Music videos lessons

1,372 views
1,317 views

Published on

Updated version for introduction to Music Video for OCR Media Studies A2

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,372
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
41
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Music videos lessons

  1. 1. Music Video Lesson 1
  2. 2. Lesson objectives <ul><li>Understand some key attributes and the purpose of music videos </li></ul>
  3. 3. What is a Music Video? <ul><li>Complete the sentence </li></ul><ul><li>“ A music video is……………………..” </li></ul><ul><li>Discuss </li></ul><ul><li>Brain storm </li></ul>
  4. 4. A music video is not <ul><li>A 3 part text </li></ul><ul><li>No Todorov </li></ul>
  5. 5. What is the purpose of a music video? <ul><li>Brainstorm </li></ul><ul><li>Promote </li></ul><ul><ul><li>Artist </li></ul></ul><ul><ul><li>Music </li></ul></ul><ul><li>Financial </li></ul><ul><li>Artistic? </li></ul>
  6. 6. Watch a MV <ul><li>Rock DJ - Robbie Williams </li></ul><ul><li>Analyse </li></ul><ul><li>Shot count </li></ul>
  7. 7. Music Video Lesson 2 History of MV ’s
  8. 8. Lesson objectives <ul><li>To understand the history of the evolution of the MV </li></ul><ul><li>To reinforce lesson 1 especially relating to the purpose of MV </li></ul>
  9. 9. How it all started <ul><li>1900 Gramophone invented </li></ul><ul><li>1920 Fischinger sound/vision synchronisation </li></ul><ul><li>1927 1st sound film </li></ul><ul><li>1940 ’s Hollywood musicals </li></ul><ul><li>1939+ Panarom </li></ul><ul><li>1963 Ready Steady Go (ITV) </li></ul><ul><li>1964 TOTP (BBC) + Beatles </li></ul>
  10. 10. How it all started <ul><li>1981 MTV +Pop clips on Nickelodeon </li></ul><ul><li>1983 CMTV + Thriller </li></ul><ul><li>1984 Music Box in Europe </li></ul><ul><li>1985 VH1 begins + MTV take over </li></ul><ul><li>1987 MTV Europe to 1.6 million homes </li></ul>
  11. 11. MTV Europe
  12. 12. MTV Europe subscribers 2001 <ul><li>MTV Central 33, 208, 517 </li></ul><ul><li>MTV Italia 15, 866, 816 </li></ul><ul><li>MTV European 10, 547, 850 </li></ul><ul><li>MTV UK & Ireland 10, 149, 761 </li></ul><ul><li>MTV Spain 8,029,854 </li></ul><ul><li>MTV NL 5,385,120 </li></ul><ul><li>MTV Nordic 5, 279, 559 </li></ul><ul><li>MTV France 5,261, 625 </li></ul><ul><li>MTV Poland 1,620, 325 </li></ul><ul><li>Hotel Room 218,235 </li></ul><ul><li>Total Free To Air 4,580,000 </li></ul><ul><li>Total 100, 147, 662 </li></ul>
  13. 13. MTV in decline? <ul><li>Blog link to Guardian article </li></ul>
  14. 14. View and discuss
  15. 15. Music Video Lesson 3 Analysing Music Videos
  16. 16. Essay title <ul><li>The evolution and changing role of the Music Video from 1900, and it ’s likely development in the future. </li></ul><ul><li>800 - 1000 words </li></ul><ul><li>Word processed </li></ul><ul><li>Illustrations allowed </li></ul><ul><li>Referenced </li></ul><ul><li>Copy on blog + Paper copy for feedback </li></ul><ul><li>Deadline Tuesday 28th June </li></ul><ul><li>Details on blog </li></ul>
  17. 17. Lesson Objectives <ul><li>To understand the key characteristics of an MV </li></ul><ul><li>To begin to apply formal analytical techniques to MVs </li></ul>
  18. 18. Background <ul><li>Are there styles of MV? </li></ul><ul><li>Discuss </li></ul>
  19. 19. Content <ul><li>What are some of the typical elements of a MV? </li></ul><ul><li>Discuss </li></ul>
  20. 20. Andrew Goodwins Analysis <ul><li>Andrew Goodwin </li></ul><ul><li>Dancing in the Distraction Factory </li></ul><ul><li>Published 1992 </li></ul><ul><li>Suggests 7 characteristics of MVs </li></ul><ul><li>Not all MVs show all 7 - but many do </li></ul>
  21. 21. 1 Lyrics and visuals <ul><li>Relationship between lyrics and what is shown on screen </li></ul><ul><li>Illustrating </li></ul><ul><li>Amplifying </li></ul><ul><li>Contradicting </li></ul><ul><li>Eg - Showing an image of a dead dog when the lyric “dead dog” is sung. </li></ul>
  22. 22. 2 Music and visuals <ul><li>Relationship between music and what is shown on screen </li></ul><ul><li>Illustrating </li></ul><ul><li>Amplifying e.g. pace </li></ul><ul><li>Contradicting </li></ul><ul><li>Cutting visuals in time to music </li></ul><ul><li>Shot-count v bpm is relevant </li></ul>
  23. 23. 3 Genres exists <ul><li>There are MV genres </li></ul><ul><li>They are often associated with specific musical genres </li></ul><ul><li>Examples of genre include </li></ul><ul><li>Stadium performance </li></ul><ul><li>Studio performance </li></ul><ul><li>Location </li></ul><ul><li>Narrative based </li></ul><ul><li>Others? </li></ul>
  24. 24. 4 Artist close ups <ul><li>Record companies require that the main artist is strongly featured (in close up?) </li></ul><ul><li>Artistic branding </li></ul><ul><li>Celebrity making </li></ul><ul><li>Artistic portrayal </li></ul><ul><li>Implications on </li></ul><ul><li>looking good </li></ul>
  25. 25. 5 Star iconography <ul><li>Artist may develop their own star iconography </li></ul><ul><li>Branding </li></ul><ul><li>Style </li></ul><ul><li>Brand values/USP </li></ul><ul><li>e.g. Spice Girls </li></ul>
  26. 26. 6 Voyeurism (esp in treatment of women) <ul><li>Concept of seeing something you should/would not usually see </li></ul><ul><li>Nudity/near nudity/revealing clothes </li></ul><ul><li>Exhibitionism </li></ul><ul><li>An intimate location e.g. bedroom </li></ul><ul><li>Screen within screen </li></ul><ul><ul><li>Mirror shot </li></ul></ul><ul><ul><li>Door/window framing </li></ul></ul><ul><ul><li>Cameras or binoculars </li></ul></ul>
  27. 28. Voyeurism <ul><li>What is acceptable? </li></ul><ul><li>Too much - limits audience </li></ul><ul><li>Too little - uninteresting </li></ul>
  28. 29. Voyeurism - Frame within a frame <ul><li>Not overtly “sexual” </li></ul><ul><li>Image surrounded by something acting as a frame eg. Doorway, window etc </li></ul>
  29. 30. Frame within a frame
  30. 31. Voyeurism Mirror shot + Scanty clothing + Private setting
  31. 32. Voyeurism <ul><li>Subject framed by </li></ul><ul><li>door </li></ul><ul><li>window or </li></ul><ul><li>other frame </li></ul>
  32. 33. 7 Intertextuality <ul><li>There are often intertextual references to </li></ul><ul><li>Other MV </li></ul><ul><li>Movies </li></ul><ul><li>TV texts </li></ul><ul><li>etc </li></ul>
  33. 34. In addition <ul><li>Normal conventions apply </li></ul><ul><li>Camera angles </li></ul><ul><li>Camera movements </li></ul><ul><li>Editing </li></ul><ul><li>etc </li></ul>
  34. 35. Examples <ul><li>Watch the examples and identify the 7 factors </li></ul>
  35. 36. Summary <ul><li>Further activities </li></ul><ul><li>Practice applying Goodwins to a MV of your choice </li></ul><ul><li>Visit Blog link to see detailed Goodwins analysis of a Rihanna video </li></ul><ul><li>Remember Essay due in Monday </li></ul>
  36. 37. Music Video Lesson 4 Analysis of MV
  37. 38. Essay title <ul><li>The evolution and changing role of the Music Video from 1900, and it ’s likely development in the future. </li></ul><ul><li>800 - 1000 words </li></ul><ul><li>Word processed </li></ul><ul><li>Illustrations allowed </li></ul><ul><li>Referenced </li></ul><ul><li>Deadline Monday 30th June </li></ul>REMINDER
  38. 39. Aims <ul><li>Understand the practical application of Goodwins Analysis </li></ul><ul><li>Try the application </li></ul>
  39. 40. Review sheet
  40. 41. Example for analysis <ul><li>It ’s Raining Men Geri Halliwell </li></ul>
  41. 42. Activity <ul><li>Plan an essay - bullet point the following paragraphs </li></ul><ul><li>Intro </li></ul><ul><li>1 para for each Goodwin point </li></ul><ul><li>Conclusion </li></ul>
  42. 45. Music Video Lesson 5 Analysis of MV 2
  43. 46. Aims <ul><li>To gain further experience of the analysis of MVs using Goodwins as a framework </li></ul><ul><li>Understand that some MV ’s exhibit some aspects even at the expense of others </li></ul>
  44. 47. Aims <ul><li>To gain further experience of the analysis of MVs using Goodwins as a framework </li></ul><ul><li>Understand that some MV ’s exhibit some aspects even at the expense of others </li></ul>
  45. 48. Preparation <ul><li>Rule up “goodwins sheet” </li></ul>
  46. 50. Examples for analysis <ul><li>Jennifer Lopez </li></ul><ul><li>Discuss </li></ul>
  47. 51. Examples for analysis <ul><li>George Michael </li></ul><ul><li>What are the main characteristics and creative elements of this? </li></ul>

×