications on looking good
  27. 27. 5 Star iconographyArtist may develop their own star iconography• Branding• Style• Brand values/USPe.g. Spice Girls
  28. 28. 6 Voyeurism (esp in treatment of women)Concept of seeing something you should/would not usually see• Nudity/near nudity/revealing clothes• Exhibitionism• An intimate location e.g. bedroom• Screen within screen  Mirror shot  Door/window framing  Cameras or binoculars
  29. 29. Voyeurism• What is acceptable?• Too much - limits audience• Too little - uninteresting
  30. 30. Voyeurism - Frame within a frame• Not overtly “sexual”• Image surrounded by something acting as a frame eg. Doorway, window etc
  31. 31. Frame within a frame
  32. 32. VoyeurismMirror shot+Scanty clothing+Private setting
  33. 33. Voyeurism Subject framed by •door •window or •other frame
  34. 34. 7 IntertextualityThere are often intertextual references to• Other MV• Movies• TV texts• etc
  35. 35. In additionNormal conventions apply• Camera angles• Camera movements• Editing• etc
  36. 36. Examples• Watch the examples and identify the 7 factors
  37. 37. SummaryFurther activities• Practice applying Goodwins to a MV of your choice• Visit Blog link to see detailed Goodwins analysis of a Rihanna video• Remember Essay due in Monday
  38. 38. Music Video Lesson 4Analysis of MV
  39. 39. Essay titleThe evolution and changing role of the Music Video from 1900, and it’s likely development in the future.• 800 - 1000 words• Word processed• Illustrations allowed• Referenced• Deadline Monday 30th June
  40. 40. Aims• Understand the practical application of Goodwins Analysis• Try the application
  41. 41. Review sheet
  42. 42. Example for analysis• It’s Raining Men Geri Halliwell
  43. 43. Activity• Plan an essay - bullet point the following paragraphs• Intro• 1 para for each Goodwin point• Conclusion
  44. 44. Music Video Lesson 5Analysis of MV 2
  45. 45. Aims• To gain further experience of the analysis of MVs using Goodwins as a framework• Understand that some MV’s exhibit some aspects even at the expense of others
  46. 46. Aims• To gain further experience of the analysis of MVs using Goodwins as a framework• Understand that some MV’s exhibit some aspects even at the expense of others
  47. 47. Preparation• Rule up “goodwins sheet”
  48. 48. Examples for analysis• Jennifer Lopez• Discuss
  49. 49. Examples for analysis• George Michael• What are the main characteristics and creative elements of this?

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