Jaws case study again

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WJEC Film Studies

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Jaws case study again

  1. 1. Film Studies Jaws (1975) Case study
  2. 2. <ul><li>Link to Trailer </li></ul>
  3. 3. Blockbuster <ul><li>In what ways does it exhibit characteristics of a blockbuster? </li></ul>
  4. 4. Boxofficemojo <ul><li>Revenue at box office </li></ul><ul><ul><li>US $260m = 55% </li></ul></ul><ul><ul><li>Rest $210m = 45% </li></ul></ul><ul><li>Production budget </li></ul><ul><ul><li>$7m </li></ul></ul>
  5. 5. Script development <ul><li>Original novel by Peter Benchley </li></ul><ul><li>July 73 - before publication film rights offered </li></ul><ul><li>Richard Zanuck/David Brown (Paramount)secure rights for $200,000 + Benchley to produce screenplay </li></ul><ul><li>Spielberg secured as director after 1st draft of script </li></ul>
  6. 6. Script Development <ul><li>Benchley produces 3 screenplays - all considered unsuitable </li></ul><ul><li>Final script written by Spielberg and Carl Gottlieb </li></ul><ul><li>During preproduction, book sales are high, and thus the value of the project enhanced </li></ul>
  7. 7. Budget <ul><li>During pre-production budget set at </li></ul><ul><ul><li>$4 million </li></ul></ul><ul><ul><li>2 months shooting time </li></ul></ul>
  8. 8. Production <ul><li>Shooting commenced April 1974 </li></ul><ul><li>Difficulties extend shoot to 5 months at Marthas Vineyard </li></ul><ul><li>Costs increase to $8millions </li></ul><ul><li>Universal continue to support </li></ul><ul><li>Universal start promotion </li></ul><ul><ul><li>200 interviews at Marthas Vineyard </li></ul></ul>
  9. 9. Production <ul><li>October 74 - filming moves to west coast </li></ul><ul><li>Rough cut editing running in parallel to filming </li></ul><ul><li>At end of filming 2/3 of rough cut completed </li></ul><ul><li>March 75 cut delivered to Universal for audience test previews </li></ul><ul><li>Minor edits made post previews </li></ul><ul><li>Opening date set for 20th June 75 </li></ul>
  10. 10. Distribution <ul><li>Universal & Bantam (paperback publishers) agree common logo </li></ul><ul><li>Joint promotion programme </li></ul><ul><li>April 75 Universal invites bids from US and Canadian distributors </li></ul><ul><li>June 75 opens 500 cinemas </li></ul>
  11. 11. Promotion ”Media Blitz” <ul><li>Intensive TV advertising </li></ul><ul><li>Paperback book launch </li></ul><ul><li>Pre opening marketing $1.8, incl $700k on TV 25 x 30 second ad, 3 days </li></ul>
  12. 12. Pay off <ul><li>Box office $14m first week </li></ul><ul><li>By Sept 75 recognised as biggest all time box office </li></ul><ul><li>Half million t-shirts </li></ul><ul><li>2 miilon plastic tumblers </li></ul><ul><li>200,000 soundtack albums </li></ul><ul><li>1 million Jaws Log (about making film) </li></ul>
  13. 13. Pay off <ul><li>Dec 1975 ww box office $250m </li></ul><ul><li>No video or ppv </li></ul><ul><li>ABC pay $25m for 3 screenings of Jaws + Jaws 2 </li></ul>
  14. 14. Film Studies Jaws (1975) Case study

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