Institutions and audiences

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  • 1. Media StudiesInstitutions and Audiences
  • 2. Course requirements Creative realisation of Media  Coursework Micro deconstruction of Media  Textual analysis  Coursework Macro level analysis  Representation Understanding how media institutions currently operate Ability to explore ideas about how audiences use media
  • 3. Exam Counts for 50% of overall marks 1 compulsory question relating to unseen extract from TV drama, shown 4 times in the exam 1 compulsory essay Marks divided equally
  • 4. Exam question example Discuss the issues raised by an institution’s need to target specific audiences within a media industry which you have studiedThis question carries the equivalent of 1/4 of the AS marks GET IT RIGHT!
  • 5. InstitutionsIn a media context an institution is“An organisation or company that provide media content whether for profit or other motive” Involves the relationship between  The business,  The media product  The audience
  • 6. The Media Triangle The Organisation
  • 7. The Media Triangle Originator The Organisation
  • 8. The Media Triangle Originator The OrganisationThe Product
  • 9. The Media Triangle Originator The OrganisationThe Product The Audience
  • 10. The Media Triangle Originator The Organisation £The Product The Audience £
  • 11. Traditional view Single media companies  Broadcast  Newspapers  Recordings  Publishing  Film  Video games  Magazines IF ONLY IT WAS THAT SIMPLE
  • 12. The multimedia reality Companies today are all involved in multi-media activities Companies today are often global New media brings new opportunities
  • 13. News International BSkyB/Fox/Astra - Broadcasting Programme making - Simpsons Sky digital subscriptions Times/Sun/Wall Street Journal - papers Examine in detail
  • 14. The Sun Newspaper Website Mobile phones Calendars Games via bingo
  • 15. Activity In groups, discuss to report back on the following organisations  BBC  Sony  AOL Time Warner  Virgin Media
  • 16. Report back
  • 17. Media StudiesInstitutions and Audiences