Convergence

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Convergence

  1. 1. Media StudiesInstitutions and Audiences Convergence
  2. 2. ConvergenceMedia Industries diversifying (Boundaries down)• News International – Newspapers – Broadcast – Internet – Films etc More of this later
  3. 3. ConvergenceTechnologies coming together (Boundaries down)• Mobile phones – Phone – MP3 – Camera – Interface • Wireless • G3
  4. 4. Mobile Phone case studyLets look at mobile phones.• As far as I am concerned, none of you have a mobile phone with you.
  5. 5. Nokia Cityman 1987
  6. 6. Nokia “Matrix” 1996
  7. 7. Nokia Matrix 1996
  8. 8. Use of mobile phone• Contract or PAYG• How much do you spend?• Could you go 24 hours without mobile?
  9. 9. Task• Make a list of the functions on your mobile phone
  10. 10. Functions on Mobile phones
  11. 11. Original mobile phones had• Carrying handles - Weighed x kgs• Patchy reception at best• 2 metre aerials• Talk time of minutes• Battery life of hours• Crazy expensive What made it possible?
  12. 12. Enabling technology• Massive increase in battery technology – Increased life – Smaller – Quicker charging – Reliability• Low energy microchips – ARM Holdings – Minaturised electronics
  13. 13. Activity• Take you mobile phone• Weigh the battery and the phone separate• Calculate – the total weight – % of total weight which is battery Weight of battery * 100÷total weight
  14. 14. Results
  15. 15. SummaryMobile phone technology is• Changing rapidly• Getting cheaper• Influencing the way we run our lives• Becoming more a digital interface
  16. 16. Homework - EssayThe mobile phone is influencing the way we run our lives.In what way are mobile phones reaching new and wider audiences?What changes are we likely to see in the next 20 years?450 words Word processedDeadline
  17. 17. Media StudiesInstitutions and Audiences Convergence

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