• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
1 institutions and audiences initial
 

1 institutions and audiences initial

on

  • 210 views

 

Statistics

Views

Total Views
210
Views on SlideShare
210
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    1 institutions and audiences initial 1 institutions and audiences initial Presentation Transcript

    • Media StudiesInstitutions and Audiences
    • Course requirements Creative realisation of Media  Coursework Micro deconstruction of Media  Textual analysis  Coursework Macro level analysis  Representation Understanding how media institutions currently operate Ability to explore ideas about how audiences use media
    • Exam Counts for 50% of overall marks 1 compulsory question relating to unseen extract from TV drama, shown 4 times in the exam 1 compulsory essay Marks divided equally
    • Exam question example Discuss the issues raised by an institution’s need to target specific audiences within a media industry which you have studiedThis question carries the equivalent of 1/4 of the AS marks GET IT RIGHT!
    • InstitutionsIn a media context an institution is“An organisation or company that provide media content whether for profit or other motive” Involves the relationship between  The business,  The media product  The audience
    • The Media Triangle The Organisation
    • The Media Triangle Originator The Organisation
    • The Media Triangle Originator The OrganisationThe Product
    • The Media Triangle Originator The OrganisationThe Product The Audience
    • The Media Triangle Originator The Organisation £The Product The Audience £
    • Traditional view Single media companies  Broadcast  Newspapers  Recordings  Publishing  Film  Video games  Magazines IF ONLY IT WAS THAT SIMPLE
    • The multimedia reality Companies today are all involved in multi-media activities Companies today are often global New media brings new opportunities
    • News International BSkyB/Fox/Astra - Broadcasting Programme making - Simpsons Sky digital subscriptions Times/Sun/Wall Street Journal - papers Examine in detail
    • The Sun Newspaper Website Mobile phones Calendars Games via bingo
    • Activity In groups, discuss to report back on the following organisations  BBC  Sony  AOL Time Warner  Virgin Media
    • Report back
    • Media StudiesInstitutions and Audiences